The Entrepreneurial Strategy Series

Gearhart Law
  • 5.0 (1)
  • Entrepreneurship
  • Updated Monthly

Every month Gearhart Law attorneys interview successful entrepreneurs and leading business experts. Each episode explores key topics for entrepreneurs, including intellectual property, securing funding, successful pitching, attracting investors, strategic marketing, AI trends, and more, providing valuable insights to help grow and protect your business. Hosted by David Postolski, Esq.

  1. May 12 ·  Bonus

    Entrepreneurs: Stay Profitable in a Tariff Economy + How to Claim Your Refund

    In this eye-opening episode of Entrepreneurial Strategy Series, entrepreneurs and business leaders confront the growing impact of tariffs on small businesses, global supply chains, and profitability. Intellectual property attorney and senior partner at Gearhart Law, David Postolski, Esq. leads a powerful discussion with Sherrill Mosee, founder of MinkeeBlue & Forest Park AI and Ori Zohar, co-founder of Burlap and Barrel, as they share firsthand stories of production shutdowns, legal battles over tariffs, rising import costs, and creative strategies for surviving economic uncertainty. Whether you run an e-commerce brand, startup, or product-based business, this episode delivers practical insights on international manufacturing, supply chain resilience, pricing strategy, and how entrepreneurs can adapt and stay competitive in today’s tariff economy. In this podcast, you’ll learn: How tariffs are impacting small businesses and startups What entrepreneurs should know before manufacturing overseas Creative supply chain strategies for uncertain economic conditions How businesses are responding to rising import costs Why advocacy and policy engagement matter for entrepreneurs Steps companies are taking to remain profitable in a tariff economy Presented by the Entrepreneurial Strategy Series and Gearhart Law on April 30, 2026. This podcast is sponsored by Gearhart Law is a full-service intellectual property law firm specializing in patents, trademarks, and copyrights—helping inventors, entrepreneurs, and startups protect and grow their innovations worldwide. Get a FREE consultation: 908-273-0700 Learn more: https://gearhartlaw.com/ Follow the podcast for more episodes on startup strategy, intellectual property, AI law, and business growth.

    59 min

  2. Apr 2

    IP and Employment Law for Startups (Part 2): Avoid Costly Legal Mistakes as You Grow

