Small Business Big Visibility

Jason McKenzie
  • 5.0 (3)
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Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi

  1. 15H AGO

    Trust Is the New Currency. AI Is Burning It

    Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written book within paragraphs, and the moment they do, you're done. The fix isn't to avoid AI. It's to be transparent about exactly where you're using it. In this conversation with Andrea Peer and Susan Leonardson, founders of Geekout Connect, we cover how the trust deficit is reshaping marketing, why the uncanny valley is hardwired into human psychology (and what that means for AI clones, fake testimonials, and generic AI content), and what it actually takes to deliver results in an environment where customers default to skepticism. Andrea brings a PhD in human-computer interaction and 18 years in corporate R&D working with Fortune 100 brands. Susan came up through her parents' garage door business, eight years of network marketing, and a freelance design career that led her into building course experiences for online experts. They share the partnership philosophy that's kept their business together for three and a half years (most don't last six months), and why the future of online courses is about results, not promises. This episode runs longer than the typical Small Business Big Visibility solo. If you're focused on the AI and trust angle, the conversation gets there in the second half. CHAPTERS: 0:00 Meeting Andrea and Susan 1:36 Favorite concerts and the music question 4:14 Susan's journey: from garage door business to design freelancer 10:55 Andrea's journey: merchant marine, Air Force, PhD, and ayahuasca 17:07 How two competitors became partners 23:38 What kept the partnership alive when most don't last six months 31:13 The temperament tool that helped them work together 33:46 What they actually do: building learning experiences for online experts 41:31 Why most online courses don't deliver results 44:00 Trust as currency in the AI era 47:51 The uncanny valley and why fake content kills credibility 50:21 The transparency rule for using AI 54:08 Where to find Andrea and Susan MENTIONED IN THIS EPISODE: 🌐 Geekout Connect: https://geekoutconnect.com 🎧 The We Are Human Podcast: https://wearehumanshow.com 🧠 The temperament assessment they reference: https://whatsmycore.com ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie, founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 401 🔗 https://smallbusinessbigvisibility.com/ #AIForSmallBusiness #SmallBusinessOwner #TrustInBusiness

    51 min
  2. AI Isn't About Tools. It's About How Work Gets Done

    5D AGO

    AI Isn't About Tools. It's About How Work Gets Done

    The future of AI isn't about which tool you use. It's about how work gets done, and four specific shifts are already underway that will reshape what running a small business looks like over the next few years. In this episode, I'll walk through the four shifts I'm betting on: AI filling the gaps where software couldn't and humans had to (the systems shift), smaller teams producing dramatically more output through unprecedented leverage, faster delivery times that may actually drive prices down across whole categories, and a move from humans doing the work to humans designing the work while AI executes it. I'll also flag what's NOT changing. The foundational pieces of business (trust, relationships, reputation, real value) survive every technology shift, and "everything's changing so fast I can't keep up" is mostly an illusion. This is part of the AI for Small Business miniseries, a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time. After 15+ years helping small businesses get more visible, I've watched plenty of business owners burn out chasing every new tool that came out. The owners who win the next five years won't be the ones with the biggest AI stack. They'll be the ones who got clear on their systems first, then pointed AI at the right problems. That's the playbook. CHAPTERS: 0:00 Where is AI actually going? 0:43 The two wrong reactions: all-in vs. head-in-the-sand 1:30 The real shift: it's not about tools, it's about how work gets done 2:24 Shift #1: AI fills the gaps software couldn't 3:38 Shift #2: Smaller teams, bigger output (and possible deflation) 5:21 Shift #3: Faster expectations and what they do to pricing 6:25 Shift #4: From doing the work to designing the work 7:05 What's NOT changing: the football field metaphor 8:36 Bad tools and failed bets are part of every innovation cycle 9:13 Why smaller businesses might actually win this era MENTIONED IN THIS EPISODE: 🎧 Earlier in the AI for Small Business miniseries: Stop Using AI as a Tool. Start Using It as an Employee. 🎧 Earlier in the AI for Small Business miniseries: Don't Start with AI. Start with the Problem. ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie, founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 400 🔗 https://smallbusinessbigvisibility.com/ #AIForSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

