Velvet Rope Playbook

Mark Satterfield
  • 4.9 (19)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

  1. 2D AGO

    Welcome to High Stakes Networking

    In today’s bombshell episode, we expose the hidden world of ultra-wealthy dealmakers and social power players. Forget what you thought you knew about networking—this isn’t your average cocktail hour chit-chat. In the rarefied air of billionaires and hedge fund titans, the rules are different. It’s not about the size of your network but the weight of the names in it. At the center of this elite web is none other than Lawrence “High Stakes” Harrington, the hedge fund manager with a Rolodex worth its weight in gold. His infamous soirees, his cutthroat guest list, and his demand for value from every invitee have made him the kingpin of exclusive connections. What does it take to get on the list? And more importantly, what does it mean if you’re not? Join us as we take you inside the Networking Game where fortunes are made, reputations are shattered, and the stakes have never been higher. What You’ll Learn in This Episode: How high-stakes networking differs from traditional networking.The key principles behind creating exclusive opportunities.Insights into Lawrence Harrington’s networking strategies and what made him a power broker.Practical tips for elevating your own networking game and building connections that matter.

    8 min

  2. 3D AGO

    How Scandalous Stories and Silver-Tongued Salesmen Turned Ordinary Pitches Into Big-Money Deals!

    In this episode of The Velvet Rope Podcast, we dive into the fascinating world of high-stakes storytelling and salesmanship, featuring the unforgettable tale of "Bordeaux Bobby." Bobby wasn’t just a wine seller—he was a master of narrative, transforming simple wine tastings into grand experiences that captured the imaginations (and checkbooks) of the affluent elite. From orchestrating tastings aboard luxury yachts in Monaco to weaving scandalous tales that elevated every bottle he poured, Bobby demonstrated the incredible power of stories to turn ordinary pitches into extraordinary profits. Whether you're a service provider, luxury brand consultant, or simply curious about the art of persuasion, this episode offers actionable insights on how to: Use storytelling to create emotional connections with your audience.Turn your product or service into an aspirational lifestyle.Understand what truly motivates high-net-worth individuals to buy. Key Takeaways: The Power of Scandal and Intrigue Learn how Bobby used provocative, almost mythical stories about his wines to captivate his audience.Discover why affluent clients are drawn to products with exclusivity and an air of mystery. Creating Experiences, Not Just Transactions Bobby didn’t just sell wine—he sold an unforgettable experience. How can you do the same with your business? The Importance of Personal Branding Bobby’s linen suit, Berluti loafers, and charismatic presence were part of his “story.” Find out how your personal brand can enhance your business appeal. Action Step for Listeners: Think about a product or service you offer. What story can you tell to make it irresistible? How can you frame your pitch as an experience rather than just a transaction?

    8 min

  3. 4D AGO

    The $1 Million Email: Crafting Messages That Close Deals

    On the rooftop terrace of the exclusive St. Moritz Club, where high-stakes deals unfold over truffle risotto and vintage Champagne, one email was about to determine the fate of a multimillion-dollar transaction. The art of persuasion isn’t in the pitch—it’s in the precision of the message. Theo “Golden Quill” Saunders, a private banker known for securing yacht-sized deposits with a few well-placed words, shares a powerful insight: write like you’re already in their inner circle. 🔑 What You’ll Learn: ✔️ The psychology behind emails that command attention and close deals ✔️ Why exclusivity and familiarity matter more than formalities ✔️ How to structure a message that speaks the language of affluence ✔️ The small tweaks that turn a cold email into a high-value conversation 🚀 Whether you’re a luxury real estate agent, private banker, or elite service provider, mastering the $1 Million Email will elevate your client interactions—and your bottom line. Get all my recent podcasts and be notified when I post new episodes by going here: https://bit.ly/49Z3rzJ

    6 min

  4. 5D AGO

    From 97-Pound Weakling to Marketing Legend: The Ad That Changed Everything

    What if I told you that one of the greatest direct response ads of all time wasn’t on TV, wasn’t digital, and didn’t rely on celebrities or influencers? It was a simple comic strip ad that ran for nearly 50 years and turned a scrawny weakling into an icon of masculinity. In this episode, we’re diving into the legendary “97-Pound Weakling” ad campaign—the direct response masterpiece that sold millions, built a fitness empire, and shaped modern marketing principles still used today. What You’ll Learn in This Episode:✅ The genius behind Charles Atlas’ famous comic strip ad and why it worked so well ✅ How emotional triggers like humiliation and aspiration fueled sales for decades ✅ The storytelling and copywriting techniques that made this campaign irresistible ✅ What modern marketers and service providers can learn from a 1920s print ad ✅ Why exclusivity, transformation, and a clear hero’s journey are timeless marketing tools Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

    7 min

  5. 5D AGO

    Welcome To The Velvet Rope: : Selling to the Wealthy with Wit & Style || EP 5

    Welcome to The Velvet Rope Playbook: Selling to the Wealthy with Wit & Style—your exclusive backstage pass to the art of marketing to the affluent. If you’ve ever wondered how to attract high-net-worth clients or build a business that thrives on exclusivity, you’re in the right place. I’m Mark Satterfield, and for over 30 years, I’ve worked with clients in more than two dozen industries, helping them attract wealthy clients and grow their businesses. Now, I’m sharing the strategies, stories, and secrets that have proven successful in the affluent market. Here’s the best part: each episode is under 10 minutes—short enough to fit into your busy day but powerful enough to leave you thinking long after. Packed with stories that amuse, inspire, and educate, The Velvet Rope Playbook equips you with actionable insights to elevate your branding and create irresistible offers that command attention. Ready to step behind the velvet rope? Let’s get started!

