Expanding Local w/ Will Troup

Will Troup

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Marketing
Updated Daily

Expanding Local is your essential podcast for strategies, success stories, and expert advice to help local home service businesses grow. Whether you're in pest control, roofing, electrical, or HVAC, learn proven tactics to boost your marketing, attract more clients, and make your phone ring. Join us each week for insights from industry leaders and actionable tips to elevate your business.

09/08/2025

Co-Founder Reveals The Secret To How High-Performing Teams Win

In this episode of Expanding Local, I sit down with Laura Kelly, Co-Founder & Chief People Officer at Clover Growth Partners. Laura shares why you should never tolerate toxic talent, how to use the DP Report to hit revenue goals daily, and the Three Promises Framework that keeps teams engaged and loyal. From building cultures that thrive to leveraging executive assistants as true strategic partners, Laura drops actionable systems any home service or small business owner can implement. Connect With Our Guest: https://www.instagram.com/the.laura.kelly/ https://www.facebook.com/laurajoanmccarthy2019/ https://growwithclover.com/ Connect With Me: https://www.instagram.com/will.troup/ https://www.linkedin.com/in/willtroup/ https://localsink.com/

1h 2m
09/01/2025

Expert Reveals The New Brand Strategy Founders Are Using to Win

In this episode, Caleb White, founder of Dreamlit Creative Company, reveals the secrets to building a powerful, scalable brand for home service businesses. Caleb explains how to move from DIY chaos to a cohesive, repeatable brand system that builds trust and shortens the sales cycle. He covers everything from the impact of reviews and packaging to the future of SEO and AI, sharing actionable tips for standing out in a crowded market and creating memorable customer experiences. Whether you’re a founder, marketer, or service pro, you’ll find practical advice and inspiration to level up your business. Connect With Our Guest: https://www.instagram.com/dreamlit.co/ https://www.facebook.com/dreamlit.co https://www.facebook.com/calebmitchellwhite https://www.linkedin.com/company/dreamlit/ https://dreamlit.co/ Connect With Me: https://www.instagram.com/will.troup/ https://www.linkedin.com/in/willtroup/ https://localsink.com/ 00:00 – Introduction & Caleb’s Background 02:00 – The Dreamlit Story: From Coffee to Creative Studio 05:00 – Why Founder-Led Companies Need Brand Strategy 08:00 – Taking Brands from Scattered to Scalable 12:00 – Building Trust Through Cohesive Messaging & Visuals 16:00 – Brand Strategy in Saturated Home Service Markets 20:00 – Defining Your Target Market & Customer Persona 24:00 – When to Invest in Professional Branding 28:00 – Measuring Brand Success: ROI, SEO & More 32:00 – The Role of Photography & Visuals 36:00 – Leveraging Reviews & Social Proof 40:00 – AI, SEO, and the Future of Local Search 44:00 – Packaging & Merchandise: Underutilized Brand Tools 48:00 – Customer Experience: Welcome Kits & Touchpoints 52:00 – Training Teams to Represent the Brand 56:00 – Direct Mail & Creative Marketing Tactics 60:00 – Final Thoughts & How to Connect with Caleb

1h 3m
08/25/2025

Avoiding the Zero-Down Myth: Real Strategies for Buying & Selling Trades Businesses

Join us for an in-depth conversation with Melissa Hostetler, founder of Blue Collar Business Advisors, as she shares her journey from a small town to helping entrepreneurs and investors buy and sell blue collar businesses. Melissa discusses the importance of membership programs, the realities of due diligence, and why separating your personal brand from your business can maximize your exit. We also dive into common pitfalls, the impact of private equity, and practical advice for scaling, selling, or buying a business in the trades. Whether you’re a business owner, investor, or just curious about the blue collar world, this episode is packed with actionable insights and real-world stories. Connect With Our Guest: https://www.facebook.com/MelissaBlueCollarBusinessAdvisors https://www.instagram.com/bluecollarbusinessadvisorsllc/ https://www.linkedin.com/in/bluecollarbusinessadvisors/ https://www.bluecollarbusinessadvisors.com/ Connect With Me: https://www.instagram.com/will.troup/ https://www.linkedin.com/in/willtroup/ https://localsink.com/

58 min
08/18/2025

Insider Secrets: What Lenders & Credit Card Companies Don’t Want You To Know

Unlock the truth behind business loans and credit cards in this eye-opening episode, "Insider Secrets: What Lenders & Credit Card Companies Don’t Want You To Know." Join credit and financing expert Paul Childers as he reveals the hidden strategies lenders use, explains how to build business credit, and exposes the pitfalls to avoid when seeking funding. Whether you're a business owner or just want to protect your financial future, this episode is packed with actionable tips on separating personal and business credit, understanding loan approval, and navigating the world of credit card companies. Don’t miss out on these must-know secrets that can save you money and stress! Connect With Our Guest: https://www.linkedin.com/in/paul-childers-a9bb64180/ https://www.instagram.com/paulchilders.blueskybiz/ https://www.facebook.com/paul.childers.731 https://www.youtube.com/@UC2lP5au-P4HBcIKTLfODZJg https://go.blueskybizsolutions.com/ Connect With Me: https://www.instagram.com/will.troup/ https://www.linkedin.com/in/willtroup/ https://localsink.com/ 0:00 – Introduction & Paul Childers’ background 3:30 – Why business owners get denied for loans 8:15 – The importance of timing when applying for credit 13:40 – Separating personal and business credit 18:55 – How business credit cards impact your credit 24:10 – Building business credit: first steps and strategies 32:20 – Choosing the right lender and credit card company 41:05 – Red flags and predatory lending practices 52:30 – The role of online presence and business data consistency 59:45 – Final tips, resources, and where to find Paul Childers

