Belief Game

Nicole Santos
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

Nicole Santos is a Business Authenticity Coach for women of color coaches, healers, and service providers — and she's supported hundreds of women on their journeys into their next identity in business over the last few years. This podcast is for you if you're ready to look inward instead of constantly looking to others for the answers. Inside The Belief Game Podcast, you'll learn how to build one of the most vital skills in business and life — getting your belief game up so you can achieve literally anything. So let's MF get into it!

  1. 1d ago

    EP 29. From Social Anxiety to Confident on Camera: How Karina Zavala Launched Her Coaching Offer and Landed Paid-in-Full Clients

    In this episode, integrative life coach Karina Zavala opens up about her journey from burnout in the mental health field to building a coaching business. Karina shares how shadow work, subconscious patterning, and somatic practices became the foundation for both her own healing and the transformation she now guides her clients through, along with the mindset shifts that helped her push past self-doubt and social anxiety to show up consistently and visibly in her business. The conversation also dives into the practical side of building a values-aligned business — from community-building through free offerings like her Self-Care Sundays, to navigating limiting beliefs around being "too much" or too vulnerable to be taken seriously. This episode is a must-listen for any entrepreneur ready to build a business that feels true and authentic. Join me for Selling as Reclamation — a free live webinar on July 20th where I'll show you how to sell in a way that feels rooted, not forced. Doors to Emergence, my 12-month group coaching program for WOC entrepreneurs, opens immediately after.  https://nicolesantos.myflodesk.com/webinar

    32 min

  2. 3d ago

    EP 28. How The Medicine Women Co Hit 4x Their Launch Goal and Sold Out a Retreat in Days with Alisha & Jesenia

    I’m welcoming back Jesenia and Alisha of The Medicine Women's Collective to talk about building a spirit-led community, launching a virtual membership, and the mindset shifts that helped them move through self-doubt. We dig into how a year of consistent in-person events and aligned community care laid the foundation for a launch that welcomed 40 women into their beta round, and how their collective keeps growing through portal calls, in-person meetups, and expanding offerings. We also get into the real challenges of launching something new — trusting your own value and leaning on community feedback and validation along the way. From Alisha’s upcoming Goddess Care workshop to their sold out retreat in Mount Shasta, this episode is a reminder that sustainable business growth happens when you stay grounded in purpose, integrity, and sisterhood. Jesenia is a curandera, hypnotherapist, and spiritual guide. She offers deep ceremonial healing containers blending indigenous practices with modern techniques like hypnosis for deep soul healing. Jesenia is the co-founder of The Medicine Women's Collective, a sacred sisterhood for entrepreneurs, creatives, and spirit-led women.  Alisha is an Ayurvedic practitioner who helps spirit led humans support their mind, body , and soul through ancient holistic practices. She combines ancestral healing, energy work, and daily rituals as a way to find health and sustainable healing. Alisha is the co-founder of The Medicine Women's Collective, a sacred sisterhood for entrepreneurs, creatives, and spirit-led women.------------ Listen to episode 16 to see how far Alisha and Jesenia have come since January 2026.  Apple Podcasts: https://podcasts.apple.com/gb/podcast/ep-16-real-talk-case-study-hosting-8-events-building/id1768913945?i=1000745509020  Spotify: https://open.spotify.com/episode/7nrd8K88weFpAtxbQ5lvGR?si=D9VLRYGoR2CxnUWySgZN8g  ------------ Join me for Selling as Reclamation — a free live webinar on July 20th where I'll show you how to sell in a way that feels rooted, not forced. Doors to Emergence, my 12-month group coaching program for WOC entrepreneurs, opens immediately after.  https://nicolesantos.myflodesk.com/webinar

    58 min

  3. Jun 30

    EP 27. Why Being a 'Chameleon' Hurt My Business (And How Authenticity Fueled Growth)

    In this episode, I dive into my personal journey with authenticity in sales, entrepreneurship, and self-expression — starting all the way back from my college sales jobs. I share what I've learned about mirroring and connecting authentically with clients, the challenge of being a "chameleon" versus showing up as my true self, and how your values shape your business identity and client relationships. I also talk about overcoming the fear of standing out as an outlier, embracing niche clarity, and why accepting every facet of yourself is the key to genuine branding.  Plus, I share details on my free webinar on storyselling and values-driven business growth. Selling as Reclamation — a free live webinar on July 20th where I'll teach you how to embrace your authenticity as a strategy. Doors to Emergence, my 12-month group coaching program for WOC entrepreneurs, opens immediately after.  https://nicolesantos.myflodesk.com/webinar

    13 min

  4. Jun 30

    EP 26. Why I Rebranded My Podcast: The Story Behind The Belief Game

    In this episode, I open up about why I rebranded The Belief Game podcast — shifting from self-trust embodiment coaching to empowering women of color entrepreneurs in building sustainable, impactful businesses. I share why belief is like a muscle you have to build, how borrowing belief from mentors and community gets you through until you trust yourself, and why consistency and community are the real keys to lasting success in business and in life.

