The LAB with Bryon Ellington

eXp University
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Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge. New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.

  1. How to Build Your Digital CV on Instagram with Princess Ncuthe | The LAB

    6D AGO

    How to Build Your Digital CV on Instagram with Princess Ncuthe | The LAB

    Want to master your digital presence in 2026? In this unfiltered breakdown, Princess, Candidate Property Practitioner, eXp Realty, reveals the exact blueprint used to achieve brand authority without having your own listings. Learn how to turn your Instagram into a professional "Digital CV" that builds trust and generates high-quality leads for your eXp Realty business. This session dives into the "Meat" of modern social media strategy, moving away from "fluff" and focusing on actionable systems that establish you as a real estate professional. Princess shares how to naturally integrate your personality and community work within eXp Realty to stay top-of-mind with your local market. 🔥 IN THIS EPISODE:✅ The Digital CV Strategy: Why your profile should serve as a professional credential that establishes credibility before the first meeting. ✅ The "House Trailer" Method: How to use short, high-energy clips of other agents' listings to capture buyer interest and pre-qualify leads. ✅ Platform Differentiation: Understanding why Instagram is for corporate credibility while TikTok is for "face-to-face" relatability. ✅ SEO Over Virality: Why transcript keywords and intentional captions are more important for 2026 searchability than chasing a viral moment.  Quick Links:Visit eXp University: https://www.expuniversity.com/ Join the Community: Follow Princess on Instagram (@property.princesss) Timestamps:0:00 – The Hook (Building a real estate brand from age 18) 2:34 – Brand vs. Leads (Generating actual business from social platforms) 2:51 – The "No Listing" Hack (Using house tours to build a profile) 5:03 – Profile Optimization (The "Property Princess" royal branding) 8:14 – Posting Cadence (Finding the balance between 3-5 posts a week) 10:51 – The Lead Workflow (Pre-qualifying buyers from Instagram DMs) 13:42 – The Death of Cold Calling (Why WhatsApp and social "glue" are more effective) 20:25 – 2026 Search Strategy (Why AI and Google care about your captions) #SocialMediaBlueprint #InstagramForRealEstate #DigitalBranding #eXpRealty

    22 min
  2. How to Generate 40 Leads Daily with Instagram | The LAB

    MAR 20

    How to Generate 40 Leads Daily with Instagram | The LAB

    How do you scale to 100+ agents using only a cell phone and 10 minutes a day? Nolan Rucker, Agent, eXp Realty, shares the raw truth about replacing outdated landlines with a high-conversion Instagram strategy. In this unfiltered breakdown, you'll learn the exact systems used to achieve massive local reach and $2M deals without spending a dime on paid ads. Nolan reveals why traditional cold calling is being replaced by "Retention Engineering" on social media. We discuss the blueprint for using AI to script content and how to leverage VAs for scalable video editing, ensuring you stay top-of-mind in the 2026 attention economy. 🔥 IN THIS EPISODE: ✅ The Verification Hack: Why paying for the blue check is a non-negotiable for 2026 algorithm favor.✅ Green Screen Mastery: How to use the "Edits" app to film professional-grade content in under 10 minutes from anywhere.✅ Collaboration Strategy: Using the "Collaborator" tag with local businesses to steal their audience and boost engagement.✅ The 85254 Rule: A specific script and call-to-action that generated over 400 potential leads from a single post.✅ Scalable Systems: How to utilize ChatGPT for hyper-intentional prompts that spit out ready-to-read teleprompter scripts. QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/ Timestamps:0:00 – The Hook (From Physical Therapy to Real Estate Success)1:30 – The 72 Sold Blueprint (Getting 20 years of experience in 3 years)3:57 – Why Social Media is the New Landline (Nurturing the Database)5:17 – The $15 Algorithm Secret (Why Verification Matters)6:33 – 309,000 Views Breakdown (The Power of Non-Follower Reach)10:01 – ChatGPT Scripting Systems (The 10-Minute Video Workflow)15:35 – Lead Magnet Strategy (How to Pin "Money Maker" Videos)20:47 – Quality over Quantity (Managing 40+ Conversations Daily) #SocialMediaGrowth #RealEstateSystems #InstagramForAgents #eXpRealty

