Frequency HQ

Raya
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Frequency HQ is a podcast for curious founders, creators, and thinkers who like looking beneath the surface. Hosted by Raya, each episode unpacks the ideas, patterns, conversations, and questions she can’t stop thinking about — from business, marketing, AI, content, and customer journeys to ambition, identity, motherhood, and modern work. It’s not a polished expert act. It’s honest observations, useful takeaways, and the occasional “wait… why is everyone doing this?” moment. Welcome to Frequency HQ. frequencyhq.substack.com wethrivebydesign.substack.com frequencyhq.substack.com

  1. Oct 12

    I Almost Quit (And Why I'm Sticking to Imperfect Action)

    Hey everyone, Raya here. Welcome back to Frequency HQ. Honest truth? Just a couple of months ago, I was ready to walk away from everything I’ve been doing for the last eight years. Between the changing digital ecosystem, the sheer noise of AI, and dealing with a lot of heavy self-doubt, I really had to take a step back. I had to ask myself: if you take away my laptop and my recording gear, who am I? In this episode, I’m just hitting record and processing all of this in real-time. No sugarcoating, no heavy editing, and definitely no filtering my thoughts on where the industry is heading. Here’s what I’m sharing today: * The coaching landscape shift: Why a lot of startup coaches are pausing, and why the veterans who are thriving are pivoting to human-led cohorts instead of the old “evergreen” course model. * Why I’m unapologetically anti-AI for content: I still use ChatGPT (I call her Carla) for backend stuff and finding spreadsheet discrepancies, but if you’re trying to sell high-ticket human coaching using AI-regurgitated content... good luck with that. * Detaching my identity from my work: Realizing I’ve been overworking for 8+ years and how I’m dealing with the stacks of “no’s” and paused projects lately. * Goodbye Podbean, Hello Substack: How a failed payment method actually led me to find the perfect new home for my podcast and my writing. * Ignoring the “experts”: Why I completely disagree with a podcast producer who told me unedited, messy audio is bad for my brand. My main priority is sharing my thoughts as I process them. If Gen Z wants to call it “yapping,” that’s fine by me—I’ve been yapping for years. If you resonated with any of this, or if you’re just trying to take that first imperfect step without overthinking it, thank you for being here and listening. Links & Resources: * Check out my brand new Substack (there’s nothing there yet, but there will be!): frequencyhq.substack.com * Visit my website: www.wethrivebydesign.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wethrivebydesign.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    I Almost Quit (And Why I'm Sticking to Imperfect Action)

  2. Aug 10

    That Shiny New AI Tool Won’t Save Your Business

    AI can help us work faster, but it cannot replace strong systems, market knowledge, human judgment, or the trust behind a successful brand. In this episode, I’m sharing what I’ve learned from years of working closely with founders and their businesses—especially what happens when we chase shiny new technology at the expense of systems that already work. I talk about why a launch is the worst time to rebuild your core infrastructure, what can happen when you allow AI to dictate your pricing or strategy, and how relying on it too heavily can slowly dilute your voice and make decision-making harder. I’m not against AI. I use it myself, and I know how valuable it can be for brainstorming and getting work started. But every recommendation still needs context, discernment, and action from a human. At the end of the day, your voice, thought leadership, systems, and people should stand out—not the tool you used to create them. In This Episode, I Talk About Why growth sometimes means moving beyond an existing role How shiny-object syndrome disrupts systems that already work Why you shouldn’t rebuild your infrastructure during a launch The consequences of prioritizing new tools over marketing and sales Why launch emails are less effective without a proper pre-launch The limitations of using AI for business strategy and pricing How depending too heavily on AI can dilute your voice Why brainstorming can create the illusion of progress The importance of keeping a human in the loop Why people buy because of trust—not merely because of sales copy How different content channels work together to build your brand Why an experienced team shouldn’t become dispensable just because AI is faster Subscribe to the Frequency HQ newsletter for honest conversations about AI, business systems, strategy, and building a human-led brand. Visit We Thrive by Design to learn more about my work and how I can support your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    That Shiny New AI Tool Won’t Save Your Business

  3. Feb 7

    Let's Talk About Kajabi's Price Hike (And Why I'm Recommending Wix Now)

