Born To Be Brilliant

Lucy Shrimpton

Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.

  1. 4d ago

    069: Why Smart Entrepreneurs Make Bad Decisions When They're Overwhelmed with Melissa Lewis

    Bad decisions don't usually come from bad information. They come from overwhelm. In this episode, Lucy is joined by Melissa Lewis of ML Property Venture, who shares her own burnout story from the early days of building her property business, and what it taught her about the real link between psychological state and decision making. Melissa talks candidly about the day she couldn't get out of bed, the season of saying yes to every booking out of fear, and the mindset and structural shifts that pulled her out of it. Lucy and Melissa get into why ambitious, capable people are often the most vulnerable to this exact pattern, and what due diligence on yourself actually looks like, not just on a deal or an investment. What you'll learn in this episode: -Why overwhelm distorts judgement in ways that look like momentum from the outside -Melissa's own burnout story and what it cost her before she caught it -The specific systems and self-awareness practices she now relies on to protect her decision making -Why your business strategy can be solid and your decisions still suffer if your nervous system is maxed out -What it means to do due diligence on yourself, not just on the next deal If you're making decisions from a place of overwhelm right now, eSCHOOL is built to help you build from a calmer, clearer place. Take a look here: lucyshrimpton.com/membership Connect with Melissa Lewis: mlpropertyventure.co.uk / @mlpropertyventure / LinkedIn, Melissa Lewis Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  2. Jul 14

    068: How I Realised I've Been Hiding in Plain Sight

    This week it's just Lucy, no guest, no script, talking through something she hasn't said publicly before in this much detail. It started with reading someone else's content. Nothing obviously wrong with it, nothing that screamed AI, just something subtle that made Lucy quietly distance herself from it. Then she turned that same lens on her own work, and realised she'd been doing it too. In this episode, Lucy walks through the moment it clicked, what hiding in plain sight actually looks like for an entrepreneur who knows their craft inside out, and why being everywhere doesn't mean being present anywhere. She introduces the Entrepreneur Diaries, the thread that will run through the rest of July, and makes the case for why both the planned content and the raw, unscripted content need to exist side by side. What you'll learn in this episode: What hiding in plain sight looks like when you're already visible, consistent and strategicWhy the rawness of showing up unscripted hits differently, every timeThe tension between building the system and being the human inside itWhat the Entrepreneur Diaries is and why Lucy is starting it nowHow to keep consistency without losing yourself inside it If you want the systems handled so your energy can go into being real in your content, eSCHOOL is built for exactly that. Take a look here: lucyshrimpton.com/membership Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  3. Jul 7

    067: Why Brilliant People Hide (And What It's Costing You) with Danielle Garber

    There's a version of hiding that doesn't look like hiding at all. It looks like branding. It looks like getting your website right before you show up properly. It looks like waiting until the content calendar is full before you say the thing you actually want to say. In this episode, Lucy is joined by Danielle Garber of Be More You, a brand strategist who's spent her career helping brilliant, purpose led business owners stop disappearing behind polish. Danielle and Lucy talk about why the most capable people are often the least visible, why "I need to sort my branding first" is usually a permission structure for staying hidden, and what it actually costs you to keep waiting until you feel ready. Lucy also shares her own confession: that for a stretch of time, her content has been strategic, scheduled and polished, while the raw, unfiltered version of her stayed off camera. What you'll learn in this episode: Why people who are genuinely brilliant at what they do are often the hardest to find The relationship between branding and hiding, and how "I'm not ready yet" becomes a permanent state What staying hidden actually costs you, not just in revenue but in impact and identity How Danielle helps purpose led entrepreneurs translate who they are into how they show up Why the realness always outperforms the polish, every single time If you're ready to stop hiding behind the branding excuse and start building properly, eSCHOOL is built for you! Check it out here: lucyshrimpton.com/membership. Connect with Danielle Garber: bemoreyouonline.com / @bemoreyouonline Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's been waiting until they feel ready.

  4. Jun 30

    066: The Simple Fix That Cuts Your Business Overheads and Your Overwhelm in One Go

    How many tools are you currently paying for to run your business? If the answer is somewhere between quite a few and I would rather not add them up, this episode is going to be genuinely useful. Most entrepreneurs do not end up with a fragmented, expensive tech stack by design. It happens gradually: one tool at a time, each decision entirely reasonable in isolation, until the patchwork itself becomes the problem. The real cost is not just the subscriptions. It is the cognitive overhead of managing multiple platforms, the time lost switching between systems, and the mental bandwidth draining away every single day just keeping everything running. In this episode I cover why the fragmented tech stack happens and how to know when it is costing you more than it is worth, what technological and AI leverage actually looks like when it is working properly, GLO, the all-in-one business platform inside e-School that replaces multiple subscriptions in one move, how the AI Business Accelerator inside e-School turns AI from a curiosity into a genuine time-saving capability, and why sorting your systems is ultimately about getting your life back, not just your efficiency. This episode goes out on the week e-School goes live. Founding member access is now open. Links mentioned in this episode: Read the full article: https://www.lucyshrimpton.com/podblog Join e-School as a founding member: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  5. Jun 9

    063: The Proposal That Changed How I Think About My Business

    This episode is more personal than most. A few weeks ago I submitted a book proposal to the Hay House Writer's Workshop competition for a book called "Born To Be Brilliant: Stop Being The Reason The World Can't Hear You." Today I want to talk honestly about what that process taught me, not just about the book, but about my entire business. Writing a book proposal, the kind that forces you to articulate with precision who you are, who you serve, what you are saying, and why you are the right person to say it, turns out to be one of the most clarifying exercises an entrepreneur can put themselves through. Whether or not they ever intend to write a book. In this episode we cover why I am writing this book and what I want it to do in the world, what the Hay House proposal process actually involves and why it matters, the five questions the proposal forced me to answer about my business that changed everything, the courage it took to press submit, and what this experience has to do with the work you are doing in your business right now. This is the episode for anyone who has something to say and keeps finding reasons not to say it. Links mentioned in this episode: Read the full article including the five clarifying questions: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  6. Jun 2

    062: What Whole Performance Actually Means (And Why Your Business Depends On It)

    If you've ever done everything right, the strategy, the systems, the coaching, the investment, and still found yourself bumping up against a ceiling you couldn't explain, this episode is going to reframe something important for you.   Most of us were taught to think about business performance in one dimension: results. When those results stall, we look outward at the market, the marketing, the offer. What almost nobody is talking about is the dimension that actually determines all of those things: the inner operating system of the person running the business.   This episode introduces Whole Performance™, a framework developed across nearly three decades of lived entrepreneurial experience that looks at every dimension of what it takes to build a business that works. Not just financially, but sustainably, joyfully, and in full alignment with who you actually are and the life you actually want.   We cover what Whole Performance™ actually is and why it matters more than any strategy, the seven dimensions of performance that most business education ignores, why your outer results are always a reflection of your inner operating system, and why this conversation is especially important right now.   If you've been searching for the missing piece, this might be it.   Links mentioned in this episode: Read the full article: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

About

Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.