Hospitality Strategy Lab with Jason Littrell

Jason Littrell
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Welcome to Hospitality Strategy Lab, the podcast where science meets service. Join host Jason Littrell as he dives into the cutting-edge world of hospitality covering industry pioneers, tech innovators, and behavioral economics. Each episode explores how AI, automation and data-driven strategies can enhance guest experiences and drive repeat business. From practical tips to big-picture insights, we’re here to give you the strategies you need to stay ahead in this ever-evolving industry. Whether you’re a bar owner, restaurant manager, or hospitality operator, this podcast is your playbook for creating habit-forming guest experiences and sustainable growth. Tune in and change the way you think about hospitality. Templates, Tools, and Training: https://hospitalitystrategylab.comReady to get to the next level? Head to https://jlittrell.com

  1. Apr 30 ·  Bonus

    AI as a Pressure Test

    Ashley explores the difference between outsourcing your judgment to AI and using it to pressure-test your thinking, with a practical framework for hospitality operators.

    5 min

  2. Mar 31 ·  Bonus

    The Quiet Exit

    Ashley breaks down why the best people in hospitality leave without warning, and what operators can do to stop losing the people they need most. https://hospitalitystrategylab.com

    5 min

  3. Mar 27

    NYC Hospitality Law: HR, Paperwork & Growth Strategies with David Helbraun

    Jason Littrell sits down with David Helbraun, a hospitality law expert, to break down the legal challenges that restaurant owners face in NYC and beyond. From HR and employee handbooks to leases, ADA compliance, and AI-driven operations, this episode gives practical advice to help restaurants grow while staying compliant and efficient. Key Topics: Common legal issues in the restaurant and hospitality industryEnsuring ADA compliance and avoiding lawsuitsThe importance of employee handbooks and clear HR policiesEngaging younger workers who know their rightsUsing AI to improve efficiency and compete with larger hospitality groupsNavigating delivery apps and building direct customer relationshipsPlanning for restaurant expansion and long-term growth Timestamps: 00:00 – Introduction to Hospitality Law and Strategy01:09 – Common Legal Issues in the Hospitality Industry04:18 – Understanding ADA Compliance and Lawsuits07:14 – Starting a Hospitality Business: Key Considerations09:55 – The Importance of Employee Handbooks11:50 – Engagement of New Generation Workers12:11 – Leveraging AI in Hospitality15:02 – The Future of Delivery Apps and Customer Acquisition24:09 – Expansion and Growth in the Hospitality Sector About David Helbraun: Hospitality law expert specializing in restaurant operations, compliance, and growth strategies. He helps restaurant owners navigate legal challenges while building successful, scalable businesses. | helbraunlevey.com  Subscribe to the Hospitality Strategy Lab Podcast for more insights on leadership, operations, law, and innovation in hospitality. https://hospitalitystrategylab.com | https://jlittrell.com

    27 min

  4. Mar 24

    Why We Buy: The Neuroscience of Pricing with Dr. Kai-Markus Mueller

    Ever wonder why you buy what you buy? Jason sits down with behavioral scientist Dr. Kai-Markus Mueller to explore the fascinating intersection of consumer psychology, neuroscience, and pricing strategy. From the subtle influence of choice architecture to the surprising power of free offers, this episode uncovers the hidden forces shaping decisions in hospitality and beyond. Key Topics: How consumer decisions are shaped by choice architectureThe psychology of anchoring and perceived valueHow pricing communicates identity and social statusThe surprising impact of free offers on spending and satisfactionCommon pricing mistakes in hospitality and their effectsHow reciprocity drives consumer behaviorThe neuroscience behind how the brain processes priceThe potential future of AI in shaping consumer decisions Timestamps: 00:00 – Introduction to Consumer Neuroscience02:36 – The Psychology of Decision Making05:03 – Anchoring and Pricing Strategies07:38 – Pricing and Identity10:14 – Common Pricing Mistakes in Hospitality12:51 – The Impact of Choice on Consumer Behavior15:23 – The Power of Free Offers17:33 – Neuroscience of Pricing Perception20:07 – Reciprocity and Consumer Spending22:34 – AI and Consumer Decision Making About Dr. Kai-Markus Mueller: Behavioral scientist and expert in consumer psychology and pricing strategy, Dr. Mueller combines insights from neuroscience and hospitality research to help businesses understand why people make the choices they do. Subscribe to the Hospitality Strategy Lab Podcast for more deep dives into leadership, operations, innovation, and the science behind consumer behavior. https://hospitalitystrategylab.com | https://jlittrell.com