    24 min
  3. Get 30 Seller Leads Monthly with Levi Lascsak | The LAB

    MAR 13

    Get 30 Seller Leads Monthly with Levi Lascsak | The LAB

    Want to master local seller attraction in 2026? Levi Lascsak, Real Estate Agent & Coach, eXp Realty, breaks down the exact blueprint used to achieve 30+ organic seller leads per month without spending a dime on advertising. In this unfiltered session, we dive into "The Curiosity Gap" strategy. Learn how to pivot away from boring market reports and start leveraging local infrastructure and "dirt moving" updates to build a viral loop of local shares and high-intent listings at eXp Realty. 🔥 IN THIS EPISODE:✅ The Curiosity Gap: How to use local development and "dirt moving" to stop the scroll.✅ Viral Share Loops: Why infrastructure content gets more shares than likes from local homeowners.✅ Hyperlocal Domination: The math behind targeting 8 million residents vs. 170k relocation buyers.✅ The "So What" Framework: How to naturally tie highway construction to immediate home value impacts.✅ Conversion Secrets: The raw truth about competing with "neighbor agents" once the lead submits. QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/Free Home Evaluation Strategy: https://www.passiveprospecting.com/Follow Levi Lascsak on Instagram: https://www.instagram.com/levilascsak/ ⏱ Timestamps0:00 – The Organic Scale (530 transactions in 5 years with zero ad spend)2:14 – The Local Pivot (Why relocation channels can sometimes alienate local sellers)4:32 – Curiosity Gaps (Leveraging "dirt moving" and infrastructure to grab attention)7:36 – Retention Metrics (Why shares are the primary currency for 2026 growth)13:39 – Mega Project Strategy (How one video on highway construction generated 332k views)18:51 – The CTA Bridge (Planting seeds for free home evaluations without being "salesy")24:14 – Broad vs. Niche (Balancing metro-wide branding with suburb-specific lead generation)34:15 – The Referral Model (How to close 500+ deals without opening a single door) #LocalRealEstate #SellerLeads #DallasRealEstate #eXpRealty

    36 min
  4. Building a Real Estate Fanbase: Large-Scale Events with Arshia Kia | The LAB

    MAR 6

    Building a Real Estate Fanbase: Large-Scale Events with Arshia Kia | The LAB

    Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth. Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competitive advantage in 2026. This episode explores how eXp Realty agents are leveraging large-scale community events and multi-generational relationship strategies to stay relevant in an increasingly digital world. 🔥 KEY TAKEAWAYS: ✅ The Relationship Ratio: Why Arshia invites 50 "non-clients" to his first event and turned every single one into a paying customer.✅ Event Lead Gen: The 20% registration rule—how to calculate your attendee count based on your total database outreach.✅ Multi-Generational Success: Scripts and systems used to turn a 2017 client into a recurring referral source for their adult children.✅ Contact Consistency: Why 3,000 minutes of phone time per month was the fuel for a 12,000-person database. Quick Links:Arshia Kia Instagram: Arshia Kia (@arshiaskia)Free Resource: https://kiarealestate.com/🎓 Visit eXp University: https://www.expuniversity.com/ CHAPTERS 0:00 – Who is Arshia Kia? (The Federal Government to Real Estate Journey)1:20 – The "Pouring In" Philosophy (Relationships Over Transactions)2:18 – Overcoming the Fear of Rejection (The Immigrant Mentality)3:53 – Managing a 12,000-Person Database (Purposeful Systems)6:04 – Pocket PCs to Modern CRMs (The Evolution of Contact Storage)8:11 – Scaling Events (From 300 to 10,000 Attendees)10:43 – Celebration of Spring (Leveraging Cultural Events for Growth)11:57 – The Vendor Partnership Model (Food Vendors and Large-Scale Advertising)14:14 – Registration Data Mining (How to Tag "Fans" in Your CRM)15:44 – The "Entertainer" Strategy (MCing and DJing for Influence)17:42 – Launching Your First Event with Zero Clients (The Proof of Concept)19:18 – Maintaining Multi-Generational Loyalty (Referrals from 2017 to Now)21:08 – How to Get Guidance from Arshia (Direct Contact Info) #ClientEvents #SphereOfInfluence #RealEstateRelationships #eXpRealty

    23 min
  5. The "Pause & Convert" Strategy: Inside a $300M Real Estate Team with Jon Foster | The LAB

    FEB 27

    The "Pause & Convert" Strategy: Inside a $300M Real Estate Team with Jon Foster | The LAB