    10 min
  3. Why College Programmers Aren't Getting Hired Anymore

    MAY 12

    Why College Programmers Aren't Getting Hired Anymore

    Most small business owners are still using AI like a fancy search engine — asking it questions, getting answers, doing the work themselves. That's not where AI is anymore. The next phase is already here, and it's something different entirely.In this episode, I'll walk through what agentic AI actually means in practice: instead of you asking it a question, you give it a goal, and it takes the steps to complete the work. I'll cover real examples — how agentic AI is replacing entry-level programming jobs, the tools available right now that can answer your phones, schedule appointments, and update your CRM, and what most small business owners can already do with platforms they may already be paying for like High Level and Gmail. I'll also flag where the risk lives, including OpenClaw — a tool getting massive attention but explicitly not the right starting point for non-technical owners.This is part of the AI for Small Business miniseries — a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time.After 15+ years helping small businesses get more visible, I've watched plenty of owners stay stuck doing $20-an-hour work because they couldn't afford to delegate it. Agentic AI changes that math. The shift isn't whether to use AI — it's whether you're using it to answer your questions or to actually do your work.CHAPTERS:0:00 What if AI didn't just write — what if it actually worked?0:36 Quick refresher: what agentic AI is0:55 The shift from responding to doing1:06 The programmer hiring collapse — one example of agentic AI in action2:03 Email management as an entry point2:28 OpenClaw — what it is and why most owners should stay away (for now)3:37 What agentic AI needs from you: context, process, and tool access3:53 An AI system that answers calls, schedules, and updates the CRM4:55 What you can start using today5:12 Using High Level for chatbots and phone calls5:46 Why agentic AI quality is on a hockey-stick curve right now6:46 How to ask AI to recommend agentic tools for your specific weak pointsMENTIONED IN THIS EPISODE:🎧 Earlier in the AI for Small Business miniseries: 3 AI Employees You Can Hire This Week🎧 Earlier in the AI for Small Business miniseries: How to Use AI Without Losing Your VoiceABOUT SMALL BUSINESS BIG VISIBILITY:A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie — founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable.Episode 399🔗 https://smallbusinessbigvisibility.com/#AIForSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

    8 min
  4. How to Use AI Without Losing Your Voice

    MAY 7

    How to Use AI Without Losing Your Voice

    Half the social media posts in your feed sound like AI wrote them — flat, generic, forgettable. But it's not the tool's fault. It's how people are using it. In this episode, I'll walk through a three-step method for using AI to generate content that still sounds like you: feeding the AI your past writing so it can identify your social fingerprint (the traits, quirks, and even misspellings that make you uniquely you), giving it specific direction on tone and context instead of vague prompts, and refining the output instead of copying and pasting. I'll also cover the three things to avoid that turn AI content into commodity slop — and a clever second-pass trick that asks the AI to spot what still sounds robotic in its own work. This is part of the AI for Small Business miniseries — a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time. After 15+ years helping small businesses get more visible, I've watched plenty of owners damage trust with their audience by posting content that obviously isn't theirs. AI doesn't have to do that — it can actually remove the friction of expressing your voice, not replace it. But only if you use it the right way. CHAPTERS: 0:00 Why so much AI content sounds the same 0:46 The hammer analogy: it's the user, not the tool 1:35 Step 1: Feed AI your past content 2:02 The "social fingerprint" — your traits, quirks, and misspellings 2:59 Step 2: Get specific about tone 3:37 Clarity in, clarity out 3:58 Step 3: Never copy and paste — refine instead 4:32 The second-pass trick: let AI clean up its own work 5:13 Three things to avoid when creating content with AI 5:47 The shift: AI removes the friction of expressing your voice MENTIONED IN THIS EPISODE: 🎧 Earlier in the AI for Small Business miniseries: 3 AI Employees You Can Hire This Week - https://youtu.be/ZTmbCkgys3k 🎧 Earlier in the AI for Small Business miniseries: Don't Start with AI. Start with the Problem. - https://youtu.be/wuiNAN3I_m8 ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie — founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 396 🔗 https://smallbusinessbigvisibility.com/ #AIForSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

