Huntsville Hustle

Joe Martin

The Huntsville Hustle podcast is perfect for local small business owners, aspiring entrepreneurs, and anyone who supports Huntsville’s small business scene. Whether you’re looking to grow your business, find inspiration, or connect with the local community, this podcast is for you. Inspiring Success Stories Practical Business Tips Local Business Trends Problem-Solving and Growth It's about collaboration over competition. It’s tough out there, and we need to support each other! Together, we’re stronger and can achieve more. Subscribe now and let’s grow Huntsville’s small businesses together!

  1. 4d ago

    Shannon Healy: Owner of Off The Rack Boutique

    Looking for women’s consignment shopping in Huntsville, Alabama? Discover the finds (and the small business story) behind Off the Rack Boutique. On this episode of Huntsville Hustle, Joe Martin talks with owner Shannon Healy about affordable fashion, shopping secondhand, and what it takes to run a local boutique. From everyday outfits to formal dresses, Shannon explains how consignment works, what makes it different from thrift shopping, and why trying something on still beats guessing online. You’ll hear about: Finding quality, gently used clothing for less. What to know before consigning your clothes. Off the Rack Boutique’s tenth anniversary and Shannon’s ownership journey. The remarkable story behind a 1940s parachute wedding gown. Supporting Huntsville small businesses through community over competition. Whether you love a great bargain, want to refresh your wardrobe, or enjoy hearing from Huntsville entrepreneurs, this conversation offers a reason to take another look at local consignment shopping. Listen to meet Shannon and discover what’s waiting at Off the Rack Boutique. 4925 University Dr, Suite 168, Huntsville AL 35816 https://offtherack256.com/ https://www.instagram.com/offtherack256/ Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 500 5-Star Google Reviews you know you are in good hands! Call ⁠(256) 225-7311⁠ or visit ⁠⁠⁠http://www.vandysllc.com⁠⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here: ⁠⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD⁠ The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. ⁠https://huntsvillehub.com/take-a-tour/⁠

  2. Oct 13

    Dr. La Tracey McDonald: Founder of Black Authors Rock

    What if the biggest thing stopping you from writing a book isn't your ability, but your mindset? On this episode of Huntsville Hustle, Joe Martin sits down with Dr. La Tracey McDonald, founder of Black Authors Rock, to discuss entrepreneurship, overcoming self-doubt, and helping Black authors share their stories with the world. From growing up in Minneapolis to building a platform that celebrates and supports Black writers, Dr. McDonald shares how faith, determination, and a willingness to take risks shaped her journey. They discuss how aspiring authors can get started, why having a publishing and marketing strategy matters, and how to turn a book into multiple streams of income. Whether you're an aspiring author, entrepreneur, or someone with a story worth telling, this conversation is a reminder that you don't have to have everything figured out to get started. Connect with Dr. La Tracey here: https://popl.co/card/Sb8aD6rC/2/dash Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 500 5-Star Google Reviews you know you are in good hands! Call ⁠(256) 225-7311⁠ or visit ⁠⁠⁠http://www.vandysllc.com⁠⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here: ⁠⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD⁠ The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. ⁠https://huntsvillehub.com/take-a-tour/⁠

