Service Business Playbook from Buildwise Media

Buildwise Media Team

Conversations with business owners about how they work, serve customers and grow. Hosted by Robert Echevarria, founder of Buildwise Media. This collection includes earlier conversations from Service Business Playbook. Today, Buildwise Media builds AI systems for owner-led businesses, connecting tools and building software around useful work. See current examples at https://buildwisemedia.com/.

  1. 03/14/2025

    The Art of Scaling and Selling: Paul Pezzano’s Journey from Startup to Acquisition

    Join us for a dynamic conversation with Paul Pezzano, former COO and Partner at Bluetube, who successfully scaled the company to achieve repeated Inc. 5000 recognition before leading it through acquisition by Perficient. In this insightful episode, Paul shares valuable lessons learned from navigating rapid business growth, overcoming common scaling challenges, and understanding when and how to strategically pivot. Paul reveals why enterprise-focused software often misses the mark for SMBs, leaving massive opportunities on the table. He also candidly discusses the emotional rollercoaster entrepreneurs face post-acquisition, detailing how he rediscovered his passion for cars—leading him to launch Traction, an innovative venture addressing the unique insurance needs of car enthusiasts. You’ll learn: How to strategically scale your business while avoiding common pitfalls. Essential insights into transitioning your mindset from running a lifestyle business to preparing for acquisition. The keys to maintaining a strong, acquisition-ready company culture. Actionable advice for leveraging your passions into successful entrepreneurial ventures. Packed with practical strategies, compelling stories, and actionable takeaways, this episode is a must-listen for entrepreneurs and business leaders at all stages of growth. 👉 Subscribe and stay tuned for more inspiring journeys from industry leaders!

  2. 02/19/2025

    Lessons from a Startup Lawyer: Mistakes, Money, and Growth

    In this episode, Joe May—seasoned lawyer turned entrepreneur—shares his unique journey from practicing IP and trademark law to launching startups and building a successful law firm. In a candid conversation with Robert Echevarria, he reveals how setbacks can become stepping stones, why networking is the secret sauce, and how hiring for your weaknesses is key to scaling your business. Joe dives into the critical legal pitfalls startups must avoid, the importance of choosing the right business structure to protect your assets, and how continuous improvement drives lasting success. Ready to take your service business to the next level? Connect with Buildwise Media for expert strategies that help you leverage AI, automation, and innovative marketing solutions to grow your business. We'd love to hear your thoughts—drop a comment on the episode and subscribe to the show for more actionable insights on entrepreneurship, legal strategy, and business growth. Join us on Spotify, and let's build smarter, work harder, and push our boundaries together!

  3. 02/17/2025

    Big Media Lessons for Service Business Owners

    In this episode of our podcast, host Robert Echevarria sits down with veteran media professional Alex McGuinness to share hard-earned insights from over 21 years at Turner. Discover how lessons learned in a massive media organization can transform the way you run your service business. In this conversation, you'll learn how to:• Transition from big company dynamics to running a boutique operation• Leverage live events and digital broadcasting strategies for business growth• Adapt to changing media landscapes with innovative tactics• Enhance customer engagement and streamline operations using proven media techniques Whether you're a service business owner or a marketer looking to up your game, Alex’s honest take on his journey will provide actionable insights you can apply immediately. Ready to elevate your business? Contact Buildwise Media today for a free strategy call and discover how our AI-driven solutions and media expertise can help you stand out in today's competitive market. Visit our website to learn more!

  4. 02/16/2025

    Master Legal Marketing: Proven Strategies with Rachael Pass

    In this episode, join Robert and legal marketing expert Rachael Pass as they break down actionable strategies that law firms can use to stand out in a competitive market. Discover how to: • Build trust with your target audience and optimize your website for conversions• Navigate the evolving landscape of legal marketing without falling for cookie-cutter tactics• Leverage authentic, data-driven insights to drive client acquisition and retention Whether you’re a legal professional looking to boost your firm’s growth or a marketer in the legal space eager to refine your strategy, Rachael’s expertise offers practical tips and fresh perspectives you can implement today. Subscribe now and start mastering legal marketing with strategies that actually work! Ready to transform your legal marketing strategy?Contact Buildwise Media today for a free strategy call and discover how our AI-driven, innovative solutions can drive growth and elevate your firm's brand. Let's build success together—visit our website now!