    Our March 2026 Entrepreneurial Strategy Series continues with Part 2 of our IP & Employment Law Series, focused on how startups can protect intellectual property, avoid costly legal mistakes, and build a scalable legal foundation. In this episode, we explore the critical intersection of intellectual property (IP) law and employment law, breaking down how founders can structure agreements, secure IP ownership, and protect their most valuable business assets from day one. Whether you're a startup founder, entrepreneur, or growing team member, this session delivers practical, real-world legal strategies you can apply immediately to reduce risk and support long-term growth. Presented by the Entrepreneurial Strategy Series and Gearhart Law on March 26, 2026. Key Takeaways: IP Is a Critical Business Asset: Patents, copyrights, trademarks, and trade secrets often represent the majority of a startup’s value. Protect IP Early—Regardless of Business Type: Both product and service businesses must secure their unique ideas, content, processes, and branding. Ownership Must Be in Writing: Copyright defaults to the creator, and contractors require clear work-for-hire and IP assignment agreements. Employees vs. Contractors Matters: Employees typically assign IP automatically; contractors do not without proper contracts. Patents Require Formal Assignment: Unlike copyrights, patents must be explicitly transferred to the company in writing. AI Creates New Legal Gray Areas: Fully AI-generated content may not be protected under current copyright law. Global Protection Is Not Automatic: IP rights are territorial and must be secured in each country where protection is needed. NDAs and Contracts Strengthen Protection: Use layered legal strategies to safeguard confidential information and ownership rights. Non-Competes Are Evolving: Enforcement is becoming more limited, requiring careful and compliant use. Founder Collaboration Adds Value: Diverse startup perspectives reinforced real-world IP challenges and the importance of proactive planning. Speakers: David D. Postolski, Esq. – Senior Partner, Gearhart Law (Moderator) https://gearhartlaw.com/team/david-postolski-esq/ Steven Frydman – Associate, Gearhart Law https://gearhartlaw.com/team/steven-frydman/ This podcast is sponsored by Gearhart Law is a full-service intellectual property law firm specializing in patents, trademarks, and copyrights—helping inventors, entrepreneurs, and startups protect and grow their innovations worldwide. Get a FREE consultation: 908-273-0700 Learn more: https://gearhartlaw.com/ Follow the podcast for more episodes on startup strategy, intellectual property, AI law, and business growth. Chapters (00:00:00) - Entrepreneurial Strategy: Part 2(00:02:06) - Introductory Speech by Stephen Friedman(00:02:35) - ESS 2014: Employment Contracts Contracts(00:06:02) - Intellectual Property: Most Valuable Asset of a Business(00:08:29) - Does Intellectual Property Matter for Product Companies vs. Services Companies?(00:10:41) - Can You Skip a Written Contract With Someone Providing Work For You(00:16:49) - Copyright Is Automatic Owned by the Company?(00:17:39) - What is a Copyright?(00:24:46) - Copyright Law: Work Made for Hire vs. Independent Contractor(00:28:28) - Does It Matter If You Don't Have a Patent, Copyright or(00:32:06) - How to Track and Prevent Copyright Infringes(00:34:26) - Employee Copyrights vs. Independent Contractors(00:38:06) - Does Your Side Hustle Involve Company Time?(00:40:56) - Does Works by Independent Contractors Matter in a Contract?(00:46:03) - In the United States, Inventions Pre-Approved,(00:49:39) - Pushing the boundaries of intellectual property(00:50:40) - An Assignment of Intellectual Property Under Contract(00:51:58) - Patents and Copyright: An Overview(00:55:45) - What Keeps Others From Replicating My Invention?(00:57:29) - Restricted Covenants(00:59:05) - Non-Disclosure Agreements(01:01:15) - Non-Disclosure of Information(01:02:44) - The 3 Things You Need to Do To Protect Your Ideas(01:07:34) - Confidential Confidentiality Obligations(01:09:29) - Many Non-Disclosure Provision Breaks Happen By Accidental(01:11:40) - Non-Compete Clause(01:15:48) - Interviews(01:16:37) - ESS topic: Tariffs

    1h 18m

  3. Mar 6

    The Founder's Financial Playbook: Accounting, Tax, Finance and Funding

    In this Entrepreneurial Strategy Series event we explored the key financial and structural decisions founders face when starting and growing a business. Experts discussed entity selection, fundraising strategies, tax implications, and how to position a company for investors and long-term success. Attendees walked away with practical insights on building the right foundation for scaling a business. Presented by the Entrepreneurial Strategy Series and Gearhart Law on February 26, 2026. Key Takeaways: Choose the right entity: LLCs and S Corps work well for small or owner-operated businesses, while C Corps are preferred by investors. C Corps attract funding: Venture capital and institutional investors typically require a C Corp structure. Understand tax differences: LLCs and S Corps pass profits/losses to owners; C Corps pay corporate taxes at the entity level. File taxes even with losses: Losses can provide future tax benefits and should always be documented. Separate business finances: Maintain a business bank account and proper accounting from day one. Delaware is common for startups: It offers flexibility and familiarity for investors, though not always required. International business adds complexity: Operating abroad requires careful legal and tax planning. Operate professionally: Strong financial discipline and good advisors help build credibility with investors. Our Speakers: Mitchell Fillet, Chairman & CEO of Fillet Capital Corp, Educator & Senior Executive: https://www.linkedin.com/in/professormitch-8735b9113/ Robert Pesce, Managing Director in the Tax & Business Services division at CBIZ: https://www.linkedin.com/in/robert-pesce-cpa-413a57/ David D. Postolski, Esq: event moderator, is a senior partner at Gearhart Law: https://gearhartlaw.com/team/david-postolski-esq/ This event is sponsored by Kickoff: The faster way to build credit. No credit checks, hidden fees, or interest. Helping credit builders score. Plans from $5/month. Visit https://plus.kikoff.com/ The Entrepreneurial Strategy Series is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. Call us for a free consultation at 908-273-0700 or contact us through: https://gearhartlaw.com/ Chapters (00:00:00) - Entrepreneurial Strategy(00:01:07) - Two Experts on Startup Finance and Taxes(00:02:31) - Mitch McConnell on His Journey From Wall Street(00:04:16) - What's the Right Way to Start a Business? Sole proprietors(00:06:58) - What is a C-Corner?(00:08:07) - Are C-Corals Necessary for Starting a Business?(00:10:02) - What constitutes a Big Pile of Money?(00:11:29) - Can an Investor Invest in an LLC vs. a C Corp?(00:13:53) - Should You Consider a C Corp or an LLC?(00:17:01) - Do Delaware C Corporations Need to Be Delaware-based?(00:20:06) - Do US Businesses Need to Do Business in Another Country?(00:23:36) - Do American Citizens Need a US Citizenship to Do Business in the United(00:26:37) - Foreign Based Companies Trying to Do Business in the United States(00:29:20) - US C Corp vs. Foreign Business: Do They Matter?(00:32:36) - S corporation vs. C Corp(00:34:02) - C Corp vs S Corp(00:38:01) - Mitch McConnell: Startup Valuation(00:41:16) - Don't Go Down the Crazies in the Dot Com Boom(00:44:48) - $500,000 Investment(00:47:23) - Best Practices for Entrepreneurs in Financially(00:49:53) - Starting a Business: Best Practices for Taxation(00:50:57) - Best Practices for Business Starting in 2020(00:53:14) - Q & A(00:53:50) - Does SBIR Money Need to Be Paid?(00:54:57) - The Best Tax Structure for a Social Entrepreneurial Organization(00:56:44) - When to register a company in the United States?(01:00:15) - Financial Accounting Software for Small Businesses(01:02:38) - S Corp vs. C Corp: Best Place to Start a Business(01:08:28) - The Entrepreneurial Strategy Conference