    5 min
  5. Don't Start with AI. Start with the Problem

    MAY 5

    Don't Start with AI. Start with the Problem

    What if you could hire three new employees this week — without payroll, benefits, or a hiring process? AI can fill three specific roles in your small business right now, and you can set them up in an afternoon. In this episode, I'll walk through three concrete AI setups every small business owner can build today: a market research assistant that finds potential referral partners in your service area, a content engine trained on your voice that generates social media drafts, and a systems analyst that helps you spot the weak points eating your time. Each one takes the work of an employee — without the cost of one. This is part of the AI for Small Business miniseries — a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time. After 15+ years helping small businesses get more visible, I've watched plenty of owners stay stuck because they couldn't afford to hire help. AI doesn't replace the team you'll eventually build — but it bridges the gap between solo and staffed in a way nothing else has. A word of caution: don't go so deep into setting up AI that you stop doing the actual work of running your business. AI is a force multiplier on what's already working, not a replacement for sales, follow-up, or operations. CHAPTERS: 0:00 What can I actually set up today? 0:35 The mindset shift: give AI a job, not a chat 0:52 Employee #1: Your AI market research assistant 1:50 How to find potential referral partners with AI 2:00 Employee #2: Your AI content engine 2:23 Training the AI on your voice and past content 3:13 Why your "polish" still matters 3:53 Employee #3: Your AI systems analyzer 4:36 Spotting the weak points eating your time 5:02 The shiny object warning 5:47 Small systems, big leverage MENTIONED IN THIS EPISODE: 🎧 Earlier in the AI for Small Business miniseries: Don't Start with AI. Start with the Problem. - https://youtu.be/wuiNAN3I_m8 🎧 Earlier in the AI for Small Business miniseries: 4 Jobs You Shouldn't Trust AI With (and 3 You Should) - https://youtu.be/bQQdxM05GCo ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie — founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 395 🔗 https://smallbusinessbigvisibility.com/ #AIForSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

    6 min
  6. Don't Start with AI. Start with the Problem

    APR 30

    Don't Start with AI. Start with the Problem

    Most small business owners reach for AI before they know what problem they're trying to solve — and that's why they quit a week later. The fix is a different starting point. In this episode, I'll walk through why "open ChatGPT and figure it out" is the wrong way to start with AI, and what to do instead: pick one repetitive task in your business, use AI to create a first draft, and refine from there. I'll also cover why prompting is a learnable skill (not a personality trait), why the "I automated my whole business with AI" posts are misleading, and how to think about your first month with AI like an on-ramp instead of a cliff. This is part of the AI for Small Business miniseries — a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time. After 15+ years helping small businesses get more visible — and 30+ years writing code, starting at age 12 — I've watched plenty of people fail with new tools by starting with the tool instead of the problem. AI is no different. This is the on-ramp that actually works. CHAPTERS: 0:00 Why most small business owners get stuck with AI 0:49 The mistake: opening AI without a clear problem to solve 1:35 Step 1: Pick one repetitive task in your business 2:20 Step 2: Use AI for a first draft, not the final product 3:35 Why your "polish" still matters 3:45 Step 3: Don't expect perfection on the first try 4:35 Prompting is a learnable skill 5:10 Ignore the "I automated everything" hype 5:45 The on-ramp metaphor: starting slow is normal 6:20 How small wins compound into real leverage MENTIONED IN THIS EPISODE: 🎧 Earlier in the AI for Small Business miniseries: 4 Jobs You Shouldn't Trust AI With (and 3 You Should) - https://www.youtube.com/watch?v=bQQdxM05GCo 🎧 Earlier in the AI for Small Business miniseries: How to Tell If AI Is a Fad or a Real Shift - https://youtu.be/xYY4HccJi2A?si=pbipRhdKdukQT6NY ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie — founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 394 🔗 https://smallbusinessbigvisibility.com/ #AIForSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

