The Rent Roll with Jay Parsons

Jay Parsons
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All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.

  1. 1D AGO

    EP#78 Richard Ross & Mike Kingsella | The Bizarre Push To Kill Build-To-Rent

    Rental housing economist Jay Parsons dives into the bizarrely regressive legislation that would effectively block most build-to-rent single-family home construction. In fact, as Jay shares, the legislation is already having a devastating impact on the BTR pipeline, even prior to the legislation's passage, due to sudden uncertainty around the sector's regulatory viability. Already, investors and lending are pausing new BTR projects. And that pause may last a while due to uncertainty around the bill's future, as well as hastily written language that leaves critical rules open interpretation by regulators after passage. One of the nation's largest BTR developers, Quinn Residences, is seeing that immediate impact firsthand. Quinn CEO Richard Ross joins the podcast to share real-time intel on the legislation's impact to BTR, and why the bill's proponents misunderstand key details about the sector. Richard directly addresses the popular myth that BTR developers would be building for-sale homes if they weren't building rentals, and shares why that is wrong. Additionally, pro-housing advocate Mike Kingsella — one of the leading voices on housing policy in D.C. through his organization Up For Growth — joins the podcast to share the latest intel on the bill's outlook on Capitol Hill, and also shares advice on what strategies and messages are best resonating with legislators. Furthermore, Jay shares the latest news on how the regulatory spotlight is already expanding from BTR to apartments and manufactured housing, as well, via threatening letters sent to the leading rental housing owners.

    1h 17m

  2. MAR 26

    EP#77 Moses Kagan & Rhett Bennett | Sub-Institutional Multifamily Update

    Rental housing economist Jay Parsons covers a busy week of headlines related to apartments and single-family rentals — including another major apartment portfolio trade plus the latest on the proposed ban on institutional SFR investors. But the focus of this week's podcast is the sub-institutional multifamily. Small multifamily rarely gets the attention given to institutional multifamily, yet comprises a huge chunk of the nation's apartment market. Jay reviews the latest trends on sub-institutional multifamily fundamentals and capital markets, teeing up a conversation with Adaptive Realty's Moses Kagan and ReSeed Partners' Rhett Bennett. Jay, Moses and Rhett talk about opportunities within the sub-institutional market, and what the pair are looking for in their fund investing in sub-institutional operators across the country.

    57 min

  3. MAR 19

    EP#76 Nick Andersen | Affordable Housing Isn't What You Think

    There are no shortages of false narratives about affordable housing. From the buildings to the renters who live in them, they rarely match the public narratives about them. And also: Just because a developer can get tax credits to build affordable housing doesn't make it easier, either — especially in higher-supplied markets where affordable rents are colliding with market-rate rents due to rent declines associated with the highest supply wave since the 1970s. So how do LIHTC affordable housing still make deals work today, even in markets where affordable housings' actual rents are well below allowable rents (set based on incomes)? Rental housing economist Jay Parsons welcomes in Nick Andersen of Dominium, one of the nation's biggest builders of affordable housing to talk myths versus realities — and share tips of the trade on how affordable housing development can still work today. Additionally, on the topic of affordability and mythbusting, Jay shares his two favorite charts from the just-released State of the Nation's Rental Housing report from Harvard's Joint Center for Housing Studies. And for the "In the News" segment in this episode, Jay breaks down the latest on the federal government's attempt to ban large investors from buying or building single-family rental homes.

    1h 8m

  4. MAR 12

    EP#75 Mark Parrell | The Evolution of Equity Residential

    Rental housing economist Jay Parsons dives into the remarkable story of Equity Residential, starting with two fraternity brothers at the University of Michigan in the 1960s through its IPO in the 1990s, its scaling to 225,000 units in 2001 (which included investments in 36 states, in affordable housing and in ranch-style apartments) to its shift to focus entirely in coastal urban markets to its latest chapter retuning to select Sun Belt markets. Jay in joined in the program by EQR's CEO, Mark Parrell, who worked under the late great Sam Zell beginning in the late 1990s. Mark takes us inside EQR and shares the factors that drove the latest pivot, and why Equity Residential is now building attainable housing on the outskirts of Atlanta — a big shift from high-rises in major coastal cities. Additionally, in this week's "In the News" segment, Jay breaks down the latest headlines and happenings related to the proposed ban on institutional investors in single-family rental homes — and how the latest legislation could effectively crush most build-to-rent construction as well. What could the implications be, and why are housing analysts opposing a bill that was initially intended to boost housing supply?

