Old Men, New Money®: Bitcoin, Blockchain & Tokenization

Douglas Borthwick, Ali Davoudi & Phil Larmon
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The Authority's Guide to Tokenization & Digital Assets. Tired of crypto advice from influencers who've never executed a real securities offering? Douglas Borthwick (pioneer of the first SEC-registered security token IPO), Phil Larmon, and Ali Davoudi bring decades of Wall Street experience to blockchain innovation—and they're not here to sell you the latest memecoin. What makes us different: Douglas made history raising $85 million in the world's first regulated token IPO. We've survived multiple market crashes, built real wealth through traditional investing, and now we're showing how tokenization reshapes serious portfolios. No hype. Just the creator of the "Insumer Model" asking questions crypto Twitter won't. Every episode delivers: Exclusive interviews with industry pioneers (not Twitter personalities), Real tokenization opportunities from someone who's actually executed them Security token strategies that work within regulatory frameworks, Market analysis from the author of 5 blockchain books. Perfect for: Executives and institutional investors exploring tokenization without the learning curve. If you're making real investment decisions, this show is for you. Recent guests include: Samson Mow, former FTX executives, and entertainment industry pioneers. New episodes every Tuesday. Subscribe and join 13,000+ investors learning from the person who literally wrote the book on tokenization. Warning: We occasionally reference SEC filings and things before Bitcoin existed. oldmennewmoney.substack.com

  1. DEC 9

    Episode 24: Why Fans Deserve Ownership: How Web3 Fixes Broken Sports Media

    The Future of Sports and Entertainment: Decentralized Ownership and the Role of Web3 In this episode of Old Men New Money, Phil Larmon discusses the systemic issues plaguing the sports and entertainment distribution models. He argues that the current system is fundamentally broken due to the disappearance of scarcity, leading to economic collapse and fragmentation in media consumption. Phil breaks down how Web3 technology can solve these problems by introducing scalable ownership models, decentralized content creation, and peer-to-peer betting. He explains how tokenized media distribution can align the interests of fans, creators, athletes, and leagues, making them stakeholders rather than mere consumers. The episode concludes with a look at how this shift will permanently change the economics of sports and entertainment. 00:00 Introduction: The Broken Distribution Model 01:43 The Collapse of Scarcity in Media 03:06 The Rise of Fan Ownership 04:52 Web3: The Future of Media Distribution 05:59 The Streaming Dilemma 07:43 Tokenized Media and Fan Engagement 12:07 Decentralized Betting and the Future of Sports 13:11 The Inevitable Shift to Tokenized Media 17:12 Conclusion: Rewriting the Economics of Entertainment Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    19 min

  2. DEC 8

    Episode 23: Athlete Tokenization: The Future of Wealth in Sports

    Revolutionizing Sports Wealth: Athlete Tokenization's Bright Future In this episode of Old Men New Money, Phil Larmon explores the concept of athlete tokenization as a solution to the financial and identity crises that athletes often face. He differentiates between economically sound tokenization and the hype around NFTs and digital collectibles. He critiques the early attempt by Fantex and explains why it failed due to the absence of supportive laws, technology, and cultural acceptance at the time. Larmon then discusses the modern landscape where high school and college athletes can monetize legally, paving the way for sustainable tokenization. He emphasizes the need for an aligned ecosystem involving agents, managers, and professional associations to ensure these investments are ethical and beneficial for athletes. The episode also explores the potential long-term benefits of tokenization, including post-career earnings and stronger fan engagement, ultimately providing athletes with financial and identity stability throughout and after their careers. 00:00 Introduction to Athlete Tokenization 00:39 The Structural Problems in Sports 02:09 The Fantex Experiment 05:26 The Modern Landscape of Athlete Tokenization 06:12 Case Studies: Potential and Real Examples 13:35 The Role of Agents and Managers 15:32 Post-Career Monetization 18:46 The Four Conditions for Successful Tokenization 20:42 Conclusion and Future Insights Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    22 min

