The Morning Marketer

Roi
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  • Entrepreneurship
  • Weekly

We break down the confusing world of digital marketing and make it simple for business owners just like you. Whether you’re short on time or budget, but big on dreams, this podcast is your go-to resource.

  1. 3d ago

    TikTok Creator Of The Year: Stop Chasing Viral Videos, Do THIS Instead! | Lisa Perese-Cullen

    She started with zero followers, zero experience and zero digital footprint. Now she's got over 1 million followers across TikTok and Instagram and was named TikTok's NZ Creator of the Year. She breaks down how she grew her personal brand, how it feeds her business Harper James and turns into real sales and income, how she works with international brands like L'Oréal and Maybelline, how UGC creators can do it too, and her advice for anyone starting from the bottom. In this episode, she explains: ◼ The Accidental Creator: How she started TikTok to market her business, and why her own everyday vlogs took off first. ◼ Forget Going Viral: Why she never tells anyone to aim for a viral video, and what builds a real community instead. ◼ Content That Sells: How her personal brand feeds Harper James, and what happened when she put her own face in the ads. ◼ Working With Brands: What brands look for in a creator, and her tips for new UGC creators. ◼ Starting From The Bottom: Leaving school at 17, building a team with her mum, and how to stop being scared to hit post. 00:00 Intro 01:52 Starting TikTok With Zero Followers 05:35 Still Filming Everything On An iPhone 06:56 Running A Business, Content And Being A Mum 08:25 What Is Harper James? 10:37 Why She Never Tells People To Go Viral 11:44 Your Next Idea Is In The Comments 12:28 How Do You Handle Negative Comments? 14:29 Should You Put Your Family In Your Content? 18:11 Cross Posting And Trial Reels 19:45 Why Kiwi Humour Lands Overseas 21:04 How Much Money Can A Creator Make? 23:58 What Brands Look For In A Creator, And What To Charge 25:30 Should Brands Give Creators A Script? 27:46 Micro Influencers Or Big Names? 30:11 Building A Team, Starting With Her Mum 34:02 You Can Negotiate With Your Suppliers 35:21 From Spare Room To Warehouse 36:32 What Content Actually Works For A Business? 39:43 Can A Brand Be Too Real Online? 44:12 Putting Her Face In The Ads 45:57 What's Next: China And The Canton Fair 48:43 How Do You Stop Being Scared To Hit Post? 53:15 Does She Get Tall Poppy Syndrome? 55:34 What She'd Tell Her Younger Self 56:59 Leaving School At 17 FOLLOW LISA: Instagram - https://www.instagram.com/lisaperesecullen/ TikTok - https://www.tiktok.com/@lisaperese_ Harper James Instagram - https://www.instagram.com/harperjamesshop/ Harper James - https://harperjames.co/ THE MORNING MARKETER: ◼ Follow Roi on Instagram - https://www.instagram.com/roiinmarketing/ ◼ Subscribe on YouTube - https://www.youtube.com/@roimatawilkey ◼ Book a free call to discuss your marketing - https://www.burstdigital.co.nz/

    TikTok Creator Of The Year: Stop Chasing Viral Videos, Do THIS Instead! | Lisa Perese-Cullen

