In this episode of CMO Chapters, Lucy Bolan sits down with Libby Hodgson, Chief Marketing Officer at UNICEF Australia, for a thoughtful and refreshingly honest conversation about what modern marketing leadership really looks like. Libby shares her non-linear career journey across financial services, the UK, and purpose-led organisations, and reflects on the moments that shaped her leadership style. From navigating workplace conflict to building confidence over time, this is a grounded look at what it actually takes to grow into a CMO role. The conversation also dives into one of the biggest shifts facing marketers today, the rise of AI. Libby unpacks how UNICEF has approached adoption in a practical, human-first way, and why culture, not just tools, determines success. A must-listen for marketers at every stage, especially those thinking about leadership, relevance, and how to build a career that lasts. What You’ll Learn in This Episode:Why career paths aren’t always planned: Libby reflects on how her early career wasn’t mapped out for leadership, and how stepping outside the “expected path” helped shape her trajectory.The reality of leadership and conflict: One of the biggest lessons in her career has been learning to sit with discomfort, manage conflict, and lead through ambiguity.The skills marketers need at different stages: From execution and delivery early on, to strategy, financial literacy, and people leadership at senior levels, the skillset evolves more than most expect.How AI is actually being implemented in marketing teams: A practical look at how to introduce AI without overwhelming teams, starting with guardrails, empowering individuals, and focusing on real business problems.Why soft skills are becoming the differentiator: As AI accelerates capability, it’s emotional intelligence, curiosity, and critical thinking that will set marketers apart.Specialist vs generalist – what really works: Early specialisation can accelerate growth, but long-term leadership requires breadth, adaptability, and a willingness to step into the unknown.What makes a great CMO today: Strategic thinking, strong communication, curiosity, resilience, and the ability to connect marketing to real business outcomes. Resources & Mentions:UNICEF Australia – Purpose-led organisation focused on protecting children’s rights and wellbeing globally. AI in Marketing (ACAM) – Practical frameworks around governance, experimentation, and adoption within teams. Connect with Our Guest:Libby Hodgson on LinkedIn ***** Follow the Podcast & New Chapter Talent: Instagram: @NewChapterTalent LinkedIn: New Chapter Talent || CMO Chapters Podcast This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today! Website: https://www.newchaptertalent.com.au/contact-us LinkedIn: https://www.linkedin.com/company/new-chapter-talent/ Email: lucy@newchaptertalent.com.au Chapters: (00:00) Introduction to CMO Chapters & Libby Hodgson(01:25) Libby’s Career Journey: From Financial Services to UNICEF(02:09) Early Career Ambition & Finding Direction(04:21) Career Reflections: Decisions, Regrets & Purpose(05:53) Hard Lessons: Navigating Conflict as a Leader(08:31) Advice for Aspiring CMOs: Skills That Matter(11:46) AI, Soft Skills & Staying Relevant in Marketing(15:14) Inside AI Adoption at UNICEF: Where to Start(22:05) Building a Personal Brand as a Marketing Leader(25:36) What It Really Takes to Be a Successful CMO(27:46) The Reality of Leadership: Pressure & Loneliness(31:09) Specialist vs Generalist: Career Strategy Explained(34:10) Legacy, Impact & Supporting Others’ Careers