AppLift by 989Group

989Group
  • 5.0 (2)
  • Marketing
  • Updated Biweekly

Go deep into your college recruitment strategy with Applift, where hosts George Wolff and Brian Parker help you transform your enrollment approach. Whether you’re rethinking campus visits or reimagining your marketing message, you’ll get practical guidance from industry experts who break down proven strategies into actionable steps. Your ideal student cohort is out there - let AppLift help you connect with them.

Episodes

  1. 07/15/2025

    NYT drops a Financial Aid bomb

    989Group's George and Brian join William Miller of Miller/Cook & Associates to talk about the state of higher education and financial aid. They discuss the June 3rd New York Times article linked below. https://www.nytimes.com/2025/05/01/business/college-tuition-price-consultants.html?unlocked_article_code=1.XE8.c-dH.ryG4OLu7udRA&smid=url-share

    1h 1m

  2. 06/13/2025

    Ask the creative director: what’s your brand personality?

    This episode we flip the script. Brian Parker interviews George Wolff on all things creative and college recruitment. Join us!

    42 min

  3. 05/07/2025

    Students Choose: Flipping the College Costs Playbook

    George Wolff and Brian Parker talk with seasoned higher education consultant Bill Miller of Miller Cook & Associates about the cost of higher education and innovations in the financial aid space. Turns out - students have more agency than ever before.

    53 min

  4. 04/28/2025

    Modern Degrees - The Path to Career and Financial Success

    Join George and Brian as they explore modern degrees in higher education. As degrees specialize and move from Liberal Arts to STEM, how does that affect colleges, students and graduates?

    30 min

  5. 04/04/2025

    SEO for College Recruitment

    George Wolff and Brian Parker talk with 989Group partner Adam Asher about SEO and college recruitment.

    32 min

  6. 03/19/2025

    Is My College Closing?

    A question a lot of people are asking right now: Is my college closing? To answer that, George Wolff hosts a conversation with partners Brian Parker and Adam Asher, who have extensive experience working with colleges that have closed or merged.

    32 min

  7. 02/06/2025

    The AI Revolution in College Enrollment

    This episode, George and Brian talk with Andrew, Director of Digital Marketing at 989Group about the "AI Revolution" in college enrollment. How are both applicants and schools using AI, and what are the impacts?   "8 in 10 Colleges Will Use AI in Admissions by 2024" - Intelligent.com, Sept. 2023 "Artificial intelligence and CT college admissions" - Hartford Courant, Jan. 2025 "4 Trends Shaping The College Admissions Process For 2025" - Forbes, Jan. 2025

    34 min

  8. 01/27/2025

    College Costs with Bill Miller

    In this episode, George and Brian get on the phone with Bill Miller from Miller Cook and Associates to talk about college costs. Dive deep into financial aid and the affordability question.  Listen till the end for our new feature: Craziest New College Majors

    28 min

  9. 01/02/2025

    The College Visit Part 2

    In this Part 2, George Wolff and Brian Parker break down the college visit experience from the enrollment side. What makes an effective visit? What should be included? Thoughts on overnight visits? Wolff and Parker answer these questions and more.

    22 min

  10. 12/09/2024

    The College Visit

    In this Part 1, learn practical approaches for dividing family responsibilities during visits, discover the optimal timing for campus tours, and get Parker's must-do checklist for making the most of your time on campus. Whether you're a parent starting the college search, a high school student planning ahead, or a college administrator looking to create meaningful visit experiences, this episode offers actionable insights for transforming campus visits from simple walk-throughs into powerful moments of connection.

    22 min

  11. 12/02/2024

    Special Episode - The Enrollment Cliff

    The looming "enrollment cliff" has many higher ed professionals worried, but could this demographic shift create opportunities? Hosts George Wolff and Brian Parker explore why the projected 15% drop in high school graduates after 2025 isn't just a threat—it's a chance for innovation. Read More: Schools are bracing for the looming "enrollment cliff" by Jennifer Kingson

    20 min

  12. 11/12/2024

    What Parents Want

    In this episode we talk about what parents want as part of the enrollment process.

    31 min
  • 12 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Go deep into your college recruitment strategy with Applift, where hosts George Wolff and Brian Parker help you transform your enrollment approach. Whether you’re rethinking campus visits or reimagining your marketing message, you’ll get practical guidance from industry experts who break down proven strategies into actionable steps. Your ideal student cohort is out there - let AppLift help you connect with them.

Information

  • Creator
    989Group
  • Years Active
    2024 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    AppLift by 989Group