Coaching Culture with Ben Herring

Ben Herring
  • 5.0 (10)
  • Rugby
  • Updated Weekly

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.

  1. 19h ago

    The Culture Behind 54 All Blacks | Auckland Grammar School

    What if the strongest teams aren’t built by hype, slogans, or “high performance” talk, but by a few clear rituals everyone can count on? I sit down with Dave Askew, deputy principal and First XV coach at Auckland Grammar School, to get a behind-the-scenes look at how one of New Zealand’s most storied schoolboy rugby programs builds culture that holds up under pressure. We talk about the daily assembly as the “big hall” that creates belonging, recognition, and a shared start line for 2,000-plus boys. Dave explains why predictability and tradition matter, especially for students who don’t have stability at home, and how a consistent structure can unlock confidence and ambition. From there we get practical with “school rules plus one,” the idea that representing a premier team is a privilege and that leadership starts with doing the basics better than anyone else. We also challenge the language that creeps into youth sport. Dave avoids the term “high performance” because of the pressure it puts on teenagers and the way it can scare off volunteer coaches. Instead, we explore “high care” as a better north star, along with a Plan A versus Plan B approach that keeps education and long-term career options at the center while still supporting big sporting dreams. If you coach school sports, lead a team, or care about building resilience and anti-fragility, you’ll take away tools you can use immediately. Subscribe for more conversations on coaching culture, share this with a coach or parent who needs it, and leave a review with your biggest takeaway: how do you define success when your team loses? Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    The Culture Behind 54 All Blacks | Auckland Grammar School

  2. Aug 23

    Paarl Boys High School | Inside the Program with Sean Eramus

    Rugby can fill a stadium. Culture can shape a life. We sit down with Sean Erasmus, head coach at Paul Boys High School, to unpack what it takes to build a values-led rugby program inside one of the most tradition-heavy environments in the world. His core idea is simple and demanding: culture is a living thing, and if we do not feed it and prune it every day, it drifts into something we never intended. We get specific about what that looks like with schoolboys who face modern pressure that previous generations never had to carry: social media commentary, public hype, agents, contracts, and criticism that follows them home. Sean explains why banning phones is fantasy, how to talk about Instagram and TikTok head-on, and how to keep a teenager’s identity from swinging with every compliment or pile-on. He also makes the case for vulnerability in leadership: when we are willing to be real in front of the boys, they learn they can be real with us. Then we zoom out to the system side of coaching culture and rugby leadership: how you scale consistent standards across dozens of teams, how you “coach the coaches,” and why you should match coaching styles to each age group’s needs. We also tackle the hardest stakeholder question in schoolboy rugby: parents. Sean shares a clear framework for respectful conversations, honest selection feedback, and boundaries that protect families on both sides. If you care about team culture, schoolboy rugby, leadership, and developing young men in a high performance environment, this one will stay with you. Subscribe, share it with a coach or parent, and leave a review if it hits home. What’s one value you wish every coach would lead with? Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    Paarl Boys High School | Inside the Program with Sean Eramus

  3. Aug 22

    How Ryan Martin led Northland’s Historic Ranfurly Shield Win

    The Ranfurly Shield isn’t just a trophy. It’s a pressure cooker that turns every home match into a final, pulls entire towns into the story, and asks players to carry something heavier than a scoreboard. After Northland’s first Shield win since 1978, head coach Ryan Martin joins me to explain how his group handled the moment and why the celebration and the responsibility can actually fuel performance instead of distracting from it. We dig into Ryan’s simple coaching framework for big games: confidence equals belief times evidence. Belief comes from the language you use and the “white noise” you remove when the week gets loud. Evidence comes from what you’ve trained long before the spotlight shows up, including the repeated reps that create quick skill retrieval when fatigue and nerves hit. Ryan shares how a single photo, two minutes of silence, and a few carefully chosen words can set a tone that speeches never reach. From there we get practical: shock and awe without chaos. Ryan breaks down why two or three trained surprises like an unusual lineout setup or a bold tap move can rattle a structured defense, and how he stores ideas in a personal coaching library for the right opponent at the right time. We also talk training design, including the “cliff face” drill for earning momentum, and why pad holders must act like mini coaches if you want standards to rise across the whole squad. Finally, we go deeper into coaching culture: leading with care, catching people doing something good, clipping heroic moments, and using haka and kaitiaki guardianship to build identity that lasts through media attention and mid-season celebrations. If you coach rugby, lead teams, or just love what sport can do for a community, you’ll take something usable from this conversation. Subscribe for more coaching culture conversations, share this with a coach who has a big game coming up, and leave a review to help more people find the show. What’s one piece of “white noise” you want to remove this week? Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    How Ryan Martin led Northland’s Historic Ranfurly Shield Win

