Born To Be Brilliant

Lucy Shrimpton
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Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.

  1. 6d ago

    080: Why Content Feels Exhausting When You Don't Have a System, with Mariah Macinnes

    If creating content has started to feel like a second full-time job, this conversation is for you. Content strategist Mariah Macinnes joins me to unpack why so many business owners feel paralysed by social media, and how a clear content strategy makes showing up feel manageable again. Mariah creates content across social media, email and blogs for twelve clients, and she does it while travelling Australia full time in a bus with her partner. Her approach is built for business owners who started out wanting freedom and have no intention of becoming full-time content creators. In this episode we talk about: - Why most people who say they don't know what to post have plenty to say and no system to pull it together - Why repeating your core message is how people come to remember you - How to share your personality, opinions and personal moments without confusing your audience - Why posting every day can work against you in an era of AI content, and what consistency looks like beyond frequency - The difference between a posting plan and a content strategy - How to break the guilt cycle of going quiet on your audience and then avoiding them Mariah and I are running a live workshop together on Thursday 15 October 2026, where she'll teach her seven-step content framework in a 90-minute session. If you're listening after the date, the replay is waiting for you inside eSCHOOL. Register for the live workshop: https://www.lucyshrimpton.com/content-queen-registration-page Mariah's website: https://www.contentqueenmariah.com Follow Mariah on Instagram: https://www.instagram.com/contentqueenmariah/ Join eSCHOOL: https://www.lucyshrimpton.com/membership

  2. Sep 29

    079: How to Go from Knowing to Embodying

    Knowing It vs Embodying It: Why You Understand The Thing But Still Can't Do It There's a gap between knowing something in your head and feeling it in your body, and Lucy thinks it's one of the most overlooked reasons business owners stay stuck. In this episode, she explains the difference between intellectual understanding and nervous system level embodiment, using examples from confidence to money to social media, and shares four practical, doable-today techniques for closing that gap. If you've ever thought "I know I need to do this, I fully understand why, and I still can't seem to act on it", this episode will show you exactly why that happens and what to do about it. What we cover:- Why knowing something intellectually and embodying it are processed completely differently in the body- Why we can't think our way to results, we have to physically act our way there- Changing your posture: the simplest, most foundational shift, and why it works before belief does- Building a repeatable practice around the thing you're trying to change- Locating tension in your body and what it's signalling- Physical anchors, saying it out loud, and giving your nervous system evidence it can trust

  3. Sep 22

    078: Money is not the goal, it's the amplifier

    Survival Mode, Success Mode, Satisfaction: Which Level Are You Actually On? Lucy introduces the three-tier pyramid she's used with clients for over a decade: survival, success, and satisfaction. She explains why the amount of money you're making has almost nothing to do with which tier you're actually operating from, why some billionaires are stuck at the bottom while some far more modest earners have reached the top, and why money doesn't change who you are, it amplifies who you already are. This episode is for anyone who has built something that looks successful from the outside but still feels like they're peddling and paddling to keep their head above water. Lucy explains the exact infrastructure that moves a business out of feast and famine and into stability, why there's no shame in admitting you're still in survival mode, and what actually becomes possible once you're not operating from that place any more. What we cover:- The three tiers: survival, success, and satisfaction, and why they're not about the number in your bank account- Why money is an amplifier, not a personality change- How survival mode affects relationships, confidence and self-worth, not only business- The commercial foundations most purpose-led entrepreneurs skip because they're so good at the work itself- Why you can ascend and drop back down through these levels more than once, and why that's normal- Lucy's 12 week Success Accelerator, for entrepreneurs ready to build the infrastructure to move up a level Download the Survival. Success. Satisfaction. PDF for a simple visual breakdown of the three levels of business and a prompt to help you identify which one you're currently building from

  4. Sep 15

    077: Is it that the market changed, or is it that you changed?

    Was It You Who Changed, Or The Market? How To Tell If You're Pivoting Or Avoiding So many entrepreneurs have pivoted in the last twelve to eighteen months that it's practically the norm now. Lucy thinks that's often a good thing. But she also thinks it's worth pausing to ask a harder question before you follow the shift: was that a market move, a you move, or a bit of both? In this episode, Lucy walks through three questions she asks herself and her clients when a pivot is on the table, why reinvention can sometimes be self-trust and sometimes be self-avoidance dressed up as strategy, and why the mid-life, mid-business identity confusion so many high achievers feel in private deserves more compassion than it gets. She also talks candidly about knowing your own strengths as a visionary versus a completer, and why that self-knowledge changes what "the next chapter" should actually look like for you. What we cover:- The difference between responding to a market shift and responding to a shift within yourself- Three questions to ask before you commit to a pivot- Why business becomes an expressive outlet for purpose-led entrepreneurs, and why that makes pivots harder to read- Self-trust versus self-avoidance dressed up as strategy- The "wisdom years" reframe for feeling less organised than you used to be- Why protecting revenue while you find clarity matters more than rushing the decision

