Right About Now - Legendary Business Advice

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The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

  1. From Side Hustle to $10K/Month: Inside the Rental Car Business with George Madden and Car Rental Coach

    2D AGO

    From Side Hustle to $10K/Month: Inside the Rental Car Business with George Madden and Car Rental Coach

    Most people misunderstand the rental car business. They either assume it’s too risky, too time-consuming, or only works if you’re renting luxury vehicles. Others lump it in with online side hustle hype without ever understanding the actual mechanics behind it. In this episode, Ryan talks with George Madden, founder of Car Rental Coach, about what the rental car business really looks like when it’s built intentionally. George didn’t start with supercars or flashy marketing. He built his fleet around cheap, reliable economy cars, focusing on utilization, insurance structure, and cash flow rather than appearances. Throughout the conversation, George explains: Why economy cars consistently generate better returns than luxury rentals How small fleets can produce steady monthly income What people get wrong about insurance and liability How depreciation and write-offs change the math entirely How much time it actually takes to operate a small fleet Why this business works as both a side hustle and a primary income When scaling makes sense—and when it doesn’t The answers are practical, grounded, and based on real experience—not theory. This episode is for anyone who wants to understand: How small businesses quietly generate cash flow Why “boring” assets often outperform exciting ones What a realistic, system-driven side business actually looks like No hype.No shortcuts. Just a clear look at a business most people don’t fully understand—but probably should.

    16 min
  2. Why Personal Branding Should Come AFTER You Build a Real Business | Marian Esanu

    6D AGO

    Why Personal Branding Should Come AFTER You Build a Real Business | Marian Esanu

    Most people rush into building a personal brand — and end up stuck with views, likes, and no real business to show for it. In this episode, Marian Esanu breaks down why personal branding should come after you’ve built something real, not before. From fake authority and imposter syndrome to why most creators can’t convert attention into sales, this conversation challenges the way entrepreneurs think about visibility, credibility, and long-term value. If you’ve ever felt pressure to “build your brand” before you’re ready — this episode will change how you approach it. Key Topics Covered • Why starting a personal brand too early can hurt your credibility •The difference between being an expert vs an enthusiast •Why views and followers don’t matter if you can’t convert them into revenue •How real businesses create authentic, scalable personal brands •The danger of building a brand that can’t be sold or exited •How to research competitors instead of reinventing the wheel •Why paid traffic + organic content beats chasing virality •Turning content into an actual business asset Who This Episode Is For Entrepreneurs building (or thinking about building) a personal brand Creators struggling to monetize their audience Business owners tired of “fake guru” branding advice Anyone who wants authority without pretending to be an expert Subscribe to Right About Now! Keep listening and subscribe to our newsletter at RyanIsRight.com Follow @ ryanalford on all social media Keep up with Marian Esanu • Personal Branding Ninja • Momentum Podcast

    15 min
  3. Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids

    JAN 13

    Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids

    Most businesses are obsessed with one question:“How do I spend $1 to make $5?” According to Jon Davids, that mindset is exactly what’s holding brands back. In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels. John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms. In This Episode, We Cover Why paid ads alone are unsustainable long-term The difference between building an audience and building a movement How community connects content to commerce Why “Minimum Viable Concept” beats “Minimum Viable Product” How to own customer demand instead of renting it What brands must do today to stay relevant in the next 10–20 years If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing. 🎧 Listen now and discover your true marketing superpower.

    19 min
  4. The Brutal Truth About Podcast Growth Nobody Wants to Hear with Tom Webster

    JAN 9

    The Brutal Truth About Podcast Growth Nobody Wants to Hear with Tom Webster

    Why do most podcasts stall long before they reach real scale? In this episode of Right About Now, Ryan Alford is joined by Tom Webster, one of the most respected voices in podcasting and author of The Audience Is Listening, to unpack the uncomfortable truths behind podcast growth. With nearly 30 years in audio research and media strategy, Tom explains why: Promotion won’t save a show that lacks clarity Editing for flow is the secret weapon of top podcasts Many creators build for themselves — not their audience Asking the wrong listener questions leads to bad decisions Podcasting is far from “on the way down” — and why the data proves it This conversation is a masterclass in podcast strategy, audience psychology, and long-term content thinking. Whether you’re launching a show, stuck at a download ceiling, or building branded content, this episode will help you stop chasing vanity metrics and start building real listener loyalty. 📘 Learn more about Tom’s book: The Audience Is Listening🎙 Explore industry research at Sounds Profitable📲 Subscribe for weekly insights on business, media, and growth

