Go To Market

Amy Cook
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Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.

  1. 1d ago

    Heather Nemelka: Returning to Work? Watch This Before Your Next Interview

    In this episode of Go-To-Market, Amy Osmond Cook sits down with Heather Nemelka, keynote speaker, workshop facilitator, and one of Utah's leading advocates for helping professionals—especially women—return to meaningful careers. After taking an 18-year career break to raise her family, Heather successfully re-entered the workforce, built an accomplished career in technology marketing with organizations including Amazon Web Services, and ultimately founded Elevar, a nonprofit dedicated to helping caregivers confidently return to work. Together, Amy and Heather explore one of today's biggest challenges for go-to-market professionals: How do you stay competitive when AI is changing every job description? Rather than viewing artificial intelligence as a threat, Heather shares why today's professionals should see AI as an opportunity to elevate their skills, think more strategically, and focus on the uniquely human strengths technology can't replace. In this episode, you'll learn: –How to successfully re-enter the workforce after an extended career break –Why AI should be viewed as a career accelerator—not a career replacement –The skills hiring managers are looking for in today's go-to-market talent –Practical ways to stand out in an increasingly competitive job market –Why emotional intelligence is becoming more valuable than ever –The surprising interview follow-up that helped Heather choose one candidate over another –How storytelling and authenticity create stronger brands and stronger careers One of the conversation's biggest takeaways is that technology may change how we work, but it shouldn't change why we work. As Heather explains, the future belongs to professionals who know how to combine technical skills with empathy, communication, curiosity, and leadership. For marketers, RevOps leaders, sales professionals, hiring managers, and anyone navigating career transitions, this episode offers practical advice and genuine encouragement for thriving in the AI era.

    Heather Nemelka: Returning to Work? Watch This Before Your Next Interview

  2. Jul 8

    Sumit Parashar: Quantum Computing is Closer Than You Think

    Most conversations about artificial intelligence focus on better models, larger datasets, and faster automation. But according to Sumit Parashar, CEO and founder of BODEX, the next technological revolution won't be driven by AI alone—it will be powered by quantum computing. In this episode of Go-To-Market, Amy Osmond Cook sits down with one of Utah's leading technology innovators to explore what comes after today's AI boom.  As CEO of BODEX, co-founder of Utah Quantum, Chair of Silicon Slopes Quantum, and co-host of The Entangled Show, Sumit has spent decades working at the intersection of data, software development, artificial intelligence, and emerging technologies. Together, they discuss one of technology's most misunderstood topics, and they explain it in language anyone can understand. In This Episode Why data is still the most valuable asset in every AI strategy The difference between classical computing and quantum computing What qubits are—and why they change everything How quantum computing could dramatically increase AI's capabilities Why future AI systems may require far fewer data centers How quantum computing could accelerate scientific discovery The story behind Sumit's new concept, "Quantonomy" The Blue Ocean Strategy that has guided his entrepreneurial career The daily habits that help innovators stay ahead of rapid technological change Why meditation and deep thinking are competitive advantages for modern leaders Whether you're a RevOps leader, technology executive, entrepreneur, or simply curious about where AI is headed next, this conversation offers a rare glimpse into the future from someone helping build it.

    Sumit Parashar: Quantum Computing is Closer Than You Think

  3. Jul 1

    Can AI Replace Doctors? Dr. April Larson Weighs In

    Healthcare doesn't change easily. In fact, according to many healthcare leaders, technology is often the easiest part of transformation. The real challenge is helping people embrace it. In this episode of Go-To-Market, Amy Osmond Cook sits down with Dr. April Larson, Medical Director of Dermatopathology at Sonic Healthcare, board-certified dermatologist, and co-founder of Pathology Watch, to discuss what it really takes to bring innovation into one of the most complex and highly regulated industries in the world. After spending more than 20 years caring for patients in private practice, Dr. Larson helped build Pathology Watch, a healthcare technology company that transformed traditional pathology workflows through digital pathology and AI-assisted diagnostics. Following the company's acquisition by Sonic Healthcare, she helped lead digital transformation initiatives across multiple laboratories and physician organizations. Together, Amy and April explore: How Pathology Watch digitized pathology workflows and reduced turnaround times Why most healthcare software fails adoption despite strong technology The role of AI in supporting physicians—not replacing them Change management lessons every leader should understand How to gain buy-in from teams resistant to new technology Why listening is one of the most underrated leadership skills The importance of creating a shared vision during transformation Practical advice for leaders implementing AI and automation today One of the most powerful insights from the conversation is Dr. Larson's belief that successful transformation isn't primarily about technology. "It's really 20% the product and 80% change management." Whether you're leading a healthcare organization, a revenue team, or a company-wide AI initiative, this conversation offers valuable lessons on adoption, trust, leadership, and scaling innovation.

