Effective Businesses with Jakub Kosmowski

Jakub Kosmowski

This is your place for effective marketing and management. We discuss concepts that push businesses forward. We look at the businesses through the lens of marketing and customers. There will be a lot of knowledge and news. You will experience solo shows, but I will also invite interesting guests who contribute to our topic. I want to educate marketers, companies, management, and founders on what drives growth and how proper marketing can enable it.

Episodes

  1. 05/22/2025

    Storytelling, brand management and marketing in combat sports | Pavol Neruda OKTAGON MMA

    In this episode, we sit down with Pavol Neruda, co-founder of Oktagon MMA, one of Europe’s fastest-growing sports organizations. Pavol shares how storytelling became a game-changing tool in building the Oktagon brand and turning fighters into real-life heroes. Even if you’re not an MMA fan, this conversation offers powerful insights into branding, sports marketing, and the human side of competition. 👉 Don’t forget to like, comment, and subscribe for more inspiring interviews!

    1h 6m

  2. 04/25/2025

    #011 - Creative Advertising Training Series (Recording 2)

    Welcome to Effective Businesses. In this episode, I share a recording from a recent Live training session from our Creative Advertising Series. We discuss the crisis of creativity. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    49 min

  3. 04/18/2025

    #010 - Creative Advertising Training Series (Recording 1)

    Welcome to Effective Businesses. In this episode, I share a recording from a recent Live training session from our Creative Advertising Series. We discuss the importance of creativity and why businesses should embrace creativity in advertising. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    34 min

  4. 01/22/2025

    #009 - Creative Consistency

    Welcome to Effective Businesses. In this episode, I discuss creative consistency as a well to improve advertising effectivness. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    13 min

  5. 12/10/2024

    #008 - Advertising effectivness

    Welcome to Effective Businesses. In this episode, I discuss advertising effectiveness and what we can do to produce better ads. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    9 min

  6. 11/27/2024

    #007 - Buying power

    Welcome to Effective Businesses. In this episode, I talk about buying power and how companies should consider the financial situation of their target audience before positioning their brand. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    10 min

  7. 11/20/2024

    #006 - Potential of AI

    Welcome to Effective Businesses. In this episode, we dive deeper into unlocking the potential of AI. How to approach it to get much better results? For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    10 min

  8. 11/13/2024

    #005 - Make the logo bigger!

    Welcome to Effective Businesses. In this episode, we see why should you make the logo bigger!!! For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    9 min

  9. 11/05/2024

    #004 - Why brands matter

    Welcome to Effective Businesses. In this episode, we see why strong brands matter for a business. What benefits they deliver? For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    6 min

  10. 10/25/2024

    #003 - Trends

    Welcome to Effective Businesses. In this episode, we see how to decide which trends are worth jumping on and which are just here for a short time. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    6 min

  11. 10/22/2024

    #002 - Customer Centricity.

    Welcome to Effective Businesses. In this episode, we examine customer centricity and why businesses should seek feedback on their products and services from the market. For more information and show notes, visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    5 min

  12. 10/15/2024

    #001 - Introduction and why startups fail.

    Welcome to Effective Businesses. In the first episode, I explain why I started the podcast and what you can expect. I also share some reasons “Why Startups Fail” and how much of that is due to bad marketing. For more information and show notes visit: https://ebpod.co/ I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.

    10 min
  • 12 Episodes

About

This is your place for effective marketing and management. We discuss concepts that push businesses forward. We look at the businesses through the lens of marketing and customers. There will be a lot of knowledge and news. You will experience solo shows, but I will also invite interesting guests who contribute to our topic. I want to educate marketers, companies, management, and founders on what drives growth and how proper marketing can enable it.

Information