  5. 02/03/2025

    From $0 to Success: What It Really Takes! (with Michael Pittman)

    🚀 What does it take to build a successful business? In this episode, Michael Pittman from Simple Money Academy shares his insights on entrepreneurship, customer acquisition, and the evolution of a business. 🔥 Topics Covered: How to land your first customers The biggest mistakes entrepreneurs make How to stand out in a crowded market The truth about sales and marketing The grind it takes to make it happen Tune in now for real, actionable insights from a seasoned entrepreneur! 🎧 👀 Tired of chasing leads and drowning in admin work? Buildwise Media’s AI-powered solutions automate sales, marketing, and operations, so you can grow your business without the overwhelm. Ready to scale smarter? Find out how → https://buildwisemedia.com/

  6. 01/23/2025

    Expert Secrets for Pool Builders with Scott Rutherford of RutherfordMade

    In this episode, we sit down with Scott Rutherford, owner of RutherfordMade—a custom swimming pool and luxury outdoor living company. Scott reveals insider tips that can help any pool design-build business thrive, whether you’re brand-new to the industry or have years of experience. What You’ll Learn Answering Common Custom Questions: Gain insights on how to address the top concerns of your clients. Technology’s Role in Pool Building: Discover the cutting-edge tools and tactics that can set your business apart. Advice for New Pool Builders: Practical steps to establish a solid foundation and find success early on. Critical First Meetings: Learn why your face-to-face time with potential clients can make or break a project. … and so much more! Ready to Stand Out with AI-Powered Marketing?Looking for an all-in-one solution that uses AI to help you outshine your competition? Schedule a meeting with us here and find out how we can transform your marketing strategy.

  7. 12/19/2024

    From Construction Sites to Viral TikToks: Dennis Comstock of Builder Brigade

    🎧 From Construction Sites to Viral TikToks: Dennis Comstock of Builder Brigade In this episode of the Service Builder Playbook, we’re joined by Dennis Comstock, the founder of Builder Brigade—a company revolutionizing how homeowners approach home construction with expert checklists and viral online content. Dennis shares his inspiring journey from a career in construction and the military to becoming a TikTok sensation, offering practical home-building advice to millions of followers. Learn how Builder Brigade went from a groundbreaking idea to a thriving business and discover the secrets behind his viral success. What You’ll Learn: ✅ How Dennis creates engaging hooks and valuable content that resonates with his audience. ✅ Tips for construction businesses to grow their online presence using authentic, behind-the-scenes content and real-world problem-solving. ✅ Builder Brigade’s plans for expanding checklists and launching exciting new products. Whether you're in construction or just looking for creative strategies to grow your service business online, this episode is packed with actionable advice and inspiration. 🎙️ Brought to you by Buildwise Media, your partner in AI-driven marketing and automation for service-based businesses. 👉 Transform your business today! Visit Buildwise Media to learn how we can help you scale smarter, streamline operations, and achieve exponential growth. Subscribe now for more industry insights and business growth tips!

  8. 12/18/2024

    Jay Petit: Custom Home Building, Building Trust, Entrepreneurship

    Jason Pettit of Hazelwood Homes discussed their custom home building business in the Quad City area of Illinois and Iowa. Established 53 years ago, the company focuses on client-specific designs rather than pre-set plans. Pettit emphasizes the importance of building trust and maintaining accurate quotes, even amidst supply chain challenges and fluctuating costs. He highlights the role of technology, such as CAD programs and 3D tours, in enhancing the customer experience. Pettit also stresses the significance of strong relationships with suppliers and subcontractors. Despite the housing shortage and COVID-19 impacts, Hazelwood Homes continues to thrive by prioritizing customer satisfaction and innovative solutions. Want to connect with Buildwise Media for your business? Click here to book a strategy call.

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About

Conversations with business owners about how they work, serve customers and grow. Hosted by Robert Echevarria, founder of Buildwise Media. This collection includes earlier conversations from Service Business Playbook. Today, Buildwise Media builds AI systems for owner-led businesses, connecting tools and building software around useful work. See current examples at https://buildwisemedia.com/.

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