Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed
  • 5.0 (15)
  • Entrepreneurship
  • Updated Biweekly

Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

  1. 2d ago

    43: Pressing Pause on the Podcast (For Now): What’s Next for PMU

    This episode shares why sometimes the most productive thing you can do is step back, simplify, and focus on what you do best—plus what's next for PMU and how this might inspire you to evaluate your own business. You'll learn: Why pausing isn't quitting (and why nothing in business has to be permanent)The shift from "creating more" to "improving what's already there"How to evaluate what deserves your limited capacityWhy cleanup mode can be more valuable than expansion modeThe importance of serving clients well over showing up everywhereWhat PMU is focusing on next (new services, updated courses, streamlined offerings)🎉 We're not going anywhere! All podcast episodes will stay up for you to revisit. Follow us on Instagram @petmarketingunleashed or join our email list at petmarketingunleashed.com/join for value-packed content, new service launches, and updates on what's next. Thank you for being part of this journey. You've got this, petpreneur! 💪 🔗 Links Mentioned in This Episode New Doggy Daycare Website TemplateJoin Our Email List (for updates, new launches, SEO/AI news)Tools & Resources Page (discounts, freebies, recommendations)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

    14 min

  2. May 19

    42: Inside the New AI Module We Added to Our SEO Course for Pet Businesses

    After covering the broad SEO and AI shifts in episode 41, we're now sharing with you one of the most important lessons from our brand new AI module inside our SEO Course so you can actually implement changes instead of just knowing theory! EXCITED for this one! You'll learn: 5 key tasks that improve AI visibilityHow blog content and service pages serve different purposes in AI searchWhat NL Web is and how it changes search behaviorWhy keeping your website info accurate matters more than everHow Google Business Profile activity affects AI discovery ratesWhy strong SEO foundations help with both traditional and AI search🎉 Ready to adapt to AI search now? The full SEO Course includes lesson 4 (shared in this episode) PLUS 3 more AI module lessons along with other lessons on keyword research, on-page optimization, local SEO, and more. Get 20% off through May 19 - 24 with code VISIBILITY (or use PMUPODCAST anytime for 10% off) at petmarketingunleashed.com/seo-course! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  💻Pet Business Website Templates 📈 SEO Course (now includes new AI Search module - use code PMUPODCAST for 10% off) 💡Custom Brand, Copy, and Website Design Services 🔗 Links Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

    19 min

  3. May 5

    41: What We’re Paying Attention to with SEO & AI in The Pet Industry Right Now

    Overwhelmed by how fast AI and search are changing? SAME! This episode breaks down the 5 biggest shifts we’re paying attention to right now with SEO and AI for local pet businesses. You'll learn: How search behavior has shifted away from "pet sitter near me"What type of content is pulling over half of AI search resultsHow site structure and clarity help AI understand and recommend your businessWhy outdated website info immediately hurts your AI visibilityThe SEO fundamentals that matter more than ever What topical authority means and how to build it across platforms🎉 Ready to adapt to AI search and boost your visibility? Our SEO Course now includes a brand new module on AI search and visibility, walking you through how to optimize for both Google and AI platforms like ChatGPT. Plus… stay tuned for our SEO course sale happening with the release of our next episode (42). If you missed the sale, you can still get 10% off with code PMUPODCAST at petmarketingunleashed.com/seo-course.  And don't miss the next episode. We're sharing the biggest and most important lesson from our new AI visibility module! 🛠️ Here’s how PMU can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  💻Pet Business Website Templates 📈 SEO Course (now includes new AI Search module - use code PMUPODCAST for 10% off) 💡Custom Brand, Copy, and Website Design Services 🔗 Links Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

    10 min

  4. Apr 21

    40: Website Masterclass: Get Your Website Working for You to Onboard Dream Clients with Ease

    This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients. You'll learn: Why your website isn't inspiring dream clients to bookThe shift from talking about yourself to speaking directly to your client's needsHow slow response times cost you clientsWhy your website should be your virtual assistant, not just a digital business cardThe clear journey every website needs to guide visitors from curious to ready-to-book🎉 Ready to get a website that actually works for you? Our pet business website templates include everything from the masterclass—strategic design, the Unleashed Website Academy course (teaching you how to customize your site, write your copy, and implement your SEO settings), and lifetime email support. Use code PMUPODCAST for 10% off at petmarketingunleashed.com/start! Send us Fan Mail

