SEO Research Suite - The thought leading podcast for Generative Engine Optimization and SEO

Olaf Kopp
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1-2 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and GEO based on fudamental research of SEO & GEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: https://www.kopp-online-marketing.com/seo-research-suite The SEO Research Suite, is a unique database, and AI tools for advanced SEO & Generative Engine Optimization (GEO). Follow now not to miss the insights!

  1. FEB 1

    Search patent of the week: Data extraction using LLMs

    This episode is discussing a very exciting patent releated to brand context optimization. The recently filed Google patent details a sophisticated system that employs Large Language Models to analyze and interpret entire website domains. Unlike traditional scrapers that merely copy text, this technology synthesizes information across multiple pages to create a cohesive and intelligent characterization of a business or organization. The AI organizes these insights into a hierarchical graph of attributes, enabling the automated generation of digital components like advertisements or summaries. This shift moves digital strategy away from simple keyword matching toward Brand Context Optimization, where consistent and natural language across a site is vital. Ultimately, the system prioritizes interpretative understanding over verbatim retrieval, allowing the AI to reconcile conflicting data and define how an entity is presented to users. https://www.kopp-online-marketing.com/patents-papers/data-extraction-using-llms

    13 min

  2. JAN 24

    Search patent of the week: Weighted answer terms for scoring answer passages

    This episode explores a Google patent designed to improve the quality of long-form search results by identifying the most accurate answer passages across the web. The system functions by grouping similar questions together and analyzing the common terminology used in high-quality responses to build a weighted term vector. This mathematical "gold standard" allows the search engine to score a specific section of text based on the presence of essential keywords, even if the source website lacks high overall authority. To maximize visibility, content creators are encouraged to place concise, terminology-dense explanations immediately following clear question headings. Ultimately, the technology prioritizes consensus-based accuracy and structural proximity to ensure users receive reliable, direct answers like featured snippets or AIOverviews. https://www.kopp-online-marketing.com/patents-papers/weighted-answer-terms-for-scoring-answer-passages

    16 min

  3. JAN 18

    Search patent of the week: Semantic parsing using embedding space representations of example natural language queries

    This Google patent outlines a sophisticated semantic parsing system that translates human speech into computer-executable instructions by utilizing mathematical vector representations. Instead of relying on simple keyword matches, the technology compares the embedding fingerprints of a user's request against pre-defined developer examples to pinpoint specific goals and details. By calculating the mathematical distance between these vectors, the system can accurately identify the user's intent and extract relevant data points, known as arguments. This methodology promotes a more flexible understanding of language, allowing for precise interpretation even when the same request is phrased in multiple ways. Furthermore, the document suggests that content creators can improve machine readability by using clear entity labels and standardized phrasing that mirrors these query-response patterns. Ultimately, this innovation represents a shift toward example alignment, prioritizing how closely a query matches the structural logic of established digital examples.

    16 min

  4. 11/29/2025

    Search patent of the week: ChatGPT Referrals to E-Commerce Websites

    This episode is focussing a research provides an empirical evaluation of Organic Large Language Model (OLLM) traffic, specifically analyzing referrals from ChatGPT to nearly one thousand e-commerce websites over a year. Contrary to high industry expectations, the study finds that OLLM traffic generally underperforms traditional digital channels, including organic and paid search, in critical financial metrics. For instance, the channel delivers significantly lower results for both Conversion Rate (CR) and Revenue Per Session (RPS) than most competitors. While the channel’s high relevance is indicated by a favorable Bounce Rate, any gains in conversion over the year were negated by a declining Average Order Value (AOV), suggesting OLLM drives smaller, lower-priced purchases. Consequently, marketers are advised to treat OLLM as a long-term discovery tool and optimize Product Detail Pages (PDPs) as standalone landing pages using structured, granular product data to aid LLM synthesis. https://www.kopp-online-marketing.com/patents-papers/chatgpt-referrals-to-e-commerce-websites