    How do you manage a 70-agent team doing $300 Million in volume without losing your mind? In this episode of The Lab, Jon Foster (Co-Founder of the Jon & Leslie Foster Real Estate Group) pulls back the curtain on how he runs his massive Northern California team.  Jon reveals why only HALF of his agents are allowed on his Zillow Flex team, how he uses the "ALM Method" to book appointments in under 3 minutes, and the exact structure he uses for his monthly 1-on-1 agent check-ins to guarantee high conversion rates. If you are a team leader struggling with agent accountability or an agent looking to master online lead conversion, this episode is a masterclass in operations. 🔥 KEY TAKEAWAYS: ✅ The Zillow Flex Filter: Why you should never force an agent to take Zillow leads (and why the top converters take the *fewest* leads).✅ The ALM Script: Appointment, Location, Motivation. How to get a buyer to commit in under 3 minutes.✅ The 1-on-1 Framework: The exact metrics John brings to his monthly agent check-ins (and the questions he asks them).✅ Call Nights: How to run a successful team "Call Night" to revive old leads.✅ Team Recruiting: Why your current agents are your best recruiters (and how to use Indeed to find experienced listing agents). QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/ CHAPTERS (Key Moments): 0:00 – Who is John Foster? (Managing a 70-Agent Team)1:35 – Doing $300M in Volume (35% from Zillow)2:20 – Why only half the team is allowed on Zillow Flex4:05 – Onboarding Agents: The "ALM" Conversion Method7:30 – How do you define a "Newbie" agent?10:35 – The "Winning Agent" strategy in Sales Meetings12:05 – How to run a high-energy "Call Night"15:10 – Tracking Metrics in Sisu (Conversations = Appointments)18:50 – The 1-on-1 Agent Check-In Framework23:55 – What an Agent must bring to their 1-on-1 meeting28:50 – How to handle an Agent with bad conversion rates32:45 – Why "Pausing" an agent is a gift, not a punishment40:00 – Team Recruiting: Using Indeed to find Listing Agents51:20 – The biggest challenge in Real Estate: Sustaining Mindset ABOUT THE GUEST: Jon Foster is the Co-Founder of the Jon & Leslie Foster Real Estate Group, a dominant 70-agent team operating in the San Francisco Bay Area. Producing over $300 Million in annual volume, Jon specializes in team operations, Zillow Flex conversion strategies, and building scalable accountability systems. #ZillowFlex #RealEstateTeam #JonFoster #RealEstateCoaching #LeadConversion #RealEstateScripts #TheLab #eXpRealty #TeamLeader

    31 min
  6. The Hyperlocal Method How a 5x Icon Agent Sells $3M Homes at Open Houses with Adam Cothes | The LAB

    FEB 20

    The Hyperlocal Method How a 5x Icon Agent Sells $3M Homes at Open Houses with Adam Cothes | The LAB

    Want to know how to attract luxury buyers at an open house without using a sign-in sheet? In this episode of The Lab, Adam Cothes, Luxury Specialist, reveals his "Hyperlocal Open House" strategy that allows him to convert high-net-worth clients without being pushy. Adam shares his journey from being $300k in debt to rebuilding his business using a simple, low-tech open house method. He breaks down exactly how to talk to buyers who are trying to "sneak past the kitchen," why he refuses to use lead magnets, and how to nurture a $35M pipeline of clients who aren't ready to buy yet. If you are struggling with low buyer urgency or want to master the art of the open house, this masterclass is for you. 🔥 KEY TAKEAWAYS: ✅The "Hyperlocal" Advantage: Why knowing every street and builder is more important than your sales pitch.✅No Sign-In Sheets: Why Adam refuses to use them (and how he gets contact info anyway).✅The "Low Pressure" Close: The exact script to get an appointment with a buyer who says "I'm just looking."✅Inventory Urgency: How to handle buyers who think they have "all the time in the world."✅The Cody Wetzel Strategy: A door-knocking method for agents who need money NOW. CHAPTERS (Key Moments): 0:00 – Who is Adam Cothes? (From Book Publicist to Luxury Agent)2:45 – The "Failed Team" Story ($300k Debt to Solo Agent)4:00 – Why Adam moved to a Luxury Market to restart5:05 – The "Entrepreneurial to Purposeful" Shift7:10 – The Cody Wetzel Door Knocking Strategy9:00 – The "Lazy" Open House Setup (No balloons, no food)10:15 – How to engage the "Sneaky" Buyer12:00 – Why Lead Magnets don't work for Luxury13:30 – The "Low Pressure" Closing Script15:20 – Managing a $35M Pipeline ("Marinating" Leads) ABOUT THE GUEST: Adam Cothes is a Luxury Real Estate Specialist based in Kirkland, Washington. After a career in book publishing sales, he pivoted to real estate, surviving a massive financial setback to build a high-efficiency solo business focused on hyperlocal expertise and relationship-based sales. #OpenHouseStrategy #LuxuryRealEstate #AdamCoates #RealEstateScripts #LeadConversion #RealEstateCoaching #TheLab #eXpRealty #RealEstateMarketing

    17 min
  7. Zillow Flex Lead Conversion: The Secret to a 40% Close Rate with Amber Welch | The LAB

    FEB 17

    Zillow Flex Lead Conversion: The Secret to a 40% Close Rate with Amber Welch | The LAB

    Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs. Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (instead of scaring clients away), and the specific follow-up cadence required to turn cold leads into closed deals. If you are a Zillow Flex agent or aspiring to become one, this masterclass will show you exactly what it takes to succeed. 🔥 KEY TAKEAWAYS: ✅ The "Self-Pause" Trap: Why pausing your lead flow is the fastest way to unemployment.✅ The 7-Day "No Strings" Script: How to get buyers to sign a Touring Agreement without hesitation.✅ Lead Conversion: Why 40% of deals happen on the first weekend (and what to do with the rest).✅ The "Buyer Pond" Strategy: How to convert old leads that everyone else has ignored.✅ Accountability: The red flags Amber looks for in Follow Up Boss (and when she steps in). QUICK LINKS & RESOURCES: 🎓 Visit eXp University: https://www.expuniversity.com/👉 Follow Amber Welch: https://www.instagram.com/amberwelch___/ CHAPTERS (Key Moments): 0:00 – Who is Amber Welch? (60-Agent Team)1:30 – How to become a Zillow Flex Partner4:20 – Onboarding New Agents: The "Zillow Journey" Training6:30 – The "Self-Pause" Trap: Don't stop the flow!8:45 – The "Touring Agreement" Script (7-Day Trial)11:35 – Speed to Lead: Writing offers on the first weekend12:20 – The "Buyer Pond": Mining old leads for gold15:00 – Accountability: Managing agents in Follow Up Boss16:50 – Final Thoughts on Zillow Flex Success ABOUT THE GUEST: Amber Welch is the Co-Team Leader of Homebase, a high-performance real estate team serving Southern California. With a background as a VP of Sales in the corporate world, she specializes in conversion conversations, agent accountability, and building scalable systems for lead generation. #ZillowFlex #RealEstateLeads #AmberWelch #RealEstateCoaching #LeadConversion #RealEstateScripts #TheLab #eXpRealty #RealEstateTeam

    18 min
  8. How to List & Sell Homes from Another State (Without Ever Seeing Them) with Ali Garced | The LAB

    FEB 12

    How to List & Sell Homes from Another State (Without Ever Seeing Them) with Ali Garced | The LAB

    Is it possible to list and sell 50 homes a year without living in the state? In this episode of The Lab, Ali Garced (Ali The Agent) breaks down the exact systems and scripts she uses to run a top-producing real estate business in Tucson, Arizona from New York. Ali reveals her entire virtual workflow: from the 10-question Calendly intake form that filters out unmotivated sellers, to the "3-Part" Zoom listing presentation, and the weekly "BombBomb" video update strategy that gets price reductions without awkward phone calls. If you want to build a location-independent real estate business or just streamline your listing process, this masterclass is for you. 🔥 KEY TAKEAWAYS: ✅ The 10-Question Filter: The exact questions Ali asks on Calendly to ensure she only talks to motivated sellers.✅ The "Parasocial" Advantage: How YouTube creates trust before you ever hop on a Zoom call.✅ The 3-Part Listing Presentation: The structure Ali uses to close listings virtually.✅ Pricing Strategy: Why Ali puts a price in the contract *before* seeing the home (and how she adjusts it later).✅ The "Tuesday Update": The weekly video strategy that preps sellers for price reductions automatically. QUICK LINKS & RESOURCES: 🎥 Subscribe to Ali's Channel: https://www.youtube.com/@AlitheAgent👉 Follow Ali The Agent on Instagram: https://www.instagram.com/ali_the_agent/?hl=en🎓 Join eXp University: https://www.expuniversity.com/ CHAPTERS (Key Moments): 0:00 – Who is Ali The Agent? (Selling remotely from NY)5:50 – YouTube Lead Gen: Quality vs. Views10:45 – The 10-Question Calendly Intake Form13:40 – Why "Parasocial Relationships" make sales easier16:40 – The 3-Part Zoom Listing Presentation27:20 – Signing the Listing Agreement *Before* the Price?!31:00 – The Virtual CMA Strategy (Screen Sharing)35:30 – Setting Expectations: The "Tuesday Video Update"40:00 – The Cancellation Fee Script48:00 – How to get Price Reductions via Video Message ABOUT THE GUEST: Ali Garced ("Ali The Agent") is a 2-time ICON Agent with eXp Realty. A former Air Force Special Agent, she applies negotiation and investigation skills to real estate. She sells 40-50 homes a year in Tucson, AZ, while living completely out of state, leveraging YouTube and virtual systems. #VirtualRealEstate #RemoteRealEstateAgent #ListingPresentation #RealEstateScripts #AliTheAgent #RealEstateCoaching #TheLab #eXpRealty

    46 min
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Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge. New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.

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