    1h 10m

  4. Feb 5

    AI in Health Sciences: Regulatory and IP Considerations

    Artificial intelligence is rapidly transforming the health sciences and health care industries—from diagnostics and drug discovery to clinical decision support and digital health tools. Alongside these advances come complex regulatory and intellectual property (IP) challenges that innovators, researchers, and organizations must navigate to bring AI solutions safely and successfully to market. This podcast explores the evolving regulatory landscape governing AI in health sciences, including oversight of AI-enabled medical technologies, data governance, and risk management considerations. Listeners will also gain insight into key IP issues such as patentability of AI-driven inventions, ownership of data and algorithms, copyright and trade secret protection, and strategies for safeguarding innovation while supporting collaboration and compliance. Presented by the Entrepreneurial Strategy Series and Gearhart Law. Recap: Our speakers explored the accelerating adoption of AI tools throughout the sector and the tension they create around traditional concepts of authorship, inventorship, and accountability. While AI promises greater efficiency and improved outcomes, it also raises critical questions about how innovations are protected, disclosed, and governed. Check out the video replay or podcast replay of the event below! Key Discussion Highlights Included: Patentability challenges for AI-assisted inventions, particularly around novelty, non-obviousness, and disclosure requirements Risks of over-disclosure when explaining AI models in patent filings Strategic use of trade secrets to protect algorithms, training methodologies, and data pipelines From a Healthcare-Specific Perspective, Speakers Emphasized: Liability remains largely human-centered, with developers, providers, and deployers all facing potential exposure Explainability and auditability are becoming essential for both regulatory compliance and effective IP strategy  Practical Guidance for Organizations, Including: Aligning IP strategy early with AI development and regulatory planning Updating contracts to clearly define ownership, risk allocation, and liability Treating data governance as both an IP asset and a compliance imperative. Our Speakers: Sheila M. Mints: Chair, Health Care & Cannabis Law Group, Capehart Scatchard, Attorneys at Law.: https://www.capehart.com/?attorney=sheila-m-mints  Richard Gearhart, Esq.: life sciences intellectual property attorney and the Founding Partner of Gearhart Law: https://gearhartlaw.com/team/richard-gearhart-esq/  David D. Postolski, Esq: event moderator, is a senior partner at Gearhart Law: https://gearhartlaw.com/team/david-postolski-esq/ This podcast is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through: https://www.gearhartlaw.com Chapters (00:00:00) - The Entrepreneurial Strategy Series(00:01:07) - ESS on Artificial Intelligence(00:01:58) - Sheila Mintz(00:05:01) - Meet Rich Gerhardt of Gerhardt Law(00:10:22) - The Dark Side of AI in Health Care(00:11:07) - Have We Reached the Dark Side of AI in Healthcare?(00:14:12) - The Dark Side of AI in Medical Record Review(00:17:08) - Intellectual Property and the Future of AI(00:23:41) - Richard Feist on AI and the Regulatory Framework(00:29:01) - HIPAA and AI in healthcare(00:43:37) - The Role of AI in Medical Care(00:50:11) - The Dark Side of AI(00:54:12) - Have Good Agreement with Service Providers?(01:00:20) - Large Language Models in Patents(01:02:57) - What Can You Patent In AI-based Software?(01:05:04) - Informed Consent vs the dark side of AI(01:10:05) - Should We Regulate AI?(01:13:50) - Final thoughts. If you have any specific questions for Sheila or Rich, reach out

