Now Go, Lead

Brandon Pinkerton

Welcome to Now Go, Lead! Tune in each week for fresh insights, inspiring stories, and actionable tips to elevate your leadership. Whether you're a seasoned pro or just beginning your journey, there's always room to grow. Hit play and start leading at your next level!

  1. Runners

    Mar 31

    Runners

    What motivates people to move forward? In this episode of Now Go Lead, Brandon explores the difference between running toward a vision and running away from a problem. While both create movement, they come from very different motivations and can shape the direction and energy of an organization. Through a simple observation about runners and a fascinating experiment about motivation, Brandon highlights an important leadership insight: desire alone may not always be enough to produce maximum effort. Sometimes progress requires a healthy balance between aspiration and discomfort. For leaders, this presents an important challenge. Over time, comfort can quietly creep into an organization, lowering expectations and reducing the urgency needed to pursue a bold vision. True leadership requires maintaining the right level of tension to keep people engaged, motivated, and moving forward. Key Takeaways Movement alone does not define progress; the motivation behind it matters. Leaders must understand whether their teams are running toward opportunity or away from problems. Desire and ambition drive progress, but a certain level of discomfort can increase motivation. Organizational comfort can gradually lower expectations and reduce performance. Leaders must protect the vision and maintain the right level of challenge to keep the organization engaged. Reflection Question Take five minutes and consider: Am I running toward a meaningful vision, or simply reacting to problems? Has comfort crept into my organization in a way that limits growth? Have I lowered the vision in order to make things easier for the team? Final Thought Healthy organizations are driven by a compelling vision combined with the right level of challenge. Leaders must continually protect both. Without vision, people lose direction. Without discomfort, people lose motivation. It's time to now go lead.

    5 min
  2. What Did You Expect?

    Mar 24

    What Did You Expect?

    What results should leaders expect when they choose caution over commitment? In this episode of Now Go Lead, Brandon shares a parable about two farmers facing a difficult season after drought and pestilence devastated their land. Both farmers survived the hardship, but their approach to the next season revealed very different leadership mindsets. One farmer chose to invest fully in the future, trusting that hard work and preparation would lead to a successful harvest. The other farmer allowed fear of another difficult season to shape his decisions, cutting his investment and lowering his expectations in order to protect himself from potential loss. The story highlights a powerful leadership truth: the level of commitment leaders bring to the vision often determines the results they can expect. When leaders pull back out of fear, the outcomes they receive often reflect that reduced investment. Key Takeaways Leadership decisions are often shaped by how we respond to past difficulties. Fear of future setbacks can lead leaders to reduce their investment in growth. The level of commitment leaders bring to their work often determines the outcomes they achieve. Protecting yourself from risk may also limit the potential for success. Leaders must decide whether they will pursue the vision with confidence or allow fear to dictate their strategy. Reflection Question Take five minutes and consider: Have past difficulties caused me to lower my expectations for what is possible? Am I investing fully in the pursuit of the vision, or am I holding back to avoid potential loss? Final Thought Leadership requires both resilience and belief in the future. Difficult seasons will come, but how leaders respond to those seasons often determines what the next harvest will bring. Your investment today shapes the results you will see tomorrow. Now go lead.

    5 min
  3. The Guts

    Mar 17

    The Guts

    Leadership growth requires courage. In this episode of Now Go Lead, Brandon explores the uncomfortable truth that real progress often demands difficult decisions. Growth begins when leaders recognize their own flaws and take action to correct them. But as organizations grow and reach new milestones, the cost of change becomes much greater. Leaders eventually face moments where the next step forward requires letting go of systems, habits, and even relationships that helped build the organization in the first place. These moments test a leader's resolve. Moving to the next level of organizational growth often means dismantling parts of what once worked and rebuilding something stronger with the wisdom gained along the journey. Key Takeaways Leadership growth begins with the courage to acknowledge personal flaws and take corrective action. As organizations grow, the cost and complexity of change increase significantly. Milestones are moments to celebrate, but they also introduce the challenge of determining what must change to move forward. The next level of growth may require letting go of familiar systems, habits, and relationships. Leaders must have the courage to act on what they know is necessary for the long-term vision. Reflection Question Take five minutes and consider: Do I have the courage to face what must change in order to reach the next level of growth? Am I holding on to comfortable systems or relationships that may be preventing progress? Final Thought Success brings new challenges. Each milestone in the leadership journey is not just a moment to celebrate but also a moment to evaluate what must evolve. True leadership requires the courage to move forward, even when it means leaving behind things that once contributed to your success.

