The MotUS Edge

Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
  • 5.0 (8)
  • Entrepreneurship
  • Updated Weekly

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Cole Stott, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

  1. 1d ago

    Why Are Cheer Gym Owners Struggling More Than Ever in 2026?

    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with returning guest Sean Timmons, the new Executive Director of MotUS, for a raw and honest conversation about the real challenges facing cheer gym owners in 2026. From skyrocketing rent and rising operating costs to burnout, leadership, business growth, and adapting after COVID, this episode dives deep into what it truly takes to survive and thrive in the all-star cheer industry today.   Sean shares lessons learned from decades in cheerleading, gym ownership support, event production, and leadership development while offering practical advice for gym owners, coaches, and business leaders trying to build sustainable success without losing their passion. The conversation also explores customer experience, retention, staff development, innovation, and why staying humble and adaptable matters more than ever.   This episode is perfect for all-star cheer gym owners, cheer coaches, dance studio owners, youth sports entrepreneurs, event producers, and parents who want a behind-the-scenes look at the realities of running a successful cheer business in today's economy.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    52 min

  2. May 27

    How Has All Star Cheerleading Changed Over the Years?

    How has all star cheerleading evolved—and is it better than ever? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones break down the biggest changes in competitive cheerleading, from hard floors to spring floors, rubric-based scoring, music restrictions, roster sizes, and the growing cost of the sport. They dive into how modern cheer score sheets impact creativity, athlete development, safety, team structure, and gym business strategy.   If you're a gym owner, coach, parent, or athlete wondering how the evolution of all star cheer affects championship season pressure, team culture, and long-term athlete growth, this episode delivers honest insights and practical perspective from leaders with decades in the industry   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    56 min

  3. May 20

    What does it really take to build a successful youth sports business that lasts over five decades?

    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Jeff Metzger, founder of Kids First Sports Center, to unpack the leadership lessons, delegation strategies, and mindset shifts that fueled 53 years of continuous growth.   From learning the difference between mistakes and irresponsibility to mastering delegation and decentralization, Jeff shares hard-earned wisdom on scaling a business without losing your sanit or your culture. This episode dives into leadership accountability, hiring for character, setting clear expectations, and creating systems that empower your team to thrive.   If you've ever felt overwhelmed running your business, struggled to let go of control, or wondered how to grow without burning out, this conversation delivers practical insights you can apply immediately.   ✅Perfect For: Gym owners, youth sports facility operators, coaches, and entrepreneurs looking to scale their business, build strong leadership teams, and create long-term, sustainable success without sacrificing their personal life.   Social Media Links:   https://facebook.com/kidsfirstsports   https://instagram.com/kidsfirstsports   https://youtube.com/@KidsFirstSportsCenter   https://www.tiktok.com/@kidsfirstsports   https://www.facebook.com/TheCampusKF   https://www.facebook.com/kidsfirsttoo   https://www.facebook.com/jeff.metzger.9   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    54 min

  4. May 13

    How Can Leaders Use Brain Science to Build Stronger, More Engaged Teams?

    What if the key to better leadership, stronger teams, and less burnout was understanding how the brain actually works? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with neuroscience-based leadership expert Dr. Sherry Yellin to uncover how brain science can transform the way you lead.   From understanding how "threat brain" shuts down creativity and performance to learning how clarity, communication, and connection can unlock your team's full potential, this episode delivers practical strategies you can apply immediately. Dr. Yellin shares how leaders can reduce stress, increase engagement, and build a culture where people thrive—not just survive.   You'll walk away with actionable insights on how to lead with purpose, improve decision-making, and create an environment where both you and your team can perform at your best.   ✅Perfect for: cheer gym owners, coaches, and business leaders who want to improve team culture, reduce overwhelm, and lead with more clarity, confidence, and impact using proven neuroscience-based strategies.   Website: https://yellingroup.com/   YouTube Channel: https://www.youtube.com/@YellinGroup   Linked In: https://www.linkedin.com/in/dr-sherry-yellin   Book: https://www.amazon.com/dp/1968668039   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    1h 13m

  5. May 6

    How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?