    12 min

  5. 11/25/2025

    Search patent of the week: Specualtive RAG: Enhancing Retrieval Augmented Generation through drafting

    This episode introduces “Speculative RAG,” a Google research framework designed to improve the speed and accuracy of Retrieval Augmented Generation (RAG) by moving away from traditional “brute-force” methods that overwhelm Large Language Models. This new approach operates via a “Draft-then-Verify” pipeline where a smaller RAG Drafter generates multiple answer drafts and accompanying rationales (logical explanations) from clustered, diverse subsets of documents. A larger RAG Verifier then efficiently evaluates these drafts based on the quality of the rationale, applying a combined confidence score influenced by self-consistency and self-reflection. The framework's implications suggest that logical consistency and content diversity will become crucial factors for authority in future AI-driven search environments, requiring content creators to explicitly bridge evidence and conclusions to assist in rationale generation. https://www.kopp-online-marketing.com/patents-papers/specualtive-rag-enhancing-retrieval-augmented-generation-through-drafting

    14 min

  6. 11/08/2025

    Search patent of the week: Deep search using large language models

    In this episode is focussed an in-depth analysis of a Microsoft patent for a "deep search" system that leverages Large Language Models (LLMs) to refine search results beyond traditional ranking methods. The core process involves disambiguating a user's initial query to identify a "primary intent," using a second LLM to generate more focused "alternative queries," and then using a third LLM to score the resulting web pages for relevance against the clarified intent. This hybrid architecture signals an acknowledgement that traditional algorithms excel at recall (finding broad results) but require LLMs for semantic precision and intent-based ranking, especially for sensitive or complex topics where trustworthiness is given critical weighting. The process also suggests that content creation should shift from simple keyword optimization to intent optimization to achieve high scores in this new paradigm.https://www.kopp-online-marketing.com/patents-papers/deep-search-using-large-language-models

    14 min

  7. 11/02/2025

    Search patent of the week: Surfacing in-depth articles in search results

    This episode is focussing a  Google patent describing a system for identifying and showcasing high-quality, long-form content in search results, known as "in-depth articles." This system uses a sophisticated, two-phase methodology that first identifies authoritative seed websites and then calculates an In-Depth Article (IDA) Score for content based on various factors. Key scoring criteria include the Article Score (favoring long, narrative paragraphs), the Evergreen Score (measuring sustained interest over time), and the Commercial Score, which functions as a hard filter to exclude overtly sales-focused pages. Finally, the patent outlines how this content is surfaced to the user by combining its pre-calculated IDA Score with a query-specific topicality score, providing a clear blueprint for content creators focused on expertise, authority, and relevance. https://www.kopp-online-marketing.com/patents-papers/surfacing-in-depth-articles-in-search-results

    12 min

  8. 10/25/2025

    Search patent of the week: Contextual search tool in a browser interface

    This episode ia about a Google patent for a contextual search tool that operates within a web browser interface. This innovative system addresses the problem of users losing context when searching for information by allowing them to view search results and suggestions in a dedicated, browser-controlled area while the original webpage remains visible. The tool functions by extracting "core content" from the viewed page, excluding advertisements and third-party widgets, and then using this extracted content—which includes text, images, and semantic structure—to generate highly relevant search queries, summaries, or Q&A responses. The document also outlines the methodology for content creators to structure their webpages using semantic HTML and rich accessibility attributes to increase the relevance and prominence of their information within the new search tool, linking this process to Generative Engine Optimization (GEO). https://www.kopp-online-marketing.com/patents-papers/contextual-search-tool-in-a-browser-interface

    13 min
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1-2 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and GEO based on fudamental research of SEO & GEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: https://www.kopp-online-marketing.com/seo-research-suite The SEO Research Suite, is a unique database, and AI tools for advanced SEO & Generative Engine Optimization (GEO). Follow now not to miss the insights!

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