Tactics of Marketing

Chris Milton
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The Tactics of Marketing Podcast is a resource for those who are looking to get more out of their marketing and grow! Tactics of Marketing is Hosted by Chris Milton, a marketing agency owner who brings his years of experience working with hundreds of entrepreneurs, organizations, and brands to help them launch, scale, and ultimately surpass their goals. Check the show notes for more details. Listen Now.

Episodes

  1. 12/31/2024

    Email Isn't Dead - Email Marketing 101

    In this episode, Chris Milton dives into the staying power of email and why it isn’t dead - either as a communication tool or a marketing channel. The Value of Email Ownership and Control - Importance of owning an email domain - Credibility associated with branded emails B. Asset Value - Email lists as valuable assets during company sales - Health of the email list as a measure of business strength Email's Unique Advantages Deliverability and Readability - Email's effectiveness in cutting through social media noise Resurgence of Long-Form Content - Demand for in-depth content amidst quick social media interactions Personalization - Greater ability to personalize communication compared to social media Recall Ability - Email's searchability and ease of finding past communications Consistency of Experience - Intentional engagement with email compared to other platforms Get Started Subscribe to the Tactics of Marketing newsletter: https://tacticsofmarketing.com/subscribe Easiest way to start building your newsletter is Beehive (we use it too): https://323.media/recommends/beehiiv Start building your community on Skool, or join us over there: https://www.skool.com/tactics-of-marketing-6890/about

    11 min

  2. 12/31/2024

    What is the Benefit of Working at a Marketing Agency?

    Benefits of Working on the Agency Side of Marketing Let’s talk about the advantages of working in a marketing agency, emphasizing the opportunities for market research, cross-learning, and professional growth, while providing actionable insights for team members to understand and leverage these benefits effectively. Tactics of Marketing is a marketing series that answers questions we receive at our marketing agency, 323.media, where we work with organizations that want to grow. Subscribe to our newsletter for more: tacticsofmarketing.com/subscribe

    5 min

  3. 12/14/2024

    Leveraging Traditional and Digital Media for Marketing Success

    Welcome to Tactics of Marketing, I'm Chris Milton. Today, we're discussing the relevance of traditional media in marketing and how to effectively leverage it alongside digital platforms for successful campaigns. Understanding Your Audience Identify where your target customers are and tailor your marketing efforts accordingly. Utilize traditional media like regional magazines, local newspapers, and radio stations to reach specific demographics effectively. Leveraging Traditional Media Insights Traditional media outlets have valuable research on their audience demographics, providing insights that can enhance your marketing strategies. Understanding customer preferences and behaviors can inform your campaigns effectively. Integrating Traditional and Digital Platforms An effective example involves a landscaping client using a combination of local newspaper ads, direct mail, and social media advertising. By targeting specific areas with tailored content, you can create a cohesive marketing approach. Campaign Execution Start with physical mailers showcasing new listings, followed by social media ads targeting the same audience. Coordinate with local newspapers for additional exposure before hosting open houses to drive engagement. Post-Event Engagement After events, follow up with targeted digital ads showcasing successful outcomes and encouraging referrals. This integrated approach maximizes engagement and builds credibility with potential customers. Summary By combining traditional and digital media strategically, you can create targeted campaigns that resonate with your audience. Remember, quality over quantity is key in maximizing marketing ROI. For more marketing insights, visit TacticsOfMarketing.com and subscribe to our newsletter. Let's elevate your marketing strategies together. See you next time!

    11 min

  4. 12/14/2024

    Leveraging AI in Marketing Agencies

    In this episode of Tactics of Marketing, Chris breaks down where AI can help your marketing process. The growth of AI has significantly impacted the marketing industry, leading to questions about its potential to replace marketing agencies. However, AI is more likely to eliminate poorly performing agencies and freelancers, offering improvement and innovation opportunities. Understanding the Impact of AI When it comes to leveraging AI in marketing, there is a distinction between fully relying on AI and incorporating it as part of a strategic process. Understanding this difference is crucial for maximizing the benefits of AI in marketing strategies. Evolution of SEO and Content Marketing Reflecting on the evolution of SEO and content marketing over the past decade provides valuable insights into the importance of relevance and authority in website ranking. From keyword stuffing to mobile optimization and voice search, the landscape of digital marketing has continuously evolved to prioritize user experience and quality content. Embracing a Human-Centric Approach While AI can streamline processes and generate ideas efficiently, maintaining a human touch in marketing content is essential. Empathy and understanding the customer's perspective are key elements in creating engaging and personalized marketing campaigns that resonate with the target audience. Enhancing Agency Processes with AI Marketing agencies can harness the power of AI to enhance competitiveness and efficiency. By utilizing AI for idea generation, competitor research, and content creation, agencies can focus on strategic initiatives and deliver high-quality, tailored solutions to clients. Embracing Innovation and Growth Rather than viewing AI as a threat, marketing agencies should embrace it as a tool for innovation and growth. By leveraging AI to optimize processes and enhance creativity, agencies can stay ahead of the competition and drive success in a rapidly evolving digital landscape. Conclusion In conclusion, the integration of AI in marketing agencies presents an opportunity for improvement and advancement rather than a threat of replacement. By embracing AI strategically and focusing on delivering value-added services, agencies can thrive in an increasingly competitive market. For more insights and tips on enhancing your marketing strategies, visit tacticsandmarketing.com and subscribe to our newsletter for regular updates and expert advice. Let's continue to evolve and excel in the dynamic world of marketing. Learn more at tacticsofmarketing.com/subscribe and invite your friends - you’ll get rewarded!