    1h 15m

  5. 12/18/2025

    Launching a Life Science Startup: Strategies for Success in Biotech & Beyond

    David Postolski (Moderator) Welcome to the Entrepreneurial Strategy Series. Today’s conversation focuses on the life science startup journey, TL;DL (Too Listen; Didn’t Listen) Life science startups take longer, cost more, and require more patience than founders expect. Strong biotech companies combine intellectual property strategy, non-dilutive funding, and founder resilience. Every founder on this panel would start again, but with more realistic expectations around timing and scale. I’m David Postolski, an intellectual property and patent attorney with a background in chemistry and computer science. I’ve spent over two decades working with startups, and today’s conversation focuses on the life science startup journey, which is uniquely challenging compared to other types of companies. Life science founders face long research timelines, high costs, regulatory complexity, and capital-intensive development. To explore this honestly, we invited three founders to share real experiences—successes, failures, and lessons learned from building biotech companies. Matt Silk (Paragon Pure) I’m Matt Silk, a food material scientist and co-founder of Paragon Pure, a life science ingredient company based in New Jersey. We started in 2019 and focus on developing functional food ingredients through precision sprouting. Our company operates at the intersection of food science and biotechnology. While we’re still a small team, we work with large partners and focus on long commercialization timelines—something that’s very common in life science startups. Tomas Licciardo (Biotechnics) I’m Tomas Licciardo, CEO and co-founder of Biotechnics. We started in Argentina in 2020 and later expanded to the United States, where we now operate facilities in Tulsa, Oklahoma. Our company develops biodegradable, cost-effective green solvents that replace petrochemical ingredients used in industries like personal care, cosmetics, food, and agriculture. We’re currently transitioning from R&D into commercialization. John van den Berg (Autobionics) I’m John van den Berg, CEO of Autobionics, based in the Netherlands. We develop bioprinting technology that produces human skin for research and future therapeutic applications. Our company was founded in 2021 and combines academic research with commercial execution. We completed our first bioprinter in 2024 and are now moving toward product launch. Intellectual Property Strategy in Biotech David Postolski Intellectual property is central to life science companies. How do each of you think about IP? John van den Berg Our core innovation is a new methodology, so patents are essential. While trade secrets can work in some industries, biotechnology is easily reverse-engineered. Patents allow us to protect the platform and future applications of the technology. Matt Silk Patents in life sciences serve two purposes. First, they protect innovation over long commercialization timelines. Second, they act as communication tools—investors and corporate partne... Chapters (00:00:00) - Entrepreneurial Strategy: The Life Sciences(00:02:19) - Matt Silk at the Startup Battlefield(00:02:45) - How to grow a chocolate bar with life science(00:04:15) - Fooling Around With Lawyers(00:05:01) - Tulsa-based Biotechnics makes a go of(00:06:33) - How to make human skin with a bioprinter(00:08:17) - Pharmaceutical Companies' Intellectual Property(00:09:55) - Matt, Same question for both of you(00:12:22) - Tomas, same question(00:14:28) - Startup finance: Where did it all begin?(00:18:43) - Tomas on Starting a Business With a Patent(00:21:21) - How To Start a Business With a Co-Founder(00:22:55) - Orobionics(00:26:03) - How To Start a Life Sciences Company With No Money(00:29:13) - Starting a company with no funding(00:31:38) - Applying for US grants in the US(00:37:45) - Exploring Accelerators: Was It Valuable for Our Company?(00:40:35) - SOSV Accelerator: Were We Accepted?(00:45:53) - Have you been part of any accelerators or anything?(00:47:21) - John, Mistakes Made(00:49:07) - Pushing the Right Path(00:52:22) - What Do You Need To Do To Raise Money For Your Company?(00:54:38) - Seeding in the Valley of Death(00:57:42) - The Life Science Startup Journey(00:58:37) - Looking Back on The Life Sciences Journey(01:01:10) - fun in the life science journey(01:03:34) - What Do You Look For in Early Career Hires?(01:08:37) - Holiday Edition