  4. Aug 19

    Why Winning Teams Still Have Culture Problems | Ross Neal

    If someone had to “explain” your culture to a new hire, would it fall apart the moment pressure hits? Ross Neal joins us to get brutally practical about what culture actually is: what you do and how you do it, so clear that a person could sit in your environment for a week and tell the truth about it. From pro rugby locker rooms to corporate leadership teams, Ross shows how culture is built in the small moments leaders leak through mood, reactions, and what they choose to reward. We dig into the research-backed behaviors that separate high-performing teams from polite, underpowered ones. Ross breaks down information elaboration, the habit of asking sharper questions that clarifies intent and improves decisions, and why it often disappears in top-down, military-style environments. We also talk psychological safety as a facilitator, including simple “real world” tests you can run in one-to-ones to see if people truly feel safe enough to say, “I don’t understand.” From there we get into coaching and management mechanics: how to use silence to pull thinking out of the room, why process over outcome matters most when things go well, and how a neutral review keeps standards consistent whether you win or lose. We also explore why structure often beats coaching, how onboarding accelerates “speed to excellence,” and what business and sport can steal from each other on recruitment, buy-in, and meeting design. If you lead a team and want better decisions, more ownership, and a culture people can feel, press play then share this with a colleague. Subscribe, leave a review, and tell us: what’s one small change you could make this week that would get your team asking better questions? Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    Why Winning Teams Still Have Culture Problems | Ross Neal

  5. Aug 16

    Newington College GPS Champions | Inside the Program

    A championship season can tempt coaches to talk only about tactics, but the real story sits in the spaces between school, sport, and growing up. We sit down with Tim Rapp, head coach of Newington College First XV and Australia U16 head coach, to unpack how a winning schoolboy rugby program is built on values, relationships, and the daily experience players have when they arrive at 3:40 pm carrying the rest of life on their shoulders.  We get practical about coaching culture: why “the last classroom of the day” matters, how your tone can either pull kids back into the game or push them out of sport, and why turning corrections into questions often lands better than a lecture. Tim shares how he balances high standards with empathy, the five to one approach to positive versus corrective feedback, and the reality that players need boundaries they can explore inside.  We also break down how Newington’s “All In” theme evolved from a simple idea into a school-wide connection point through poker chips, service, and recognition that reached well beyond the First XV. Along the way, we talk leadership, delegation, and building an environment where assistants can grow into bigger coaching pathways too. If you care about youth sports coaching, school rugby culture, player development, and keeping teenagers in sport, this conversation is a blueprint.  If it helps you, subscribe, share it with a coach who needs it, and leave a review with the one language change you’re making this week. Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    Newington College GPS Champions | Inside the Program