    1h 6m

  5. MAR 5

    EP#74 Jason Morgan | Inside Multifamily's Biggest Family Business

    Rental housing economist Jay Parsons dives into the multifamily industry's biggest family business, Morgan Properties. Started in the mid-1980s when Mitchell Morgan acquired three apartment communities in suburban Philadelphia with a dollar down, Morgan's portfolio has since grown to 110,000+ units — making Morgan the No. 2 largest apartment owner in the country. Mitchell recently promoted his two sons, Jonathan and Jason Morgan, to co-CEOs to lead the company in its next chapter. Jason Morgan joins The Rent Roll to share his family story, talk about the company's buy box and its focus of late on the Midwest, and to discuss how the company could evolve under a new generation of leadership. Additionally, Jay shares the latest data on apartment sales — including new data showing the return of capital in certain types of submarkets, while capital remains sparse for other types. Jay breaks down those two competing realities in an era where neighborhood — not just MSA — matter more than ever.

    1h 12m

  6. FEB 26

    EP#73 Rich Hill | 7 Takeaways From SRF REIT Calls + Finding Opportunities in Rental Housing

    After avoiding public comment for weeks after the White House announced it proposed ban on institutional investors buying homes, the single-family rental REITs now enter the spotlight for earnings call season. How are they responding? Rental housing economist Jay Parsons shares the answer as part of his seven takeaways from the SFR REITs' recent earnings calls. One key: Increased emphasis on the pre-existing strategy of selling older homes and recycling capital into new build-to-rent construction. Additionally, Jay shares color from the REITs on slowed leasing and softening rents for the SFR sector broadly, and what that could mean for the 2026 outlook. Additionally, Jay discusses headlines from a busy news week for rental housing — including another multifamily REIT taken private, a potential apartment rent rebound in Austin, and more evidence of the positive impact of new "luxury" supply on rent affordability. Later in the program, Jay welcomes in Principal Asset Management's Rich Hill, senior managing director and global head of real estate research and strategy. Rich and Jay discuss public versus private valuations, where the industry is headed, and where investment opportunities could exist for rental housing over the next cycle. Rich shares his take on single-family rentals, apartments and student housing.

    1h 6m

  7. FEB 19

    EP#72 Kenny Burgos | Debacle: NYC Rent Stabilized Apartments

    As New York City's new mayor pushes a rent freeze on the city's beleaguered rent stabilized apartments, a new voice is emerging from the landlord side — and it happens to be the guy who sat next to Zohran Mamdani in the New York state legislature. Meet Kenny Burgos, a former state legislator who is now the CEO of the New York Apartment Association. Kenny has taken a fresh, pragmatic approach to the rent control debate — highlighting data, logic and real-life examples over short-form videos on social media in a way that could be a template for others across the country trying to respond to disproven policy ideas. In addition to the conversation with Kenny, Jay Parsons also shares a brief version of New York's 100+ years of rent control, and how continued tightening has only exacerbated challenges for renters. Also in this episode, Jay shares the latest headlines impacting single-family rentals and introduces a new segment to the podcast called "Good News."

    59 min

  8. FEB 12

    EP#71 Jana Galan | 7 Takeaways From Apartment REIT Calls

    The big six apartment REITs just wrapped up their Q4 2025 earnings calls. Rental housing economist Jay Parsons shares the seven key themes and takeaways from those calls — and what these trends might mean for the broader multifamily market. Those themes include improvement in multifamily fundamentals headed into the spring leasing season (including some initial reduction in concessions) and yet still muted expectations for rent growth in 2026, the continued strength of New York and San Francisco coupled with lingering challenges in other coastal markets (and related news of Camden exiting California), signs of momentum in the supply-drenched Sun Belt, plus more stock buybacks as REITs continue to trade at big discounts to net asset value. Later in the program, Jay welcomes in REIT analyst Jana Galan from Bank of America Securities. Jana gives her take on the effectiveness of buybacks and how Wall Street investors see apartments today compared to other asset classes, as well as her thoughts on the eventual recovery. Additionally, Jay reviews headlines of the week impacting rental housing, and gives his take on a recent congressional hearing on housing affordability and a potential ban on large investors buying single-family homes.

    57 min
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All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.

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