The Morning Marketer

Roi

We break down the confusing world of digital marketing and make it simple for business owners just like you. Whether you’re short on time or budget, but big on dreams, this podcast is your go-to resource.

  1. Sep 2

    Te Kahukura Boynton: Her Millionaire Journey Before She Had Any Money

    In this episode of The Morning Marketer we sit down with Te Kahukura Boynton, founder of Māori Millionaire and author of the first personal finance book written by a Māori author. Te Kahukura's journey started as a broke uni student at rock bottom, struggling with her mental health and unable to find any money content that felt relatable to Māori communities. Instead of waiting until she'd made it to start sharing, she decided to document the entire journey from day one, starting on 1 January 2022 as a New Year's resolution. Using her own story as the content, she built Māori Millionaire into a community of over 130,000 people across social media, wrote her bestselling book, and became a semi-finalist for Young New Zealander of the Year, all before turning 23. In this conversation, Te Kahukura shares why she believes discounting your voice is the same trap as discounting your product, the deep-rooted beliefs that stop wāhine Māori from stepping into business and money spaces, and why she chose to talk openly about addiction and trauma in a finance book when no one else in the space does. Te Kahukura gives a raw, honest look at what it actually takes to build in public from rock bottom, and proves that the most powerful platforms are built on the stories people are too scared to tell. CONNECT WITH TE KAHUKURA: Instagram: https://www.instagram.com/maorimillionaire_/ Website: https://www.maorimillionaire.com/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Te Kahukura Boynton: Her Millionaire Journey Before She Had Any Money
  2. Aug 25

    How Josh Ryan Grew 100K+ YouTube Subscribers (Full Growth System)

    In this episode of The Morning Marketer we sit down with Josh Ryan, founder of Cleverpreneur and a content creator with over 100K subscribers on YouTube. Josh's journey started in high school, back in 2014, when he set up an Instagram account posting motivational quotes just for fun. He got his first taste of influencer marketing when he asked a bigger account to shout him out and found out people were charging for it, and from there spent years learning how to grow social accounts from scratch. He finished high school in 2017 and started working with clients on Instagram growth the same year he launched his YouTube channel. Using eight years of trial and error, Josh built Cleverpreneur into an agency that helps podcasts and YouTube channels across New Zealand grow, handling everything from titles and thumbnails to full production and strategy. One client came to him with under 900 subscribers and is now sitting around 25,000, two years later. Today Josh is based in Auckland, splits his time between his own content and his clients', and has just crossed 100K subscribers on his own channel. In this conversation, Josh shares why trying to start perfect is what stops most people from starting at all, why he once posted the exact same video on two different platforms and got 2.4 million views on one and 25,000 on the other, and why nearly every client he's ever landed came through his own personal brand, not cold outreach. Josh gives a candid, practical look at what it actually takes to build a platform over the long term, and proves that consistency beats perfection every time. CONNECT WITH JOSH: Instagram: https://www.instagram.com/joshryan/ YouTube: https://www.youtube.com/@JoshRyan Cleverpreneur: https://cleverpreneur.com/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    How Josh Ryan Grew 100K+ YouTube Subscribers (Full Growth System)
  3. Aug 5

    From $0 to Top Beauty Brand: How Kennedy Anderson Grew The Whitening Co (Full Marketing Funnel)

    In this episode of The Morning Marketer we sit down with Kennedy Anderson, founder of The Whitening Co, one of New Zealand's most experienced brand builders. Kennedy's journey started at 15 with a photography business, he candidly shares how ten business ventures and countless lessons later, The Whitening Co came within seven days of insolvency after a single campaign sold out too fast. Using everything he learned running multiple companies and buying out the world's top-rated products just to study them, he built The Whitening Co into one of New Zealand's most talked-about oral care brands. In this conversation, Kennedy shares why he studies competitors instead of fearing them, why brand has to come before performance marketing, the real story behind the cash flow crisis that nearly ended The Whitening Co and the real funnel for marketing your business. Kennedy offers a refreshingly honest look at what it actually takes to build a product-based brand from zero, and gives founders a practical starting point for building something that lasts, not just something that sells. CONNECT WITH KENNEDY: The Whitening Co: https://www.instagram.com/thewhiteningco/ Kennedy's Instagram: https://www.instagram.com/kennedynz/ Kennedy's Linkedin: https://nz.linkedin.com/in/kennedyanderson Shop His Smile: https://whiteningco.nz/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimataw Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    From $0 to Top Beauty Brand: How Kennedy Anderson Grew The Whitening Co (Full Marketing Funnel)
  4. Jul 8

    Sarah Robb: How to Actually Rewire Your Brain for Success

    In this episode of The Morning Marketer we sit down with Sarah Robb, mindset coach, speaker, and founder of Breakthrough Blueprint. Sarah's journey started with the sudden death of her father when she was 20, followed by the death of her mother six years later. At 26, with no roadmap for grief, she went through traditional therapy, got sick of just talking about the problem, and travelled to Australia to train in neuro-linguistic programming to understand how to actually change it. Using what she learned about the subconscious mind, she built Breakthrough Blueprint, a coaching program that has helped hundreds of high performers, business owners, and CEOs work through self-doubt, imposter syndrome, and overthinking. Today Sarah runs a team of 14, has grown a personal brand of over 80,000 followers built on total transparency, and is working toward a mission of positively impacting a million lives by 2030. In this conversation, Sarah shares why the problem is never self-doubt, it's believing your thoughts, the difference between knowledge and application, and why she thinks most business owners have a business owner problem, not a business problem. Sarah gives a candid, unfiltered look at what it actually takes to rebuild your identity after losing everything, and proves that the hardest seasons can become the exact thing that makes you unshakeable. CONNECT WITH SARAH: Instagram: https://www.instagram.com/springwithsarah/ Work with Sarah: https://springwithsarah.com/ CONNECT WITH ROIMATA: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

    Sarah Robb: How to Actually Rewire Your Brain for Success

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We break down the confusing world of digital marketing and make it simple for business owners just like you. Whether you’re short on time or budget, but big on dreams, this podcast is your go-to resource.

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