Dillon England of 313 Media Co. hops into the Wonder Wagon at the EOS US Conference in Kansas City — and the conversation covers a lot of ground fast. Dillon shares how a wife's offhand suggestion led him to start a podcast while selling insurance, how that show unexpectedly opened doors to guests like Danica Patrick, and how he eventually turned a passion project into a B2B podcast agency on track to hit a million dollars in revenue. He breaks down the philosophy behind 313 Media — that a podcast isn't a content machine, it's a relationship engine — and explains how $100M Offers completely changed how he packages and sells his services. A candid, energetic conversation about taking the leap, discovering you're a Visionary, and building something from scratch in real time. Key Topics - How Dillon's wife talked him into starting a podcast while he was still selling insurance — and why he's glad she did. - Growing a local podcast into a platform that landed Danica Patrick and Brandon Tatum as guests. - Why 313 Media flips the typical podcast agency model on its head: relationships over views and algorithm. - The core B2B value proposition — 30 to 52 high-quality relationships a year through a single content vehicle. - How reading Alex Hormozi's $100M Offers in January took 313 Media from 1 client to 15 in 3.5 months. - The value equation: dream outcome, perceived likelihood, time delay, and effort/sacrifice. - Finding his integrator Cannon, landing the first retainer client through a reference call, and building out the team. - Discovering he's a Visionary after years of being forced into an Integrator role at Aflac. - 313 Media's full-service model: editing, posting, clips, thumbnails, email templates, guest journey, and ROI tracking. - Dillon's message to anyone sitting on an idea: if not now, when? Key Chapters 0:00 - Welcome to the Wonder Wagon: meeting Dillon at his first EOS US Conference. 1:30 - Why having a newborn son was the final push to make the leap. 3:00 - How a friend's lawn care story and a wife's nudge launched the Dillon England Show. 5:30 - Two mismatched mics, a camera that kept shutting off, and year one of the podcast. 7:30 - How the show snowballed: Babylon Bee, Brandon Tatum, and Danica Patrick. 10:00 - Mike Gruley asks: "Have you considered what that could look like as a company?" 12:30 - Making the full jump in January and meeting integrator Cannon through Coach Bob Schoenfeld. 15:30 - Landing the first retainer client through a reference call — and the "$2,000 Mercedes" moment. 17:30 - The 313 Media methodology: why it's about relationships, not views. 21:00 - B2B companies, the content problem, and why podcasting checks every box. 24:00 - How reading $100M Offers changed everything and the value equation explained. 27:00 - Leaning into B2B in November and the growth that followed. 30:00 - EOS, discovering he's a Visionary, and what's next for 313 Media. 34:00 - How to work with 313 Media and Dillon's final encouragement to make your own leap. Mentions & Credits Dillon England - https://313media.co The Dillon England Show - https://www.youtube.com/@DillonEngland Mike Gruley - https://implementer.eosworldwide.com Alex Hormoz - https://shop.acquisition.com Wonder - https://workwithwonder.com EOS Worldwide - https://www.eosworldwide.com