  2. Oct 23

    Brand Designer: How To Win With Branding In 2027 | Kristy Campbell

    People doubted the name Pink Pony. Last year the business hit the million dollar mark, and now Kristy is landing huge clients in USA and all over the world. In this episode of The Morning Marketer we sit down with Kristy Campbell, the brand designer behind Pink Pony Creative. She breaks down all things branding, how to win at branding in 2027 and all the tips and nuggets to growing her agency. She explains: ◼ Why she chose Pink Pony over her own name, and what her accountant said when she hit 7 figures ◼ How a 2 second sunglasses clip landed one of her biggest clients ever ◼ Why viral videos fund her business, and her team's lifestyle ◼ How she tells a story inside a 30 second video so people watch to the end ◼ What AI gets wrong about logos, and when a new business can use it She explains: - Why she chose Pink Pony over her own name, and what her accountant said when she hit 7 figures - How a 2 second sunglasses clip landed one of her biggest clients ever - Why viral videos fund her business, and her team's lifestyle - How she tells a story inside a 30 second video so people watch to the end - What AI gets wrong about logos, and when a new business can use it 00:00 Intro 01:35 The 100 Day Design Challenge 02:25 Rejected For Being "Too Experienced" 04:25 Her First Paid Client And $20 Boosted Posts 05:39 What Has She Built Today? 08:23 Will People Take Pink Pony Seriously? 09:08 The Accountant Who Doubted The Name 11:10 Why A Brand Starts With Who You Were As A Kid 12:44 Why She Puts Pink Everywhere 14:06 Pedro, The $600 Facebook Marketplace Horse 17:21 Can AI Design Your Logo? 19:31 The Zara Larsson Merch Video 22:01 ChatGPT Vs Logo Designer: Nearly Half A Million Views 23:40 Should A New Business Use AI For Its Brand? 26:03 Why A $20 Haircut Is A Branding Lesson 27:38 The Clients Who Chose AI Instead 29:14 How She Plans Her Content 30:10 The Story Arc Inside A 30 Second Video 31:40 Could She Ever Hand Over Her Content? 33:29 Reposting Old Winners As Trial Reels 35:44 Is Virality Actually The Goal? 38:06 What To Do When People Copy Your Content 39:43 The Hooks That Work Best 41:28 The Sunglasses Clip That Won A Big US Client 43:02 You Don't Need A Big Following To Land Clients 44:49 Why Most Of Her Clients Are In America 47:38 How To Build A Brand World 49:46 Target What Your Customer Does Every Day 52:32 Should Your Personal Brand And Business Match? 55:31 Should She Put Her Son In Her Content? 57:11 Quickfire: Best Brand Right Now And Dream Client 58:39 Her Hardest Lesson: Stay In Your Lane 1:00:11 What's Next: A Book, A TEDx Talk And More Kids 1:01:20 Learning To Delegate Connect with Kristy: - Instagram: https://www.instagram.com/kristy.thepinkpony/ - Pink Pony Creative Instagram: https://www.instagram.com/pinkponycreative/ - TikTok: https://www.tiktok.com/@pinkponycreative - Website: https://www.pinkponycreative.com/ My links: - Instagram: https://www.instagram.com/roiinmarketing/ - TikTok: https://www.tiktok.com/@roiinmarketing - LinkedIn: https://www.linkedin.com/in/roimatawilkey/ - YouTube: https://www.youtube.com/@roimatawilkey - Burst Digital (free ads audit): https://www.burstdigital.co.nz

    Brand Designer: How To Win With Branding In 2027 | Kristy Campbell

  3. Oct 16

    Supper Club Host: My Followers Don't Buy The Tickets, Here's What Sells Out My Events | Rose Kennedy

    Rose Kennedy almost doubled her prices overnight, and in the first year only 1 quote got turned down. Now she sells out her themed dinner events by building the hype before tickets go on sale. In this episode of The Morning Marketer we sit down with Rose Kennedy, the host behind Rose's Dining Table. Rose climbed the corporate ladder, then started an Instagram page 6 years ago to share recipes and get back to something she loved. People started asking her to host their dinners, and she went full time while on maternity leave. Today she hosts private supper clubs in people's homes and runs conceptual dining events, like Chapel, a Las Vegas wedding night where 200 women turned up in op shop wedding dresses. CONNECT WITH ROSE: Instagram: https://www.instagram.com/rosesdiningtable/ Website: https://www.rosesdiningtable.co.nz/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Supper Club Host: My Followers Don't Buy The Tickets, Here's What Sells Out My Events | Rose Kennedy

  4. Oct 8

    Car Detailing Marketer: I Stopped Chasing Views And Started Tracking Sales | Aaron Wilton-Jones

    Aaron Wilton-Jones built 460,000 followers posting satisfying car detailing videos, then found a lot of them weren't engaged anymore. Now he ignores views and tracks one thing: sales. In this episode of The Morning Marketer we sit down with Aaron Wilton-Jones, the marketer and mentor behind Autoclean Academy, who helps car detailing businesses grow with systems, processes and marketing. Aaron dropped out of school at 17, started a car detailing business at 18, and by 21 other detailers were messaging him to ask how he got his customers. Today he works with detailers doing over $100,000 a month, runs a done for you service managing their ads and websites, and has built his own AI system to track every lead from the first video they watch to the day they pay. He explains: ◼ Why going viral hurt his channel once he was selling a high ticket service ◼ Why his best performing ads are bad quality with no editing at all ◼ The 3 numbers he judges every ad on, and why cost per customer is the one that matters ◼ How he went from charging $500 to $5,000, and why he tells every detailer to price high ◼ What happened when his Instagram was taken down for 3 weeks, and what he paid to get it back CONNECT WITH AARON: Instagram: https://www.instagram.com/autocleanacademy/ YouTube: https://www.youtube.com/@autoclean TikTok: https://www.tiktok.com/@autocleanacademy Autoclean Academy: https://autocleandetailers.com/ Community: https://www.skool.com/autoclean/about FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Car Detailing Marketer: I Stopped Chasing Views And Started Tracking Sales | Aaron Wilton-Jones