    Can AI Replace Doctors? Dr. April Larson Weighs In

  4. Jun 24

    David Morgan: A Psychologist's Warning About AI, Anxiety, and the Future of Work

    As AI reshapes the workplace, most leaders are focused on productivity, efficiency, and innovation. But there's another conversation happening beneath the surface, and it's one that could have an even greater impact on organizational success. In this episode of Go-To-Market, Amy Osmond Cook sits down with licensed psychologist, business consultant, and mental health expert Dr. David Morgan to explore one of the most overlooked challenges facing modern organizations: the mental health of employees navigating rapid technological change. With more than 20 years of clinical experience and over 20,000 clients treated, Dr. Morgan shares why anxiety is thriving in today's workplace, how AI is influencing human connection, and why resilient organizations will outperform those that ignore employee well-being. This conversation goes far beyond wellness initiatives. Dr. Morgan makes the case that workplace mental health should be treated as a risk management priority—just as important as cybersecurity, compliance, or operational planning. In This Episode: Why AI-related job uncertainty is creating new forms of workplace anxiety The connection between resilience, risk-taking, and mental health How leaders can have meaningful conversations with employees about uncertainty Why Employee Assistance Programs (EAPs) remain one of the most underutilized workplace resources The hidden cost of absenteeism and presenteeism on business performance How AI companionship and AI therapists may impact human relationships Why resilience—not avoidance—is the foundation of long-term mental health What executives can do today to build mentally healthier organizations Why Leaders Should Watch The future of work isn't just about AI adoption. It's about helping people adapt to change without sacrificing their well-being. Whether you're a CEO, CRO, RevOps leader, founder, HR executive, or frontline manager, this discussion offers practical insights for supporting employees while building stronger, more resilient organizations. Because technology may change how we work but human connection remains the foundation of high-performing teams.

    David Morgan: A Psychologist's Warning About AI, Anxiety, and the Future of Work

  5. Jun 17

    The RevOps Advantage: What Top Revenue Leaders Know That Others Don't

    What happens when revenue leaders, operators, and executives stop working in silos and start aligning around a single source of truth? In this special encore presentation from the 2025 Go-To-Market Live event at Silicon Slopes headquarters, Amy Cook, co-founder and CMO at Fullcast drove a discussion with industry leaders to share the ideas behind the bestselling book, The RevOps Advantage, and why revenue operations has become one of the most important strategic functions in modern business. As AI reshapes how organizations operate and go-to-market teams face growing pressure to do more with less, RevOps has emerged as the connective tissue that links marketing, sales, customer success, finance, and executive leadership. It's no longer enough to simply report on what happened.  The most effective RevOps leaders help shape what happens next. Get your FREE copy of The RevOps Advantage In This Episode Why RevOps is the first function to truly connect the entire customer journey—from campaign to cash How AI can eliminate repetitive work and free teams to focus on strategic decisions The risks of handing accountability to AI without proper governance and visibility Why storytelling is more valuable than reporting when presenting data to executives How RevOps leaders earn trust, influence, and a seat at the executive table Practical strategies for navigating company politics, organizational change, and executive alignment The communication habits that prevent surprises and strengthen leadership partnerships Why This Conversation Matters Today The advice shared during this panel is even more relevant now than when it was recorded. Organizations are investing heavily in AI, automation, forecasting, and revenue intelligence. Yet many are still struggling with fragmented systems, conflicting metrics, and disconnected teams. RevOps provides the framework that allows leaders to scale intelligently without sacrificing accountability. If you're a revenue leader, RevOps professional, CRO, CMO, CEO, sales leader, or anyone responsible for driving predictable growth, this conversation offers practical guidance you can apply immediately. About The RevOps Advantage Written by Amy Osmond Cook, Bala Balabaskaran, and Ryan Westwood, The RevOps Advantage provides a blueprint for aligning strategy, systems, people, and data to drive sustainable growth. The book explores how modern organizations can break down functional silos, improve forecasting accuracy, accelerate decision-making, and create a more predictable path to revenue. Download your free copy!

