Your Marketing Mentor, Hosted By Sherry Sutton

Sherry Sutton
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Hey there, fabulous! Welcome to Your Marketing Mentor, the entrepreneur podcast where passion meets strategy and authenticity fuels growth. I'm your host, Sherry Sutton – your business growth guide, marketing mentor, and biggest cheerleader on this incredible journey of creating a purposeful and profitable business. Whether you're just starting out or looking to elevate your business to new heights, you're in the right place. With nearly 30 years of experience in strategic, omnichannel marketing, I’m here to help you uncover your unique voice, build a profitable business, and make a real impact in the world. In each episode, we'll dive into personalized marketing strategies, authentic content creation, and the complex yet rewarding path of entrepreneurship. Expect practical advice, inspiring stories, and expert interviews – all designed to empower you to show up confidently as the face of your brand. So, grab your favorite drink, settle in, and let's get ready to create a legacy together – one that not only makes money but also makes a difference. You got this, and I’m here to help every step of the way.

  1. Mar 2

    Ep 29 - The Visibility Shortcut How a Podcast Can Replace 10 Other Marketing Tasks

    Are you stuck on the content creation hamster wheel? If you’re a business owner trying to stay visible online, you already know marketing is a long game. But posting every day, writing emails, updating your blog, and showing up on social media can feel overwhelming — especially if you don’t have a marketing team. In this episode of Your Marketing Mentor, I break down how a podcast can replace 10+ other marketing tasks and become the foundation of your entire visibility strategy. Instead of scrambling to create content every day, you can build a One-To-Many Content Model — where one strategic podcast episode turns into dozens of pieces of marketing content across multiple platforms. In this episode, I walk you through: ☑️Why most entrepreneurs feel overwhelmed by content creation ☑️How consistent visibility builds trust (even when no one seems to be engaging) ☑️The exact breakdown of how one 12-minute podcast can turn into 78 pieces of content ☑️How to repurpose your podcast into blog posts, email marketing, LinkedIn newsletters, YouTube, and social media ☑️Why podcasting is one of the most efficient long-form marketing strategies for service-based businesses If you’re the face of your brand and want a sustainable visibility strategy that builds authority, trust, and revenue — this episode will show you how to simplify your marketing without disappearing from your audience’s view. Marketing works best when it’s built on clarity, not pressure. And your podcast can become the asset that holds it all together. 🎙 Ready to build your own show? Learn more at SherrySutton.com or reach out to start the conversation. ⏱️ Timestamps 00:00 – Are You Stuck On The Content Hamster Wheel? 01:46 – Why Visibility Is Non-Negotiable For Business Growth 02:25 – The Long Game Of Marketing And Trust 03:52 – Turning One Podcast Into Multiple Platforms 04:22 – Publishing To YouTube And Podcast Platforms 05:00 – Repurposing Into Blog And LinkedIn Newsletter 05:30 – Using Your Podcast For Email Marketing 06:00 – Creating Social Media Content From One Episode 07:00 – How 10 Pieces Of Content Multiply Across Platforms 09:23 – 78 Pieces Of Content From One Video 10:00 – How Much Prep Does A Podcast Really Take? 10:30 – Why Podcasting Is Worth The Investment 11:00 – What Podcast Management Should Actually Include 12:00 – How To Work With Our Visibility Management Team