    1h 10m

  6. 11/05/2025

    Mental Resilience for Entrepreneurs: Thriving Under Pressure

    Learn practical tools to stay clear, strong, and resilient on your entrepreneurial journey! In the fast-paced world of entrepreneurship, pressure is part of the journey — but it doesn’t have to break you. Mental Resilience for Entrepreneurs: Thriving Under Pressure is a powerful webinar designed to help founders, business owners, and startup teams build the emotional strength needed to sustain long-term success. Join us for an honest and practical conversation about the mental health challenges entrepreneurs face — including burnout, anxiety, decision fatigue, and isolation — and how to overcome them. You’ll learn proven tools and strategies to strengthen your mental fitness, maintain clarity under pressure, and create a healthier relationship with your business. Whether you're scaling your startup, managing a team, or launching your first idea, this session will equip you with insights to navigate the highs and lows of entrepreneurship with confidence and clarity. Presented by the Entrepreneurial Strategy Series and Gearhart Law on October 30, 2025 OUR SPEAKERS: Dr. Jennifer Russell: Dr. Russell is the Executive Director of the UNB Institute of Population Health and President of the NB College of Family Physicians. She previously served as NB's Chief Medical Officer of Health from 2018 to 2024, during the Covid-19 pandemic. Her career spans clinical practice in family medicine, mental health, and addictions, as well as extensive public health leadership. She has also held roles in the Canadian Armed Forces and worked with the Horizon Health Network. She holds a BSc from UNB, a BA from Dalhousie, and a medical degree from Memorial University, completing her family medicine residency at Dalhousie in 2001. She has been recognized with two honorary doctorates (Mount Allison & Université de Moncton). Read more at: https://www.linkedin.com/in/dr-jennifer-russell-1bbaa290/ Dr. Calisha Brooks: Dr. Calisha Brooks is first a mother, daughter, sister, humanitarian and healer. Love is her religion, and service to others is her tithe to life. She is also the founder of Soul Care, a holistic mental health practice that centers healing and advocacy for people of color. Dr. Brooks holds a Ph.D. In Psychology from Tennessee State University, and received her training from the University of Norte Dame and Vanderbilt University. While at Vanderbilt she conducted research on race-based stress and trauma and developed an assessment that aids clinicians in identifying racial trauma in people of color. Currently Dr. Brooks serves as a mental health consultant and social impact advisor for MTV/Paramount and The George Floyd Memorial Foundation. She is also a lecturer, and mentor for Harvard University's Lehmann Program on Creativity and Entrepreneurship. Read more at: https://www.linkedin.com/in/calishabrooksphd/ EVENT MODERATOR: David Postolski, Esq. is a senior partner at Gearhart Law, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. David is a frequent speaker and author on emerging IP issues and technologies including, raising capital, business formation, food science, software, licensing, Data and Privacy Compliance, equity-based crowdfunding, and compliance with other US and International Regulatory structures. David is also a Professor at Temple University, Parsons School of Design and the Radzyner Law School (Herzliya, Israel) where he teaches master-level students about IP, ethics, and other regulatory considerations. David is a current Council Member of the American Bar Association Section of Int... Chapters (00:00:00) - The Entrepreneurial Strategy Series(00:01:50) - Fooled by Entrepreneurs: A Four Year Talk(00:03:57) - Introducing Kalisha Brooks(00:04:44) - Dr. Kalisha Brooks is hosting a talk with David Blumenthal(00:05:11) - Introducing Dr. Jennifer Russell(00:07:45) - Public health champion of the opioid pandemic(00:11:32) - Steve Jobs on Becoming an Entrepreneur(00:12:42) - How to Cope With Stress in the Business(00:15:34) - guilt and women's equality(00:16:20) - How to Cope With Depression as an Entrepreneur(00:21:20) - How to Find Your Path Through the Noise(00:26:05) - Ask for Help(00:28:12) - In the Elevator: Healing Your Trauma History(00:34:36) - Work, Life, Balance(00:35:59) - On Balance(00:39:20) - Work-Life Balance(00:42:49) - What do you do for fun besides yoga?(00:45:07) - Vinny on Traveling(00:47:03) - Katie on Mistakes Made By People(00:50:45) - Jennifer Aniston on Finding a Mentor(00:54:26) - QUESTIONS FOR KALISHA AND JENNIFER(00:55:22) - What Does it Mean to Be an Entrepreneur?(00:57:15) - What is an Entrepreneur?(01:01:12) - A Taste of the ESS

