Scaling Your Healthy Food Product

Jacinta Kemboi
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  • Entrepreneurship
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If you're an emerging food entrepreneur or solopreneur building a healthy / better-for-you product—and you want to scale, commercialize, and get onto retail shelves—this podcast is for you. I'm Jacinta Kemboi, a food scientist with 12+ years in the food industry, and I've helped brands move from idea → kitchen → commercial production → retail shelf with the technical and commercial foundation needed to grow without costly mistakes. Inside this podcast, you'll get practical, actionable guidance on: Shelf life testing and the documentation retailers expect Packaging and labeling compliance (claims, allergens, nutrition facts) Manufacturing and co-manufacturer readiness Food safety systems that support retail and scale Pricing and commercialization decisions that protect your margins What it takes to move from local traction to specialty retail and regional chains You'll also hear: Expert segments with industry specialists (manufacturing, packaging, compliance, retail, and more) Founder spotlights featuring real stories—the wins, the mistakes, and the decisions that actually moved the needle If your goal is to see your product in more health-focused stores—and eventually on more grocery shelves—you're in the right place. Stay tuned, take notes, and build like a pro.

  1. 22h ago

    Would You Say Yes If a Retailer Called Today? Why You Need a Plant Trial First

    #88 If a major retailer called you today, would you confidently say yes — or would you hesitate and say "give me a few more months"? Jacinta unpacks why that hesitation is valid, and the one thing every emerging food brand should do to test drive their product before scaling into retail: schedule a plant trial. Drawing from Chapter 2 of her upcoming book, Building Your Retail Ready Food Products ("The High Price of Hope"), Jacinta explains why a plant trial is the step that tells you whether your product can truly survive the move from small batches to large-scale production — and why skipping it to save money can end up costing you a whole production run. In this episode, Jacinta covers: The question every founder should ask: if a major retailer called today, is your product structurally ready to say yes? Why hesitation about packaging, substantiated claims, shelf life, or true product costing is a valid signal, not a weakness What a plant trial is and why it applies whether you're working with a co-manufacturer or self-manufacturing with new equipment Why you still need your own plant trial even when your co-man says "we make products like yours all the time" How a plant trial gives you a clear picture of real product costs and the changes your product may go through at scale Using the trial to "show and tell" your co-man exactly how your product should look, feel, taste, and smell A real example: a cracker that lost its crunch at scale because a packaging bottleneck let it absorb moisture — caught and fixed during a plant trial What a plant trial typically costs (roughly $1,000 to $3,500 depending on the facility) and how to reduce it by piggybacking on a similar product's run Key Takeaways Your hesitation about going into retail is valid — packaging, claims, shelf life, and costing gaps are real risks. A plant trial is your test drive for first production; skipping it puts an entire batch (and your product quality) at risk. Even an experienced co-man needs to see your specific product run through their line. The goal is for your product quality to stay the same whether you're making small batches or large ones. Ask your co-man about their minimum batch size or tagging onto the end of a similar product's run to lower the cost. Links & Resources Read and review Chapter 1 of Jacinta's upcoming book, Building Your Retail Ready Food Products: [Read Chapter 1 here] Strategies to prepare for your plant trial day: [Link here] Get Your ETS Stage (Free Scale Up & Retail Ready Quiz): Take the Quiz here For Weekly Tips and Strategies while building: Subscribe to the Emerging Food Business Newsletter Questions about planning your plant trial? Email Jacinta: info@camaresearch.com Next Steps If you're planning to scale into retail or move to a co-manufacturer, start here: Ask yourself honestly: if a retailer called today, what would make you hesitate? Write it down. Ask your co-man for their minimum batch size that still gives you a representative sample. Schedule your plant trial before your first production run — not instead of it. Show up to the trial ready to explain your product's target texture, taste, smell, and look, and observe every step from mixing to packaging (and even a trial shipment to your 3PL). Ask whether you can piggyback on the end of a similar product's run to cut the cost. About Your Host Jacinta is a food scientist and founder mentor, coaching better-for-you food founders toward one million healthier products in retail. Connect With Me Instagram: @jacintakemboim Website: https://camaresearch.com Email: info@camaresearch.com #planttrial #comanufacturer #copacker #retailreadiness #scalingfoodbusiness #foodmanufacturing #CPGfounder #foodentrepreneur #betterforyoubrand #foodcommercialization #shelflifetesting #foodfounderpodcast