    25 min

  5. Apr 7

    39: Website Traffic Down? What Pet Business Owners Should Fix (and What You Can Probably Ignore)

    Seeing lower website traffic numbers for your pet business lately? Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door. In this episode, we chat about: Why tracking tools are likely underreporting your actual trafficHow AI search is changing behaviorWhy vague copy hurts you more than ever in AI-driven searchThe SEO foundations you need for Google and ChatGPT resultsWhat to focus on instead of traffic numbersGet the full episode blog at www.petmarketingunleashed.com/39 🎉 Ready to stop worrying about traffic dips? Focus on what you can control: your messaging, SEO, and conversions. Our SEO Course walks you through all of the SEO on-page settings, alt text, site hierarchy, and getting found in AI search. Plus, save 10% with code as a PMU Podcast listener with code PMUPODCAST at petmarketingunleashed.com/seo-course! 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websitePet Business SEO UnleashedPMU Website TemplatesSend us Fan Mail

    14 min

  6. Mar 16

    38: The Real Answer to “How Do I Get a Website for My Pet Business?” (That Actually Brings in Clients)

    If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions.  It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are. I’m walking you through what that process actually looks like: What your real options are and which is best for your budget and stage of businessWhat you need in place before you start, andHow to make sure your website doesn’t just look cute, but actually works to bring in clients.Because your website isn’t just a box to check off your to-do list. It’s the foundation for all your marketing. Everything from social media and referrals to QR code yard signs or flyers leads back to your website. So, it’s got to be ready to receive those visitors and convert them into clients. Get the full episode blog at www.petmarketingunleashed.com/38 🎉 Ready to skip the guesswork and get a strategic website fast? Our Pet Business Website Templates come with built-in strategy and an accompanying course that walks you through copywriting, SEO settings, tech setup, and customization. Get a professional website without the custom price tag and explore our site templates at https://www.petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Pet Business Website Templates (with strategy + education built in)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

    25 min

  7. Mar 3

    37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away)

    Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients. Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy. You'll learn: Why broken links drag down performance (and how to find them fast)The #1 culprit slowing down most pet business sites (hint: images)How to use animations without killing your load timeWhy uploading videos directly tanks your speed and what to do insteadMobile optimization tips (75% of pet owners browse on phones!)Header simplification for faster loading and better conversionsChoosing reliable hosting with the right featuresGet the full episode blog at www.petmarketingunleashed.com/37 🎉 Ready to get a website that actually works? Your site needs to look good AND get found on Google. If SEO feels confusing, our SEO Unleashed Course for pet businesses walks you through optimizing pages, finding keywords, and boosting visibility. Check it out at petmarketingunleashed.com/seo-course! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Broken Link CheckerCheck Image Compression Tools: Compressor.io, TinyPNGConnect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

    17 min

  8. Feb 17

    36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet

    Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless. You'll learn: What a welcome packet is and why most competitors don't have oneThe 9 essential sections to includeHow to set boundaries through your welcome packetWays to reduce admin work and missed details with your teamOptions for creating your own welcome packetWhy this simple tool creates raving fans and repeat clientsGet the full episode blog at www.petmarketingunleashed.com/36 🎉 Ready to simplify your onboarding? Grab our Welcome Packet Template with nearly 100 mix-and-match Canva pages, video tutorials, and layouts for pet sitters, dog walkers, dog trainers, and pet photographers. Get yours for just $37 at petmarketingunleashed.com/welcome-packet! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Welcome Packet Template (100+ customizable Canva pages, just $37)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

    19 min
See All (43)

5
out of 5
15 Ratings

About

Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

Information

  • Creator
    Mikaela Vargas of Pet Marketing Unleashed
  • Years Active
    2024 - 2026
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © 2026 © Pet Marketing Unleashed 2024. All Rights Reserved.
  • Show Website
    Pet Marketing Unleashed Podcast

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