    What does it really take to survive—and succeed—during the most chaotic time of the cheer season? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Orson Sykes, owner of Twist and Shout, to break down the realities of end-of-season pressure, tryout planning, staff management, and business growth in the all-star cheer industry.   From juggling competitions, staffing decisions, and financial planning to avoiding burnout and building sustainable systems, this episode delivers real-world strategies from leaders who have lived it. You'll learn how to prioritize what matters most, plan ahead effectively, and create a culture that thrives even in the busiest seasons.   ✅Perfect for: cheer gym owners, program directors, coaches, and youth sports business leaders who are navigating end-of-season stress, preparing for tryouts, or looking to scale their program without losing control of their time, staff, or culture.   https://shouterspirit.com   Watch The recap of The Pioneers of All Star Cheer book launch https://youtu.be/Alv9rJ46P4o?si=wZwiDRAPc3zJf_K3   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    57 min

  6. Apr 29

    What's it like to be an All Star Cheer Parent

    What is it really like to be a cheer parent in the world of all star cheerleading? In this entertaining and insightful episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with comedian and cheer dad Jay Yoder to pull back the curtain on the real cheer competition experience.   From long award ceremonies to emotional highs and lows, they explore the passion, pressure, and humor that come with raising an athlete in competitive cheer. ay shares hilarious and relatable stories from the parent perspective, while also diving into deeper conversations around grit, perseverance, and the life lessons athletes gain through the journey—not just the wins.   This episode is packed with laughter, real talk, and valuable insights into how sports shape both kids and parents alike.   ✅Perfect for: cheer parents, gym owners, coaches, and anyone navigating the emotional and financial investment of youth sports—especially those in all star cheerleading looking for perspective, connection, and a good laugh.   Social Media - @jayyodercomendy   Website: https://www.jayyodercomedy.com/   Philadelphia Mummers parade link https://youtu.be/1kKQwbYVVdg?si=AJ9dweR9c58KxOnl   Jay Yoder Matt Foley comedy skit https://youtu.be/pUjM9oXvFEc   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    1h 22m

  7. Apr 22

    How Do You Successfully Run a Cheer Gym While Coaching Full-Time?

    What does it really take to run a successful all-star cheer gym while still coaching athletes every day? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with gym owner Alex Csiernik of JPAC Radiance All Stars to talk about the realities of starting and managing a competitive cheer program.   Alex shares how she opened her gym during COVID, how she balances leadership, coaching, and business responsibilities, and why knowing every athlete and family in your program still matters. This episode dives into gym ownership, building a strong program culture, managing the many roles of a cheer gym owner, and the power of asking for help as your program grows.   ✅Perfect for   Cheerleading gym owners, program directors, aspiring gym owners, and coaches who are balancing leadership, coaching, and business responsibilities while trying to build a thriving all-star cheer program.   Website: https://www.jpacradiance.com/   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    54 min

  8. Apr 15

    How Do You Run Cheer Tryouts Without Chaos or Costly Mistakes?

    Cheer tryouts can make or break your entire season—but are you setting your program up for success or stress?   In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nelson De Dios, co-owner of OC All Stars and creator of the CheerSync app, to unpack real-world tryout horror stories, team placement challenges, and the growing pains of running a cheer business.   From lost athlete packets to misplacements that impact a full season, this episode dives into the systems, strategies, and tools that help gym owners make smarter, faster, and more confident decisions.   You'll also hear how technology like CheerSync is transforming the tryout process—eliminating guesswork, improving communication, and helping coaches build stronger, more competitive teams with less chaos.   ✅Perfect For: All-star cheer gym owners, program directors, and coaches who want to streamline tryouts, avoid common team selection mistakes, and build stronger teams while reducing stress for athletes, parents, and staff.   Connect with Nelson Here: www.cheersyncapp.com nelson@cheersync.app   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    38 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Cole Stott, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

Information

  • Creator
    Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
  • Years Active
    2024 - 2026
  • Episodes
    77
  • Rating
    Clean
  • Show Website
    The MotUS Edge

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