Host: Nicole Donnelly Guest: Natasha Golinsky – Founder of On Purpose Projects, Founder of Never Launch on a Friday, Host of the Never Launch on a Friday podcast…and the Agency Owner Who's Never Written a Line of Code In this honest episode of Hello Moxie, Nicole sits down with Natasha Golinsky, the "quintessential accidental agency owner", to explore what it takes to lead when you're not the skills expert in the room, and why waiting to feel ready keeps so many capable people stuck. Natasha's story is unexpected, She has run a full-stack web development agency since 2015 without ever building a website herself, growing it from a single freelance hire into a contractor team where, in a decade, only one person has left. She opens up about earning loyalty instead of demanding it, handing over the business she built during breast cancer treatment, and what it really means to step into fear and do it scared. This conversation is candid, funny, practical, and ultimately hopeful. Together, Nicole and Natasha explore: - The management style behind a contractor team where only one person has left in 10 years: earning loyalty instead of expecting it, backing people when mistakes happen, and never micromanaging - How to improve management skills by hiring for your weaknesses instead of fixing them, from testing candidates for reliability in the small things to the hire she'd put off for a decade, made five weeks before cancer surgery, who now runs her agency - How to handle management challenges like her agency's worst quarter in 11 years, when her bookkeeper thought the accounting software was broken, and why shortening your recovery time matters more than avoiding the setback Natasha is a powerful example of what it looks like to live the Moxie Method in full bloom: from Sprout to Shine. Key Takeaways: - Waiting to feel ready? There is no ready. Every step is scary, and confidence comes from moving, not before it. - Afraid of taking a visible risk and failing? Natasha built a team culture where it's safe to stretch, safe to say "I don't know," and safe to turn down work you can't do well. - Telling yourself you're not cut out for this? Everyone who looks successful is thinking the same thing. The real skill is shortening your recovery time after a setback. - Second-guessing whether you need to be the expert to lead? Hire for your weaknesses, trust people with the outcome, and let the people doing the work set the scope. Connect with Natasha Golinsky - Website: https://neverlaunchonafriday.pro/ - Agency: https://onpurposeprojects.com - LinkedIn: https://www.linkedin.com/in/natashagolinsky/ Natasha is currently promoting The Root Cause Reset — an eight-week private, one-on-one program for high-achieving women who want to find and heal the root causes keeping them stuck. Join the Community Become a member to stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode: https://hellomoxie.us/member-registration/ Share your thoughts and questions If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think. Learn More About Hello Moxie Website: Women Empowerment & Inspiring Stories | Hello MoxieConnect with Nicole: https://www.linkedin.com/in/nicole-donnelly-dmg/ Follow us on Linkedin: https://www.linkedin.com/company/hello-moxie-us Share your thoughts and questions If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think. Learn More About Hello Moxie Website: Women Empowerment & Inspiring Stories | Hello MoxieConnect with Nicole: https://www.linkedin.com/in/nicole-donnelly-dmg/ Follow us on Linkedin: https://www.linkedin.com/company/hello-moxie-us Say hello Moxie. 💜