Sales Assassins Podcast

Joe Blackburn and Jason Croft

Welcome to Sales Assassins, the podcast that unveils the lost art of word-of-mouth marketing for professionals just like you. We cover everything from building relationships and nurturing connections to overcoming the challenges of modern marketing. You'll learn how to stand out in a crowded market, charge confidently for your services, and create an army of people recommending you without hesitation. Now, let's dive in and make you deadly effective at sales.

  1. 02/13/2025

    Ep18 Stop Getting Ready: The Hidden Cost of Waiting for Perfection

    "I don't know everything, and that's my superpower." In this raw, straight-talk episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the biggest roadblock holding back sales professionals: waiting to be "ready enough" to start. What You'll Learn: • Why taking action before feeling fully prepared leads to faster growth • How to build confidence through real-world experience instead of endless preparation • The simple mindset shift that separates top performers from everyone else • Why your clients care more about your intent to help than your perfect knowledge Key Insights: Joe shares his proven formula: "Do it, think about it, feel it, repeat" - breaking down why this reverse approach creates better results than traditional preparation methods. Jason reveals his personal struggle with over-preparation and how letting go of perfectionism transformed his business success. Practical Takeaways: • Specific strategies to overcome the fear of "looking foolish" • How to leverage modern tools to fill knowledge gaps instantly • Ways to build trust through authenticity rather than perfect expertise This episode strips away excuses and shows you exactly how to start making progress today, even if you don't feel completely prepared. Perfect for sales professionals who: • Feel stuck in "preparation mode" • Want to accelerate their results • Need permission to start before feeling ready Press play to transform your approach from endless preparation to profitable action. Find all the show notes and links here: https://www.salesassassinspodcast.com/18

    Ep18 Stop Getting Ready: The Hidden Cost of Waiting for Perfection
  2. 02/04/2025

    Ep17 Your Sales System Is Perfectly Designed… For the Results You’re Getting

    Your business is perfectly designed to get the results it's getting right now - even if you hate those results. In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the critical link between systems and sales success. They share fresh insights about building effective processes that boost results while maintaining authentic human connections. Key Topics: • Why random actions lead to random results in sales • Creating systems that support genuine relationships • Smart ways to blend automation with personal touches • Practical tips for tracking and improving client interactions • Real examples of system changes that instantly impact revenue The hosts tackle common myths about sales systems and show why having the right structures actually helps you build stronger relationships. Through real-world examples and candid conversation, they explain how to stop leaving your success to chance. You'll learn: - Practical ways to organize your sales approach - Methods to stay consistent with follow-ups - Techniques for tracking meaningful client interactions - Strategies to maintain authentic connections at scale Perfect for sales professionals who want to increase their effectiveness without sacrificing authenticity. Listen now to transform your approach to sales relationships and results. Find all the show notes and links here: https://www.salesassassinspodcast.com/17

    Ep17 Your Sales System Is Perfectly Designed… For the Results You’re Getting
  3. 01/16/2025

    Ep16 Inside the Sales Assassins Success Formula

    Every single member doubled their sales targets - here's how they did it. In this episode, Joe Blackburn and Jason Croft break down the remarkable success stories from the Sales Assassins program, where members achieved extraordinary results in just one year. One standout performer even multiplied their production by 6X. What Made This Possible: • Weekly hot-seat sessions where members tackle their biggest challenges • A proven accountability system that keeps everyone moving forward • Regular monthly challenges that build momentum • Peer-to-peer support that extends beyond scheduled meetings The Secret Sauce: The real transformation happens when members show up consistently and face their challenges head-on. Through the program, participants shift from tentative professionals to confident leaders who think bigger and achieve more. Key Takeaways: • The power of setting clear deadlines and next steps • Why treating your calendar like a professional changes everything • How to build genuine confidence in high-stakes situations • Simple strategies that create massive results Join Joe and Jason as they share practical insights that have helped insurance agents, financial advisors, and sales professionals across industries reach new levels of success. New episodes drop weekly. Subscribe now to get proven sales strategies that create real results. Find all the show notes and links here: https://www.salesassassinspodcast.com/16

    Ep16 Inside the Sales Assassins Success Formula
  4. 12/09/2024

    Ep12 Goal Setting Secrets: Why Your Brain is Your Best Business Weapon

    "Most people treat goal-setting like a New Year's fling - hot and heavy until January 11th, then ghosted forever. Stop leaving your success to chance." In this power-packed episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the science of turning goals into reality. As a self-proclaimed "newly converted" goal-setter, Jason brings fresh perspective while Joe shares battle-tested strategies from years of coaching high performers. The hosts cut through the complexity of goal achievement, revealing a simple yet potent system anyone can implement immediately. From the crucial "10 Goal" framework to the psychology of daily written goals, this episode delivers practical tools to transform your business and life in 2025. Key Insights to Look Out For: • The three-part success formula: self-ideal, written goals, and total responsibility • Why writing goals by hand rewires your brain's neural pathways for faster achievement • How to use the "extreme version of yourself" as a powerful decision-making filter This isn't another fluffy discussion about resolutions - it's your blueprint for measurable success. Whether you're targeting $1 million or $100 million, these proven strategies will accelerate your path to achievement. Listen now and learn why the most successful people on the planet share one common habit: they write down their goals and achieve them systematically. Want to stop drifting and start driving real results? Press play, take notes, and prepare to transform how you approach goal achievement. Make sure to subscribe for more game-changing insights from the Sales Assassins team. Find all the show notes and links here: https://www.salesassassinspodcast.com/12

    Ep12 Goal Setting Secrets: Why Your Brain is Your Best Business Weapon
  5. 11/27/2024

    Ep11 Stop Chasing The People Who Don't Want You - Fix Your Pipeline Instead

    Most sales "gurus" tell you to never give up on a prospect. Joe Blackburn and Jason Croft think that's terrible advice. In this raw conversation about modern sales psychology, Joe shares his controversial "F*** them next" mindset that helped him build multiple 7-figure businesses. While most coaches push endless follow-ups, Joe explains why obsessing over reluctant prospects actually repels the people who want to work with you. The episode breaks down: - Why your empty pipeline makes you act desperate (and how to fix it) - The "Are you okay?" text that gets ghosting prospects to respond within hours - How to know when to keep pursuing vs when to move on - The exact system for staying connected without being annoying - Why being everyone's second choice can be more profitable than being first Jason brings out practical examples through targeted questions, while Joe shares stories from his decades of experience - including the legal bill he keeps on his desk as a reminder to stop chasing the wrong prospects. Joe also reveals the "catch-all event" strategy - a way to nurture relationships at scale without spending much time or money. From Tesla test drives to Santa photo sessions, they break down exactly how to create events that keep you top-of-mind. Whether you're tired of prospects going cold or want to build a more sustainable sales approach, this episode gives you permission to stop the endless pursuit and focus on people who actually want to work with you. Find all the show notes and links here: https://www.salesassassinspodcast.com/11

    Ep11 Stop Chasing The People Who Don't Want You - Fix Your Pipeline Instead
4.3
out of 5
4 Ratings

About

Welcome to Sales Assassins, the podcast that unveils the lost art of word-of-mouth marketing for professionals just like you. We cover everything from building relationships and nurturing connections to overcoming the challenges of modern marketing. You'll learn how to stand out in a crowded market, charge confidently for your services, and create an army of people recommending you without hesitation. Now, let's dive in and make you deadly effective at sales.