  2. 22h ago ·  Bonus

    Exclusive Player Interviews, Insider Access & Unfiltered Keyshawn Johnson: The Schultz Report

    Introducing Adrian Peterson's Top 5 RBs Right Now And All Time + Keyshawn Johnson Reacts To The Biggest NFL News from The Schultz Report. Follow the show: The Schultz Report Adrian Peterson joins Jordan Schultz for a wide-ranging conversation: why he chose Oklahoma over Texas and USC, how his father shaped him, who he considers the best running backs right now and of all time, and the Ray Lewis goal-line hit he never forgot. Plus Jordan and Keyshawn Johnson react to Lane Johnson's retirement and the Cam Jurgens trade, discuss the pressure on Nick Sirianni and the Eagles, break down the NFL's officiating controversies, and ask whether USC should move on from Lincoln Riley if the Trojans miss the playoff. Friday Flowers go to Chiefs rookie cornerback Mansoor Delane. Watch the full episode on our Youtube Channel! Timestamps: 00:00 - Eagles Lose Lane Johnson & Cam Jurgens 05:49 - NFL Referees, Fines & Keyshawn's Uniform Police Story 12:32 - Should USC Move On From Lincoln Riley? 21:23 - Adrian Peterson: Choosing Oklahoma & Growing Up With His Dad 29:41 - Adrian Peterson On Jahmyr Gibbs & Bijan Robinson 33:13 - Vikings What-Ifs, Competitiveness & Randy Moss 45:14 - Adrian Peterson's Top 5 Running Backs & All Time 50:29 -  Ray Lewis, Patrick Willis & Pete Carroll 56:12 - Adversity, ACL Comeback & The Road Rage Interview 1:03:29 - Sunday Night Parlay & Friday Flowers: Mansoor Delane 🔔 Subscribe to The Schultz Report for more inside access, player interviews, and NFL storylines all season long. 👉 Follow us on social to keep up with the show X: https://x.com/theschultzrprt IG: https://www.instagram.com/theschultzreport Tik Tok: tiktok.com/theschultzreport Download the Fanatics Sports & Casino App now, the new all-in-one app for sports fans, bringing together ways to bet, trade, or play in one experience. In association with Rain Delay Media. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    Exclusive Player Interviews, Insider Access & Unfiltered Keyshawn Johnson: The Schultz Report

  3. Oct 2

    3 Trade Show Lessons I Brought Back From CHFA (And How You Can Use Them)

    #87 Fresh off the show floor, Jacinta shares three real takeaways from CHFA — not theory, but what actually worked (and what she watched other food founders do right) to turn trade show moments into real momentum. This episode is a follow-up to last week's CHFA prep episode, covering what Jacinta noticed in practice: how competitions and awards create a "double whammy" of publicity, why the quiet in-between moments at a trade show are often the best time to talk to retailers, and why having fun — and not working the booth alone — can lead to the deals you didn't see coming. In this episode, Jacinta covers: Why applying to pitch competitions or launch pad showcases at a trade show gets you a "double whammy" of publicity — both from the pitch itself and from attendees who recognize you afterward How to use conference days (before the trade show floor opens) to have unhurried, no-agenda conversations with retailers Why scheduling meetings ahead of time — even just a week out — makes your trade show conversations more precise and effective Why having fun at your booth isn't a distraction from business — it's often what makes people want to engage with you Why founders shouldn't work the booth alone, and how having a second person frees you up for deeper conversations A real example of how casual, social conversations with ingredient suppliers can lead to advance pricing and sourcing information you wouldn't get in a formal meeting Key Takeaways Competitions and showcases at trade shows aren't just for the prize — they generate publicity before, during, and after the show. The best retailer conversations often happen in the in-between moments, not during the rush of the trade show floor. Plan ahead, but don't lose the ability to be relaxed and approachable — some of the best deals happen in casual, unstructured conversations. Links & Resources Free Webinar — "Retail Readiness Roadmap: What Buyers Need to See Before They Say Yes" (Thursday, Oct 8, 12–1pm EST): [Register Here] Get Your ETS Stage (Free Scale Up & Retail Ready Quiz): Take the Quiz here Apply to the Retail Readiness Program:  Apply Here Companion episode: CHFA Trade Show Strategy — the exact questions to ask retailers, suppliers, and co-manufacturers (Episode 86) Download the CHFA Retail Readiness Checklist (Pocket + Worksheet): Download Checklist & Worksheet here For Weekly Tips and Strategies while building: Subscribe to the Emerging Food Business Newsletter Next Steps If you're heading to your next trade show, start here: Apply to a pitch competition or showcase if one's available — the exposure compounds even if you don't win. Use conference days (before the floor opens) to approach retailers casually, without an agenda. Schedule your must-have meetings ahead of time, even if it's just a week out. Bring someone to the booth with you so you're free to have real conversations, not just manage traffic. About Your Host Jacinta is a food scientist and founder mentor, coaching better-for-you food founders toward one million healthier products in retail. Connect With Me Instagram: @jacintakemboim Website: https://camaresearch.com Email: info@camaresearch.com #CHFA #tradeshow #retailreadiness #specialtyretail #groceryretail #retailbuyers #CPGfounder #foodentrepreneur #betterforyoubrand #foodcommercialization #tradeshowstrategy #foodfounderpodcast