    31 min

  5. Mar 23

    “Win the Morning” Strategy with Spread Bagelry CEO Tom Selementi

    Jason sits down with Tom Selementi, CEO of Spread Bagelry, to discuss how a strong morning strategy can set the tone for team performance and customer experience. They dive into operational habits, team dynamics, and leadership approaches that make breakfast service more efficient and memorable. Key Topics: Building a “Win the Morning” mindset for teamsEnsuring bagel quality and consistency under pressureLeadership strategies in restaurant operationsEffective employee training and feedback systemsScaling operations without losing culture or quality Timestamps: 00:00 – Introduction and background on Spread Bagelry03:15 – “Win the Morning” mindset08:40 – Bagel quality and consistency14:20 – Leadership strategies19:50 – Employee training & feedback25:30 – Scaling operations30:10 – Final thoughts About Tom Selementi: CEO of Spread Bagelry, with extensive experience in restaurant management, team leadership, and customer experience optimization. Subscribe to the Hospitality Strategy Lab Podcast for more conversations on leadership, operations, and innovation in the hospitality industry. https://hospitalitystrategylab.com | https://jlittrell.com

    36 min

  6. Mar 18

    Why Most Hospitality Tech Fails (with Matt Wallaert)

    Jason sits down with behavioral scientist Matt Wallaert to unpack why most hospitality technology fails, not because of features, but because operators were never part of the design process. They discuss demand-side thinking, the gap between tech builders and operators, and why the best technology reduces friction instead of adding steps. Key Topics: Why hospitality tech fails at the operator levelDemand-side vs supply-side product thinkingBuilding technology that reduces frictionThe role of behavioral science in product designWhy operators should be co-designers, not just end users About Matt Wallaert: Behavioral scientist, author, and former Chief Behavioral Officer at Clover Health. Matt has built behavioral science practices at Microsoft, Thrive, and multiple startups. Subscribe to the Hospitality Strategy Lab Podcast for more conversations with industry experts on leadership, operations, and innovation. https://hospitalitystrategylab.com | https://jlittrell.com

    34 min

  7. Mar 17

    Luxury Hospitality Secrets: Chef Franck Desplechin on Leadership, Guest Experience & Mystery Audits

    Welcome back to the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason sits down with Franck Desplechin, founder of Incrementum Hospitality, to explore the systems, leadership mindset, and operational discipline required to deliver world-class guest experiences. Drawing on his career in Michelin-starred kitchens and luxury hospitality consulting, Franck shares how elite hospitality organizations maintain exceptional standards while building resilient teams in high-pressure environments. The conversation dives into leadership gaps many hospitality businesses face today—from insufficient mentorship and training to operational blind spots that affect service quality. A key theme of the discussion is the power of mystery audits and operational assessments as tools for identifying performance gaps and driving measurable improvements. Franck also explains how empowering frontline staff—following service recovery models used by organizations like The Ritz‑Carlton Hotel Company—can transform guest experiences and build long-term loyalty. The episode also looks ahead at the future of hospitality through 2026, including leaner teams, stronger cultural leadership, and smarter integration of technology to support training, compliance, and operational consistency. For hospitality leaders, restaurant operators, and consultants seeking practical strategies to elevate service standards and build stronger teams, this episode delivers valuable insights from one of the industry’s most thoughtful voices. Key Topics • Leadership and culture in luxury hospitality • Mystery audits and operational assessments • Guest experience optimization strategies • Staff empowerment and service recovery models • Training, onboarding, and continuous staff development • Technology and operational efficiency in hospitality Timestamps 00:00 — Introduction Franck’s hospitality background and consulting journey. 01:13 — The Pressure of Luxury Hospitality How high service standards shape team culture. 02:42 — Consulting with Excellence in Mind 03:33 — Common Hospitality Client Challenges 04:32 — Mystery Audits and Operational Assessments 05:56 — Leadership Gaps in Hospitality Teams 06:27 — When to Bring in Hospitality Consultants 07:49 — Structuring Renovation and Repositioning Projects 08:25 — Creating Measurable Improvement Plans 09:34 — The Power of Mystery Shopping 11:04 — External vs Internal Hospitality Audits 12:52 — Building Strong Leadership Culture 14:03 — Navigating Unions in Hospitality 15:01 — Key Indicators of Guest Experience Quality 16:14 — The Ideal Consulting Client 17:35 — Challenges in Hospitality Consulting Engagement 18:05 — Staff Empowerment and the Ritz-Carlton Service Model 19:00 — The Importance of First Guest Contact 20:16 — Reputation and Organic Growth 23:43 — Simplicity and Respect for Craft 24:27 — Training for Empathy and Service Recovery 26:02 — Leadership Accountability and Daily Discipline 27:26 — Effective Onboarding and Staff Development 29:27 — Building Systems for Operational Excellence 32:16 — Franck’s New Book and the Future of Hospitality 🔗 Learn more about Incrementum Hospitality and connect with Franck Desplechin: Incrementum Chef Franck Franck Desplechin | LinkedIn If you’re building a hospitality brand or leading service teams, subscribe to the Hospitality Strategy Lab Podcast for conversations with industry experts on leadership, operations, and guest experience innovation. Share this episode with a hospitality leader who’s committed to raising the standard of service and building a culture of excellence. 🔗 Learn more: https://hospitalitystrategylab.com https://jlittrell.com

