The MotUS Edge

Stacy Rowe | Casey Jones | Cole Stott
  • 5.0 (9)
  • Entrepreneurship
  • Updated Weekly

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Sean Timmons, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

  1. 3d ago

    #93 - How Can Cheer Coaches Become Better Tumbling Coaches?

    On this episode of The MotUS Edge Podcast, Stacy Rowe and Sean Timmons sit down with Rommel Osuna, Tumbling Director at World Cup New Jersey and creator of TumbleCon and Tumble for Troops, to talk about coaching, education, tumbling technique, athlete safety, and the power of sharing knowledge throughout the cheerleading industry.   Rommel shares how TumbleCon grew from conversations among some of the industry's leading tumbling coaches into a hands-on educational conference where coaches learn different approaches to teaching, spotting, drills, and skill development. The conversation explores why there is no single way to coach every athlete—and why the best coaches never stop learning.   Rommel also shares the inspiring story behind Tumble for Troops, a nonprofit that brings cheer gyms together to raise money for veteran-focused charities. What began as one Veterans Day open gym in New Jersey has grown into a nationwide effort that has donated more than $150,000 to organizations supporting veterans.   Plus, hear what's ahead for TumbleCon, including continued events in Texas, Georgia, and Arizona, possible expansion into the Northeast, and potential international locations in Canada and the UK.   This episode is perfect for cheer coaches, tumbling instructors, gym owners, program directors, and youth sports professionals looking to improve coaching techniques, develop safer athletes, invest in staff education, and build a stronger coaching culture.     Information About Tumble Con: Instagram: https://www.instagram.com/tumblecon/ Facebook: https://www.facebook.com/profile.php?id=61555446814662 Website: https://tumble-con.com/     Information About Tumble for Troops: Instagram: https://www.instagram.com/tumble4troops/ Facebook: https://www.facebook.com/profile.php?id=100079119097090     *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  2. Oct 2

    #92 - How Do You Grow a Successful Cheer Gym That Athletes Want to Stay At?

    What does it really take to grow a successful cheer gym—and keep athletes and families coming back year after year?   Recorded live at the MotUS Business Expo, Casey Jones sits down with experienced cheer gym owners and directors Mallory Ortiz, Randy Dickie, and Pam Puckett for candid conversations about the business behind All Star cheerleading. They dive into athlete retention, enrollment, gym pricing, staffing, leadership, facility growth, customer experience, gym owner burnout, and why success goes far beyond trophies and wins.   You'll hear why retaining athletes may matter more than constantly chasing new enrollment, when gym owners should consider raising prices, how to build a strong staff, why owners need to work on the business instead of constantly working in it, and how creating an experience athletes love can drive long-term growth.   The group also discusses the changing future of All Star cheer, balancing competitive success with athlete development, investing in facilities and equipment, and the lessons learned from decades of owning and operating successful cheer programs.   Perfect for: All Star cheer gym owners, cheer gym directors, coaches, youth sports business owners, program managers, and anyone looking for practical strategies to improve athlete retention, grow enrollment, strengthen gym culture, build a better staff, and create a more sustainable and profitable cheerleading business.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  3. Sep 30

    #91 - How Can Cheer Gym Owners Grow Their Business Through Better Connections?

    What does it really take to grow a successful cheer gym business? Sometimes the best ideas, partnerships, and breakthroughs happen outside the classroom—and in the conversations between cheer industry leaders.   In this special live episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons come together in Nashville at the MotUS Business Expo to talk about cheer gym growth, leadership, networking, collaboration, and the value of learning from other business owners.   They also pull several friends from across the cheerleading industry into the conversation, including Jason Larkins of Let's Talk Cheer, Carly Jasper of Premier Athletics Kentucky, Alex Gaggioli of CheerTheory, and Carly Byman of Varsity All Star. From first jobs and unexpected career paths to karaoke songs and the future of cheer and dance, this episode gives listeners a fun, behind-the-scenes look at the people who help move the industry forward.   Stacy, Casey, and Sean also share what they're looking forward to at the MotUS Business Expo, why face-to-face networking matters for cheer gym owners, the power of learning from other businesses, and the excitement surrounding the inaugural Cheer & Dance NOVAS.   This episode is perfect for cheer gym owners, all star cheer coaches, program directors, youth sports business owners, event producers, and cheer and dance professionals looking for business growth ideas, stronger industry connections, leadership insight, and a little fun along the way.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  4. Sep 23

    #90 - Why Is Cheerleading Scoring So Inconsistent—and How Can It Be Better?