1h 2m
06/02/2025

Marketing CEO Reveals The #1 Lead Follow-Up Mistake

In this Episode Aaron Weiche, CEO of Leadferno, exposes the shocking truth about lead follow-up: 42% of businesses NEVER respond to form submissions, and those that do take nearly 18 hours on average! Discover how text messaging can transform your conversion rates and why most businesses are missing out on the most effective communication channel. 🔑 KEY POINTS: - The "golden rule" of modern business is making it easy for customers to work with you - 65% of businesses only make ONE attempt to follow up with leads - Text messaging increased conversion by 201% in one case study - Auto-replies are essential but 85% of businesses don't use them - Most businesses only use one communication channel for follow-up Connect With Our Guest: https://www.linkedin.com/in/aaronweiche https://www.instagram.com/aaronweiche/ https://www.instagram.com/leadferno/ https://www.aaronweiche.com/ https://leadferno.com Connect With Me: https://www.instagram.com/will.troup/ https://www.linkedin.com/in/willtroup/ https://localsink.com/

1h 1m
05/19/2025

How Small Business Owners Can Beat Big Marketing Budgets

In this episode of Expanding Local, Kenneth Quirk, General Manager of Lincoln Heating and Air, shares how his family business grew from a small operation to a successful HVAC company. Kenneth reveals their unique Abraham Lincoln-themed marketing strategy that helps them compete against larger companies with smaller budgets. Learn about effective radio advertising, performance pay implementation for technicians, building honest company culture, and creating systems that support business growth. Kenneth also discusses hiring strategies, when to let employees go, and the valuable business lessons he's learned from industry peers, coaches, and books. Connect With Our Guest: kenneth@lincolnheating.com lincolnheating.com

49 min
04/21/2025

CEO Reveals The Secret Behind His 90% Close Rate

Tom Decker, CEO of Attic Depot and author of "When Can You Do It?", shares his expertise on revolutionizing home service sales. With over 15,000 in-home estimates and a 90% closing rate, Tom reveals the secrets that transformed his business from $500,000 to $6 million in just one year. 🔑 Key Topics: Building effective sales presentations that convert How to position yourself as an authority in your industry The difference between wants vs. needs in customer psychology Creating unique selling propositions that separate you from competitors Ethical sales techniques that build trust and long-term relationships Tom shares his journey from pool hall owner to sales training expert, and explains how his "Always Be Helping" philosophy creates win-win situations for contractors, homeowners, and businesses. Whether you're a contractor looking to improve closing rates or a business owner wanting to scale your home service company, this episode provides actionable strategies to transform your sales approach. Connect With Our Guest: 📧 Contact: tom@theatticdepot.com 📚 Get Tom's book "When Can You Do It?" on Amazon https://www.amazon.com/When-Can-You-Do-Customers/dp/057827387X 🌐 Learn more: https://www.theatticdepot.com/ Connect With Me: https://www.instagram.com/will.troup/ https://www.linkedin.com/in/willtroup/ https://localsink.com/

1h 4m
03/17/2025

The BIG Mistake Solo Handymen Make When Trying To Scale Their Business

Welcome to Episode #11 of Expanding Local, where host Will Troup talks with Greg Schmitt—founder of the hugely successful Huge Handyman in San Diego. After starting his career as an accountant and working an array of odd jobs (including Instacart during COVID), Greg eventually discovered his true passion: building a handyman business from the ground up. In this episode, Greg shares how his diverse background helped him cultivate a solid business mindset, sharpen sales techniques, and embrace branding strategies that make his company impossible to miss. He explains how customer reviews have fueled his growth, why faith plays a central role in his day-to-day decisions, and the important lessons he’s learned from industry leaders like Tommy Mello. Plus, hear about the essential tools and networking practices that keep Huge Handyman on a path of steady expansion. Key Takeaways Why showing up on time and delivering on promises makes all the differenceHow to communicate value and set pricing for home-service tasksEffective, lean marketing strategies that match the unique challenges of a handyman businessThe power of customer reviews and how to generate them consistentlyThe role faith and a positive mindset play in overcoming everyday challengesPractical tips for networking and building relationships in your local communityWhether you’re fresh to the home-services world or looking to level up an existing business, Greg’s story will motivate you to refine your approach, deliver top-notch results, and keep learning at every turn.

49 min

Expanding Local is your essential podcast for strategies, success stories, and expert advice to help local home service businesses grow. Whether you're in pest control, roofing, electrical, or HVAC, learn proven tactics to boost your marketing, attract more clients, and make your phone ring. Join us each week for insights from industry leaders and actionable tips to elevate your business.

Creator

Will Troup
Years Active

2024 - 2025
Episodes

20
Rating

Explicit
Copyright

© 2026 Expanding Local w/ Will Troup
Show Website

Expanding Local w/ Will Troup