    13 min

  5. 12/10/2024

    Should I Boost posts on Facebook and LinkedIn?

    On this episode of Tactics of Marketing, let's talk about the easiest way to get more views to your posts on social media... the BOOST button. Should you use it? Chris Milton breaks it down beyond just the simple answer of 'no.' Overview Boosting posts on Facebook and LinkedIn may not be the most effective way to expand your reach. Understanding your target audience and creating a targeted advertising strategy can lead to better results. Controlling your budget and aligning it with your business objectives is crucial for successful advertising campaigns. Assumptions Boosting posts without a targeted strategy may not yield the desired results. Knowing your ideal customer profile and creating specific targeting criteria is essential for effective advertising. Understanding the value of each customer and aligning your budget accordingly can lead to a more successful advertising campaign. Testing Strategy Create a detailed customer profile including location, interests, job title, age, and other relevant criteria. Use this customer profile to target your advertising campaigns on social media platforms. Control your budget based on the value of each customer and the expected return on investment for your products or services. Learn more about Tactics of Marketing by going to https://tacticsofmarketing.com/subscribe and get the newsletter with more gems about marketing strategies that'll help you grow.

    11 min

  6. 12/07/2024

    Understanding the Choice Between Hiring In-House, Agency, or Freelancer for Marketing

    Chris Milton, a marketing expert and agency owner, discusses the decision between hiring in-house, agency, or freelancer for marketing. Three Categories of Marketing Tasks Projects: Distinct start and finish, not ongoing (e.g., rebranding, website building). Ongoing Tasks: Consistent, maintenance-oriented, drives momentum (e.g., regular content creation, social media posts). Administration or Glue Tasks: Connect marketing to organizational needs (e.g., CRM setup, email funnel integration). Choosing Between In-House, Agency, or Freelancer Projects: Hire experts for one-time projects like website building. Ongoing Tasks: Consider in-house for regular maintenance tasks. Administration or Glue Tasks: These are best handled by in-house employees unless they are fully outsourcing marketing. Skill Levels and Outsourcing Good, Better, Best skill levels for marketing tasks. Specialized tasks like graphic design for polished reports may be outsourced. Research tasks are best kept in-house unless for specific audits. Choosing the Right Talent Consider expertise in specific platforms or tools (e.g., WordPress, CRM). Specialization in areas like YouTube ads, Facebook ads, or Google AdWords is crucial. Avoid poor spending by choosing the right talent for specific marketing needs. Recap and Conclusion In-house employees manage day-to-day administrative tasks. Experts hired for one-time projects like website building. Regular maintenance tasks are often outsourced to agencies or freelancers. Focus on finding the best skills and talent to help marketing grow effectively. Learn More at tacticsofmarketing.com and sign up for our newsletter that shares great tips and helps you earn rewards for free.

    12 min

  7. 12/05/2024

    Do I need a website?

    Why Your Business Needs a Website is the topic for this episode of the Tactics of Marketing Podcast with Chris Milton. Let's get into what we're going to cover: Ownership and Professionalism Posting on free platforms means you don't own the content. Having a website with your own URL looks more professional. Using a personalized domain for email adds to professionalism. Content and Information A website allows you to provide essential information about your business. Include details like services/products, contact information, team, and competitive advantage. Having a website serves as a central hub for all your online activities. Control and Stability Your website is under your control and not subject to algorithmic changes. Avoid penalties or sudden drops in visibility due to external factors. A website provides a stable online presence for your business. Functionality and Growth Basic website functionalities can be expanded as needed. Add features like booking widgets, sales pages, and payment gateways based on business needs. Your website can grow alongside your business. Reputation and Trust A website enhances your reputation and builds trust with customers. Demonstrates professionalism, reliability, and commitment to your business. Having a website is crucial for maintaining a positive image in the eyes of customers. Actionable Step If you don't have a website, start building one with a unique and self-explanatory URL. Focus on creating content that showcases who you are, what you do, where you operate, why you're unique, and how you deliver on your promises. Future Episodes Future episodes may delve deeper into website basics and advanced functionalities. Stay tuned for more insights on optimizing your website for business success. The Tactics of Marketing Podcast is Hosted by Chris Milton, the CEO of 323.media. sign up for the Tactics of Marketing Newsletter: https://tacticsofmarketing.com/subscribe We’re on a journey to build a marketing database of 1000 episodes based on the questions we get asked as a marketing agency. Have questions? Ask us by signing up to the newsletter and hitting reply.