    13 min

  2. Jan 15

    Ep 28 - 4 Lessons For New Podcasters From Our Podcast Launch Lab

    Over the past few months, I’ve had the joy of coaching a group of incredible business owners through the process of launching their very first podcasts inside Podcast Launch Lab. And I learned SO much along the way. In this episode, I’m sharing the 4 biggest lessons that came up during our time together—things that will help you get out of your head and into action. We’ll cover: -Why your podcast doesn’t have to stay the same forever -How to handle the fear of being seen and heard -The honest truth about time, consistency, and making space to show up -When to DIY… and when it’s okay to get help This is a super honest, encouraging episode packed with stories from behind the scenes—and hopefully, it gives you the nudge you need to take your next step. 🎧 Resources + mentions: -[Podcast Launch Lab] https://www.sherrysutton.com/podcastlaunchcourse (starts Feb 6, 2026!) -Riverside.fm (my favorite recording tool) -Captivate.fm (for hosting) -Canva (for simple, professional graphics) Watch the full episode here on YouTube or listen on your favorite podcast platform. Timestamp: 00:00 Introduction to Your Marketing Mentor 00:59 The Power of Podcasting for Small Businesses 02:04 Key Takeaways from the Podcast Launch Lab 02:34 Adapting Your Podcast to Your Business Strategy 05:58 Overcoming the Fear of Speaking 09:31 The Commitment Required for Consistent Content Creation 12:59 Is DIY Podcasting Right for You? 19:25 Conclusion and Upcoming Podcast Launch Lab

    20 min

  3. 11/10/2025

    Ep 27 - Your 2026 Visibility Plan

    Tired of posting with zero traction? In this episode, I’m teaching you how to ditch the marketing mayhem and build a visibility plan that actually gets results. No more throwing content at the wall and hoping something sticks. 📌 Timestamps: 00:00 – Introduction: Overcoming Marketing Struggles00:47 – The Post and Pray Cycle01:37 – Building a Visibility System03:37 – Three Pillars of a Successful Visibility Plan05:58 – The Brand to Bank Accelerator07:50 – Conclusion: Plan for Success in 2026 What you'll learn: Why “posting and praying” keeps you stuckThe real reason most experts struggle with visibility (hint: it’s not lack of content)My proven 3-pillar visibility system: Clarity, Consistency, and ConversionHow to map your next 90 days of content with easeThe mindset shift that turns stress into a strategy 🎁 Grab your FREE 2026 Visibility Planner: Comment “PLAN” below and I’ll send it straight to you! ✨ Get on the waitlist for the Brand to Bank Collective — launching January 20th! Resources Mentioned: ✅ 2026 Visibility Planner (Comment PLAN below to grab it)🧭 Brand to Bank Collective – Doors open soon! 🎙️ Subscribe, rate & review the podcast — and don’t forget to share this episode with a friend who needs a visibility plan that actually works! ✨ Watch the full episode here on YouTube or tune in on your favorite podcast platform. XO, Sherry, Your Marketing Mentor

    10 min
  4. Ep 26: How to Create Short Videos for Social That Sell (Without Selling Out)

    10/23/2025

    Ep 26: How to Create Short Videos for Social That Sell (Without Selling Out)

    Feel awkward or cringey every time you hit record? You’re not alone—and this episode is going to change everything. In this episode of Your Marketing Mentor Podcast, I’m breaking down the real reason video marketing feels so overwhelming for so many entrepreneurs—and how to finally create short-form videos for social media that actually sell your offers (without you having to sell your soul). Whether you're camera-shy, overthinking every word, or just flat-out stuck in perfectionism, I’m giving you a simple, authentic approach to showing up on video with clarity, confidence, and consistency. You’ll learn: Why you don’t need to be an influencer (or dance on TikTok) to grow your business with videoHow to ditch the performance mindset and connect through conversation insteadThe 3 C’s of video success (Clarity, Confidence & Consistency)The mindset shift that helped me show up on video—hat hair and all 😉Why stories sell and scripts repel—and how to craft video content that builds trust and convertsMy favorite tools and tricks for batch recording without burnout PLUS: I’m sharing a sneak peek into my new Real and Ready program—an easy, fun, and done-for-you way to record 3 MONTHS of video content in just 90 minutes. 🎁 Free Download: Want to plan and film 3 short videos this week that actually sell? Email me the word VIDEO at sherry@sherrysutton.com and I’ll send you my free 5-minute training + checklist that walks you through it step-by-step. ⏱️ Episode Chapters Use these timestamps to skip to your favorite part: 00:00 – Introduction to Video Marketing Challenges 02:46 – The Three C's of Video Success 05:51 – The Importance of Storytelling in Marketing 08:36 – Conclusion and Call to Action 💡 This episode is for you if: You feel nervous or self-conscious on cameraYou want to use Reels or TikToks to market your business but don’t know where to startYou’re tired of marketing that feels fake, forced, or inauthenticYou want to build connection, not just followers 🎬 Watch this episode on YouTube 🎧 Listen on Spotify, Apple Podcasts, or wherever you tune in 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse

    9 min
  5. Ep 25: 5 Things I Learned In My 5 Years In Business

    10/09/2025

    Ep 25: 5 Things I Learned In My 5 Years In Business

    🎉 5 Things I’ve Learned in 5 Years of Business | Your Marketing Mentor Podcast (Ep 25) It’s my 5-YEAR business anniversary!! 🥳 And we’re celebrating it on the 25th episode of the Your Marketing Mentor Podcast! (How’s that for a full-circle moment?!) After half a decade of coaching mission-driven entrepreneurs, launching offers that worked (and a few that flopped), navigating tech meltdowns, and figuring out how to market with heart — I’m sharing the 5 biggest lessons I’ve learned so YOU can grow faster, feel less overwhelmed, and show up like the CEO you were born to be. If you’re building a business that aligns with your values and vision — this episode is for YOU. 💕 ✨ What You’ll Learn in This Episode: -The #1 reason your marketing may not be working (hint: it’s not your logo) -How to stay consistent without burning out -Why you can’t (and shouldn’t) do this alone -The ROI rule I use before spending a single dollar -What to do instead of waiting for everything to be “perfect” 📌 Timestamps: 00:00 – Welcome to the Five Year Anniversary Episode 01:47 – Lesson 1: The Importance of Strategy 03:57 – Lesson 2: Consistency in Marketing 08:22 – Lesson 3: Asking for Help 13:41 – Lesson 4: Managing Expenses Wisely 19:09 – Lesson 5: Done is Better Than Perfect 24:47 – Conclusion and Future Plans 🔗 Links & Resources: → Work with me 1:1 (VIP Strategy Sessions + Mentorship): calendly.com/sherrysutton/45-minute-consult-with-sherry-sutton → Join the Podcast Launch Lab: www.sherrysutton.com/podcastlaunchcourse → DM me on Instagram if you want a custom marketing plan → Want a quarter’s worth of content in 90 mins? Check out Real & Ready: www.sherrysutton.com/heartofthehustleproductpage 🎧 Listen on the Go: Find this episode on Apple Podcasts, Spotify, or your favorite platform. 🙌 Let’s Connect: Instagram → @sherrysuttonmarketingmentor Website → sherrysutton.com YouTube → www.youtube.com/@sherrysuttonmarketingmentor ✅ Don’t forget to: 👍 Like the video 💬 Comment below: What’s the biggest lesson YOU’VE learned in business? 🔔 Subscribe so you never miss an episode 📤 Share this with a fellow entrepreneur who needs this encouragement Here’s to the next five years — and helping YOU build a business that’s profitable, powerful, and perfectly aligned. You’ve got this. XO, Sherry Your Marketing Mentor 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse

    27 min
  6. Ep 24: How Podcasts Can Skyrocket Your Business

    09/25/2025

    Ep 24: How Podcasts Can Skyrocket Your Business

    Ever wonder why some podcasts launch with a whisper, and others boom out of the gate? In this episode, I’m pulling back the curtain on what really matters — strategy, clarity, and not wasting time spinning your wheels. What’s Inside: -How I broke through marketing overwhelm at The Girl Cave -My go-to move for turning ideas into audience magnets -What “done-with-you” actually means (spoiler: you don’t do it alone) -Why your content calendar might be your best weapon Timestamps: 00:00 Welcome and Introductions 00:24 Meet the Team and Personal Background 01:55 The Power of Podcasting 02:34 Starting Your Own Podcast 04:40 Podcasting Statistics and Trends 09:30 Strategic Podcasting for Business Growth 16:59 Content Repurposing with Podcasts 20:25 Challenges and Considerations in Podcasting 25:46 Q&A: Podcasting Insights and Strategies 35:38 The Reality of Customizing Content for Different Platforms 36:16 LinkedIn vs. Facebook: Tailoring Your Content 37:01 Balancing Ideal Practices with Practicality 38:06 The Importance of Strategy in Business Decisions 38:57 Creating Effective Reels and Podcast Content 40:30 Lead Generation and Audience Engagement 42:19 Podcast Length and Listener Preferences 43:16 Starting and Managing Your Own Podcast 55:32 Being a Guest on Podcasts: Benefits and Strategies 59:05 Finding Podcast Opportunities and Resources 01:03:35 Professional Podcasting Studio Tour 01:06:55 Conclusion and Q&A 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse

    1h 8m
  7. EP 23: Fearless & Magnetic: How I Learned to Draw Opportunities Instead of Chase Them

    09/11/2025

    EP 23: Fearless & Magnetic: How I Learned to Draw Opportunities Instead of Chase Them

    Are you tired of feeling like you're constantly hustling… but not gaining traction? You're not alone. So many entrepreneurs—especially women—feel like they have to chase success, fitting into a mold that doesn’t reflect who they truly are. In this special episode, recorded live at the Girl Cave Summit, I’m sharing the real story behind how I stopped chasing opportunities and started attracting them—by showing up as my most authentic, colorful, and quirky self. I opened up about: ✨ The exhausting trap of performative networking ✨ What happens when you shift from hustle to alignment ✨ My exact journey from gray-suit corporate marketer to magnetic entrepreneur (yes, red hair and Mini Cooper included!) This talk is full of vulnerable stories, powerful mindset shifts, and actionable advice to help you build a brand that feels so good to show up for. 💡 What You'll Learn: The secret to creating magnetic marketing (without burning out) How to stop performing and start connecting in your visibility strategy Real-life examples of how authenticity attracts the right people What happened when I ditched the black suit and showed up fully as me 🔗 Links & Resources: ✨ Ready to go all-in on your marketing? Learn about my VIP 1:1 Mentorship Experience: www.sherrysutton.com/mentorship 💬 DM me the word MAGNETIC on Instagram to get a custom plan for your business: @ sherrysuttonmarketingmentor 🎧 More episodes and resources: www.youtube.com/playlist?list=PLHOcPvpFDGnkHAb23ZBcWFCdFpJq3rYzx 💬 Let’s Stay Connected: Follow me on IG: @sherrysuttonmarketingmentor Subscribe for weekly videos to grow your mission-driven business with strategy and soul. ✨ If this resonated with you… Please hit subscribe, leave a review, and share this episode with a friend who needs to hear that they’re already enough just as they are. 🎥 Don’t forget to watch the full episode on YouTube and your favorite podcast platform. Key Moments & Timestamps – EP 23: Fearless & Magnetic 0:00 — Introduction & Welcome 0:39 — The Power of Being Magnetic vs. Chasing Opportunities 1:09 — Sherry’s Background in Marketing 1:52 — Transition to Authenticity and Entrepreneurship 2:13 — The “Performing vs. Connecting” Networking Insight 3:41 — The Exhaustion of Chasing and Performing 5:00 — Becoming a Magnet: The Value of Authenticity 6:34 — Sherry’s Corporate Journey and Early Entrepreneurship 8:53 — The Cost of Authenticity: Personal Story & Challenges 17:45 — Three Steps to Building a Magnetic Brand    19:21 — Step 1: Show Up as the Real You 21:28 — Step 2: Build Offers from Your Brilliance 24:15 — Step 3: Lead with Service 26:43 — Homework Challenge for Listeners 27:52 — Final Thoughts: Chasing vs. Attraction 28:30 — Audience Q&A and Closing XO, Sherry, Your Marketing Mentor 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse

    29 min
  8. Ep 22: How To Leverage Podcasts To Grow Your Business

    08/28/2025

    Ep 22: How To Leverage Podcasts To Grow Your Business

    Thinking about starting a podcast… but feeling overwhelmed, nervous, or unsure where to even begin? You’re not alone — and in this special episode of Your Marketing Mentor, I’m sharing a live talk I gave for CEO Moms where we got real about how to use podcasting as a visibility and content powerhouse. Whether you're considering launching your own show or want to grow your brand by being a guest on others, this episode is full of strategy, encouragement, and actionable tips. 🎯 What you’ll learn: – Why podcasting builds authority + trust – The 3 options for using podcasting in your business – How to repurpose episodes into all your marketing content – What to do if you hate being on camera – Tools + resources to help you get started as a guest 🎧 Listen in and get inspired to show up — even if your voice shakes 💕 ⏱️ Timestamps 00:00 – Introduction & Welcome 00:35 – Meet Sherry Sutton, Marketing Mentor 00:58 – Helping Small Business Owners with Marketing 01:40 – The Value of Podcasting & Session Overview 02:45 – Audience Podcast Experience & Icebreaker 03:48 – Barriers to Starting a Podcast (Time, Nerves, Where to Start) 04:06 – Overcoming Fear & Self-Doubt 04:52 – Podcast Popularity & Key Statistics 06:15 – The Rise of Video Podcasts & YouTube’s Role 08:35 – Why Strategy is Essential Before Starting a Podcast 09:23 – Does Podcasting Make Sense for Your Business? 10:26 – Three Options: Start a Podcast, Be a Guest, or Both 11:01 – Why Start a Podcast? (Brand Awareness, Authority, Lead Gen) 12:44 – Using Podcasts for Content Repurposing & Social Media 15:07 – Reasons Not to Start a Podcast (Time, Consistency, Tech) 19:57 – Q&A: Outsourcing Podcast Production & Costs 21:48 – Repurposing Daily Activities into Content 24:08 – Being a Guest on Podcasts: Benefits & How-To 25:33 – Building Partnerships & Practicing Your Message 27:11 – Getting Content from Podcast Appearances 28:00 – Who Makes a Good Podcast Guest? 29:14 – Resources for Finding Guest Opportunities (Qwoted, FB Groups, PodMatch) 33:57 – Heart of the Hustle Podcast & Studio Overview 36:34 – Q&A: One-Sheets, Marketing Criteria, Episode Length, and More ✨ Let’s Connect: Instagram: @sherrysuttonmarketingmentor Free Marketing Resources: sherrysutton.com Explore My 1:1 Mentorship: https://www.sherrysutton.com/mentorship 📺 Watch the full episode here on YouTube or tune in on your favorite podcast platform! And don’t forget to hit subscribe + leave a review if this episode helped you. XO, Sherry Your Marketing Mentor 💖 🚀 Let’s Talk Podcast Launch Lab Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get: 8 weeks of hands-on coaching + live sessions In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026 👉 Let’s Make It Happen Ready to stop planning and actually launch? Learn more here: www.sherrysutton.com/podcastlaunchcourse

    43 min
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About

Hey there, fabulous! Welcome to Your Marketing Mentor, the entrepreneur podcast where passion meets strategy and authenticity fuels growth. I'm your host, Sherry Sutton – your business growth guide, marketing mentor, and biggest cheerleader on this incredible journey of creating a purposeful and profitable business. Whether you're just starting out or looking to elevate your business to new heights, you're in the right place. With nearly 30 years of experience in strategic, omnichannel marketing, I’m here to help you uncover your unique voice, build a profitable business, and make a real impact in the world. In each episode, we'll dive into personalized marketing strategies, authentic content creation, and the complex yet rewarding path of entrepreneurship. Expect practical advice, inspiring stories, and expert interviews – all designed to empower you to show up confidently as the face of your brand. So, grab your favorite drink, settle in, and let's get ready to create a legacy together – one that not only makes money but also makes a difference. You got this, and I’m here to help every step of the way.

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