What makes a licensing agreement successful? When licensing agreements go bad, it's usually not for the reasons most inventors expect. Everyone focuses on getting a licensing deal, but very few people think about what happens if the product doesn't sell. In many cases, licensing agreements don't break down because of legal disputes—they break down because there are no sales. That's when important questions about exclusivity, intellectual property, and future opportunities come into play. In this video, you'll learn: • What makes a licensing agreement successful • Why most licensing agreements actually fail • How exclusivity can impact your future opportunities • Why intellectual property ownership matters more than you may realize • What to consider if a licensee wants out of the agreement • How to structure licensing agreements with flexibility from the start Understanding what can go wrong before you sign a licensing agreement can help you protect your intellectual property, make better business decisions, and build stronger licensing relationships from the very beginning. Sign up here to get weekly reminders with the Zoom link so you never miss The Licensing Playbook LIVE: https://inventright.com/licensingplaybooklive Learn more about Gateway at https://inventright.com/gateway Don't forget to Like, Subscribe, and Share if this video helped you! You don’t need to build a company to get your product on shelves. inventRightTV is a free educational resource for product entrepreneurs building, patenting, and selling a new product who are now trying to license their product to help them grow and scale. Whether you're manufacturing, selling online, or exploring product licensing, this channel breaks down what actually happens when you try to grow a physical product. We cover topics like how to license a product, how to get companies to review your idea for licensing, whether to manufacture or license, and how to scale without taking on more operational burden. You’ll hear real stories about patents, manufacturing, licensing, and what it takes to get your product in front of companies that already have the capital, employees, and distribution to take it further than you can on your own. Our program Gateway is designed for entrepreneurs who don’t want to do everything themselves. We connect your product with qualified companies for licensing and continue outreach until real decision-makers review your product and respond — so you can move forward without guessing your next step. inventRight has helped thousands of inventors over 25 years in business. It was founded by inventors Stephen Key and Andrew Krauss. The inventRightTV YouTube channel has reached over 9 million views and 91,000+ subscribers. See what happens when companies looking for ideas start responding: → inventRight Testimonials: https://inventright.com/testimonials → Products Licensed With inventRight Help: https://inventright.com/member-success Ready to explore licensing? → Book a free consultation with a licensing expert: https://inventright.com/contact ------------ inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies. Reference on this video to any specific commercial products, process, service, manufacturer, company, or trademark does not constitute its endorsement or recommendation by inventRight, LLC or its hosts. This video may contain links to external websites that are not provided or maintained by or in any way affiliated with inventRight, LLC. Please note that the inventRight LLC. does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