    4 min
  4. The Most Important Thing

    Mar 3

    The Most Important Thing

    What is the single most important thing a leader must do every day to stay successful? It is a tempting question because we want leadership to be simple. If there were one guaranteed activity, we could skip the books, avoid the coaching sessions, and get straight to results. But leadership, like business, only becomes clear when we understand the foundation it rests on. In this episode of Now Go Lead, Brandon starts with the basics of running a business. You must find someone willing to pay for your product or service, deliver it well, and earn more than it costs you to provide it. Each of these roles matters. When leaders begin ranking their importance or elevating their own contribution above others, pride and resentment quickly follow. Through a real-world business story and a timeless spiritual lesson, Brandon reframes the question entirely. Leadership is not about identifying which role matters most. It is about how you treat the people around you while fulfilling your role. The most important leadership activity is simple, but not easy. Put others ahead of yourself. When leaders fail to do this, they lose followers, influence, and vision. When they commit to it daily, organizations grow stronger, trust deepens, and leadership impact multiplies. Key Themes Servant leadership Ego and pride in leadership Respect and role clarity Influence and trust Leading for the greater good Five Minute Leadership Challenge Take a moment to reflect on these questions: What leadership activities do I prioritize most?  Where might I be putting my own needs ahead of others? Then choose one action today that intentionally puts someone else first. Closing Thought Leadership is not about being the most important person in the room. It is about making sure the room succeeds, even when you are not at the center of it. Now go lead.

    6 min
  5. Free Solo

    Feb 24

    Free Solo

    Free Solo: Leadership Without a Safety Net What happens when the safety nets you've always relied on begin to fade? In this episode of Now Go Lead, Brandon reflects on a deeply personal moment learning that his father needed an emergency quadruple bypass and the sobering realization of how much our sense of security is often tied to the people who have quietly supported us our entire lives. That moment leads to an unexpected parallel with the documentary Free Solo, which chronicles Alex Honnold's historic rope-free climb of El Capitan. With no harness, no partner, and no margin for error, Honnold's ascent becomes a powerful metaphor for leadership: the higher you climb, the fewer guarantees you have and the more alone the journey can feel. As leaders, we often begin with strong support systems, mentors, family, colleagues, and safety nets that give us confidence. But over time, those supports change. Some fade. Some disappear. And eventually, we're faced with a defining question:  Can we keep moving forward when the comfort we've always relied on is no longer there? This episode invites you to pause and reflect on: How your leadership has been shaped by the people who supported you along the way Whether you've become too comfortable relying on safety nets instead of growing beyond them Why it's critical to learn everything you can from those who came before you because that time is finite Before moving on to the next phase of your journey, Brandon challenges you to reach out to the people who have anchored you, acknowledge their impact, and recognize that your growth as a leader didn't happen alone. Because true leadership isn't just about climbing higher it's about honoring the foundation that made the climb possible. It's time to now go lead.

    5 min
  6. Unseen

    Feb 17

    Unseen

    Unseen There is more going on than you realize. Always. In this episode of Now Go Lead, we explore one of the most challenging and transformative disciplines of leadership: learning to see the unseen realities of the people we lead. Every conversation, every decision, every interaction is shaped by experiences we cannot see. The struggles, fears, pressures, and hopes others carry into the room often remain hidden, even as they quietly influence behavior and performance. As leaders, we often default to our own perspective, unaware of how disconnected we may have become from those who have chosen to follow us. True leadership requires more than vision and direction. It requires the humility to step outside our own reality and intentionally enter the lived experience of others. In this episode, you will explore: Why unseen realities shape every interaction we have How self-centered leadership limits growth and trust What it means to lead from within someone else's perspective A powerful example of leadership empathy from Home Depot's corporate culture Why understanding people must come before directing them A leadership reflection: Take five minutes and ask yourself: Have I become disconnected from the everyday reality of my team? Am I prioritizing my own goals over the lived experience of those I lead? What intentional step can I take to better understand the people in my sphere of influence? Great leaders fight to understand what cannot be easily seen. They learn to meet people where they are, not where the leader assumes they should be. From that place of understanding, growth becomes possible. Leadership is not about managing from a distance.  It is about entering the unseen world of others and guiding them forward with wisdom and care. It is time to Now Go Lead.

    4 min
  7. Descent

    Feb 10

    Descent

    There are moments in leadership when everything feels right. The team is aligned. The work is meaningful. Progress is visible. Life is good. And yet, those summit moments come with a quiet truth most leaders would rather ignore: the path forward almost always leads down before it leads up again. In this episode of Now Go Lead, we explore the often-unspoken reality of leadership descents. Through the story of building, growing, and reshaping an organization over many years, this episode examines why growth frequently requires leaving behind seasons we wish could last forever. Leadership is not about staying on the mountaintop. It is about preparing people for what comes next, even when that next step feels uncertain, uncomfortable, or costly. In this episode, you will hear: Why summit seasons can quietly tempt leaders to stop moving forward How growth often requires intentional disruption and difficult decisions What long-term leadership development really looks like over years, not moments Why preparing others to lead is the true measure of success How descent seasons refine leaders, teams, and vision A leadership reflection: Take five minutes and ask yourself: What have I been preparing for? Am I holding onto a season that I was never meant to stay in? Have I equipped the people around me to lead beyond my presence? Drawing from faith, lived leadership experience, and the powerful image of descending the mountain to meet the people where they are, this episode reminds us that leadership is not about personal achievement or permanent comfort. Celebrate the summits. Honor the work it took to get there. But do not delay the growth that only comes in the descent. The vision must outlast the leader.  The journey must continue beyond the summit.

    9 min

About

Welcome to Now Go, Lead! Tune in each week for fresh insights, inspiring stories, and actionable tips to elevate your leadership. Whether you're a seasoned pro or just beginning your journey, there's always room to grow. Hit play and start leading at your next level!