  4. Sep 25

    CHFA or Trade Show Survival Guide: What to Ask Retailers, Ingredient Suppliers & Co-Mans (So You Don't Waste 6 Months)

    #86 If you're heading to CHFA, this episode gives you the exact questions to ask so you leave with requirements, next steps, and follow-ups—not just samples and business cards. This episode covers CHFA trade show strategy for better-for-you CPG founders, including retailer conversations, co-manufacturer vetting, shelf life documentation, labeling compliance, and retail readiness. In this episode, Jacinta covers: p]:inline" data-streamdown="list-item"> How to approach retailers at CHFA without pitching too soon (collect requirements first) p]:inline" data-streamdown="list-item"> The most important questions to ask about shelf life expectations + documentation p]:inline" data-streamdown="list-item"> What to ask ingredient suppliers so scaling doesn't break your product (specs, CoAs, variability, substitutions) p]:inline" data-streamdown="list-item"> What to ask co-manufacturers so you don't sign a "yes" that falls apart later (allergens, documentation, MOQs, onboarding) p]:inline" data-streamdown="list-item">A simple 48-hour follow-up system to turn CHFA conversations into real momentum Key Takeaways p]:inline" data-streamdown="list-item"> Don't pitch for validation—collect requirements. p]:inline" data-streamdown="list-item"> One conversation = one requirement + one next step + one follow-up date. p]:inline" data-streamdown="list-item"> Retailers move faster when you make follow-up easy to evaluate. Links & Resources p]:inline" data-streamdown="list-item"> Get Your ETS Stage (Free Scale Up & Retail Ready Quiz): {Take the Quiz here} p]:inline" data-streamdown="list-item"> Apply to the Retail Readiness Program (Deadline: Sept 30): {Apply Here} p]:inline" data-streamdown="list-item"> Companion episode: Inside CHFA Now Toronto: {Listen to the Episode here} p]:inline" data-streamdown="list-item"> Download the CHFA Retail Readiness Checklist (Pocket + Worksheet): {Download Checklist & Worksheet here} p]:inline" data-streamdown="list-item"> For Weekly Tips and Strategies while building Subscribe to the Emerging Food Business Newsletter Questions Mentioned in the Episode Retailers p]:inline" data-streamdown="list-item"> What does a "yes" look like in this category right now? p]:inline" data-streamdown="list-item"> What's the #1 reason you pass on emerging brands? p]:inline" data-streamdown="list-item"> What proof matters most before you bring a new product in? p]:inline" data-streamdown="list-item"> What are your shelf life expectations—and what documentation do you want? p]:inline" data-streamdown="list-item"> What is your new item process + timeline (and who decides)? p]:inline" data-streamdown="list-item">If I'm not ready today, what would you need to see in 60–90 days? p]:inline" data-streamdown="list-item"> When I follow up, what should I include so it's easy to evaluate? Ingredient Suppliers p]:inline" data-streamdown="list-item"> Can you send the spec sheet + CoA format? p]:inline" data-streamdown="list-item"> What changes when volume scales (sourcing/processing/grade)? p]:inline" data-streamdown="list-item"> What variability should I expect (lot/season)? p]:inline" data-streamdown="list-item"> What are lead times and what causes delays? p]:inline" data-streamdown="list-item"> What is your substitution policy (and notification process)? Co-Mans / Manufacturers p]:inline" data-streamdown="list-item"> What similar products do you run (process/allergens/packaging)? p]:inline" data-streamdown="list-item"> How do you handle allergens + changeovers? p]:inline" data-streamdown="list-item"> What documentation do you provide (traceability, batch records, deviations)? p]:inline" data-streamdown="list-item"> What changes at year two (MOQs, pricing, scheduling priority)? p]:inline" data-streamdown="list-item"> What does onboarding look like? Next Steps If CHFA is pushing you toward retail, start here: p]:inline" data-streamdown="list-item"> Take the quiz to get your ETS stage p]:inline" data-streamdown="list-item"> Use the checklist on the show floor p]:inline" data-streamdown="list-item">If you want high-touch support, apply by Sept 30 About Your Host Jacinta is a food scientist and founder mentor, coaching better-for-you food founders toward one million healthier products in retail. Connect With Me Instagram: @jacintakemboim Website: https://camaresearch.com Email: info@camaresearch.com #CHFA #tradeshow #retailreadiness #specialtyretail #groceryretail #retailbuyers #CPGfounder #foodentrepreneur #betterforyoubrand #foodcommercialization #shelflifetesting # comanufacturer