    31 min

  8. Mar 16

    Restaurant Startup Legal Guide: NYC Hospitality Lawyer Rob Ontell on Leases, Compliance & Avoiding Costly Mistakes

    Welcome back to the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason sits down with Rob Ontell, founder of Ontell & Associates, to break down the legal realities of opening and operating a restaurant in New York City. Rob shares practical insights from years of advising hospitality operators on everything from lease negotiations and compliance requirements to avoiding legal disputes that can derail restaurant businesses before they even open. For first-time founders and experienced operators alike, understanding the legal framework behind restaurant startups can save significant time, money, and stress. The conversation explores the importance of engaging professionals early—lawyers, CPAs, and consultants—to navigate complex regulations, licensing, and zoning rules. Rob also explains critical lease provisions such as assignment clauses and “good guy” clauses, how landlords structure rent increases, and why strategic planning during the early stages of a restaurant project can prevent major financial setbacks. If you're planning to launch a restaurant, scale a hospitality concept, or better understand the legal environment shaping the industry, this episode offers a practical guide to staying compliant, protecting your business, and building a sustainable operation. Key Topics • Restaurant startup legal strategy • Lease negotiations and landlord clauses • Compliance with employment, zoning, and licensing laws • Restaurant build-out delays and risk mitigation • Technology and HR systems for compliance management • Legal dispute prevention for hospitality operators Timestamps 00:00 — Introduction Rob Ontell’s background and his focus on hospitality law. 02:13 — Why Engaging Professionals Early Matters How lawyers, CPAs, and consultants save time and money during restaurant startups. 03:23 — The Restaurant Startup Checklist LOI, lease agreements, ADA compliance, and key legal considerations. 04:50 — Common Causes of Restaurant Opening Delays 06:33 — Real-World Build-Out Challenges 09:26 — Navigating City, State, and Federal Regulations 11:21 — Building the Right Professional Team 13:20 — Technology and Compliance Tools 16:59 — Lease Clauses Every Restaurant Owner Must Understand 18:12 — Landlord Strategies and Rent Escalation 20:49 — The Economics of Vacant Properties 22:05 — Real Stories of Rent Hikes and Market Resets 23:28 — Future Policy Outlook in NYC 25:45 — Avoiding Legal Disputes in Hospitality 27:25 — Proactive Compliance Planning 28:26 — Applying the “E-Myth” to Restaurant Startups 29:47 — Supporting Local Food Entrepreneurs 30:36 — How to Connect with Rob Ontell 🔗 Learn more and connect with Rob Ontell: https://www.ontellassociates.com/ If you’re building a restaurant or hospitality brand, subscribe to the Hospitality Strategy Lab Podcast for practical insights from operators, founders, and industry experts shaping the future of hospitality. Share this episode with a fellow restaurateur or entrepreneur who could benefit from understanding the legal side of launching a restaurant. 🔗 Learn more: https://hospitalitystrategylab.com https://jlittrell.com

    24 min
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About

Welcome to Hospitality Strategy Lab, the podcast where science meets service. Join host Jason Littrell as he dives into the cutting-edge world of hospitality covering industry pioneers, tech innovators, and behavioral economics. Each episode explores how AI, automation and data-driven strategies can enhance guest experiences and drive repeat business. From practical tips to big-picture insights, we’re here to give you the strategies you need to stay ahead in this ever-evolving industry. Whether you’re a bar owner, restaurant manager, or hospitality operator, this podcast is your playbook for creating habit-forming guest experiences and sustainable growth. Tune in and change the way you think about hospitality. Templates, Tools, and Training: https://hospitalitystrategylab.comReady to get to the next level? Head to https://jlittrell.com

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