  3. Oct 6

    Juliana Piper: Owner of Piper Mache

    What happens when missing a college test by just two points completely changes the direction of your life? On this episode of the Huntsville Hustle Podcast, Joe Martin sits down with Juliana Piper, Brazilian-born entrepreneur, owner of Piper Mache, co-founder of Madison Mompreneur, and the 2024 Madison Chamber Creator of the Year. Juliana shares how she went from coming to the United States with little more than pocket money and a desire to learn English to building a career around web design, SEO, online visibility, and entrepreneurship in the Huntsville and Madison, Alabama area. But this conversation goes well beyond her story. Juliana explains why a small business website needs to do more than simply look good. She breaks down the importance of website structure, sales psychology, SEO, and the changing way customers are finding businesses through AI-powered search. And if you've started hearing the term GEO (Generative Engine Optimization), Juliana explains why business owners should start paying attention. Juliana's story is also a great reminder that the path to entrepreneurship is rarely a straight line. Sometimes the thing that doesn't work out becomes the thing that sends you exactly where you need to go next. If you're a Huntsville or Madison small business owner, a mom building a business, or someone trying to figure out how to get your business found on Google and AI search, there's a lot to take away from this conversation. Juliana Piper is also the co-founder of Madison Mompreneur, a community created to provide practical support, connection, education, coworking opportunities, and grants for moms building businesses. Listen to the full conversation on the Huntsville Hustle Podcast and hear how Juliana turned an unexpected change in direction into a business, and a community, that continues to grow. https://pipermache.com/ https://madisonmompreneur.com/ Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 500 5-Star Google Reviews you know you are in good hands! Call ⁠(256) 225-7311⁠ or visit ⁠⁠⁠http://www.vandysllc.com⁠⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here: ⁠⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD⁠ The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. ⁠https://huntsvillehub.com/take-a-tour/

  4. Sep 29

    Joshua Perr: Owner of Hedge of Protection Security Services

    What does it really take to keep people safe without creating fear? On this episode of Huntsville Hustle, Joe Martin sits down with Joshua Perr, owner of Hedge of Protection Security Service, to talk about security, leadership, situational awareness, and entrepreneurship in North Alabama. Joshua shares how his military and corrections experience shaped his approach to protection, why de-escalation and understanding human behavior are critical to effective security, and why he hires for character and communication—not just toughness or experience. They also discuss practical personal safety and situational awareness, Joshua's “prepared, not paranoid” philosophy, building a trustworthy security team, and how one simple conversation helped him land his first client. A great conversation about Huntsville entrepreneurship, leadership, personal safety, security, and building a business around service and trust. Find out more and work with Joshua here:https://hedgeofprotectionhsv.com/ Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 500 5-Star Google Reviews you know you are in good hands! Call ⁠(256) 225-7311⁠ or visit ⁠⁠⁠http://www.vandysllc.com⁠⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here: ⁠⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD⁠ The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. ⁠https://huntsvillehub.com/take-a-tour/

  5. Sep 22

    Janna Peterson: Founder and Executive Director of 57 North Hampton

    What if improving your mental health isn't only about getting professional help but also about finding connection, belonging, and community? On this episode of the Huntsville Hustle Podcast, Joe Martin sits down with Janna Peterson, founder and executive director of 57 North Hampton, to talk about mental health, trauma, healing, community, and making mental health support more accessible. Janna shares the deeply personal story behind 57 North Hampton and its mission of mental health competency for all. The name comes from Janna's childhood home in Milwaukee, Wisconsin, and represents something much bigger: confronting the past, healing from trauma, and deciding that unhealthy cycles can stop with us. Janna also explains why the barriers to better mental health aren't always financial. Emotional, social, and spiritual barriers can also prevent people from seeking the support they need. In this conversation, you'll hear about: The mission behind 57 North Hampton The powerful story behind the organization's name How Janna's experiences shaped her passion for mental health Why unresolved trauma can continue affecting our lives and relationships The idea behind Cope, Learn, Thrive Why it's difficult to learn and grow when you're still trying to cope with pain The connection between community, belonging, and mental wellness Why kindness can be one of the simplest ways to create meaningful connection How stronger communities can support better mental health One of the biggest takeaways from the conversation is simple: We weren't meant to go through everything alone. Community matters. Belonging matters. And sometimes one of the most important steps toward better mental health is simply knowing there are people around you who care. If you're interested in mental health in Huntsville, Alabama, trauma recovery, community wellness, nonprofit organizations, personal growth, or building stronger communities, this episode is for you.www.57NHampton.comhttps://www.instagram.com/57northhampton/ Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 500 5-Star Google Reviews you know you are in good hands! Call ⁠(256) 225-7311⁠ or visit ⁠⁠⁠http://www.vandysllc.com⁠⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here: ⁠⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD⁠ The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour!