    Kajabi just raised their prices, and it's forcing many pre-revenue coaches to make tough decisions. In this episode, I share why I'm now recommending Wix as a more affordable alternative for course creators just starting out, plus strategies for existing Kajabi users who are deeply invested in the platform. If you're feeling the pinch from the latest price hike, this episode is for you. Episode Overview The recent Kajabi price increases have created a challenging situation for pre-revenue coaches and new course creators. In this candid episode, I discuss the trend I've been seeing with clients canceling their subscriptions, my theory on why Kajabi is making these changes, and practical alternatives for coaches at different stages of their business. What We Cover: The Kajabi Price Hike Reality ⏱️ 0:00 Basic plan increased by $30/month (from $149 to $179) Growth plan up $50/month Pro plan jumped from $399 to $499 New fees: 2% charge on PayPal and third-party payment processors Why This Hurts Pre-Revenue Coaches ⏱️ 3:15 The impact on coaches just starting their online business Why timing matters when you're building your brand Real stories from clients who've had to fold their websites My Theory: Kajabi's Strategic Shift ⏱️ 7:30 Why I believe Kajabi is intentionally filtering out pre-revenue users The support burden of lower-tier customers How their homepage now features only established entrepreneurs The Wix Alternative ⏱️ 12:45 Why Wix is an underrated option for course creators Features you might not know about: Wix Programs, Groups, paywalled blogs Pricing: $300-500/year vs. Kajabi's $2,148+/year Real example: A six-figure client considering the switch If You're Staying on Kajabi ⏱️ 16:20 How to maximize your subscription value Utilizing unlimited products on the Pro plan Increasing customer lifetime value to offset costs Making use of underutilized features like private podcasts If You're Planning to Leave ⏱️ 19:00 Stop building new infrastructure in Kajabi NOW Don't use Kajabi's email marketing if you're migrating Export your website and take screenshots before canceling Understanding what data you'll lose in migration Alternative Tech Stack Considerations ⏱️ 20:30 Kit (ConvertKit), Klaviyo, or MailChimp for email marketing Why you need to plan your exit strategy early The importance of owning your data Key Takeaways: ✅ If you're pre-revenue, consider starting with Wix ($35/month) instead of Kajabi ($179/month minimum) ✅ If you're already on Kajabi and making money, maximize every feature to justify the cost ✅ Plan your migration strategy BEFORE you need it - don't build new funnels in a platform you're leaving ✅ Always export and backup your content before canceling any platform Resources Mentioned: Wix Course platform alternative (no affiliate link) Kajabi Payments Built-in payment processing Kit (ConvertKit) Email marketing alternative Klaviyo Email marketing alternative MailChimp Email marketing alternative About the Host: Raya is a Digital Systems Operator and Kajabi expert who specializes in lifecycle marketing, funnels, and helping coaches and consultants build their digital presence. She works with various course platforms and ecosystems to help entrepreneurs launch and scale their online businesses. Connect: 🌐 Website: www.wethrivebydeisgn.com 📧 For help with lifecycle marketing, funnels, and course launches This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wethrivebydesign.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    Let's Talk About Kajabi's Price Hike (And Why I'm Recommending Wix Now)

  4. Jan 15

    Content Repurposing for Coaches and Educators: Turn One Video Into a Week of Content

    This is my first live episode of 2026! If you want the full breakdown I mentioned, I’ve linked the step-by-step content repurposing guide here: https://www.wethrivebydesign.com/post/content-repurposing-tutorial In this episode, I talk openly about content creation, digital systems, and why I believe every coach or educator should understand how their content actually supports their business. This conversation was sparked while I was creating a content tutorial for a client, and it turned into a real-time reflection on authority, consistency, and the role of organic content in building trust over time. I share insights from a recent discovery call about course launches and hype-driven marketing, and why long-term positioning, clarity, and intentional calls to action matter—especially for coaches, educators, and B2B brands. We also talk about a common but important question I hear all the time: “How does content actually make money?” This episode is part journal, part teaching, and part thinking out loud. It’s about showing up consistently, sharing what you know, and building systems that support your work long-term—without pressure, burnout, or pretending to be someone you’re not. If you’re a coach, educator, or thought leader navigating content, authority, and alignment in 2026, this episode is for you. If you found this episode helpful, make sure to follow or subscribe so you don’t miss future conversations. You can find more resources and my work at wethrivebydesign.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    Content Repurposing for Coaches and Educators: Turn One Video Into a Week of Content

  5. 11/13/2025

    The Beginner-Friendly Funnel Blueprint You Wish Someone Explained Sooner

    In today’s episode, I break down funnels in the simplest, most human way possible — no jargon, no pressure, no sleazy strategies. If you’re an online coach, consultant, educator, or digital expert wanting to bring your work into the online world, this episode is going to feel like a deep exhale. I’m walking you through: 🌴 What a funnel actually is — in normal human words No tech overwhelm. No fancy diagrams. Just: How people find you → how you build trust → how they eventually buy. 🌊 Why opt-ins matter And why the goal isn’t to “collect emails”… but to build a relationship inside someone’s inbox. ✉️ What really happens after someone joins your list I explain the nurturing phase, what keeps people subscribed, what loses them, and how to create content that warms your audience toward your paid offers. 🔥 Behavior-based automations (explained simply) You’ll learn things like: What counts as “engagement” How to tag people based on clicks When to segment or send someone into a new sequence Why “did they open?” tells you way more than you think 💛 The rule I swear by: Provide value first Not everyone agrees with this, but inside The Content Beach, we build trust. We don’t pressure. We don’t rush. We don’t throw “BUY NOW” in someone’s face at first contact. 📣 Bonus tip: How to run high-volume campaigns (like Black Friday or launches) without annoying your entire email list — using “exclude me from this promo” logic. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wethrivebydesign.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    The Beginner-Friendly Funnel Blueprint You Wish Someone Explained Sooner

