Born To Be Brilliant

Lucy Shrimpton
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  • Entrepreneurship
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Empowering tools and insights for a vibrant, meaningful life.

  1. 4d ago

    062: What Whole Performance Actually Means (And Why Your Business Depends On It)

    If you've ever done everything right, the strategy, the systems, the coaching, the investment, and still found yourself bumping up against a ceiling you couldn't explain, this episode is going to reframe something important for you.   Most of us were taught to think about business performance in one dimension: results. When those results stall, we look outward at the market, the marketing, the offer. What almost nobody is talking about is the dimension that actually determines all of those things: the inner operating system of the person running the business.   This episode introduces Whole Performance™, a framework developed across nearly three decades of lived entrepreneurial experience that looks at every dimension of what it takes to build a business that works. Not just financially, but sustainably, joyfully, and in full alignment with who you actually are and the life you actually want.   We cover what Whole Performance™ actually is and why it matters more than any strategy, the seven dimensions of performance that most business education ignores, why your outer results are always a reflection of your inner operating system, and why this conversation is especially important right now.   If you've been searching for the missing piece, this might be it.   Links mentioned in this episode: Read the full article: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

    24 min

  2. May 26

    061: AI Isn’t Replacing You, But It Is Replacing The Way You Work

    This episode is not the AI conversation you’ve heard before. It’s not about whether AI will take your job. It’s not a cheerleading session or a warning to stay away. It’s about a specific, very common mistake that business owners are making with AI right now that’s quietly eroding something they’ve worked years to build. Every day I’m seeing content that reeks of AI. Sophisticated, polished, well-structured content that has completely lost the human behind it. And the reputational cost of that is real, gradual and often invisible until significant damage has already been done. In this episode I talk about the three camps most business owners fall into right now and which one is actually the most dangerous, what’s really happening when your audience detects AI-written content even before they consciously identify it, why using an untrained LLM is the same as asking a stranger to write your diary, and what genuine human-plus-AI integration actually looks like in practice. I also share an observation from something I saw this week that I think will land for a lot of you. This is the honest conversation about AI that I think more people need to be having. Links mentioned in this episode: Join e-School and get founding member access to the AI Business Accelerator: eSchool Waitlist Read the accompanying article: Born To Be Brilliant Blog

    17 min

  3. May 19

    060: You Become Who You Spend Time With, But No One Explains Why

    You’ve heard the quote a hundred times. But nobody ever explains the science behind why it’s actually true, and once you understand it, the whole conversation changes. In this episode I go into the neuroscience, behavioural research and psychology behind how the people around us genuinely shape who we become, from the mirror neurons firing in your brain as you observe others, to the emotional and behavioural contagion spreading between people below the level of conscious awareness, to the way standards and ambitions quietly recalibrate based on proximity. I also explore something the motivational version of this quote never touches: why the same person can be a dominant, natural leader in one room and feel like a shadow of themselves in another, what the research says about personality and susceptibility to influence, and why understanding which kind of person you are, in which contexts, is one of the more valuable things you can know about yourself. This one is genuinely interesting. I think you’ll want to listen twice. Links mentioned in this episode: Become a founding member of e-School: e-School Read the accompanying article: Born To Be Brilliant - Blog

    19 min

  4. May 12

    059: You’re Doing Everything Right… So Why Does It Still Feel Hard?

    This episode is for the people who do everything right and still feel like they’re pushing water uphill. If you’re someone who implements, follows through, shows up consistently and ticks every box, and yet the results still don’t quite match the effort, this conversation is going to land for you. Because the answer to that gap is almost never what people expect it to be. In this episode I talk about the invisible friction that high achievers experience even when their strategy is sound, the difference between doing the right things and doing them from the right place, and why the energy underneath your action determines your results more than the action itself ever could. I also share something from my own experience of spending years pushing something into a shape that wasn’t quite mine, and the moment I understood what it actually means for the weight to get lighter even when the load stays the same. This is one of the most important conversations I think a business owner can have with themselves right now, and it leads somewhere worth going. Links mentioned in this episode: Join me live at the webinar, Get Out Of Your Own Way, Thursday 21st May at 11am: https://www.lucyshrimpton.com/webinar Join the e-School waitlist and be first to know when doors open: https://www.lucyshrimpton.com/membership Read the accompanying article: https://www.lucyshrimpton.com/podblog

    16 min

  5. May 5

    058: Why Your Business Isn't Making Money As Easily Right Now (And What To Do About It)