    17 min

  5. Jun 30

    EP 25. How to Stop Self-Sabotaging and Finally Launch Your Business with Veronica Suazo

    Discover how Veronica Suazo stopped self-sabotaging and finally launched her coaching business — while staying rooted in her community and true to herself. This episode is a real client case study in what mindset shifts, self-belief, and the right support system can actually do for an entrepreneur. Veronica gets into her journey from a party girl youth to becoming a therapist and now coach and community advocate, the mental blocks she had to push through around worthiness, fear of judgment, and never feeling like she could finish what she started. She shares how she learned to see her past as a source of strength instead of shame, why decision-making and commitment are the real foundation of entrepreneurship, and how to take aligned action even when fear is still present. She also talks about the role community plays in sustainable success and shares what she's building next — including upcoming events and season 3 of her podcast. If you've been sitting on your idea, waiting to feel ready, this episode is for you. Veronica Suazo is an Associate Marriage and Family Therapist, coach, motivational speaker, and host of the podcast Get Real with V. Born and raised in San Francisco's Mission District, Veronica is passionate about helping people build self-confidence, heal from past experiences, and create lives that align with their values. Through her coaching, speaking engagements, and podcast, she creates space for authentic conversations around self-love, resilience, personal growth, and community empowerment. As a first-generation Latina and mental health advocate, Veronica's mission is to inspire others to choose themselves, lead with love, and embrace their journey with courage and authenticity. Connect with Veronica: http://instagram.com/motivationwithv Ready to stop self-sabotaging and start selling from a place that actually feels like you? Join me for Selling as Reclamation — a free live webinar on July 20th where I'll show you how to sell in a way that feels rooted, not forced. Doors to Emergence, my 12-month group coaching program for WOC entrepreneurs, opens immediately after.  https://nicolesantos.myflodesk.com/webinar

    45 min

  6. May 11

    EP 24. How to Get Your First Coaching Clients Without Cold Outreach

    Your first clients are closer than you think. In this episode, I get real about my personal journey launching my business — the excitement, the emotional moments, and the hard truth about what happens when the initial support fades.  I share why your existing network is your most powerful asset when starting or relaunching, and how showing up consistently on social media and in person leads to clients in the most unexpected ways.  Whether you're launching for the first time or starting over, this episode is the reminder you need that someone out there is already ready to work with you. Follow me on IG to stay connected @nicoletgsantos  Learn more about my work at nicoletgsantos.com

    16 min

  7. Apr 27

    EP 23. From Small Circles to Big Retreats: How to Start Hosting Events with Confidence

    In this episode, I get real about my journey hosting healing circles, day retreats, and in-person events — from my very first solo event to large-scale full day events. I break down the common fears around hosting, why you don't need to wait until you're "ready," and how starting small is actually the strategy. Whether you're dreaming of a big retreat or just trying to host your first intimate gathering, this episode will give you the practical mindset shifts and baby steps to make it happen — on your own terms and your own timeline. Follow me on IG to stay connected @nicoletgsantos  Learn more about my work at nicoletgsantos.com

    13 min

  8. Apr 20

    EP 22. Selling Isn't Sleazy — It's Ancestral Healing for Women of Color in Business

    I unpack one of the most powerful reframes in business: selling isn't sleazy. For women of color, it's ancestral healing. In this episode I connect the dots between our history and our relationship with money, visibility, and selling — from the legacy of stolen labor and economic exclusion to the deeply conditioned belief that we must give freely without ever receiving. If you're a WOC entrepreneur, healer, coach, or service provider who has been undercharging, over-delivering, and wondering why selling feels so hard — this episode will change the way you see every single sale you make. We cover why the "selling is sleazy" belief was never yours to begin with, the historical truth about WOC and economic exclusion, and how charging your worth is an act of ancestral reclamation.  Follow me on IG to stay connected ⁠@nicoletgsantos ⁠ Learn more about my work at ⁠nicoletgsantos.com

    23 min
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About

Nicole Santos is a Business Authenticity Coach for women of color coaches, healers, and service providers — and she's supported hundreds of women on their journeys into their next identity in business over the last few years. This podcast is for you if you're ready to look inward instead of constantly looking to others for the answers. Inside The Belief Game Podcast, you'll learn how to build one of the most vital skills in business and life — getting your belief game up so you can achieve literally anything. So let's MF get into it!

Information

  • Creator
    Nicole Santos
  • Years Active
    2024 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Nicole Santos
  • Show Website
    Belief Game