Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein
  • 5.0 (21)
  • Marketing

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

  1. Jun 3

    Mastering AI Search Visibility: GEO, AEO & LLMs with Vix Reitano

    In this episode of Dose of Social, we sit down with Vix Reitano, founder and growth partner of Agency 6B, to break down the rapidly changing world of AI, LLMs, GEO, and what it all means for brands trying to grow online. Vix shares her background in systems, software, and digital strategy, along with practical insights on how business owners can adapt their content and social strategies for AI-driven search. From understanding how tools like ChatGPT, Claude, Gemini, and Perplexity work differently to why Reddit and Threads matter more than ever, this conversation is packed with actionable advice for marketers, founders, and creators trying to stay ahead. We also dive into how AI is changing SEO, why “designing for outcomes” matters, and how brands can position themselves to become trusted sources inside LLMs. Here’s what we’re diving into: What an LLM actually is and why business owners should careHow AI tools decide which brands get surfaced in searchHow Claude, ChatGPT, Gemini, and Perplexity each serve different purposesWhy Reddit and Threads are becoming critical discovery platformsHow to use AI prompts to uncover customer pain points and content ideasConnect with Vix Reitano: Website: https://agency6b.com Website: https://vixreitano.ai Instagram: https://instagram.com/vixreitano Threads: https://threads.net/@vixreitano Connect with us: Follow Dose of Social on Instagram: https://instagram.com/dose.of.social Listen on Spotify: https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753 Website: https://doseofsocial.com 💬 Want to be a guest or collaborate with us? Reach out—we’d love to hear from you!

    36 min

  2. May 13

    Social Media Legal Tea: Part Two with Amber Gilormo of The Boutique Laywer

    In part two of our conversation with Amber Gilormo, founder of The Boutique Lawyer, we dive deeper into the legal side of running and scaling an online business. From trademarks and contracts to influencer partnerships and copyright issues on social media, Amber breaks down the legal realities that creators, agencies, and entrepreneurs need to understand as they grow. We talk through what legal maturity actually looks like behind the scenes of successful businesses, why proactive legal systems matter, and the biggest misconceptions online business owners have when it comes to protecting their brands. Amber also shares practical advice on handling scope creep, contract breaches, and staying compliant while still creating engaging social content. If you’ve ever wondered whether your contracts are strong enough, your content is legally protected, or your business is actually covered as it scales, this episode is packed with actionable insight. Here’s what we’re diving into: Why trademarks should be a priority once your business starts generating consistent revenueThe biggest misconception business owners have about owning their brand nameHow to create a simple legal audit system for your businessBest practices for handling contract breaches professionallyScope creep strategies and how to build protections into your contractsConnect with Amber Gilormo: Website: The Boutique Lawyer Instagram: @theboutiquelawyer Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website 💬 Want to be a guest or ask us a question? Reach out - we’d love to hear from you!

    34 min

  3. Apr 22

    Show Up to Scale: Content & Consistency with The Cash Flow CFO Anthony Domenici

    In this episode of Dose of Social, we sit down with Anthony Domenici, founder of Base Camp Consulting Group, to talk about what it really looks like to step into visibility as a founder—especially when it doesn’t come naturally. Anthony shares how his background in finance and accounting led him to build a consulting firm for CPG brands, and how a recent shift into full ownership of his business pushed him to start showing up online in a bigger way. We get real about the mental blocks around content creation, the power of consistency, and how social media can become a growth engine when paired with expertise. If you’ve ever felt hesitant to hit “post,” this episode will give you the push you need. Here’s what we’re diving into: Anthony’s journey from finance professional to founder of a niche consulting firmThe story behind his “Cash Flow CFO” personal brandWhy “done is better than perfect” when it comes to social mediaWhy sharing value (without gatekeeping) builds trust and authorityConnect with Anthony Domenici:Website: (Base Camp Consulting Group)Instagram: https://instagram.com/thecashflowcfoLinkedIn: https://www.linkedin.com/in/anthony-domenici Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

    25 min

  4. Apr 2

    Thought Leadership, PR Strategy, and Executive Visibility Tips with Katie Radel

    In this episode of Dose of Social, we sit down with Katie Radel, CEO and founder of Ripple Consulting Group, to talk about what it really takes to build visibility as a leader in today’s crowded digital space. Katie shares her journey from a decades-long corporate career in PR and communications to launching her own firm—and how a pivotal “midlife awakening” led her to niche down and focus on executive visibility. We dive into how founders and leaders can clarify their messaging, step into thought leadership, and use PR strategically (without feeling overwhelmed or inauthentic). From understanding your “zone of genius” to leveraging both owned and earned media, this episode is packed with actionable insights for anyone looking to grow their brand and influence. Here’s what we’re diving into: Katie’s transition from corporate PR to entrepreneurship Why clear messaging (who you help, problem, result) is everything What PR actually looks like for small businesses and founders Simple ways to start building visibility this week The difference between owned, earned, and paid media Easy LinkedIn strategies for thought leadership (without long-form overwhelm) How PR and social media work together to amplify your brand Why overcoming imposter syndrome is key to showing up and being seen Connect with Katie Radel: Website: https://rippleconsultinggroup.com LinkedIn: https://www.linkedin.com/in/katie-radel Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

