Security Business: Marketing and Ops for Ambitious Alarm Companies

Marshall Jones Jr.
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  • Business
  • Updated Weekly

The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.

  1. 04/08/2025

    Want to set up an inventory system? DON’T! - S2E3

    One of the most important things you can do for your security company is steal clear of distractions that cost for time than they’re worth. I think one of those distractions is investing in an inventory system. Here are the two reasons I think you’re better off without setting up an inventory system.

  2. 04/01/2025

    How fast can we bounce back? - S2E2

    I’ve had a rough quarter. But the difference between pros and those who just dabble, is in how well we recover when we get knocked down. The greatest companies put guardrails in place to make it easier to bounce back. Let’s talk about that.

  3. 01/02/2025

    Welcome to the second season of The Security Business - S2E1

    It’s been a full year since last season ended. I’m super excited to start again with topics like working with sub contractors to install your security systems for you, how we do our annual reviews for team members, marketing stuff I’ve learned over the last year, and of course what it’s like assimilating into a giant private equity security roll-up after they acquire your company for millions. But to kick things off, I wanted to mention the business I started since last season: an email marketing company for security alarm dealerships (that’s you guys!). If you’re interested in possibly working together, go to TheSecurityBusiness.com to apply.

  4. 01/01/2024

    One hundred episodes! - S1E100

    We made it to Episode 100. Thank you.

  5. 01/01/2024

    What went well and not-so-well in your security business - S1E99

    At the end of the year, I ask myself, “What went well?” And I try to do more of that. And I ask myself, “What went not-so-well?” And I try to do less of that. After all the financial analysis and spreadsheets and formal reviews, these are the real questions we’re trying to answer and come up with ways to double down on what works and cut out what doesn’t.

  6. 12/30/2023

    3 reasons to provide quality company uniforms for your team - S1E98

    If you’re buying hats and jackets and shirts and everything else for your employees to wear out in the field, I think you should get good quality gear. Here’s why.

  7. 12/28/2023

    Why we have fun company events for employees (My top 3 reasons) - S1E97

    Why have a company Christmas party at all? Should we host golf outings with our sales team in the summer? What’s the point of spending company money for lunches and dinner and celebrations that don’t contribute to the bottom line? Here are my top three reasons.

  8. 12/28/2023

    How we throw the company Christmas party for our security dealership - S1E96

    This is it. What you’ve been waiting for. The exact formula for the perfect Christmas party for your company… or at least what’s worked for us.

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The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.

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