Filthy Rich With Story

Hannah Plourde

Welcome to Filthy Rich with Story the podcast for coaches and entrepreneurs who are ready to stop chasing trends and start selling with story. I’m Hannah Plourde, and I believe that when you own your story, you own your power. This is where we strip away the fluff and surface-level content and dive deep into the strategy, mindset, and storytelling shifts that actually sell. Each week, I’ll share my Story Selling Method, real client stories, and the behind-the-scenes mindset work that creates content that doesn’t just get likes it gets client https://www.instagram.com/hannah.e.plourde/

  1. Apr 6

    How to actually get SALES from your content (not just views)

    You’re posting every day, getting views and comments, but sales feel ridiculously slow… And you’re putting in the work. You aren’t afraid to test hooks, try new editing styles, trending sounds, etc. Yesterday I was on a private consulting call with my client who is launching a membership for entry-level entrepreneurs that helps them set up the financial side correctly without needing to invest in a full-time accountant.  She told me she wants to post 3x a day because “when I post more I get more visibility, the data is there”I said, “I love the work ethic and we can def work with that but is that visibility leading to sales?”  Her: 👀 This is exactly how I spot the sales gap in my client’s content 👇🏻 Our content has 3 jobs: to grow your audience (visibility) to identify their problem & name the solution (qualify leads) to sell & convert (take them off app and onto your email list or into an offer) My client was only doing one of those jobs, getting results (like a reel with 50k views) but no sales.  More visibility won’t make up for the fact that you aren’t qualifying leads or selling to them. Here’s what we did during our call to fix that: We identified what I like to call her “Spy Factor” messaging points. These are experiences your target client is living on a daily basis that is going to call them out because they are so damn specific.  We linked Stories to each of these messaging points that act as a bridge between where your clients are currently and where they want to be. This is not your traditional educational post where you’re sharing 3 tips to get a result, the story builds trust & authority.  We focused on Why NOW is the best time to join her membership. Newbies in particular love to DIY, love to figure it out on their own, what’s it costing them to not join her membership? Now that we cleared those 3 things up, her content this week is going to be 10x stronger and alllll of that visibility will actually pay off.  📲WANT ME TO SEND YOU A VIDEO AUDITING YOUR CONTENT? 💸JOIN THE SALES LAB ☎️DM ME ON INSTAGRAM

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About

Welcome to Filthy Rich with Story the podcast for coaches and entrepreneurs who are ready to stop chasing trends and start selling with story. I’m Hannah Plourde, and I believe that when you own your story, you own your power. This is where we strip away the fluff and surface-level content and dive deep into the strategy, mindset, and storytelling shifts that actually sell. Each week, I’ll share my Story Selling Method, real client stories, and the behind-the-scenes mindset work that creates content that doesn’t just get likes it gets client https://www.instagram.com/hannah.e.plourde/