    32 min

  5. Mar 18

    Legal Must-Haves for Online Business Owners with The Boutique Lawyer

    In this episode of Dose of Social, I’m joined by Amber Gilormo, founder of The Boutique Lawyer, to talk about the legal side of building an online business without making it feel overwhelming. As an online business and trademark attorney, Amber breaks down where entrepreneurs should actually start when it comes to legal protection—and why the goal isn’t to do everything at once, but to protect yourself and your revenue in the right order. We talk through the contracts, clauses, and policies small business owners need to think about early on, plus the biggest misconceptions Amber sees in the online space. She also shares smart perspective on AI, client disputes, and why your legal setup should evolve as your business grows. If you’ve been putting off the legal side of your business, this conversation is a practical and empowering place to begin. Here’s what we’re diving into: Why proving your business idea can make money should come before overinvesting in legal setupWhen it makes sense to form an LLCThe first contracts and website policies service providers should have in placeKey contract clauses to review around payments, cancellations, and intellectual propertyWhen to move from templates to hiring a lawyerThe risks of relying on AI to draft legal documentsConnect with Amber Gilormo: Website: https://theboutiquelawyer.com Instagram: @theboutiquelawyer Facebook: The Boutique Lawyer Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website

    34 min

  6. Mar 4

    Influencer Marketing Strategy with Bilal Kaiser of Agency Guacamole

    In this episode of Dose of Social, we sit down with Bilal Kaiser, founder and principal of Agency Guacamole, as he shares what it really takes to execute influencer marketing and event strategy that actually drives results. With his agency celebrating 10 years in business, Bilal walks us through how influencer mailers, strategic sampling, and experiential events fit into a modern marketing mix—especially in the beauty and lifestyle space. We unpack what separates thoughtful seeding from “spray and pray,” how to set realistic ROI expectations, and why storytelling—not just packaging—makes a mailer stand out. Bilal also dives into how events have evolved post-COVID, how brands can create truly shareable moments, and why community management is critical after the event ends. If you’re a brand navigating influencer marketing or an entrepreneur building in a fast-changing space, this episode is packed with practical insights. Here’s what we’re diving into: The four core types of influencer programs (ambassador, paid, seeding, UGC scale)Strategic sampling vs random product giftingHow to find and vet creators (and when to work with “overnight influencers”)What makes a PR mailer stand out in a crowded marketExtending the life of an event through digital strategyEntrepreneur lessons: knowing your value, building your network, and staying nimbleConnect with Bilal Kaiser: Agency Guacamole: https://www.agencyguacamole.com Instagram: https://instagram.com/agencyguacamole Bilal’s Instagram: https://instagram.com/bilalkaiser LinkedIn: https://www.linkedin.com/in/bilalkaiser B.L.N.D. (Beauty, Lifestyle & Nurturing Diversity): https://www.agencyguacamole.com/blnd-beauty-lifestyle-nurturing-diversity-inclusion Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

    34 min

  7. Feb 25

    How to Grow on Threads with Natalie Mitchell

    In this episode of Dose of Social, we’re joined by the incredible Natalie Mitchell, the force behind Nat Runs Far. Natalie is a running coach, podcast host, race announcer, and mom of three who’s built a thriving presence across social media—all while keeping it refreshingly real. We dive deep into her unexpected (and completely organic) growth on Threads, where she’s amassed over 69,000 followers. Natalie shares how she went from casually joining the platform to sparking meaningful conversations and building an active community without gimmicks, trends, or high-production content. Here’s what we’re diving into: Natalie’s journey from marathoner and blogger to podcaster and social media coachHow she grew her Threads account to 69K+ followers—without trying to go viralThe importance of listening and asking questions to drive engagementTips for new users on Threads: how to start, what to post, and how to get seenThe surprising way community and conversation still matter in 2026Mistakes to avoid on Threads (hint: don’t lead with negativity)How to use niche groups like "Running Threads" to get discoveredConnect with Natalie Mitchell: Website: http://www.natrunsfar.com/ Instagram: @natrunsfar Threads: @natrunsfar Podcast: Suite Run Podcast Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website 🎤 Know someone who should be on the show? Or want to hear about a specific topic? Let us know, we’d love to hear from you!

    35 min

  8. Feb 18

    Old Social vs. New Social: What to Know in 2026 Part 2

    In this episode of Dose of Social, we’re unpacking one of our favorite topics: how social media has completely changed—and what brands need to let go of if they want to grow today. We’re breaking down the mindset shift from vanity metrics to real engagement, why follower count means almost nothing in 2026, and what’s actually working when it comes to strategy. From one bot-gone-wrong story to the importance of pairing paid with organic, we’re getting real about what it takes to show up, stand out, and build community in the era of new social. Here’s what we’re diving into: The difference between old social and new social—and why it mattersWhy fake followers hurt your paid strategy (not just your ego)Our favorite story about a follower-buying disaster 😬Why organic growth is harder than ever—and what to focus on insteadWhat we tell clients every time they ask about posting frequencyHow we help brands embrace video (even when they don’t want to)The real role of stories, engagement, and community todayWhat to unlearn if you’re still stuck in 2018 tacticsConnect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website 💬 Questions? Feedback? Want to work together? Hit us up—we’d love to chat.

    28 min
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5
out of 5
21 Ratings

About

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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