    7 min
  7. 4 Jobs You Shouldn't Trust AI With (and 3 You Should)

    APR 28

    4 Jobs You Shouldn't Trust AI With (and 3 You Should)

    Most small business owners are using AI in places it doesn't belong — and avoiding it in places where it would actually help. There are four jobs you shouldn't trust AI with, and three it does better than you'd expect.In this episode, I'll walk through the three categories of work AI is genuinely good at right now (repetitive tasks, structured thinking, and first drafts), with concrete examples of each. Then I'll cover the four areas where you should not let AI take over — high-trust conversations, emotional decisions, relationship building, and final decision-making — and the simple rule for spotting them: if it requires trust, judgment, or relationships, AI doesn't belong there yet.This is part of the AI for Small Business miniseries — a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time.After 15+ years helping small businesses get more visible, I've watched plenty of business owners burn time on the wrong tools. AI is powerful, but only when you point it at the right problems. This framework is how I decide.CHAPTERS:0:00 The question every small business owner is asking about AI0:52 The two camps getting it wrong1:46 The 3 jobs AI is actually good at1:56 Repetitive tasks (and why AI doesn't get tired)3:10 Structured thinking (and the danger of letting AI think for you)4:18 First drafts (and the polish AI can't do)6:15 The 4 jobs you shouldn't trust AI with6:46 The simple rule: trust, judgment, relationships7:00 What AI is actually for in your businessMENTIONED IN THIS EPISODE:🎧 Earlier in the AI for Small Business miniseries: How to Tell If AI Is a Fad or a Real Shift - https://youtu.be/xYY4HccJi2A?si=7ZBEFQh7SF0chPJd🎧 Earlier in the AI for Small Business miniseries: How to Tell If AI Is Hype or the Next Internet - https://youtu.be/DASx8zmshDA?si=Z46xa5VETsGNPm-mABOUT SMALL BUSINESS BIG VISIBILITY:A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie — founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable.Episode 393🔗 https://smallbusinessbigvisibility.com/

    7 min
  8. How to Tell If AI Is a Fad or a Real Shift

    APR 23

    How to Tell If AI Is a Fad or a Real Shift

    Is AI just another fad like Beanie Babies, Fidget Spinners, or NFTs? It's a fair question — and most small business owners are getting the answer wrong. In this episode, I'll walk through a simple three-part test for separating real shifts from hype: whether something reduces cost, increases speed, and increases access. I'll show you why AI passes all three, why the messy early stage doesn't mean it's fake, and why the dot-com era is the closest parallel we have — the internet wasn't a fad, but plenty of early websites were. This is part of the AI for Small Business miniseries — a run of episodes on what AI actually changes for small business owners, what's worth using, and what's a waste of time. After 15+ years helping small businesses get more visible, I've watched plenty of "revolutionary" tools come and go. This one's different, and the framework in this episode is how I decide where to pay attention and where to let the hype pass. CHAPTERS: 0:00 Is AI just another fad? 0:32 Why the early chaos makes people doubt it 1:55 The three-part test: fad vs. real shift 2:33 Does AI reduce cost? 3:05 Does AI increase speed? 3:32 Does AI increase access? 4:15 The dot-com parallel 5:17 What this means for small business owners 5:57 What's actually worth using AI for ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie — founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 392 #AIForSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

    6 min
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Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom. Join us as we explore topi

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