YOU Matter, in Business

Ariel Faith
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Your brand, Your Story, and Your Success - YOU Matter in your business! Join us for an inspiring business chat! We dive into business mindset growth, marketing strategy, branding alignment, and small business tips to help you thrive as an entrepreneur. Hosted by Ariel Faith, Marketing Strategist and Brand Photographer, with expert guests sharing entrepreneur advice and business growth strategies. Each episode covers personal branding tips, marketing for small business owners, and actionable tools to build a brand that aligns with you. Sponsored by Ariel Faith LLC - arieljoyfaith.com

  1. E68 Balance and Leadership: Thriving with Natural Rhythms

    MAR 11

    E68 Balance and Leadership: Thriving with Natural Rhythms

    Embracing Natural Rhythms: Sustainable Leadership for Women with Amy from Next Level University In this episode of You Matter in Business, Amy returns to delve into the importance of sustainable leadership for heart-centered leaders, focusing on how to avoid burnout by aligning with natural rhythms, especially for women. Amy emphasizes the significance of understanding and respecting women's hormonal cycles to enhance self-worth and productivity. She shares insights on how different phases of a woman's cycle affect her energy and capabilities, advocating for self-awareness and open communication with family and colleagues. The discussion also touches on the challenges of perimenopause and menopause, offering practical advice on managing these transitions. Amy highlights the offerings of Next Level University and underscores the value of personal development in achieving success. 00:00 Introduction and Recap 00:38 Understanding Natural Rhythms 01:25 Empowering Women Through Self-Care 02:42 The Impact of Hormonal Cycles 11:23 Navigating Perimenopause and Menopause 17:40 Next Level University Overview 20:59 Conclusion and Final Thoughts Connect with Amy:Email: amyl@nextleveluniverse.comWebsite: https://www.nextleveluniverse.com/gro...Facebook:   / amy.lenius  Instagram:   / amylenius   Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    24 min
  2. E67 Building Authentic Authority: The Three Pillars of Self-Worth with Amy Lenius

    MAR 4

    E67 Building Authentic Authority: The Three Pillars of Self-Worth with Amy Lenius

    In this powerful episode of "You Matter In Business," host Ariel Faith sits down with Amy Lenius, Director of Group Coaching at Next Level University, to explore what it truly means to lead with authentic authority. Amy shares her transformative journey through chronic illness and how it led her to discover that real leadership isn't about performing confidence—it's about deeply knowing your worth. Key Topics Discussed: [0:00] Introduction & Welcome Meet Amy Lenius and her work at Next Level UniversityThe shift from performing success to embodying authentic leadership[2:00] The Three Pillars Framework Self-belief: Your capacity and capabilitySelf-worth: The internal game of worthinessConsistency: The unsexy fundamental that changes everything[4:00] Leadership as Influence Why we're all leaders in different areas of lifeThe three layers of belief: Is it possible? Is it possible for me? Is it worth it?[6:00] Building Self-Worth from Within Why women's worth is often externally focusedThe five keys to building authentic self-worthState, prove, and self-assign: The daily practice[10:00] Boundaries vs. Rules The critical difference most people missWhy boundaries control us, not othersNavigating the fear of losing love when setting boundaries[13:00] Core Wounds: Unlovable, Defective, Unwanted Understanding what drives your unconscious behaviorHow to identify your core woundMoving from reactive to empowered choice[16:00] Redefining Success Why success is subjective and personalPermission to be fulfilled at home or chase entrepreneurshipFinding alignment over balance[20:00] Seasons of Abundance and Scarcity The sailing analogy: Tacking through life's challengesThe "Drive to Five" conceptLearning to flow rather than balance[23:00] The Hard Parts of Growth Why personal growth doesn't look like Instagram"Lonely Land": The normal phase when relationships shiftPain now for progress later[27:00] Expanding Your Comfort Zone The three-ring target: Comfort, growth, and anxiety zonesBuilding the identity of "I can do hard things"Trusting the process when you can't see the other side[29:00] Looking Ahead Preview of next episode: Working with natural rhythmsConnect with Amy Lenius: Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    32 min
  3. E66 Leadership Through Heart, Not Hierarchy: The Collaborative Authority Advantage

    FEB 25

    E66 Leadership Through Heart, Not Hierarchy: The Collaborative Authority Advantage