  5. Sep 30

    Rit Negi: Why Most Business Content Doesn't Work (And What Does)

    Most business content doesn't work because it's playing by rules that don't actually apply anymore. In this episode, Roimata sits down with Rit Negi, founder of The Aspiring Founder, to break down what actually makes content perform, and what's just noise. Rit went from filming funny TikToks at his parents' dairy in Wellington (the first video hit 100,000 views) to running an agency creating short-form content for some of New Zealand's biggest retailers and corporate clients. He's seen what works up close, across dozens of brands and accounts. In this conversation, Rit shares why absurdity and having no rules to follow often outperforms polished, on-brand content, why forcing content into a formula is usually what kills it, and how to actually turn views into customers instead of just chasing reach. He also gets into why there's no single "right" platform, and why copying what's working for everyone else is usually the reason your own content stops working. Rit gives a practical, no-fluff look at what separates content that gets views from content that actually builds a business. CONNECT WITH RIT: Instagram: https://www.instagram.com/ritnegi.co/ The Aspiring Founder: https://www.instagram.com/the.aspiringfounder/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Rit Negi: Why Most Business Content Doesn't Work (And What Does)

  6. Sep 16

    Georgia Patten: What It Really Takes to Build a Brand in New Zealand

    In this episode of The Morning Marketer we sit down with Georgia Patten, founder of Bored George, one of New Zealand's fastest-growing sunglasses brands. Georgia's journey started with a boring desk job managing physiotherapy clinics in Auckland, right after moving home from London. On the side, she began importing pre-designed sunglasses she'd collected from markets in Turkey and Morocco, selling them at local markets out of pure curiosity, not with any plan to build a company. Using what she learned from those early market stalls, she taught herself to design, found manufacturers who'd work through 100 back-and-forth messages to get a single detail right, and launched her first original styles with just 70 pairs per colourway. Today Bored George is stocked in more than 90 retailers across New Zealand and Australia, and Georgia made the call this year to pull out of wholesale entirely and go full e-commerce. In this conversation, Georgia shares why brand, not product, is the only thing that actually protects you from being copied, why she doubled down on marketing when other retailers cut back during downturns, and the exact dashboards she's built in Claude to track attribution across every platform. Georgia gives a candid, practical look at what it actually takes to go from a market stall to a multi-stockist retail brand, and proves that a business built without a plan can still become the plan. CONNECT WITH GEORGIA: Bored George Instagram: https://www.instagram.com/bored.george/ Georgia’s Instagram: https://www.instagram.com/georgia.patten/ Website: https://boredgeorge.com/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Georgia Patten: What It Really Takes to Build a Brand in New Zealand

  7. Sep 9

    The 5-Step System That Took a Struggling Business to Hundreds of Leads

    In this video, Roimata breaks down the exact five-step playbook her team used to get a client hundreds of leads. If you want us to look at your ads and show you exactly where the gaps are, we do free audits at Burst Digital. FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/ If this was useful, like, subscribe, and share it with a business owner still stuck on vanity metrics.

    The 5-Step System That Took a Struggling Business to Hundreds of Leads

  8. Sep 2

    Te Kahukura Boynton: Her Millionaire Journey Before She Had Any Money

    In this episode of The Morning Marketer we sit down with Te Kahukura Boynton, founder of Māori Millionaire and author of the first personal finance book written by a Māori author. Te Kahukura's journey started as a broke uni student at rock bottom, struggling with her mental health and unable to find any money content that felt relatable to Māori communities. Instead of waiting until she'd made it to start sharing, she decided to document the entire journey from day one, starting on 1 January 2022 as a New Year's resolution. Using her own story as the content, she built Māori Millionaire into a community of over 130,000 people across social media, wrote her bestselling book, and became a semi-finalist for Young New Zealander of the Year, all before turning 23. In this conversation, Te Kahukura shares why she believes discounting your voice is the same trap as discounting your product, the deep-rooted beliefs that stop wāhine Māori from stepping into business and money spaces, and why she chose to talk openly about addiction and trauma in a finance book when no one else in the space does. Te Kahukura gives a raw, honest look at what it actually takes to build in public from rock bottom, and proves that the most powerful platforms are built on the stories people are too scared to tell. CONNECT WITH TE KAHUKURA: Instagram: https://www.instagram.com/maorimillionaire_/ Website: https://www.maorimillionaire.com/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Te Kahukura Boynton: Her Millionaire Journey Before She Had Any Money
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We break down the confusing world of digital marketing and make it simple for business owners just like you. Whether you’re short on time or budget, but big on dreams, this podcast is your go-to resource.

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