    If business has felt harder recently, like the effort you're putting in isn't quite producing what it should, this episode is worth your time. Something has genuinely shifted in the business landscape over the last couple of years. Buyer behaviour is different, trust takes longer to build, and the strategies that were working reliably not so long ago were designed for conditions that have since changed significantly. And yet most of the advice circulating right now is sending business owners in completely the wrong direction, towards more output, more pivoting, more of everything except the one thing that actually makes a difference. In this episode I talk honestly about what has actually changed and why that's not a personal failure, the difference between adaptation and reinvention and why that distinction matters so much right now, the internal layer underneath the strategy that most business content never touches, and something from my own decade-long journey of searching for the answer in every external place before realising it had been inside me the whole time. This isn't a doom and gloom conversation. It's an honest one. And I think if you've been sitting with that quiet feeling that it shouldn't feel this hard, it's going to land. Links mentioned in this episode: Register for the upcoming live webinar — Get Out Of Your Own Way: https://www.lucyshrimpton.com/webinar Join the e-School waitlist and be first to know when doors open: https://www.lucyshrimpton.com/membership Read the accompanying article: https://www.lucyshrimpton.com/podblog

    12 min

  6. Apr 28

    057: When Success Costs Too Much and What It Takes to Reclaim Yourself with Alenna Trusik

    In this episode, I’m joined by Alenna Trusik, an attorney turned coach whose story is both powerful and deeply human. We explore what happens when high achievement, resilience and responsibility are built on survival mode. Alenna shares her journey from building a successful law practice as a single mother, through burnout, health collapse and identity loss, to ultimately reclaiming herself and her life. This conversation goes beyond business and success. It looks at the cost of constantly striving, the weight of perfectionism and the moment when your body forces you to listen. We talk about scaling back, making difficult decisions, and what it really means to honour where you are while still moving forward. Alenna also shares how her lived experience now shapes the work she does with women who feel exhausted, disconnected or unsure of what comes next. If you’ve ever felt like you’ve built something that no longer fits, or you’re carrying more than you can sustain, this episode will resonate deeply. Discover what’s capping your income and subsequently your impact. Take my free income ceiling audit here: https://link.lucyshrimpton.com/qr/H47HnSBtn0Rv   Connect with Alenna Trusik IG -  @the_woman_reclaimed FB - The Women Reclaimed

    58 min

  7. Apr 21

    056: Why Your Marketing Isn’t Working And What Actually Changes It

    Most founder led businesses don’t fail because the offer isn’t good enough. They struggle because the marketing isn’t working. In this episode, I’m unpacking why that happens and what actually shifts it. Because marketing does work. If it didn’t, nobody would be growing, scaling or selling. The real question is how you’re thinking about it, how you’re showing up for it, and whether your actions are aligned with the outcomes you say you want. I share the practical shifts you can make immediately, even if you’re running your business solo. We explore the role of belief, consistency, resilience and the way you respond to rejection. I also take you deeper into what’s happening beneath the surface, including nervous system responses that might be stopping you from taking action even when you know what to do. This is about thinking differently, showing up differently, and creating momentum in a way that actually moves your business forward. Discover what’s capping your income and subsequently your impact. Take my free income ceiling audit here: https://link.lucyshrimpton.com/qr/H47HnSBtn0Rv

    26 min

  8. Apr 14

    055: Why Organisation Isn’t About Tidiness And What It’s Really Costing You, with Tracy Hoth

    In this episode, I’m joined by Tracy Hoth, an organisational expert who brings a refreshing and deeply practical perspective to what it really means to be organised. We explore how disorganisation goes far beyond clutter and untidiness. It can impact your time, your relationships, your confidence, and even your health. Tracy shares how clutter creates friction in your life and why that friction is often the thing holding you back from the next level in your business and wellbeing. We also dive into the difference between a mindset gap and a skill gap, and why so many people stay stuck because of the identity they’ve been carrying for years. This conversation will help you see organisation in a completely different way, not as perfection, but as alignment. If you’ve ever felt overwhelmed, stretched, or like things are slipping through the cracks, this episode will bring clarity and calm. Whether it’s organisation or something else, discover what’s capping your income and subsequently your impact. Take my free income ceiling audit here: https://link.lucyshrimpton.com/qr/H47HnSBtn0Rv Connect with Tracy Hoth Website - Simply Squared Away 15 Minute Declutter Challenge - 15 Minute Declutter Challenge The Organized Coach Podcast - The Organized Coach Podcast The Only 5 Digital Files You'll Ever Need to Run a Smooth (and Profitable) Business - The Best Coaches Are Hiding Behind Cluttered Files Instagram - @tracyhoth LinkedIn - Tracy Hoth

    43 min
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Empowering tools and insights for a vibrant, meaningful life.

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  • Creator
    Lucy Shrimpton
  • Years Active
    2024 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Born To Be Brilliant