    Welcome to another episode of You Matter in Business! In this episode, we're flipping the script on traditional leadership and exploring what it means to lead through collaborative authority—using wisdom and values instead of hierarchy and control. What You'll Learn: Why "I don't know, let's figure it out together" is one of the most powerful leadership statementsHow to build authority through lived experience rather than titles and credentialsThe collaborative leadership advantage for professionals 40 and aboveHow to lead authentically without pretending to have all the answersWhy younger generations are hungry for collaborative, not controlling, leadershipKey Timestamps: [0:00] - Introduction: Leadership through heart, not hierarchy[1:02] - The power of saying "I don't know, let's figure it out together"[1:38] - What collaborative authority really means[2:41] - Old model vs. new model: Authority from titles vs. lived experience[4:25] - Real example: Collaborative leadership in action on a branding project[5:51] - Leading without pretending you know everything[6:00] - Meet Macy Robison: Leadership styles expert[8:01] - Understanding your natural leadership style with Macy's assessment[10:31] - Why trying to lead like someone else doesn't work[13:33] - What collaborative leadership actually looks like in practice[7:13] - Hiking analogy: How collaborative leaders guide without controlling[7:46] - Real story: Addressing community issues with curiosity, not control[8:52] - Why admitting "I was wrong" builds respect[9:36] - Your experience creates natural authority—share it like wisdom[10:46] - Reflection questions for this week[11:38] - Final thoughts and next week's preview Resources Mentioned: Macy Robison's Leadership Assessment: Macy's Podcast: Own Your ImpactWebsite: ArialJoyFaith.comConnect with the Real Women in Business Community:Join women 40 and above who are practicing collaborative leadership while building value-driven businesses. Learn more at https://real-wib.app.clientclub.net/home Because you matter in business. Your leadership style matters. Your collaborative authority matters. Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    15 min
  4. E65 Heart Work vs. Hard Work: Building a Business You Actually Want to Live For

    FEB 18

    E65 Heart Work vs. Hard Work: Building a Business You Actually Want to Live For

    In this episode of "You Matter in Business," we explore the fundamental difference between working to live and building something you actually want to live for. Discover how to transform your business from a grind into heart-centered work that aligns with your values without sacrificing profitability. KEY TOPICS & TIMESTAMPS: [0:00] Introduction: The Big Question Do you work to live, or are you building something you want to live for?Understanding the massive difference between these two approaches[0:52] What Heart Work Really Means Why heart work doesn't eliminate hard days—it transforms themPersonal story: From draining corporate photography to energizing brand work[2:04] The Difference Between Draining and Challenging Key question: Does your work drain you or challenge you?How to recognize when your business is becoming heart work[3:48] Making Values-Based Decisions Real example: Saying no to great money for family commitmentsWhen your values become louder than your fear of missing out[4:30] The Value Integration Test Pricing decisions: Sustainable vs. what you "should" chargeThe $350 example: Understanding true business costsChoosing aligned clients over anyone who will pay[6:04] Scheduling for Life, Not Just Income Time blocking personal time and family commitmentsBuilding hard work instead of just working harder[6:30] What Changes When Your Business is Heart Work You attract different people who share your valuesMarketing feels authentic, not convincingEnergy shifts from depleted to challenged[7:27] The Money Conversation Nobody Has Sometimes heart work makes less, sometimes moreThe money feels different when you're not sacrificing yourselfHaving time to actually enjoy the benefits[8:30] How Your Leadership Transforms Leading from "what do I know is right" vs. "what am I supposed to do"Becoming an example for the next generationShowing that meaningful work is possible[9:43] Your Work This Week Ask yourself: Am I working to live or building something I want to live for?What needs to change? Start with incremental, small stepsOne value-based decision can shift everything[10:43] Join the Community Real Women in Business: Free community for women 40+ creating businesses they can actually live in https://real-wib.app.clientclub.net/homeLearn more at arieljoyfaith.comHost and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    15 min
  5. E64 Marketing with Heart: Leading with Love in Business with Lorrie Thomas

    FEB 11

    E64 Marketing with Heart: Leading with Love in Business with Lorrie Thomas

    In this episode, we're joined by Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, for a deep dive into creating marketing that actually works—without the stress. Lorrie has been a pioneer in online marketing since 1999, navigating everything from the dot-com boom and bust to today's AI-driven social media landscape. She specializes in helping intentional leaders build marketing processes and systems that support their professional goals while keeping things fun, healthy, and profitable. In this episode, we discuss: Why marketing should be fun (yes, the F-word!)The "diagnose, prescribe, and guide" approach to marketing therapyHow to prioritize marketing projects for maximum impactWhat's changed (and what hasn't) since the dot-com eraUsing AI as a "virtual sparring partner" without losing your soulThe power of leading with love in all business decisionsWhy ideal clients matter more than any clientsThe importance of owning your magic and creating your "blue ocean"KEY TIMESTAMPS: [0:00] - Introduction to Lorrie Thomas and Web Marketing Therapy[2:00] - Making marketing fun: Why the "F-word" matters[5:00] - The Marketing Therapy approach: Diagnose, Prescribe, Guide[9:00] - Creating marketing processes and systems that work[12:00] - Prioritizing projects: Baking your marketing cake in order[19:00] - From dot-com boom to social media: What's changed?[24:00] - The classics of marketing that never change[30:00] - Content is the entire kingdom, not just king[34:00] - AI in marketing: The soulless vs. the strategic[42:00] - Using AI as a virtual sparring partner[47:00] - Lead with love: Marketing wisdom for heart-centered entrepreneurs[55:00] - Owning your magic and attracting ideal clients [61:00] - The marketing therapist approach: No cookie-cutter solutions[68:00] - Confidentiality, customization, and the boutique agency model Connect with Lorrie Thomas: https://lorriethomas.com/ Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    31 min
  6. E63 Marketing Redefined: A Conversation with Lorrie Thomas

