You Got Moxie!

Collective Moxie

Welcome to You Got Moxie! Join host Julie Ann Crommett as she delves into the “how” of change-making with inspiring conversations from innovators driving real impact. Each episode uncovers the challenges and persistence needed to create meaningful change. If you’re looking for actionable insights and real stories, this podcast is for you. Tune in, get inspired, and remember—you got this, and you got moxie.

  1. Live from the 2025 State of the Industry: Lauren Schnipper

    FEB 4

    Live from the 2025 State of the Industry: Lauren Schnipper

    Live from the 2025 Georgia State of the Industry at Trilith Studios, Lauren Schnipper explains why the creator economy is no longer a niche segment but the very foundation of the modern entertainment industry. Discover why Lauren chose to relocate her career to Georgia and how the "cable-ization" of YouTube is fundamentally changing how we define "TV." About the Guest Lauren Schnipper is a veteran digital media executive, producer, and M&A advisor who has shaped the creator economy through leadership roles at Facebook and Instagram. A pioneer in the space, she has spent over two decades helping top-tier digital talent transition into traditional media while building sustainable business infrastructures. Key Takeaways The "Cable-ization" of YouTube: With Connected TV as its fastest-growing surface, YouTube is effectively becoming the new cable, shifting digital content back into the living room with a premium, Netflix-like experience.The Georgia Advantage: Creators are increasingly looking to hubs like Atlanta to build physical infrastructure and production teams, trading the cost-prohibitive nature of Los Angeles for a higher quality of life.Bridging the IP Gap: While traditional media excels at building long-term Intellectual Property (IP), creators excel at building two-way communities; the next era of media belongs to those who can successfully merge the two.Eliminating Barriers to Entry: In 2025, distribution is democratized, and tools are in everyone's pocket—the only true barrier is the persistence to "make things" until you find an organic connection with the zeitgeist.

    15 min

Ratings & Reviews

5
out of 5
8 Ratings

About

Welcome to You Got Moxie! Join host Julie Ann Crommett as she delves into the “how” of change-making with inspiring conversations from innovators driving real impact. Each episode uncovers the challenges and persistence needed to create meaningful change. If you’re looking for actionable insights and real stories, this podcast is for you. Tune in, get inspired, and remember—you got this, and you got moxie.

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