Go-to-market Mavericks

Common Room

From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.

  1. 05/28/2025

    Sid Kumar (Databricks) on the rise of the GTM strategist

    Sid shared his journey in across GTM and provided a deep dive into the role of GTM strategy. In this episode, we explore: - Three pillars of GTM strategy - AI jobs to be done for GTM - The art of revenue architecture - Laddering up to company objectives

  2. 04/17/2025

    Brendan Short (The Signal) on AI SDRs

    Brendan was previously at Apollo, founded a company called Groundswell, and writes for The Signal.

  3. 03/20/2025

    TestBox’s James Kaikis on winning land and expand with intentionality

    In this edition of GTM mavericks, we welcomed James Kaikis, Chief Revenue and Experience Officer at TestBox. James shared his thoughts on winning land and expand with intentionality and a whole lot more. We explored why: - Acquisition starts at home - Homework speeds up sales cycles - Customer success isn’t a department Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow James on LinkedIn here: https://www.linkedin.com/in/jameskaikis/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

  4. 03/06/2025

    G2’s Mitch Osborne on demystifying software purchases

    In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2. Mitch shared his thoughts on demystifying software purchases and a whole lot more. We explored why: - Stack integration is table stakes - Internal usage metrics are a must-have - RevOps wants to be wooed, too Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Mitch on LinkedIn here: https://www.linkedin.com/in/mitch-osborne-56830a44/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

  5. 02/20/2025

    Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS

    In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo. Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more. We explored why: - You should create an emotional connection offline and on - It pays to put a face on your product - Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

  6. 02/06/2025

    G2’s Michelle Vu on winning with context in B2B sales

    In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why: - ICP is about more than acquisition - AI wins compound over time - Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

  7. 01/23/2025

    Docebo’s Silvia Valencia on winning the pipeline game in the enterprise

    Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo. Thanks for listening.

  8. 01/08/2025

    HubSpot’s Kimberly Dieter on leading sales in the age of AI

    Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot.

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From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.

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