  5. Sep 12

    Founder Spotlight: Carobium — How Kadeem Built a Healthier Hot Chocolate Alternative

    #85 In this Founder Spotlight, Jacinta interviews Kadeem George, founder of Carobium, on how a personal family moment sparked a product idea — and how he moved from recipe development to a real retail-ready brand. Kadeem shares his biggest lessons on building systems, pricing properly, and why asking for help (even when you're nervous) can change everything. 💡 In This Episode You'll Learn The story that started Carobium: a family visit, a hot chocolate label, and 75% sugar What carob is (and how it compares to cocoa) The moment Kadeem realized, "This is a real business" (hint: it involved label design and a print shop) How he approached early production runs and moved into a commercial kitchen The power of making one phone call — and how it led to unexpected mentorship and opportunities Kadeem's experience inside the Retail Readiness Program (what he struggled with before + what changed after) Why understanding COGS and margins is non-negotiable How he learned to think about independent retail vs. bigger retailers A surprising early-stage growth lever: private label + collaboration Final advice: Plan — but take action Key Takeaways Don't let "polite fear" block the phone call. The call you're avoiding might be the one that opens the next door. Retail readiness requires systems, not just a good product. Understanding compliance, traceability, and operations becomes essential as you scale. Know your numbers. COGS and margin clarity impacts wholesale pricing, distributor pricing, and profitability decisions. Independent retail can be a powerful first step. Kadeem highlights the value of understanding multiple retail paths — not just big-box. About Carobium Carobium creates a healthier hot chocolate alternative using carob — a naturally sweet ingredient Kadeem describes as "if chocolate and caramel had a baby." Where to Find Carobium Website: https://carobium.com Email: hello@carobium.com Ships nationwide in Canada (free shipping) 📖 Retail Readiness Program — Enrollment is Open If you're an emerging food founder already selling and ready to scale into specialty retail with structure, apply for the Retail Readiness Program. 👉 Apply to Join — Spots Limited Enrollment closes Sept 30 at 11:59pm EST. 10-founder intake. 📣 READY TO SCALE? ➡️ Loved this episode? Leave a review and share it with a food founder who needs to hear it. Links & Resources Retail Readiness Program — apply here Carobium website Join the Emerging Food Business Newsletter here About Your Host Jacinta is a food scientist and founder mentor, coaching better-for-you food founders toward one million healthier products in retail. Connect With Me Instagram: @jacintakemboim Website: https://camaresearch.com Email: info@camaresearch.com #Food Business #Founder Spotlight #CPG #Smallbusinessgrowth #Carobium #Founderspotlight #ETSMethod

    Founder Spotlight: Carobium — How Kadeem Built a Healthier Hot Chocolate Alternative