  3. DEC 3

    Episode 22: Tokenization: The Blueprint for a New Fan Economy

    The Blueprint of Tokenization in Modern Entertainment: Real Ownership and Participation In Episode 22, host Phil Larmon shifts from the 'why' of fan ownership to the 'how', detailing the mechanics behind tokenization within the entertainment industry. This episode delves into how tokenization collapses the traditional layers of access, ownership, and monetization, using blockchain technology to create verifiable, programmable, and transparent ecosystems. Larmon explores practical applications such as tokenized ticketing, fan access, compliant equity models, media distribution, loyalty pipelines, and real-world authentication. He emphasizes that tokenization is transforming everything from music and film to sports and digital collectibles by shifting fans from passive consumers to active participants with real economic stakes. The episode highlights current implementations and future predictions, asserting that regulated, transparent tokenization will revolutionize entertainment. 00:00 Introduction and Recap 00:56 The Blueprint for Fan Ownership 02:04 Tokenized Ticketing Revolution 03:59 Fan Access and Engagement 05:47 Compliant Equity Models 07:25 Media Distribution Tokens 08:58 Loyalty to Equity Pipelines 10:03 Authentication and Digital Twins 11:01 The New Fan Economy 12:01 Real-World Applications and Future Predictions 15:31 Regulation and Compliance 18:39 Conclusion and Next Episode Preview Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    20 min

  4. DEC 2

    Episode 21: Tokenizing Sports Franchises and Fan Engagement

    Fan Ownership in Sports and Entertainment: The Future of Digital Securities In this episode of 'Old Men New Money,' Phil Larmon dives into how digital securities can revolutionize the sports and entertainment industries. By applying the concepts of digital assets, compliance, and tokenization, fans, athletes, and creators can all benefit in unprecedented ways. Larmon illustrates how stadium districts can be tokenized, offering fans real, fractional ownership and creating new economic alignments between stakeholders. He also discusses the potential for regulated digital securities to transform fan participation, support athletes' financial health, and reshape the entertainment industry. The future of fan ownership is explored through practical examples and the promise of a more inclusive, economically aligned model. 00:00 Introduction to the Series 00:55 The Emotional Power of Sports and Entertainment 01:47 The Problem with the Old Model 02:17 The Promise of Digital Securities 03:55 Stadium Districts: The Future of Sports Real Estate 06:12 Fan Tokens vs. Real Ownership 11:35 The Role of Digital Securities in Entertainment 12:34 The Future of Fan Ownership 14:28 Conclusion and Next Steps Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    15 min

  5. NOV 28

    Episode 20: Community Marketing Officers: The Next Evolution

    The Rise of Community Marketing Officers: Transforming Customer Advocacy In this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing. 00:00 Introduction to Community Marketing Officers 01:23 The Power of Customer Investors 04:19 Structures for Incentivizing CMOs 06:32 Legal Considerations and Compliance 08:07 Implementing a CMO Program 09:33 Web3 Examples of Community Marketing 11:03 Measuring CMO Program Success 13:03 Common Mistakes and Risks 16:28 Future of Community Marketing 19:13 Conclusion and Resources Explore further with my books, The Insumer Model and Your Equity in Your Pocket, both available on Amazon. Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    21 min

  6. NOV 26

    Episode 19: Brand Loyalty Meets Shareholder Value

    Integrating Marketing and Investor Relations: The Insumer Model Explained In this episode of Old Men New Money, Douglas Borthwick delves into the convergence of marketing and investor relations departments through the insumer model. Traditionally, these two business functions operate in isolation, but when combined, they create unique competitive advantages. The insumer model transforms customer loyalty into an investment thesis and integrates brand loyalty with equity appreciation. Real-world examples, such as Blue Mountain Coffee, demonstrate how businesses can benefit from this integrated approach by converting emotional ownership into financial ownership. The episode also discusses practical steps for implementing the insumer model, including customer acquisition, capital raising, measuring ROI, and maintaining privacy. With references to extensive market research and successful case studies, Borthwick provides a comprehensive guide for consumer-facing companies to align customer loyalty with shareholder value. 00:00 Introduction to Insumer Model 00:57 The 30-Second Version 02:16 Real-World Examples 02:51 Marketing and Investor Relations Integration 04:32 Implementing the Insumer Model 11:15 Privacy Concerns and Solutions 12:59 Case Study: Treasure Experience 15:06 Metrics That Matter 16:47 Action Steps for Businesses 18:01 Conclusion and Next Steps Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    19 min