  6. 11/11/2025

    Testing, Tweaking, Thriving: My Latest Platform Experiments (Wix or Kajabi)

    In this episode, I share what I’m testing behind the scenes as I audit my digital ecosystem. With Kajabi sunsetting the Experts directory, I’m using this moment to explore alternatives and refine my setup: Wix for creative control and merch, WordPress + Elementor for design flexibility (with caveats), and ActiveCampaign for advanced automation and lead scoring. Timestamps00:00 — Welcome (yes, I went live twice today) 00:40 — What Kajabi Experts sunsetting means for creators 01:30 — Why I stayed on Kajabi until now 03:00 — WordPress + Elementor vs Kajabi vs Wix 04:40 — What’s improved in Wix since I last used it 05:20 — Merch, automations, and creative control on Wix 06:00 — The gap in Kajabi: advanced automation & lead scoring 07:10 — Why I’m testing ActiveCampaign next 07:50 — Why visual freedom matters for personal brands 09:30 — Pricing psychology: premium users vs accessible stacks 10:40 — Affiliate note & what I’ll test next 11:20 — Closing: testing, tweaking, thriving Want to future-proof your digital ecosystem? Visit www.wethrivebydesign.com and I’ll map your next, smarter stack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    Testing, Tweaking, Thriving: My Latest Platform Experiments (Wix or Kajabi)

  7. 10/22/2025

    The Ground Is Moving: Kajabi, Contra, and Building in Real Time

    In this one-take episode of The Content Beach, Raya unpacks the recent changes in Kajabi—from new pricing tiers coming in January 2026 to the retirement of the Kajabi Experts directory and migration to Contra. If you’re a course creator, coach, or consultant who relies on Kajabi for delivery or lead flow, this episode helps you respond calmly and strategically, without losing momentum. KEY TAKEAWAYS Kajabi pricing: New tiers are scheduled to take effect in January 2026—plan upgrades, migrations, and client conversations ahead of time. Experts directory → Contra: Kajabi has shifted the Experts marketplace to Contra, changing where and how service providers connect with clients. Avoid single-platform dependence: If your leads live on one platform, you’re exposed to sudden changes. Diversify gently (website SEO, LinkedIn, referral systems). Mindset & operations: Stability comes from simple, repeatable marketing actions and a clear system for outreach, not from chasing every platform tweak. QUOTE-WORTHY “When you anchor your lead generation into one platform and that platform disappears, what’s left for you?” “There’s a paradise on the other side of change — but you need the stamina to walk through the terrain first.”   WHO THIS EPISODE IS FOR Course creators, coaches, consultants, and small teams using Kajabi who want steady systems, not chaos — especially if you’re navigating pricing changes and marketplace shifts. Need a stable Kajabi system (and a team that can run it)? Book a Kajabi Systems Review via Work with Me — We Thrive By Design: https://www.wethrivebydesign.com   DISCLAIMER This show is an independent production and is not affiliated with or endorsed by Kajabi LLC.   ABOUT THE HOST Raya is a Digital Strategy Architect and founder of We Thrive By Design, helping creators and businesses build structured, scalable systems on Kajabi. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wethrivebydesign.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    The Ground Is Moving: Kajabi, Contra, and Building in Real Time

  8. 09/16/2025

    Kajabi's New Features 2025 + New Rates for 2026, is it worth it?!

    Kajabi just announced their new rates. In this live episode, I was surprised to learn about this. How this impacts new creators, coaches and educators - those who are just starting out. Is it worth it? Considering Kajabi now offers unlimited community access groups (used to count against your product slot), this is a great news to start offering a community access for your fans as you're building out your business!Want to learn more about how to use Kajabi for your business? Visit my website www.wethrivebydesign.com to work with me. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit frequencyhq.substack.com

    Kajabi's New Features 2025 + New Rates for 2026, is it worth it?!
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About

Frequency HQ is a podcast for curious founders, creators, and thinkers who like looking beneath the surface. Hosted by Raya, each episode unpacks the ideas, patterns, conversations, and questions she can’t stop thinking about — from business, marketing, AI, content, and customer journeys to ambition, identity, motherhood, and modern work. It’s not a polished expert act. It’s honest observations, useful takeaways, and the occasional “wait… why is everyone doing this?” moment. Welcome to Frequency HQ. frequencyhq.substack.com wethrivebydesign.substack.com frequencyhq.substack.com

Information

  • Creator
    Raya
  • Years Active
    2024 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © WeThriveByDesign
  • Show Website
    Frequency HQ