  6. Aug 11

    Why So Many Good Coaches Are Struggling | The Invisible load

    You can spot a coach on the sideline in seconds. What’s harder to see is everything they carry home afterward: the player who’s struggling, the conversation they should have handled better, the pressure from parents or committees, the fear of judgment, and the constant need to stay calm for everyone else. That hidden weight has a name, and once you name it, you can finally do something about it. We’re joined by Stu Edwards, newly appointed Finland head coach and author of The Invisible Load, based on his first-class honors research into stress factors and mental health support systems for rugby union coaches. We talk about why the emotional experience of coaching looks surprisingly similar from grassroots to the professional game, and why “just be tougher” misses the real issue. Stu breaks down emotional labor, the coaching swirl that distorts your lens, and why coach wellbeing is not separate from performance but sits underneath it. We also get practical about solutions that don’t require massive budgets: intentional support systems, clearer expectations, mentoring, peer support, and a trusted sounding board you can use before things hit crisis mode. A huge thread running through this conversation is confidentiality and psychological safety, because if coaches don’t feel safe, they won’t speak honestly and support arrives too late. If you coach, lead, or support people who do, this one will change how you see the job. Subscribe, share this with a coach who needs it, and leave a review with your biggest takeaway. Buy book here https://a.co/d/04plUJ1h Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    Why So Many Good Coaches Are Struggling | The Invisible load

  7. Aug 9

    Ex-Wallaby Reveals How Culture Is Really Made | Ben Darwin

    “Culture” is the most overused word in sport, and we’ve both heard it used as a lazy explanation for everything from blowout losses to surprise championships. So we put the uncomfortable question on the table with Ben Darwin from Game Line Analytics: is culture a load of crap, or is it just misunderstood? What follows is a grounded, data-informed look at what culture actually looks like when you strip away the mystique and focus on behaviors you can see, coach, and repeat. We dig into normative behaviors and why they’re often mistaken for some special team aura. Ben makes the case that stability and retention create the conditions for cohesion, and cohesion is what removes ambiguity on the field. When people stay, they learn each other’s timing, roles, and cues, and execution gets cleaner under pressure. We also talk about the darker side of the story: teams can win while carrying bad behavior, and those problems often surface later when results slide and the “culture” narrative flips overnight. From there we get practical: why copying successful teams can backfire, why you should build a progression instead of stealing someone’s endpoint, and how smart leaders use meetings, visuals, and technology to close understanding gaps quickly. Ben also shares coach-ready advice like learning a new sport to remember what it feels like to be a beginner, and deliberately unlearning a skill to appreciate how hard change really is. If you care about team culture, leadership, cohesion, and performance in rugby and beyond, this one will sharpen your thinking. Subscribe, share it with a coach or captain, and leave a review with your biggest takeaway. Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    Ex-Wallaby Reveals How Culture Is Really Made | Ben Darwin

  8. Aug 2

    Ex-All Blacks Analyst Reveals the Danger of Statistics | Al Rodgers

    You can know the “right” answer as a coach and still miss the point if your environment pushes people in the wrong direction. That’s the thread we pull on with Al Rogers, who spent nine years as an All Blacks analyst during a golden run, then moved into coaching across Super Rugby, international rugby, and Japan. We get honest about what actually changes performance: not a wall of slogans or a spreadsheet of stats, but the daily culture you create and the behaviors you reinforce when things get hard. We start with a simple coaching habit that most people skip: being open with other coaches. Al shares why post-game conversations with opposition staff can be the best feedback you’ll ever get, even when you’re rivals. From there we define culture as the environment that shapes behavior and talk about how pressure reveals what’s real. Al brings vivid examples from Pacific Island teams where laughter, music, and fun are not “extras” but central tools that keep energy high and anxiety low when it matters. We also go deep on clarity and curiosity as competitive advantages. Elite coaches simplify the game so athletes can get out of their own way, master the fundamentals, and ignore the noise. On the analytics side, Al explains why data needs context, how stats should start conversations rather than end them, and how simple tools like traffic light self-ratings can expose misalignment quickly while building trust. If you care about coaching culture, leadership, rugby coaching, high performance, and sports analytics that actually helps people, this one will give you practical frameworks you can use immediately. Subscribe, share this with a coach who needs it, and leave a review with your biggest takeaway. Send us Fan Mail How to be a great coach Book Vol 2 is out on Amazon now Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    Ex-All Blacks Analyst Reveals the Danger of Statistics | Al Rodgers
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10 Ratings

About

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.

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