  5. Sep 8

    076: Stop Trying to Be Everywhere: The Marketing Strategy That Actually Works (with Niki Hutchison)

    Lucy is joined in the studio by marketing strategist Niki Hutchison for a conversation about the crazy, ever-changing world of marketing, and why the pressure to be everywhere at once is costing small business owners more than they realise. Niki has a background in advertising strategy and now works with founders to cut through the noise. Together, she and Lucy unpack why "be everywhere" advice from the big names doesn't translate to the average business owner, how to choose marketing channels based on your actual objectives rather than FOMO, and why a social-media-first approach is often the slowest route to sales. They also get into the follow-up conversation nobody wants to have: why most people give up after one attempt when the majority of sales happen after the fourth, what it means to "go detective mode" on your ideal client, and why energy and belief in your own offer might matter more than any tactic. What we cover:- Why "be everywhere" only works for people who are already established- Choosing channels based on business objectives, not what's trending- The hybrid of traditional and digital marketing Niki calls "putting out lots of rods"- Going detective mode: understanding your audience beyond the demographics- Why 75% of sales happen after the fourth follow-up, and how to follow up without feeling pushy- The energy behind selling something you actually believe in Connect with Niki Hutchison at Niki Hutchison Marketing Strategist & ISM Creator

  6. Sep 1

    075: Yapping to Camera Why 'Just Do It' Doesn't Work for Everyone

    Everyone tells you to just get on camera and start talking. Lucy has never had a problem with the mechanics of that part. Where she has caught herself stalling is somewhere earlier, in the thinking that has to happen before the camera ever goes on. In this episode, Lucy breaks down why "just do it" leaves out the one step that actually makes camera content feel natural: knowing why you're doing it, where it sits in your wider business, and who, specifically, you're talking to. She walks through the questions she asks herself before recording anything, why join-the-dots clarity beats raw confidence every time, and why the people who "obsess" over their audience are the ones who never run out of things to say. If you've ever thought "I understand the theory, I just can't seem to press record", this one is for you. What we cover:- Why the hard part of camera content was never the camera- The honesty check most people skip: why are you actually doing this?- How to work out where camera content fits in your wider business ecosystem- Joining the dots between a single video and your end goal- Why knowing your audience in theory isn't the same as knowing them in real life- The difference between push energy and pull energy, and why one burns you out

  7. Aug 25

    074: How To Go From Knowing To Doing

    Final week of the summer series, and the one I think matters most. Application, because knowing something and doing something are two entirely different businesses. This episode brings together Nicole Louise Geddes on throwing out someone else's rulebook to write your own, Emma Hine on building a business that supports your life instead of consuming it, and three of Lucy's own solo episodes on consistency, identity, and the ceiling that shows up right when your results should be taking off. What you'll hear in this episode: Nicole Louise Geddes on rewriting the rules of success instead of following someone else's blueprintEmma Hine on the hidden cost of building a business that ends up consuming the life it was meant to supportLucy on the hidden reason you're not doing the things you already know workLucy on the real reason your results have hit a ceiling, and the four things that actually break itLucy on the difference between living like an entrepreneur and simply running a business This is the last week of the series, and the point where all three previous pillars come together. If you've listened to psychology, capacity and skill and you're ready to actually build, eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that walks you through these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Nicole Louise Geddes: performerpreneur.co.uk Connect with Emma Hine: emmahine.co.uk / @iamemmahine Loved this episode, and this series? Subscribe to Born To Be Brilliant and share it with someone who's ready to close the gap between what they know and what they do.

  8. Aug 18

    073: The One Thing That Sets You Apart

    Title: The One Thing That Sets You Apart Two weeks into this mini series, mindset sorted, capacity accounted for, now we get practical. This week's pillar is skill, the actual competencies nobody hands you a manual for. This episode brings together Niyc Pidgeon on the psychology of sales, Luke Adams on authenticity and AI in modern selling, Carol Driver on raising your profile without chasing noise, Naomi Rose on why story sells more than strategy, and Lucy's own take on what AI is actually changing about how we work. What you'll hear in this episode: Niyc Pidgeon on the two-ears-one-mouth sales lesson her own dad taught her, and why listening outsells persuasion every timeLuke Adams on what authentic selling looks like in the age of AICarol Driver on getting noticed in national press without chasing noise or relying on luckNaomi Rose on why your story sells more than your strategy ever willLucy on why AI isn't replacing you, but it is replacing the way you work, and what that actually means day to day If you want the practical answer for once, rather than another mindset shift, this is your week. eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that teaches these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Niyc Pidgeon: niycpidgeon.com / @niycpidge Connect with Carol Driver: caroldriver.com / @carol_driver_ Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's ready to get practical.

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Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.

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  • Creator
    Lucy Shrimpton
  • Years Active
    2024 - 2026
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Born To Be Brilliant