    1h 4m

  7. 09/04/2025

    IP & Employment Law for Startups: Build Smart, Scale Safely

    In the fast-paced world of startups, your biggest assets are your people—and your ideas. But without the right legal foundations, you risk losing both. This practical webinar dives into the critical intersections of employment law and intellectual property (IP) that every founder, startup executive, and early-stage investor needs to understand. Join us as we break down how to: Ensure IP ownership is properly assigned from employees, contractors, and founders Draft employment and contractor agreements that protect your company Navigate non-compete and confidentiality clauses in a shifting legal landscape Manage exits and prevent IP loss when team members move on Build scalable legal policies that grow with your business Whether you're pre-seed or post-Series A, this session will help you avoid costly legal missteps, protect your core innovations, and set up a compliant, growth-ready team structure. Presented by the Entrepreneurial Strategy Series and Gearhart Law on August 28, 2025. OUR SPEAKERS: David Postolski, Esq. is a senior partner at Gearhart Law, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. David is a frequent speaker and author on emerging IP issues and technologies including, raising capital, business formation, food science, software, licensing, Data and Privacy Compliance, equity-based crowdfunding, and compliance with other US and International Regulatory structures. David is also a Professor at Temple University, Parsons School of Design and the Radzyner Law School (Herzliya, Israel) where he teaches master-level students about IP, ethics, and other regulatory considerations. David is a current Council Member of the American Bar Association Section of Intellectual Property Law, founder of their International Action Group, and editor of their monthly newsletter, and the outgoing Continuing Legal Education (CLE) Officer. David currently serves on Harvard’s Lemann Entrepreneurial Program Advisory Board. Read more at: https://gearhartlaw.com/ Steven Frydman is a trademark and copyright attorney at Gearhart Law with a B.S. degree in business from the NYU Stern School of Business. He obtained his law degree from the Benjamin L. Cardozo Law School. Steven’s focus is protecting clients’ intellectual property through helping them to obtain and defend their trademarks and copyrights. Steven is admitted to practice law in New York and New Jersey. Read more at: https://gearhartlaw.com/ This event is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through: https://gearhartlaw.com/ Chapters (00:00:00) - The Entrepreneurial Strategy: Starting a Business(00:02:12) - Copyright and Employment(00:05:00) - Copyright Announcement(00:05:46) - The Most Valuable Asset(00:07:49) - Intellectual Property Basics, Trade Secret and Other Types(00:11:56) - Trade Secret Law, False Claims(00:15:35) - Trade Secrets: How Much Money Spent on them?(00:19:45) - The Right Balance on IP Law(00:21:17) - Patents(00:22:07) - Is a Patent an Effective Way to Protect Business?(00:25:48) - How Do Patents Work?(00:29:11) - Are Competitors Are Permitted to Practice Any Element of a Patent(00:34:20) - Copyright Basics(00:36:34) - Lanham Act on Trademarks(00:42:14) - State trademarks vs. federal trademarks(00:44:58) - Non-Disclosure Provision and Provisional Patents(00:47:27) - What is a Restrictive Covenant?(00:49:28) - Non-Compete Clause(00:50:15) - Non-Compete Clauses(00:55:55) - Copyright Ownership in Employment Contracts and Independent Contractors(00:57:00) - Work Made for Hire and Copyrights(01:01:51) - Copyright Law and Economics(01:02:30) - Side Hustle and the Scope of Employment(01:05:34) - What is a W-for-Hire?(01:05:51) - May Not Be Permitted: Using a Personal Device to Access Company(01:08:37) - Confidential Information Clauses in NDA(01:11:19) - The Gerhardt Law Entrepreneurial Strategy Series

