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Podcasts providing useful tips and insights to business owners!

May 22

I did NOT see this coming - a surprising benefit of attending The Podcast Show 2026

Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn) But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming. http://podknows.co.uk/contact (FROM LINKEDIN) The Podcast Show 2026 was ultimately epic. Let me go deeper, fam. Let's slide through the obvious stuff like the wonderful sense of community and camaraderie that exists among the many strangers and even those who are technically 'competitors'. This is one of my favourite things about the show. 10/10 — no notes. I'm going to say that I'm blown away by how seriously the event organisers take this show, and they only ever want to make it better each year. I also thoroughly enjoyed some of the perspectives from the stages. It wasn't a total pitchfest. And if anybody tried to schill their warez, the moderators did a fab job of keeping them back on point. (I felt for Katie Prescott from The Times who had the misfortune of moderating a panel with podcasting's perniciousness incarnate, Jeanine Wright. I mean, the tech ops had to actually resort to drowning her out with music to stop her in her delusional verbal tracks.) I won't say any more on that talk other than to acknowlege the loud and passionate criticisms from the baying audience which reassured my weeping heart. But there were a couple of negatives and it would be off-brand for me not to mention 'em. With iteration, someone, somewhere, is always going to be left slightly disappointed while others benefit. We see this in podcast production all the time – we make a tweak to improve content such as adding sound design or introducing structure, and there will always be someone who hates the new sound because it's no longer what they became comfortable with. So I accept that some of the things that I didn't enjoy as much are a subjective thing. Gone was the business stage – clearly didn't get the bums on seats last year – and so a big reason I enjoyed the event last year was disappeared. We move past that. It's one of those things. I also felt sad at how some of the people hosting talks clearly didn't know their audience. An example of this was a chat about the benefits of immersive sound design that was schilling Dolby as a tool. Now I'm not the biggest technical nerd in this space, but I'm pretty sure none of the podcast apps offer passthru of that standard, so that was a fairly pointless 25 minutes for anyone NOT considering running an audiobook on Audible. My biggest WTF moment was the one pictured. Head honcho from YouTube grabs three creatives who have seen success putting their podcasts on the platform. I'll say this, if a head of content can't project manage success in video podcasting at... well... The Guardian... then I'd have expected them to quit being in charge of content immediately, because it would suggest an incompetency problem. There we no receipts of before YouTube and after YouTube. Just a whole lot of 'trust me bro, we know what we're talking about' which too many lazy last-minute panellists tend to lean on. To be clear, this is a criticism of the individual speakers, NOT the event itself. In old money, definitely still a A+ event. Well done to all the team. Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/

17 min
May 18

Why podcast guest cross-promotion as a growth strategy is a fairytale

Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting. If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment. Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.

10 min
May 15

Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar. Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights. And in this episode, I'm breaking down why copying the Diary of a CEO container is actively working against your buyers' trust — and what the one thing is that actually differentiates a B2B podcast. Spoiler: it's not your lighting rig. Also in this episode: Founder FAQ: Dominic from Norwich wants to know why his podcast guests never share the episode after recording — and what he can do about itQuick Tip: The simple title strategy that will make every episode you publish sharper, more specific, and more honest than anything you planned in advance If your show is built around looking successful rather than being useful, this one's going to sting slightly. In a productive way. 👉 Book your diagnostic session: podknows.co.uk/diagnostic Mentioned in this episode: Podknows Launch Book Get our free book "Podcast Launch Strategy" Free Launch Book Learn More About Podknows Podcasting We're at https://podknows.co.uk/

23 min
May 12

Apple Podcasts Video: The Benefits

In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.

8 min
May 8

Your Sales Team Have Never Heard Your Podcast (And It's Costing You)

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met. That sounds absurd. And yet it's almost universal. Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast. In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago. Whether you're a founder, a CMO, or a sales leader wondering why your expert positioning isn't converting — this episode will change how you think about what your podcast is actually for. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Send a voice note or question https://podknows.co.uk/feedback Timestamped chapters 00:00 The fantasy inbound call 01:51 The podcast sales crime scene 03:54 Why marketing and sales missed each other 05:19 The meeting that never happens 06:37 What good looks like on a sales call 08:39 Your 10-minute podcast deployment playbook 10:40 Founder FAQ: Fred Copestake on sales vs. marketing 15:31 Quick tip: when to ask for a follow Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/

18 min
May 5

Apple Podcasts Video: The Painful Truth

With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content. But should you be joining them? Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio? Click play. I'll explain. Companies mentioned in this episode: LinkedInYouTubeApple Podcasts Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

5 min
Apr 24

B2B Podcast Growth Timeline - are you measuring wrongly?

You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough. The CFO is squinting at the line item. You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday. Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why most founders are timing their podcast from the wrong day — and the reframe that gives most of them six months of their life back. We look at why every branded B2B podcast sounds completely different at episode 15 than it did at episode 1, why your audience doesn't build a relationship with your dress rehearsals, and why two founders on identical publishing schedules can end up in wildly different commercial positions. There's also the 10-minute Monday exercise that tells you whether your show is developing or drifting, a founder FAQ from Sara on what to actually name a B2B podcast, and a quick tip on rewriting your first two lines like a cold open instead of a voicemail. Useful linksPodknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary 00:00 10 months, 40 episodes, and Derek the pop filter 00:42 Welcome to B2B Podcasting Insights 01:08 The Sunday night founder panic 02:15 Why your "start date" is the wrong clock 03:30 Episode 15: where your show actually begins 05:15 The reframe — six months in, not ten 06:30 Not a permission slip: this is a diagnostic 07:15 Founder #1 — developing, compounding, working 08:30 Founder #2 — still dress-rehearsing at month ten 09:45 Monday's 10-minute exercise: two jobs 11:00 The sales team test every founder should run 12:00 Why the wrong clock kills B2B podcasts 12:45 Founder FAQ: Sara on naming a B2B podcast 15:00 Quick tip: the first two lines as a cold open 16:45 Closing thoughts and diagnostic CTA Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/

20 min
Apr 21

Your podcast audience may not be what you thought it was

This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one. We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think. Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

10 min

Podcasts providing useful tips and insights to business owners!

Creator

Podknows Podcasting
Years Active

2024 - 2026
Episodes

499
Rating

Explicit
Copyright

© Copyright 2026 Podknows Podcasting
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