  6. Sep 4

    Pause… Are You Structurally Retail-Ready? (The ETS Checklist)

    #84 If you're an emerging food or beverage founder selling at pop-ups, online, or farmers markets and aiming for specialty retail (or foodservice), this episode is your reset. Jacinta breaks down the 3-part "Retail Ready in 15 Minutes" check and introduces the ETS Method—Evaluate → Transform → Scale so you can stop guessing and start building real retail structure. In This Episode, You'll Learn p]:inline" data-streamdown="list-item"> Why "a good product" isn't the same as being structurally retail-ready p]:inline" data-streamdown="list-item"> The 3 checks buyers and account managers quietly evaluate (even if they don't say it) p]:inline" data-streamdown="list-item"> How to pressure-test your readiness around profit, shelf life, and scale p]:inline" data-streamdown="list-item"> What the ETS Method looks like in real life: Evaluate → Transform → Scale p]:inline" data-streamdown="list-item">A quick beverage founder example: what changed after the Evaluate phase (pricing, shelf life plan, manufacturing approach, launch strategy) The Retail Ready in 15 Minutes Checklist p]:inline" data-streamdown="list-item"> Profit: Do your numbers work for wholesale (true COGS + margin layers)? p]:inline" data-streamdown="list-item"> Shelf life: Do you have a shelf-life testing plan (not assumptions)? p]:inline" data-streamdown="list-item"> Scale: Can your production method scale without chaos? Mentioned in This Episode Retail Readiness Program (6 months, weekly calls) Enrollment opens September 5 at 9:00am EST and closes September 12 at 11:59pm EST. This intake is capped at 10 founders. ✅ Fast-action bonus available until September 6 at 9:00am EST (or until 5 founders enroll—whichever comes first). Details on the application page. Apply here: Apply to Join Who This Episode Is For p]:inline" data-streamdown="list-item"> Food & beverage founders already selling (pop-ups, farmers markets, online) p]:inline" data-streamdown="list-item"> Launch-ready founders working from a commercial kitchen p]:inline" data-streamdown="list-item"> Founders tired of pitching and not getting replies—wanting a clear sequence and structure About Jacinta Jacinta is a food scientist and founder mentor with 12+ years of industry experience, coaching better-for-you founders toward one million healthier products in retail. Call to Action If retail (or foodservice) is on your roadmap this year, don't guess. Run the checklist, then apply for the September intake while spots are open:Apply to Join  #specialtyretail #foodstartup #cpggrowth #foodfounder #foodscience #wholesalepricing #shelflife #foodmanufacturing #retailreadiness

  7. Aug 28

    Focus Groups on a Budget: How Food Entrepreneurs Can Get Real Feedback Without a Sensory Lab

    #83 You don't need a $10,000 sensory lab to know if your product actually works. In this episode, Jacinta shares innovative and cost-effective ways for food entrepreneurs to gather customer feedback through focus groups, especially for those who can't afford expensive sensory labs. Using a real kombucha case study, she walks through exactly how to organize a focus group with friends and regional groups, what questions actually get useful answers, and how the process does double duty: sharpening product development and building community. 💡 In This Episode You'll Learn Why focus groups matter — and why you don't need an expensive sensory lab to run one A real case study: testing a kombucha product with a focus group How to organize a focus group using friends and regional customers The fastest way to gather quick, valuable feedback from tasters How focus groups double as a tool for building community and brand ambassadors Why recharging and taking breaks matters just as much as the hustle Running targeted focus groups with your existing customer base Using focus groups to guide scale-up decisions and refine your product Why this should be a regular part of your product development process — not a one-time thing 🎧 Chapters 00:00 — Introduction to focus groups and their importance 02:25 — Case study: testing a kombucha product with a focus group 03:22 — Organizing a focus group with friends and regional customers 04:49 — Gathering quick, valuable feedback from customers 06:15 — Building community and brand ambassadors through focus groups 07:45 — Recharging and the importance of taking breaks 08:12 — Targeted focus groups with existing customers 09:10 — Using focus groups for scale-up and product refinement 09:40 — Encouragement to implement focus groups regularly 10:08 — Upcoming retail readiness cohort and avoiding costly mistakes 📖 Retail Readiness Cohort — Opens September Jacinta gives a first look at the upcoming Retail Readiness Cohort — a hands-on program to help food founders get structurally ready for retail and avoid the costly mistakes that come from going in unprepared. 👉 Apply to Join — Spots Limited. 📣 READY TO SCALE? ➡️ Loved this episode? Leave a review and share it with a food founder who needs to hear it. ➡ Take the Scale Up & Retail Readiness Quiz to find out exactly where you are — and what to focus on next. [Take Quiz Here] Links & Resources Apply to Join Retail Readiness Cohort -Starting September Plant trial podcast episode:What a plant trial actually is Why Skipping it is the most expensive shortcut in food. Join Emerging Food Business Newsletter here Connect With Me Instagram: @jacintakemboim Website: https://camaresearch.com Email: info@camaresearch.com