    14 min
  5. The Riches Are in the Niches: How a Beverly Hills Surgeon Built a Luxury Empire with ZERO ads | Dr. Deepak Dugar

    JAN 6

    The Riches Are in the Niches: How a Beverly Hills Surgeon Built a Luxury Empire with ZERO ads | Dr. Deepak Dugar

    Luxury isn’t accidental—it’s engineered. On this episode of Right About Now, Ryan Alford is joined by Dr. Deepak Dugar, one of the world’s most respected surgeons and the architect behind one of Beverly Hills’ most exclusive medical brands. Dr. Dugar shares how he built a global reputation by going all-in on a single niche, refusing to compete with mediocrity, and designing a business that prioritizes quality over volume—in clients, hiring, and brand positioning. This conversation goes far beyond medicine. It’s a blueprint for entrepreneurs who want to: Stand out in hyper-competitive markets Build premium brands with demand built in Create exclusivity without paid advertising Hire elite performers and avoid energy vampires You’ll Learn: Why “riches in the niches” is more than a cliché How luxury brands intentionally repel the wrong customers The difference between good revenue and bad revenue Why elite operators pick their competition carefully How to build a brand that attracts the world’s best clients Connect with Dr. Deepak Dugar Instagram: Deepakdugarmd Website: www.Scarlessnose.com 🎧 If you want to build something elite—not average—this episode is a must listen.

    18 min
  6. How the Rich Use Tax Strategy to Build Long-Term Wealth | Mark J. Kohler

    JAN 2

    How the Rich Use Tax Strategy to Build Long-Term Wealth | Mark J. Kohler

    Taxes are the single biggest expense most Americans will ever face—and yet almost no one is taught how they really work. In this episode of Right About Now, Ryan Alford is joined by Mark J. Kohler, renowned Main Street tax attorney, to break down how the tax code is designed to reward certain behaviors—and how everyday entrepreneurs can legally take advantage of it. This conversation covers: Why side hustles unlock powerful tax advantages How small business owners can dramatically reduce their effective tax rate The difference between delegating taxes and leading your tax strategy Why depreciation, real estate, and alternative investments matter How wealthy individuals think differently about money and taxes Why the tax code incentivizes entrepreneurship, housing, and investment Mark explains that the tax system isn’t broken—it’s behavior-based. Those who understand the rules use them to build wealth, while everyone else overpays out of fear or ignorance. If you’re a business owner, investor, or building a side hustle, this episode will change how you think about money—and what you keep. Guest:Mark J. Kohler – Tax Attorney & EntrepreneurWebsite: markjkohler.com

    19 min
  7. From Sports Network to Niche: Josh Pate on Thriving in the World of New Media

    12/30/2025

    From Sports Network to Niche: Josh Pate on Thriving in the World of New Media

    Shownotes: The New Media Playbook is HERE! The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning. In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy. Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term. This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy. In This Episode: Why legacy sports media models are losing relevance How Josh Pate built trust through consistency and honesty The power of niche audiences in sports media Owning your audience vs renting attention Monetizing content through direct relationships What the future of sports media looks like Connect with Josh Pate Josh Pate’s College Football Show on all major platforms X / Twitter: @JoshPateCFB Instagram: Joshpatecfb

    19 min
  8. Think Like a SHARK: Matt Higgins on Why Playing It Safe always FAILS

    12/26/2025

    Think Like a SHARK: Matt Higgins on Why Playing It Safe always FAILS

    What separates people who talk about success from those who actually build it? In this episode of Right About Now, entrepreneur, investor, and Shark Tank personality Matt Higgins explains why burning the boats — eliminating backup plans — is the fastest way to unlock clarity, courage, and exponential growth. Matt shares deeply personal stories about growing up in poverty, overcoming imposter syndrome, and why optimism, fearlessness, and relentless execution define elite performers. This conversation is a masterclass in commitment, belief before proof, and playing the long game when the evidence hasn’t arrived yet. If you’re feeling stuck, hesitant, or waiting for permission — this episode will reset how you think about risk and opportunity.  Key Points Introduction & mindset shift The danger of having a Plan B Compounding ambition over time Imposter syndrome & self-belief Optimism as a competitive advantage Playing bold before evidence exists Final advice for builders & leaders Connect with Matt Higgins: Follow Matt Higgins for leadership, investing, and mindset insights Learn more about his work at RSE Ventures Watch Matt on Shark Tank and other business programs

    19 min
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About

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

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