    1h 14m

  8. 08/07/2025

    How to Market Your Product, Invention or Journey

    How an inventor or entrepreneur markets their product, service or invention in today's world is dependent on their audience. Fourth Edition is the definitive resource in today's dynamically changing marketing world. From radio to podcasting to social media to employing artificial intelligence, the way we market in launching an invention or product requires skills and strategies all inventors and entrepreneurs need to be up-to-date and knowledgeable about. In this presentation, the authors from the aforementioned book will share their experiences and best practices so you can maximize your marketing efforts and avoid pratfalls and pitfalls. With new marketing outlets and technologies come legal, ethical, and practical considerations.   Presented by the Entrepreneurial Strategy Series and Gearhart Law on July 31, 2025   How to Market Your Invention, Product, or Journey is here to guide you as you dovetail your marketing strategy with your intellectual property to ensure your inventions, products, and ideas have the greatest reach and impact possible! Purchase the book: https://www.americanbar.org/products/inv/book/449856660/   OUR SPEAKERS:   David Postolski, Esq. is our event moderator. David is a senior partner at Gearhart Law, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. David is a frequent speaker and author on emerging IP issues and technologies including, raising capital, business formation, food science, software, licensing, Data and Privacy Compliance, equity-based crowdfunding, and compliance with other US and International Regulatory structures. David is also a Professor at Temple University, Parsons School of Design and the Radzyner Law School (Herzliya, Israel) where he teaches master-level students about IP, ethics, and other regulatory considerations. David is a current Council Member of the American Bar Association Section of Intellectual Property Law, founder of their International Action Group, and editor of their monthly newsletter, and the outgoing Continuing Legal Education (CLE) Officer. David currently serves on Harvard’s Lemann Entrepreneurial Program Advisory Board. Read more at: https://gearhartlaw.com/   Elizabeth Gearhart Ph.D. is a seasoned marketer, podcast coach, and co-host of the globally ranked Passage to Profit Show. She manages Gear Media Studios, a full-service video and audio production space for podcasters, creators, and entrepreneurs. With over a decade in marketing and nearly eight years behind the mic, Elizabeth empowers others to launch impactful podcasts while staying ahead of industry trends. She also co-hosts Jersey PodCats, co-organizes the Podcast and YouTube Creators Community, and supports marketing efforts at Gearhart Law. Read more at: https://passagetoprofitshow.com/ Emily Kenison is an inventor and the founder of RobeCurls, a brand revolutionizing hair care with heatless curling tools that blend style, science, and smart design. Her innovation-first approach has redefined how we curl—healthier, longer-lasting, and effortlessly chic. Read more at https://www.robecurls.com/ Andrew D Ive is the Founder and General Partner of Big Idea Ventures, a globally active fund investing in breakthrough food tech and sustainability innovations. With teams across the U.S., Asia, and Europe, Andrew backs visionary entrepreneurs and scientists tackling the world’s biggest challenges—from sustainable food to climate resilience. A Harvard Business School fellow, board member, investor, and seasoned product innovator, his work bridges impac...

    1h 15m
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About

Every month Gearhart Law attorneys interview successful entrepreneurs and leading business experts. Each episode explores key topics for entrepreneurs, including intellectual property, securing funding, successful pitching, attracting investors, strategic marketing, AI trends, and more, providing valuable insights to help grow and protect your business. Hosted by David Postolski, Esq.

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