    5 min

  8. 12/05/2024

    Understanding Intent vs. Brand in Marketing

    This episode of the Tactics of Marketing is about Understanding Intent vs. Brand in Marketing Introduction Question: Intent vs. Brand - the difference in why someone is finding you. Speaker: Chris Mountain, founder of 323 Media, Tactics Marketing. Brand Recognition Unique product/service requires marketing/advertising for brand recognition. It can take multiple exposures (minimum of about 19) for someone to recall your brand. Building brand recognition is crucial but can be time-consuming. Intent People have needs they are trying to address - this is where intent comes in. Examples of intent-driven searches: looking for a restaurant, plumber, external drive. Intent is about what people need and the problems they are trying to solve. Problem Solving Leading with problem-solving to attract customers based on their needs. Emphasizing how your business solves their problems is key. Highlighting your unique proposition to differentiate from competitors. Marketing Strategy Focus on addressing the problems, solutions, and target audience in marketing efforts. Importance of content creation for website, social media, and SEO based on customer intent. Understanding where to put marketing efforts for effective growth. The Tactics of Marketing Podcast is Hosted by Chris Milton, the CEO of 323.media sign up for the Tactics of Marketing Newsletter: https://tacticsofmarketing.com/subscribe We’re on a journey to build a marketing database of 1000 episodes based on the questions we get asked as a marketing agency. Have questions? Ask us by signing up to the newsletter and hitting reply.

    4 min

  9. 12/05/2024

    Why Isn't My Marketing Working?

    Why Isn't My Marketing Working? Introduction Marketing should be tailored to achieve organizational goals. The importance of aligning marketing with sales, leadership, and service teams. Common Issues in Marketing Lack of communication between departments. Examples of misalignment causing problems. The role of leadership in stitching together different components. Understanding Your Audience Importance of knowing your ideal customer. Creating messaging that resonates with the target audience. Examples of different messaging strategies based on audience preferences. Tactical Approach Choosing the right platforms based on audience behavior. Leveraging community groups and content to engage with the target market. Tailoring ads based on specific industries or services. Continuous Optimization Importance of monitoring and adapting marketing strategies. Adjusting campaigns based on buying cycles and seasonal trends. Being proactive in understanding customer behavior to improve marketing effectiveness. Conclusion Encouragement to actively engage in marketing strategies. Request for feedback and suggestions for future episodes. Emphasis on the importance of effective marketing for business growth. The Tactics of Marketing Podcast is Hosted by Chris Milton, the CEO of 323.media. Sign up for the Tactics of Marketing Newsletter: https://tacticsofmarketing.com/subscribe We’re on a journey to build a marketing database of 1000 episodes based on the questions we get asked as a marketing agency. Have questions? Ask us by signing up to the newsletter and hitting reply.

    24 min
  10. Breaking Down the "Tactics of Marketing" Podcast

    Season 1 Trailer

    Breaking Down the "Tactics of Marketing" Podcast

    Welcome to the Tactics of Marketing! Here's a brief, 3-minute intro that should get you up to speed on what this podcast is all about. Introduction Chris Milton, CEO of ⁠323.Media⁠, introducing the podcast "Tactics of Marketing." This podcast aims to share knowledge and best practices in marketing for both digital and traditional landscapes. Format of the Show Quick episodes designed to reach a goal of 1000 episodes. Focus on providing a knowledge base for mastering marketing. Emphasis on understanding what marketing strategies work best for individual businesses. Common Marketing Challenges What you're probably doing well, but may not be effective for your specific needs. Misconceptions about the reasons for marketing not working (e.g., blaming Facebook or Google ads). Purpose of the Podcast Sharing insights on identifying effective marketing strategies. Aim for listeners to learn and implement marketing strategies for their own businesses. Potential future inclusion of guest speakers. Call to Action Subscribe and follow the podcast, save this to reference in the future. Ask a Question that could be featured on the show by ⁠⁠joining our Tactics of Marketing Community⁠⁠ Sign up to receive our ⁠Weekly Newsletter⁠ where we do deeper dives into topics. Learn more about what we do by checking out ⁠https://323.media

    3 min

Trailer

About

The Tactics of Marketing Podcast is a resource for those who are looking to get more out of their marketing and grow! Tactics of Marketing is Hosted by Chris Milton, a marketing agency owner who brings his years of experience working with hundreds of entrepreneurs, organizations, and brands to help them launch, scale, and ultimately surpass their goals. Check the show notes for more details. Listen Now.

Information

  • Creator
    Chris Milton
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Chris Milton
  • Show Website
    Tactics of Marketing