SEO基础

安夏Cloris

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Self-Improvement
Semiweekly Series

为SEO新手打造，带你从零基础到掌握SEO的核心技巧。通过简明易懂的讲解，每集都专注于一个主题，帮助你逐步掌握搜索引擎优化的关键知识。

Episode 1

E1 什么是SEO？

什么是SEO？SEO是英文Search Engine Optimization的缩写，顾名思义，我们将其中文意译为“搜索引擎优化”。再简单地说，就是从自然搜索结果获得网站流量的技术和过程。—英语小课堂What is SEO?SEO is the abbreviation for “Search Engine Optimization.” As the name suggests, it translates to “搜索引擎优化” in Chinese, which means “search engine optimization.”Simply put, SEO is the technique and process of obtaining website traffic from organic search results.
Episode 2

E2 什么是高级搜索指令？

高级搜索指令是一些特定的命令，输入到搜索引擎时可以帮助我们更精准地找到需要的信息。通过这些指令，我们可以过滤、限制或者指定搜索结果，比如只看某个网站的页面、找到特定类型的文件，或查找含有特定关键词的网页。这些指令可以让搜索更加高效，是SEO、数据分析等领域中常用的工具。—英语小课堂Advanced search operators are specific commands that, when entered into a search engine, help us find information more accurately. With these operators, we can filter, restrict, or specify search results, such as viewing pages from a particular website, finding specific types of files, or searching for web pages containing specific keywords.These operators make searching more efficient and are commonly used tools in fields like SEO and data analysis.
Episode 3

E3 如何在谷歌搜索中高效的使用site:指令？

高级搜索指令site:site:是SEO最熟悉的高级搜索指令，其使用场景非常多，可以用来搜索某个域名下的所有文件。比如输入“site:example.com”，可以让我们看到某个特定网站的所有页面。这样可以了解该网站的页面结构，或检查自己网站的收录情况，同理site:指令也可用于子域名。限定网站关键词搜索格式：关键词site:网站域名不过site:指令并不准确，尤其在Google中，返回的收录页面经常有大幅度波动，只能作为参考。—英语小课堂Advanced Search Operator: site:The “site:” operator is one of the most familiar advanced search operators in SEO, with many practical applications. It can be used to search all files under a specific domain. For example, typing “site:example.com” allows us to see all pages of a specific website. This helps us understand the website’s structure or check the indexing status of our own site. Similarly, the site: operator can also be used for subdomains.To limit keyword searches within a site, use the format: keyword + site:domain name.However, the site: operator is not entirely accurate, especially in Google, where the number of indexed pages often fluctuates significantly. Therefore, it should be used as a reference only.
Episode 4

E4 如何精准搜索标题关键词intitle:指令？

高级搜索指令intitle:intitle:指令返回的是页面title中包含关键词的页面。Google和百度都支持intitle:指令。title是目前页面优化的最重要因素。做SEO的人无论要做哪个词的排名，都会把关键词放进title中。使用intitle指令找到的文件才是更准确的竞争页面。intitle:+关键词这个指令，他会让搜索词只显示在搜索标题中—英语小课堂Advanced Search Operator: intitle:The “intitle:” operator returns pages where the keyword is included in the page title. Both Google and Baidu support the “intitle:” operator.The title is one of the most crucial factors in on-page optimization. Anyone doing SEO will place keywords in the title to rank for specific terms. Therefore, pages found using the intitle: operator are more accurate as competitive pages.The format intitle:+keyword limits search results to pages where the keyword only appears in the title.
Episode 5

E5 如何整合搜索多组关键词allintitle指令?

高级搜索指令allintitle：allintitle:搜索返回的是页面标题中包含多组关键词的文件。例如allintitle:炒饭火腿肉丝就相当于：intitle:炒饭 intitle:火腿 intitle:肉丝返回的是标题中既包含“炒饭”，“火腿”也包含“肉丝”的页面。—英语小课堂Advanced Search Operator: allintitle:The allintitle: search operator returns pages where multiple keywords are included in the page title. For example:allintitle: fried rice ham shredded meatis equivalent to:intitle: fried rice intitle: ham intitle: shredded meatThis will return pages with titles that contain “fried rice,” “ham,” and “shredded meat.”
Episode 6

E6 如何在网页中查找特定关键词的正文页面intext:指令

高级搜索指令intext：intext: 指令用于在网页内容中查找包含特定关键词的页面，而不仅仅是标题。例如，输入 intext:关键词，可以找到正文中包含“关键词”的页面。这个指令在做内容分析时非常有用，特别是寻找某个主题的相关资源或竞品信息时，可以帮助更准确地定位到正文内容。—英语小课堂Advanced Search Operator: intext:The intext: operator is used to find pages containing specific keywords within the page content, not just in the title. For example, typing intext:keyword will locate pages where “keyword” appears in the main content.This operator is very useful for content analysis, especially when looking for resources or competitor information on a particular topic, as it helps pinpoint relevant content more accurately.
Episode 7

E7 如何快速排除不需要的杂词 —指令

高级搜索指令减号—减号（－）代表搜索不包含减号后面的词的页面。使用这个指令时减号前面必须是空格，减号后面没有空格，紧跟着需要排除的词。Google和百度都支持这个指令。命令格式关键词 —要排除的关键词—英语小课堂The advanced search operator minus sign (－) is used to search for pages that do not include the word after the minus sign. When using this operator, there must be a space before the minus sign, and no space after the minus sign, followed directly by the word to exclude. Both Google and Baidu support this operator.Command format: keyword -word to exclude.
Episode 8

E8 如何高效搜索到指定文件格式filetype：指令？

高级搜索指令filetype：filetype用于搜索特定文件格式。这个可以说是我最常用的一个搜索指令，它可以让你快速查找到PDF Word Excel等等文件，就比如说我们要在网上去下载一些资料的时候，但是有的网站他只能查看不能下载，这个指令就可以帮你解决问题，Google和百度都支持filetype:指令。比如搜索“关键词 filetype:pdf”返回的就是包含这个关键词的所有PDF文件—英语小课堂The advanced search operator “filetype:” is used to search for specific file formats. This is one of my most commonly used search operators, as it helps you quickly find PDF, Word, Excel, and other types of files. For example, if you’re looking to download materials online but some websites only allow you to view them, this operator can help you solve that issue. Both Google and Baidu support the “filetype:” operator.For example, searching for “keyword filetype:pdf” will return all PDF files containing that keyword.

8 Episodes

为SEO新手打造，带你从零基础到掌握SEO的核心技巧。通过简明易懂的讲解，每集都专注于一个主题，帮助你逐步掌握搜索引擎优化的关键知识。

Creator

安夏Cloris
Years Active

2024
Episodes

8
Rating

Explicit
Copyright

© 安夏Cloris@喜马拉雅FM
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SEO基础