  6. Sep 15

    Jessica Fischer owner of Fancy Fischer Boutique

    What does it really take to turn a dream into a small business? On this episode of Huntsville Hustle, Joe Martin sits down with Jessica Fischer, owner of Fancy Fisher Boutique in New Hope, Alabama, to talk entrepreneurship, taking risks, balancing business and family, and the realities of being a small business owner. Jessica shares how she went from Etsy to opening her own boutique, why creating a personal shopping experience matters, and her vision for making Fancy Fisher a go-to local destination. A great conversation about small business, entrepreneurship, community, and having the courage to chase an idea. Be sure to check out Jessica's website: https://fancyfischer.com/ And it has all her social media links on the website as well.Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 500 5-Star Google Reviews you know you are in good hands! Call (256) 225-7311 or visit ⁠⁠http://www.vandysllc.com⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here: ⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. https://huntsvillehub.com/take-a-tour/

  7. Sep 8

    Tom Patterson: Host of The Draft Room Podcast

    Tom Patterson knows there’s a lot more to great design than making something look good. In this episode, Tom host of The Draft Room and a creative director with experience across the public and private sector breaks down what really goes on behind the creative process. We talk about working with clients, setting clear expectations, why understanding the “why” behind a brand matters, and how good communication can make or break a project. Tom also shares some of his favorite local projects, including the rebranding of John Hunt Park and work with the Huntsville Museum of Art, plus a few Huntsville businesses he thinks are getting branding right. If you’re a business owner, marketer, designer, or just curious about what goes on behind the scenes of building a great brand, this one’s for you. Make sure to check out The Draft Room Podcast: https://open.spotify.com/show/1FfNdiCbNZyK5On2mzkGf8?si=b0eea056c0284648 Instagram: https://www.instagram.com/draftroomshow/ Support our sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 400 5-Star Google Reviews you know you are in good hands! Call (256) 225-7311 or visit ⁠⁠http://www.vandysllc.com⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here:  ⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. https://huntsvillehub.com/take-a-tour/

  8. Sep 1

    Teri Porter: Co-Owner of Functional Chiropractic and Fitness 300

    What does it really take to build a healthier life when you’re also running a business, raising a family, and juggling everything else? In this episode of Huntsville Hustle, we sit down with Teri Porter, co-owner of Functional Chiropractic and Fitness 300, to talk about taking a more complete approach to health. Teri shares why chiropractic care is about more than treating pain, why strength and movement become increasingly important as we age, and how small daily choices can add up to major changes over time. They also dive into the connection between health and entrepreneurship, the importance of having coaches in your own life, and Teri’s personal journey from recreational runner to training for a 50K. Her philosophy is simple: “Health is everyday choices made well.” A great conversation about getting stronger, taking care of yourself, and building a body (and life) that allows you to keep doing the things you love. Connect and work with Teri and the Team:https://funchiropractic.com/ https://huntsville300.com/ Support our Sponsors! This episode is sponsored by Vandy’s Heating & Cooling, a trusted, veteran-owned HVAC company known for honest service and doing the job right the first time. With over 400 5-Star Google Reviews you know you are in good hands! Call (256) 225-7311 or visit ⁠⁠http://www.vandysllc.com⁠⁠ to support a business that supports Huntsville To stay up to date on everything happening in Huntsville, check out our partner Homely Huntsville’s newsletter that is capturing the feeling of home in Huntsville. Subscribe here:  ⁠https://homelyhuntsville.beehiiv.com/subscribe?ref=i3U7eMtJvD The Huntsville Hub is a premier coworking space in Huntsville, Alabama, offering flexible office space, meeting rooms, and virtual office services for small business owners, entrepreneurs, and remote professionals.   Come by and take a tour! Mention Huntsville Hustle and get a free day to try it out. https://huntsvillehub.com/take-a-tour/

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About

The Huntsville Hustle podcast is perfect for local small business owners, aspiring entrepreneurs, and anyone who supports Huntsville’s small business scene. Whether you’re looking to grow your business, find inspiration, or connect with the local community, this podcast is for you. Inspiring Success Stories Practical Business Tips Local Business Trends Problem-Solving and Growth It's about collaboration over competition. It’s tough out there, and we need to support each other! Together, we’re stronger and can achieve more. Subscribe now and let’s grow Huntsville’s small businesses together!