  8. Aug 15

    What I Wished I Knew Before Starting My Food Business Series- With Betsy A Gluten Free Food Business Founder

    #82 If you started your food business without a clear read on your margins, your ingredient list, or how many SKUs you actually need — you're not alone. Jacinta revisits a listener-submitted clip from Betsy, a gluten-free food founder, recorded as part of a series asking food founders what they wish they'd known before starting. Betsy's answer centers on margins, the challenge of ingredient-heavy gluten-free formulations, and how many SKUs a brand actually needs. Jacinta walks through why margins tend to shrink once you're already committed to a retailer, how multifunctional ingredients can help you simplify a gluten-free formulation without losing what customers love about the product, and how to think through SKU rationalization — including a real example from a private-label client who had to discontinue underperforming SKUs after launch. 💡 In This Episode You'll Learn Why margins should be locked down before saying yes to a retailer, not after Why margins naturally shrink over time — and how to plan for it from day one The challenge of gluten-free formulation: replacing wheat's bulking and structural role often means stacking many ingredients How to evaluate whether an ingredient is doing double duty — and when it's worth paying more for a multifunctional one to protect your product's "gold standard" attributes (texture, mouthfeel, etc.) How to figure out how many SKUs you actually need, and how to spot when one SKU is cannibalizing another A real client example: a private-label brand that launched with four SKUs, cut it to three, and is now consolidating further to focus marketing on the top performer Why revisiting your SKU lineup and margins regularly — not just at launch — is critical as you scale from small batch to large batch 🎧 Episodes Mentioned Episode 69 — Margins and why they always trend downward Episode 71 — Multifunctional ingredients and maximizing your product's potential Episode 73 — How many SKUs you really need 📖 Coming Soon: Book Jacinta announced she's writing a book as part of the ETS Method framework, built to help you scale your food product. She'll be calling for founding/first readers to review the first chapter — details and sign-up link coming soon. 📣 READY TO SCALE? ➡️ Loved this episode? Leave a review and share it with a food founder who needs to hear Links & Resources Join Emerging Food Business Newsletter here Connect With Me Instagram: @jacintakemboim Website: https://camaresearch.com Email: info@camaresearch.com #Foodfounderpodcast #glutenfreefoodbusiness  #foodproductmargins #howmanySKUsdoIneed #foodproductscaling #CPGfounder #foodentrepreneurmindset #foodbusinessmarginstrategy #scaling a food product #ETSMethod

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About

If you're an emerging food entrepreneur or solopreneur building a healthy / better-for-you product—and you want to scale, commercialize, and get onto retail shelves—this podcast is for you. I'm Jacinta Kemboi, a food scientist with 12+ years in the food industry, and I've helped brands move from idea → kitchen → commercial production → retail shelf with the technical and commercial foundation needed to grow without costly mistakes. Inside this podcast, you'll get practical, actionable guidance on: Shelf life testing and the documentation retailers expect Packaging and labeling compliance (claims, allergens, nutrition facts) Manufacturing and co-manufacturer readiness Food safety systems that support retail and scale Pricing and commercialization decisions that protect your margins What it takes to move from local traction to specialty retail and regional chains You'll also hear: Expert segments with industry specialists (manufacturing, packaging, compliance, retail, and more) Founder spotlights featuring real stories—the wins, the mistakes, and the decisions that actually moved the needle If your goal is to see your product in more health-focused stores—and eventually on more grocery shelves—you're in the right place. Stay tuned, take notes, and build like a pro.

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