    The RevOps Advantage: What Top Revenue Leaders Know That Others Don't

  6. Jun 10

    Matthew Holman: The One Thing AI Still Can't Do Better Than Humans

    What happens when AI can create content, answer questions, and automate customer interactions faster than ever before? According to Matthew Holman, the answer isn't less human connection—it's more. In this episode of the Go-To-Market Podcast, Amy Osmond Cook sits down with Matthew Holman, founder of Commerce Catalyst, to discuss how community, collaboration, and human expertise are becoming even more valuable as AI reshapes the business landscape. Matthew shares his entrepreneurial journey from marketing director to startup operator and community builder, revealing how a small meetup for ecommerce professionals evolved into one of Utah's most active commerce communities.  Today, Commerce Catalyst connects ecommerce leaders through events, networking groups, newsletters, Slack communities, conferences, and peer-to-peer learning experiences. During this discussion, Matthew explains why ecommerce may be more resilient to disruption than many industries, how brands can use AI without sacrificing authenticity, and why human judgment remains the ultimate competitive advantage. Amy and Matthew also explore emerging AI-powered networking tools, the future of professional communities, and why the best business insights still come from conversations with peers who have faced the same challenges. In This Episode: How Commerce Catalyst grew from a small meetup into a thriving professional community Why AI is changing marketing and customer engagement faster than product development The growing challenge of maintaining authenticity in an AI-generated world Why AI should be viewed as an amplifier—not a replacement—for human expertise How ecommerce brands are leveraging AI agents and automation today The importance of peer-to-peer learning and in-person networking AI-powered matchmaking, engagement pods, and mastermind communities Why "cross-pollination" helps leaders stay ahead of industry disruption The skills professionals need to thrive alongside AI Whether you're a RevOps leader, ecommerce operator, founder, marketer, or GTM executive, this episode offers practical insights on balancing technology, community, and human expertise in an increasingly automated world.

    Matthew Holman: The One Thing AI Still Can't Do Better Than Humans

  7. Jun 3

    Mike Woodruff: AI Can Transform Healthcare. But Only If We Get This Right

    What if the biggest problem in healthcare isn't a lack of innovation—but innovation aimed at the wrong targets? In this episode of Go-To-Market, host Amy Osmond Cook sits down with Mike Woodruff, Executive Medical Director at Regence BlueCross BlueShield of Utah, to discuss one of the most complex challenges facing entrepreneurs, healthcare leaders, and policymakers today: how to make healthcare more affordable, accessible, and effective for patients. Drawing on more than two decades as an emergency physician and healthcare leader, Mike shares a candid look at the realities behind America's healthcare system, why many common assumptions about health insurance are inaccurate, and where innovators should focus their efforts if they want to create meaningful change. Together, Amy and Mike explore: – Why the U.S. healthcare system struggles despite world-class resources – The misconception that health insurance companies exist to deny care – How affordability, accessibility, and patient outcomes should guide healthcare innovation – Why preventive care may be one of the largest untapped opportunities in healthcare – The rise of personalized medicine and its impact on future treatment models – How value-based care is reshaping relationships between providers, payers, and patients – Why AI should solve real healthcare problems—not just create new technology for technology's sake – The ethical responsibilities innovators must embrace when building healthcare solutions – How entrepreneurs can collaborate with physicians, nurses, patients, and insurers to create stronger products One of Mike's most powerful messages is that healthcare doesn't need more expensive widgets. What it needs are solutions to systemic problems.  Whether you're a healthcare entrepreneur, startup founder, healthcare executive, investor, physician, or simply someone passionate about improving patient outcomes, this conversation offers a practical roadmap for building innovation that truly matters.

    Mike Woodruff: AI Can Transform Healthcare. But Only If We Get This Right

  8. May 27

    Brian Samson: The Often-Overlooked Reason Latin America Is Winning in Tech

    In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, co-founder and CMO at Fullcast, sits down with Brian Samson, founder and chairman at Plugg Technologies, to talk about the rise of nearshoring, global talent strategy, geopolitics, and why Latin America is quietly becoming one of the most important innovation hubs in technology. Brian shares how his experience living in Argentina helped shape the vision behind Plugg Technologies and explains why companies are rethinking offshore development models in favor of real-time collaboration across similar time zones.  The discussion also explores the hidden advantages of hiring talent from complex economic environments where adaptability, resilience, and problem-solving aren't buzzwords, but survival skills. What You'll Learn in This Episode Why nearshoring is accelerating faster than traditional offshoring How Latin America became a major winner in the global talent economy The hidden productivity cost of offshore teams operating in opposite time zones How changing U.S. visa policies are reshaping software hiring Why venture capital is flooding into Latin American startups The difference between "maintenance engineers" and innovation-driven R&D talent Why resilience and adaptability matter more than ever in tech hiring How Plugg Technologies helps companies hire top technical talent across Latin America The operational advantages of same-time-zone collaboration What CEOs should prioritize to stay mentally sharp and operationally effective If you're a RevOps leader, startup founder, SaaS executive, or GTM strategist trying to build leaner, smarter, and more scalable teams, this episode is packed with insights you can apply immediately.

    Brian Samson: The Often-Overlooked Reason Latin America Is Winning in Tech
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About

Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.

Information

  • Creator
    Amy Cook
  • Years Active
    2024 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Go To Market