BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Ashley Conway | Strategic Marketing Partner for Established Women Business Owners
  • 5.0 (11)
  • Marketing
  • Updated Weekly

BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place. This podcast mirrors how I work with clients: thoughtful, discerning conversations that prioritize clarity over tactics and perspective over constant action. We’ll talk about what actually matters at this stage of business, what doesn’t, and how to stop chasing what’s working for everyone else. The goal isn’t more ideas. It’s better decisions. Want to keep the conversation going? 🎧 Listen to more episodes of BeWeird Marketing 🤍 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  1. 2d ago

    64. Your Marketing Is Working Hard — But Is It Going Anywhere?

    You have a team. You have content going out. You have contractors, maybe even a social media manager. And you're still not getting the client leads you should be getting. Here's the question nobody is asking: what is all of this actually pointed at? This is episode one of the Better Questions series, and we're starting with the most foundational CEO marketing question there is — because without a clear answer to this one, nothing else works. In this episode we cover: The spin class vs. outdoor biking analogy — and why it perfectly captures what most business owner marketing actually looks like A real example from Ashley's copywriting days: a client paying multiple contractors for blogs, emails, and social posts who still couldn't generate new client leads — and exactly why Why "grow my business" is not a marketing goal — and what a real answer to this question actually sounds like How to know if your team is creating content in a vacuum — and the one question that fixes it If your marketing feels busy but not productive, this episode will show you exactly where the disconnect is — and the question that closes it. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    10 min

  2. Jun 2

    63. Solopreneur vs. CEO: The Marketing Questions That Separate Them

    Tell me if you know this Tony Robbins quote: "The quality of your life is a direct reflection of the quality of the questions you are asking yourself." Most women entrepreneurs hear that and think mindset. But it's actually about strategy — and nowhere is the gap between a solopreneur question and a CEO question more expensive than in your marketing. This episode kicks off a new summer series called Better Questions — designed to shift the way you think about your marketing from the ground up. Not better tactics. Better questions. Because the question you're starting from determines everything that follows. In this episode we cover: Why the question you ask about Monday night dinner reveals everything about how you're running your business The solopreneur questions vs. CEO questions in business strategy — and why both matter depending on where you're headed The same question gap in marketing — and how to start spotting it in your own business A preview of the CEO-level marketing questions this series will dig into all summer If you've been reacting to your marketing week by week — what to post, what to say, whether you're visible enough — this series is for you. It's time to zoom out, ask better questions, and start running your marketing like the CEO you are. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    13 min

  3. May 19

    62. I Thought If I Did Everything Right, My Business Would Work

    For a long time, I believed something that felt true on the surface: If I made good decisions and worked hard, my business would work. But over time—and through some life experiences that changed how I see everything—that belief started to unravel. In this episode, I’m sharing a more personal reflection on how my thinking has evolved… and how that shift has changed the way I approach business, goals, and growth. We’ll talk about the difference between chasing outcomes and embracing the journey, and why holding everything so tightly to a result can quietly take away your joy, your contentment, and even the parts of your business you used to enjoy. If you’ve ever felt frustrated that you’re doing “all the right things” but not seeing the results you expected, this episode will help you step back and consider a different way of thinking—one that brings more flexibility, perspective, and peace into how you grow your business. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    19 min

  4. May 5

    61. You Don’t Need More Marketing. You Need Less.

    If your marketing feels scattered or inconsistent, it might not be because you’re doing the wrong things—it might be because you’re doing too many. Many business owners try multiple strategies at once, hoping something will stick. But when your time, energy, and resources are spread too thin, it’s difficult for any one approach to gain traction. In this episode, Ashley shares a different perspective: instead of constantly adding new strategies, what if you chose one and gave it the time and focus it needs to work? She walks through how to think about choosing the right strategy for your business, including where your audience is spending time, where they’re actually making buying decisions, and how to align your marketing with what you can consistently commit to. If you’ve been feeling like your marketing isn’t producing the results it should, this episode will help you simplify your approach and focus on what matters most. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    15 min

  5. Apr 21

    60. Why Your Marketing Feels Like Starting From Scratch Every Time

    If your marketing feels like it starts over every week, there’s a reason. Many business owners are consistently showing up—posting, emailing, launching—but nothing seems to build on itself. Each effort exists on its own, which makes marketing feel heavier than it should. In this episode, Ashley shares why marketing often turns into a series of one-off efforts and how that creates constant decision-making and mental load. She introduces a different way of thinking about marketing—one where everything works together, builds over time, and supports your business more effectively. If you’ve ever felt like you’re constantly reinventing your marketing, this episode will help you understand what’s actually missing and why it’s not about needing more ideas. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    14 min

  6. Apr 7

    59. Why Social Media Feels Harder Than It Used To

    If social media has started to feel heavier than it used to, you’re not alone. Many business owners are still trying to figure out how to make social media “work”—what to post, how often to show up, and what strategies will finally drive results. But what if the problem isn’t your content or your consistency? In this episode, Ashley shares a different perspective: social media isn’t broken, but the expectations we’ve placed on it may be outdated. She explores why social media feels harder, what’s actually changed, and why relying on it as your primary source of leads may be creating more pressure than progress. If you’ve been feeling frustrated with social media or wondering why it’s not delivering the way it used to, this episode will help you step back and rethink the role it should play in your business. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    14 min

  7. Mar 24

    58. The Marketing Questions Successful Women Ask Themselves

    There’s a quote that says the quality of your life is determined by the quality of your questions. The same is true for your marketing. If your business is already successful but marketing still feels heavier than it should, it might not be because you’re doing it wrong—it might be because you’ve outgrown the questions you’ve been asking. In this episode, Ashley explores the difference between early-stage marketing questions and the ones successful business owners start asking as they grow. She shares how better questions lead to clearer decisions, less mental load, and marketing that actually supports your business. If marketing has started to feel like something you’re constantly managing in your head, this episode will help you step back and think differently about what’s really needed. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    15 min

  8. Mar 10

    57. You’re Not Burned Out. You’re Outgrowing Your Role

    Have you ever wondered if you’re just tired… or if something deeper is shifting? In this episode, I explore a distinction that many successful business owners miss: the difference between burnout and outgrowing your role. You can love your business and still feel heavy. You can be successful and still feel stretched. You can be capable and still feel capped. Sometimes it’s not exhaustion. It’s evolution. I share a personal story about a season of intense training — pushing sleds, battle ropes, kettlebells — and how I clung to that version of myself long after my body had changed. I could still “win the workout.” But I would lose the rest of the day. The same pattern shows up in business. Many established entrepreneurs are still operating like the doer — executing, approving, carrying strategy mentally — even though their business now requires a different kind of leadership. In this episode, we talk about: The three stages of business ownership: doer, manager, leader Why high performers misdiagnose growth as burnout The hidden cost of staying in execution mode How marketing is often the first area that needs to shift What it looks like to elevate your role without losing control If you’ve been feeling constantly busy but not expanding, this conversation will help you name what’s actually happening — and what might need to change. Want to keep the conversation going? 🎧 Listen to more episodes of BeWeird Marketing 💡 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

    16 min
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About

BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place. This podcast mirrors how I work with clients: thoughtful, discerning conversations that prioritize clarity over tactics and perspective over constant action. We’ll talk about what actually matters at this stage of business, what doesn’t, and how to stop chasing what’s working for everyone else. The goal isn’t more ideas. It’s better decisions. Want to keep the conversation going? 🎧 Listen to more episodes of BeWeird Marketing 🤍 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

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