    FEB 4

    E63 Marketing Redefined: A Conversation with Lorrie Thomas

    Revolutionizing Marketing: Education Over Promotion In this episode of 'You Matter in Business,' host Ariel Faith converses with Lorrie Thomas, founder of Web Marketing Therapy, marketing evangelist, and author. Lorrie shares her journey from teaching marketing at UC Santa Barbara and UC Berkeley to founding her own company. Her innovative concept, 'MarkEding'—a blend of marketing and education—aims to shift the perception of marketing from pushy sales tactics to education-based relationship building. Lorrie discusses the stress and resistance many feel toward marketing and provides insights on how to make marketing feel authentic and less overwhelming, whether for small businesses or larger organizations. The conversation highlights the importance of setting clear goals, using high-quality content, and maintaining a collaborative and enjoyable work environment. 00:00 Introduction and Guest Welcome 00:54 Lorrie's Marketing Philosophy 02:12 Educational Approach to Marketing 03:03 Real-Life Marketing Challenges 04:00 The Importance of Authenticity in Marketing 07:00 Overcoming Marketing Overwhelm 08:07 Effective Marketing Strategies 09:53 Building Strong Marketing Relationships 17:39 Recycling Content for Marketing 26:42 Conclusion and Next Episode Teaser Contact Lorrie Thomas: https://lorriethomas.com/ Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    31 min
  7. E62 The Graceful Art of Disappointing People (Yes, Really)

    JAN 21

    E62 The Graceful Art of Disappointing People (Yes, Really)

    What if disappointing people wasn't the worst thing in the world? In this surprisingly liberating episode of You Matter in Business, we explore the graceful art of letting people down while still doing what's right for you and your business. In this episode, you'll discover: The Disappointment Resume: Celebrating the times you chose yourselfThe Disappointment Styles Quiz: Are you an Over-Explainer, Slow Fader, Guilt Spiraler, or Pre-Apologizer?Why "That doesn't work for me" is a complete sentenceThe freedom that comes from being willing to disappoint peopleHow to deliver disappointment with clarity and kindnessWhy you don't owe elaborate explanations for your boundariesThe difference between grace and people-pleasingPerfect for: Women entrepreneurs 45-75 struggling with boundaries, business owners who say yes when they mean no, professionals recovering from people-pleasing patterns, coaches and consultants who over-explain their decisions, values-driven leaders choosing themselves, women building businesses they can actually live in. Real talk: Your business will never thrive if you're running it based on not disappointing anyone. You'll end up working to live instead of living to work. This episode gives you permission to disappoint people who expected you to stay small. Especially timely for: After the holiday season, family gatherings, year-end requests, and any time saying no feels extra loaded. Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    17 min
  8. E61 The Permission Slip You've Been Waiting For, With Ariel Faith

    JAN 15

    E61 The Permission Slip You've Been Waiting For, With Ariel Faith

    What if the permission you've been waiting for needs to come from only one person - you? In this lighter, more playful episode of You Matter in Business, we explore the permission slips women entrepreneurs keep waiting for and why you're actually the only signature that matters. In this episode, you'll discover: The "Permission Slip Hall of Fame" - which ones are you waiting for?How perfectionism disguises itself in clever costumes to keep you safeWhy you'll never feel completely "ready" and how to move forward anywayThe Ready-or-Not Game: Taking action before perfect preparationHow to use discomfort as data instead of a stop signPractical exercise: Writing your own official permission slipWhy "good enough" is actually good enough for your launchPerfect for: Women business owners 45-75 building heart-centered businesses, entrepreneurs struggling with perfectionism and procrastination, coaches waiting to feel "ready," values-driven professionals who need permission to do things their way, women transitioning to meaningful work who keep delaying launch. The truth: You've been qualified this whole time. You've been ready enough. The only thing standing between you and moving forward is waiting for someone else to say "okay, you can go now." This episode gives you permission to give yourself permission. Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA

    14 min
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Your brand, Your Story, and Your Success - YOU Matter in your business! Join us for an inspiring business chat! We dive into business mindset growth, marketing strategy, branding alignment, and small business tips to help you thrive as an entrepreneur. Hosted by Ariel Faith, Marketing Strategist and Brand Photographer, with expert guests sharing entrepreneur advice and business growth strategies. Each episode covers personal branding tips, marketing for small business owners, and actionable tools to build a brand that aligns with you. Sponsored by Ariel Faith LLC - arieljoyfaith.com

Information

  • Creator
    Ariel Faith
  • Years Active
    2024 - 2026
  • Episodes
    68
  • Rating
    Clean
  • Copyright
    © Ariel Faith
  • Show Website
    YOU Matter, in Business