    Why can an All Star cheer team score a 98 one weekend and a 96 the next—even with a stronger routine?   In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with Tannaz Kirichkow, owner of the California All-Stars, for a candid conversation about one of the most debated topics in competitive cheerleading: scoring and judging consistency.   The group discusses subjective scoring, judge education, technique and execution scores, the challenges of AccuScore, differences between regular-season and Worlds scoring, and why better communication between coaches, judges, and event producers could benefit the entire sport. They also explore the realities of judging hundreds of competitions each season and whether additional training, certification, and experienced judging panels could create greater consistency.   Tannaz also shares lessons from building the California All-Stars into a powerhouse with 88 World Championship medals, including 31 gold medals. Her advice for gym owners? Success takes patience, consistency, strong culture, trust, delegation, and a willingness to keep building brick by brick.   ✅Perfect for All Star cheer gym owners, coaches, program directors, event producers, judges, cheer parents, and youth sports leaders who want to better understand competitive cheer scoring while building stronger athletes, teams, and organizations.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  5. Sep 16

    #89 - Are You Building a Cheer Program That Will Last or Setting It Up to Fail?

    What makes a successful cheer gym last for decades while others struggle to survive? Stacy Rowe, Casey Jones, and Sean Timmons tackle one of the biggest challenges facing All Star cheer leaders: balancing elite team success with long-term program growth. They discuss athlete progression, youth development, level placement, parent expectations, Worlds teams, competition structure, and how gym owners can avoid common mistakes that lead to declining programs.   Whether you're building athletes from the ground up or trying to strengthen your gym culture, this episode offers practical insights on creating sustainable success without sacrificing the future of your program.   ✅Perfect for: Cheer gym owners, All Star coaches, program directors, youth sports business owners, and leaders looking to build stronger teams, develop athletes the right way, and create lasting success in competitive cheer.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  6. Sep 9

    #88 - Can Your Mindset Change Your Life? The Science of Joy, Resilience & Peak Performance

    Can your mindset truly transform your health, business, and life? In this inspiring episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Sean Timmons, and special guest Nicole Kernohan—TEDx speaker, high-performance coach, and bestselling author of Audacious Joy—explore the powerful connection between mindset, resilience, gratitude, and peak performance.   Nicole shares her extraordinary journey from being partially paralyzed after a multiple sclerosis diagnosis to living symptom-free for more than 20 years, revealing how belief, gratitude, and intentional thinking reshaped her future. Together, the hosts discuss overcoming adversity, breaking limiting beliefs, avoiding perfectionism, and creating lasting success through consistent mental habits.   This episode is perfect for cheer gym owners, dance studio owners, youth sports coaches, entrepreneurs, business leaders, parents, and anyone looking to build resilience, improve leadership, and unlock higher performance through a stronger mindset.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   Here is where you can find more about Nicole:   Website: https://nicolekernohan.com/ Facebook: https://www.facebook.com/nicole.kernohan10 YouTube: https://www.youtube.com/watch?v=eZ8E8qYEwlI&t=3s Instagram: https://www.instagram.com/nicole_kernohan LinkedIn: https://www.linkedin.com/in/nicole-kernohan-27266824   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  7. Sep 2

    #87 - Why Does Success Feel So Stressful for Business Owners?

    Success is exciting—but why does it often come with more pressure instead of more peace? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Sean Timmons have an honest conversation about the hidden cost of entrepreneurship, leadership, and building successful businesses.   They discuss burnout, balancing family and business, knowing when to pivot instead of quit, managing stress, finding purpose, and creating a lasting legacy while leading others. Whether you own a cheer gym, dance studio, youth sports business, or any small business, this episode offers practical leadership insights and encouragement for navigating growth without losing yourself along the way.   ✅Perfect for: Cheer gym owners, dance studio owners, youth sports entrepreneurs, business owners, coaches, directors, leaders, and anyone looking to grow a business while maintaining purpose, resilience, and balance.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

  8. Aug 26

    #86 - Encore Episode: Is a Full Parking Lot a Sign Your Gym Is Growing Too Fast?

    In this fun episode, we tackle the counterintuitive truth about All Star Gyms - if you're not struggling with parking issues, you might not be growing fast enough! Join us as we dive into the real-world challenges of rapid gym expansion and what it means for your business. We field questions from gym owners nationwide, addressing crucial concerns maximizing limited floor space, and navigating the complexities, and navigating the crazy gym owner world. Whether you're dealing with overflow lots or wondering how to balance your competition calendar, this episode delivers practical solutions for gyms at every stage of growth.   For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

See All (93)

Ratings & Reviews

5
out of 5
9 Ratings

About

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Sean Timmons, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

Information

  • Creator
    Stacy Rowe | Casey Jones | Cole Stott
  • Years Active
    2024 - 2026
  • Episodes
    93
  • Rating
    Clean
  • Show Website
    The MotUS Edge

You Might Also Like