pepp talks with sue richards

Sue Richards

Welcome to PEPP talks, the podcast that helps ambitious women like you balance peace, ease, passion, and purpose. I’m Sue, a coach and mentor dedicated to helping you reclaim your energy, joy, and clarity so that you can thrive in both life and business - without the constant hustle or overwhelm.In each episode, we’ll explore simple yet powerful tools, inspiring stories, and actionable strategies to help you slow down, reconnect, and create a life you love - one that’s balanced, intentional, and feels F’in fabulous. If you’re ready to trade chaos for calm and live with greater ease and fulfillment, you’re in the right place. Let’s dive in! Email me at sue@suerichardscoaching.co.ukFind me on Instagram: https://instagram.com@suerichards.coaching

  1. Jun 7

    65 - Stop Deciding What Your Clients Can Afford: The Hidden Pricing Habit Keeping Self-Employed Women Undercharging

    Still undercharging - but no one's actually asked you to? You might be making pricing decisions that aren't yours to make. In this episode, I talk about one of the most quietly damaging habits she sees in self-employed women: deciding what clients can afford before they've said a single word. It feels like kindness. But it's removing a choice that was never yours to make - and it's keeping you stuck. I unpack the three layers underneath this pattern - from the empathy that starts it, to the self-protection that sustains it, to the deeper belief that sits right at the root. I also reference my episode on the Expert Blind Spot (episode 64), exploring how our inability to see the true value of what we know is often directly connected to our reluctance to charge for it. This is a warm but honest episode for any woman who suspects she's been standing in her own way when it comes to pricing - and is ready to look at why. In this episode: What "deciding what your clients can afford" actually looks like in practiceThe three layers underneath this pattern - and which one is the hardest to look atWhy this habit feels like generosity but functions as self-protectionThe connection between undervaluing your knowledge and undercharging for your servicesWhat changes when you let your clients make their own financial decisionsThis episode is for you if: You're a self-employed woman in a service-based business who knows, deep down, that you're not charging what your work is worth - but haven't quite been able to pin down why. Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    15 min
  2. Jun 1

    64 - The Expert Blind Spot: Why Self-Employed Women Undervalue Their Knowledge (And How to Stop)

    The thing you nearly didn't say because it felt too obvious? That might be the most valuable thing you know. In this episode, I explore the expert blind spot - what happens when you've been living inside your knowledge so long you can no longer see its value. The closer you are to your own expertise, the harder it is to believe it's worth sharing. This episode is here to change that. In this episode: What the expert blind spot is and why expertise makes it worse, not betterWhy the "obvious" stuff is often the most transformative thing you can shareWhat the blind spot does to your content, your marketing, and your pricingThe difference between trying to impress and trying to meet someone where they areA practical invitation to share the thing you nearly talked yourself out ofThis episode is for you if: You're a knowledgeable, experienced woman running a service-based business who often second-guesses the value of what you know - and finds it hard to talk about your work with the confidence it deserves. Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    14 min
  3. May 25

    63 - The Reactive Business Trap: Why Busy Self-Employed Women Feel Stuck, Stressed & Always Behind

    Busy but not moving forward? Always responding, never quite directing? That's the reactive business trap - and it's not just a productivity problem. It's a nervous system problem. In this episode, I unpack why constantly operating in reactive mode quietly dysregulates you - and what shifts when you choose, even in small ways, to get back in the driving seat of your business. In this episode: What the reactive business trap actually looks like in everyday lifeWhy it affects how you feel, not just what you achieveThe connection between forward motion, agency, and nervous system regulationWhy reactive mode is especially common for women who are natural helpers and giversA simple reframe to help you notice when you've slipped into reaction - and gently move out of itThis episode is for you if: You're a self-employed woman running a passion-led, service-based business and you often feel like you're working hard but getting nowhere. You care deeply about what you do - but the business side leaves you feeling flat, behind, or vaguely anxious, even when things are technically going fine. Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    14 min
  4. May 18

    62 - Why Your Instincts Are Your Most Underused Business Tool

    Do you know the answer - but keep talking yourself out of it? In this episode, I explore three things that are really one thing: what happens when a driven, capable woman stops trusting herself, and what it looks and feels like when she starts again. We're talking about why being busy isn't the same as moving forward, why rest is one of the smartest business strategies you're probably ignoring, and why your body is almost always trying to tell you something your brain is too loud to hear. If you've ever made a decision that looked right from the outside but felt wrong from the inside - this one's for you. In this episode: Why activity isn't strategy (and how to tell the difference)The science behind your morning cortisol spike - and one small thing to try tomorrowThe "lazy" narrative so many of us carry, and the reframe that changes everythingWhat it actually means to trust your instincts in businessThis week's question to sit with: Where do you already know the answer - but you've been talking yourself out of it? 💛 Loved this episode? Share it with someone who needs to hear it. Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    19 min
  5. May 11