    1 min

  6. JAN 2

    The High-Ticket Sales Story System

    If you’re trying to attract wealthy clients using the same tired marketing tactics as everyone else, you’re wasting your time. The ultra-rich aren’t clicking on your Facebook ads with stock photos of yachts and champagne glasses, they don’t care about your credentials, and they definitely aren’t responding to cold calls. So what actually works? In this episode, we dive into the psychology of high-net-worth buyers—why they make decisions based on emotion, status, and trust rather than logic. More importantly, you’ll learn how to use storytelling to trigger those emotions and position yourself as the only choice for affluent clients. What You’ll Learn in This Episode:✔️ The outdated marketing tactics that wealthy clients ignore (and why they fail) ✔️ The real reasons affluent buyers make decisions—and why logic doesn’t matter ✔️ How to craft stories that build trust, elevate status, and create desire ✔️ Real-world examples of brands and service providers using storytelling to attract high-net-worth clients Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

    5 min

  7. JAN 1

    Untouchable: The Irresistible Allure of Luxury and Exclusivity || EP 4

    Luxury isn’t just about products; it’s about the emotions they evoke. The dream of exclusivity isn’t about practicality—it’s about power, status, and the intoxicating feeling of being untouchable. A luxury home isn’t just a place to live; it’s a symbol, a stage, and a declaration of "I’ve arrived." In this episode, we delve into the psychology behind selling luxury and how exclusivity fuels desire. From terraces with million-dollar views to the subtle art of making a product feel unattainable, we’ll uncover what truly drives people to pursue the extraordinary. We discuss: Why exclusivity is the ultimate selling point in the luxury market.How emotions, not practicality, drive high-end purchases.Strategies to create irresistible allure around your luxury offerings.The role of symbolism in selling dreams of wealth and status. Whether you’re marketing high-end real estate, luxury goods, or premium services, this episode is a masterclass in crafting desire and selling the unsellable. Tune in now to learn how to make your clients feel untouchable—and willing to pay for it.

    9 min

  8. 12/31/2025

    The Velvet Rope Playbook: Selling to the Wealthy with Wit & Style || EP 0

    Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, and (let’s face it) ridiculous quirks of marketing to the ultra-wealthy. In this first episode of The Velvet Rope Playbook, we roll out the red carpet and dive into: What’s Behind the Velvet Rope: Is it a literal barrier? A metaphor for exclusivity? Or just the place where all the champagne is? (Hint: It’s all three.)Our Backstage Pass: A sneak peek into how our host became the go-to marketing maven for the rich and fabulous. Spoiler alert: It wasn’t by clipping coupons.The Secret Sauce: Why exclusivity works, how to wield it, and why you definitely shouldn’t try selling yachts with memes. What You’ll Learn (and Laugh About): How to use exclusivity like a velvet-clad ninja (yes, that’s a thing).The weird and wonderful psychology of wealthy buyers—because they’re not like everyone else, and that’s kind of the point.Why selling luxury doesn’t mean sucking up—it means showing up as someone they actually want to deal with. Get In on the Action: Got a crazy story about selling to the wealthy? Or just dying to know why your marketing strategy isn’t working? Send a message, and don’t forget to hit subscribe. Let’s pop some champagne, crank up the charm, and have some fun while we master the fine art of selling luxury. After all, behind every velvet rope is where the magic happens. Cheers! Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint Check out all my resources specifically developed to get you more wealthy clients My newest book: The Gilded Revival: America’s Return to an Age of Wealth & Glamour https://amzn.to/49I6FaN. Read Real-World Case Studies HERE https://www.getwealthyclients.com/case-studies My Best Selling Book: The Affluent Marketing Blueprint https://www.getwealthyclients.com/affluent-marketing-blueprint-free-book-main Whales Not Minnows Video Newsletter https://www.getwealthyclients.com/whales-not-minnows-newsletter Platinum Consulting Program https://www.getwealthyclients.com/platinum-marketing-consulting-program Ultimate Affluent Branding Blueprint https://www.getwealthyclients.com/branding-masterclass-optin Unshakable Inner Confidence a...

    9 min
See All (272)

Ratings & Reviews

4.9
out of 5
19 Ratings

About

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

Information

  • Creator
    Mark Satterfield
  • Years Active
    2024 - 2026
  • Episodes
    272
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Mark Satterfield
  • Show Website
    Velvet Rope Playbook

You Might Also Like