  7. NOV 25

    Episode 18: Hybrid Security Tokens: The Transition Strategy

    Bridging the Gap: Understanding Hybrid Security Tokens In this episode of Old Men New Money, Douglas Borthwick discusses common fears associated with pure digital securities and introduces the concept of hybrid security tokens. Hybrid tokens offer both traditional paper certificates and digital tokens, easing the transition to digital securities. Douglas explains the technical process behind hybrid tokens, shares insights from his experience at INX, and highlights the benefits of providing both options to cater to different investor preferences. He also provides practical advice for companies implementing these models and investors considering them. 00:00 Introduction to Digital Securities 00:15 Common Concerns with Digital Securities 00:46 Introducing Hybrid Security Tokens 01:27 Real-World Examples and Benefits 04:21 Mechanics of Hybrid Security Tokens 05:37 Implementation and Costs 06:50 Conversion Processes Explained 08:24 Case Studies and Adoption 13:44 Future Predictions and Advice 17:06 Conclusion and Next Episode Preview Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    18 min

  8. NOV 24

    Episode 17: The Insumer Model™: When Investors Become Customers

    Unlocking the Potential of the Insumer Model™: Aligning Consumers and Investors with Tokenized Equity In this episode of 'Old Men, New Money®,' Douglas Borthwick introduces the Insumer Model™, a concept merging investor and consumer identities through tokenized equity. Borthwick explains how traditional stock ownership can be transformed using blockchain technology to provide immediate benefits at the point of sale. He details the advantages of this model, including enhanced customer loyalty, better feedback, and reduced marketing costs. Real-life examples and potential challenges are discussed, highlighting how businesses and individuals can benefit from this integrated approach. Future episodes will delve deeper into related topics like hybrid security tokens and brand loyalty. 00:00 Introduction to The Insumer Model™ 00:19 The Starbucks Scenario: A Wake-Up Call 00:55 The Concept of Tokenized Equity 01:28 The Genesis of The Insumer Model™ 02:50 The Apple Example: Invisible Ownership 04:33 The Three Dimensions of Value 06:14 Real-World Applications and Examples 07:48 The Role of NFTs in Verification 09:25 Implementing The Insumer Model™ 11:52 Psychological Shifts and Behavioral Changes 15:34 Challenges and Solutions 16:42 Future Predictions and Action Steps 19:56 Conclusion and Upcoming Episodes About the Author Douglas Borthwick is not only one of the voices behind “Old Men, New Money®” but also a visionary championing the integration of consumer and investor identities through groundbreaking concepts like The Insumer Model™. With practical experience intertwining stock ownership and retail benefits, Douglas invites you to join his journey of shaping tomorrow’s business landscape today. His books, The Insumer Model and Your Equity in Your Pocket are available on Amazon today. Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

    21 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Authority's Guide to Tokenization & Digital Assets. Tired of crypto advice from influencers who've never executed a real securities offering? Douglas Borthwick (pioneer of the first SEC-registered security token IPO), Phil Larmon, and Ali Davoudi bring decades of Wall Street experience to blockchain innovation—and they're not here to sell you the latest memecoin. What makes us different: Douglas made history raising $85 million in the world's first regulated token IPO. We've survived multiple market crashes, built real wealth through traditional investing, and now we're showing how tokenization reshapes serious portfolios. No hype. Just the creator of the "Insumer Model" asking questions crypto Twitter won't. Every episode delivers: Exclusive interviews with industry pioneers (not Twitter personalities), Real tokenization opportunities from someone who's actually executed them Security token strategies that work within regulatory frameworks, Market analysis from the author of 5 blockchain books. Perfect for: Executives and institutional investors exploring tokenization without the learning curve. If you're making real investment decisions, this show is for you. Recent guests include: Samson Mow, former FTX executives, and entertainment industry pioneers. New episodes every Tuesday. Subscribe and join 13,000+ investors learning from the person who literally wrote the book on tokenization. Warning: We occasionally reference SEC filings and things before Bitcoin existed. oldmennewmoney.substack.com

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