    61 - From People-Pleasing to Purposeful: How Claire Callaghan Built a Boundaries-First Business

    From Stretched Thin to Strategically Focused (with Claire Callaghan) What happens when a highly skilled professional stops squeezing clients into every gap in her diary - and starts protecting her time instead? In this episode, I chat with Claire Callaghan, a chartered physiotherapist of nearly 30 years who has expanded her work to include women's health, wellness memberships, speaking engagements, and corporate masterclasses. Claire shares honestly about what life looked like before she started working with me - the people-pleasing, the fragmented schedule, the limiting beliefs around income - and what shifted when she finally put firmer boundaries in place. In this conversation, we cover: Why boundaries aren't limiting - they're actually freeingThe truth about multitasking (and why deep work needs dedicated blocks of time)How letting go of a "vocational identity" can unlock new business directionsThe role accountability plays in actually doing the things you know you should doWhy "just doing it sooner" is often the most powerful business strategyClaire is co-founder of the Anchor Collective - a membership for women combining physiotherapy, nutrition, and well-being - and is a sought-after speaker at conferences, sports clubs, and festivals. Connect with Claire: Website: https://www.clairecallaghan.com/ Instagram: https://www.instagram.com/physioclairecal/ Find out about The Anchor Collective: https://www.themenopausedietitian.co.uk/the-anchor-collective/ Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    45 min
  6. May 4

    60 - Why Your First Cold DM Took Years (And Why That's Normal): The Reality of Running a Small Business

    Have you ever wondered why cold leads aren't flooding your DMs the way business coaches promise? In this honest, unscripted (and pretty vulnerable) episode, Sue shares the story of receiving her very first cold Instagram DM inquiry - after years of consistent online presence - and why that's completely normal. This episode is a reminder that social media highlight reels don't tell the full story of running a small business. If you've been measuring yourself against someone else's results, this one's for you. What we cover: Why cold DMs are the exception, not the ruleThe "trust recession" and how clients are making decisions right nowWhy consistency matters even when you can't see it workingHow niche, messaging, and ideal client clarity attract aligned inquiriesWhy your energy is your most powerful marketing toolEpisodes mentioned: Ep 40 (networking), Ep 54 (give to gain), Ep 55 (business evolution), Ep 58 (exercise as strategy) Want to be a guest on pepp talks or work with Sue? All contact details are in the links below. Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    21 min
  7. Apr 27

    59 - Simplify Your Marketing: Do Less, Do It Better with Marketing Meg

    Feeling overwhelmed by the pressure to be everywhere online? In this episode of Pep Talks, I'm joined by Meg Hudson - aka Marketing Meg - a marketing mentor who helps business owners cut through the noise and build a focused marketing strategy that actually works. We get into why trying to do everything in your marketing is the fastest route to burnout and mediocrity, and what to do instead. Whether you're a coach, consultant, or service-based business owner, this episode is packed with honest, practical advice on building a sustainable business you love. In this episode we cover: Why being on every platform is killing your marketing resultsThe one thing you should do before creating any content (hint: it's market research)How to use your ideal client's own words to write magnetic marketing copyWhy discovery calls and market research calls are your secret weapon for finding dream clientsSetting boundaries that protect your energy - and your businessHow to know when something isn't aligned for you (and why your gut always knows first)The mindset shift from "I have to" to "I get to" - and why it changes everythingConnect with Meg: LinkedIn: https://www.linkedin.com/in/meg-hutson-marketing/Instagram: https://www.instagram.com/itsmeghutsonFree Monthly Marketing Meetup: first Tuesday of each month - free, fun, and actionableJoin me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticket Click HERE to book a no-obligation chat with me Book a FREE Action Filter call with me (limited availability): Click here for more info and to book your call Join my mailing list to get podcast episodes straight to your inbox each week - click here to sign up Email me at sue@suerichardscoaching.co.uk Connect with me: On Instagram https://instagram.com/suerichards.coaching On LinkedIn: https://www.linkedin.com/in/suerichardscoaching Watch on YouTube here (only available for episodes 49 onwards)

    37 min

About

Welcome to PEPP talks, the podcast that helps ambitious women like you balance peace, ease, passion, and purpose. I’m Sue, a coach and mentor dedicated to helping you reclaim your energy, joy, and clarity so that you can thrive in both life and business - without the constant hustle or overwhelm.In each episode, we’ll explore simple yet powerful tools, inspiring stories, and actionable strategies to help you slow down, reconnect, and create a life you love - one that’s balanced, intentional, and feels F’in fabulous. If you’re ready to trade chaos for calm and live with greater ease and fulfillment, you’re in the right place. Let’s dive in! Email me at sue@suerichardscoaching.co.ukFind me on Instagram: https://instagram.com@suerichards.coaching