From Fear to Focus

Lorinda Van Newkirk

Here's the truth. Life and business are always going to throw fear your way. But fear doesn't have to stop you. In fact, it can be something incredible. From Fear to Focus is all about turning that fear into drive, that doubt into determination, and those big ideas into real action. Through my journey of building bold brands like Lucky Chuck and Gypsy Soul and mentoring entrepreneurs who transformed their dreams into thriving businesses, I've learned how to face challenges head on and pivot with purpose. On this podcast, I'm bringing you real talk, actionable strategies and inspiring stories to help you stop spending your wheels and start building the life and business you deserve. If you're ready to ditch fear, stay true to your values and focus on what really matters, this is your weekly dose of grit, strategy and straight talk. So grab your boots and your lucky socks, put on your armor and let's get to work.

  1. May 27

    25. Building the Brand Full of Heritage

    This episode is about trusting your vision and building something that lasts. I’m joined by Jess from Heritage Brand, and from the second I walked into her incredible Weatherford storefront, I knew we were kindred spirits. Leather, crystals, artistry, and handmade craftsmanship, it felt like stepping into a dream world. Jess shares the journey behind building Heritage Brand, moving their entire business from Oregon to Texas, and staying true to their creative vision in a world full of copycats and trends. We talk about taking risks, working with family, raising a daughter inside the business, and why focusing on innovation matters more than chasing the noise. We also dive into the power of authentic branding, building meaningful customer experiences, and the exciting next chapter for Heritage Brand in the Stockyards. If you’re building a business, chasing a dream, or trying to create something meaningful, this episode is full of honesty, encouragement, and real entrepreneur talk. Make sure to hit subscribe/follow so you never miss an episode! Connect with Heritage Brand: Visit the websiteFollow on Instagram @heritagebrandFollow on TikTok @heritage_brandFollow on Facebook @heritagebrandco Connect with Lorinda: Follow on Instagram @lovannewkirkFollow on Facebook Resources & Links: Group/POD Kickstart Program: Building Brands, Creating Futures Book a free call HEREJoin my Entrepreneurial Success communityCheck out Lucky Chuck Mentioned in this episode: Click below to join the Lucky Chuck revolution! The boot socks proven time and time again to be everyone's favorite, durable, tested and tried lucky socks. Embraced by cowboys, cowgirls, and all those in between. Lucky Chuck

    31 min
  2. May 13

    24. We All Are a Bad Cowgirl

    We’re back! Today’s episode is about friendship, grit, and building something bigger than yourself. I’m sitting down with two of my favorite women, Nat and Jess, the duo behind Bad Cowgirl, all the way from Scotland. These two walked into my showroom years ago, and my life hasn’t been the same since. We talk about what it really looks like to run a business with your best friend: respect, boundaries, and knowing when to step up for each other. They share how they’ve grown Bad Cowgirl across Europe, said yes to unexpected opportunities, and are figuring it out as they go. From horse shows to major events to tapping into markets you’d never expect, it’s proof that you don’t need it all figured out; you just have to start. We also get into motherhood, building a business while raising kids, and why your network truly is your safety net. This is your reminder that success isn’t about doing it alone; it’s about the people you surround yourself with and the experiences you create along the way. Make sure to hit subscribe/follow so you never miss an episode! Connect with Bad Cowgirl: Follow on Instagram @badcowgirlcoFollow on Facebook @badcowgirlcoFollow on TikTok @badcowgirlcoVisit their website Connect with Lorinda: Follow on Instagram @lovannewkirkFollow on Facebook Resources & Links: Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect by Will GuidaraGroup/POD Kickstart Program: Building Brands, Creating Futures Book a free call HEREJoin my Entrepreneurial Success communityCheck out Lucky Chuck Mentioned in this episode: Click below to join the Lucky Chuck revolution! The boot socks proven time and time again to be everyone's favorite, durable, tested and tried lucky socks. Embraced by cowboys, cowgirls, and all those in between. Lucky Chuck

    38 min
  3. Jan 7

    22. Boss Mares Inc with Kate Bradley Byars

    In this episode, I’m joined by my friend and powerhouse, Kate Bradley Byars, for a conversation about grit, giving back, and helping cowgirl entrepreneurs thrive. Kate is one of the co-founders of Boss Mares Inc., a nonprofit dedicated to supporting women in the ag and western industries with real resources, including grant funding, business tools, and workshops. We talk about what it means to be a boss mare, the power of traditional connections in a digital world, and why women in this industry deserve more than just encouragement; they deserve real support. We also preview the Lead the Herd event in Fort Worth on January 17th, 2026, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Hall of Fame and Museum. The one-day workshop will bring business and marketing expertise to attendees free of charge, with the mission of giving cowgirl entrepreneurs a leg up. I’m so excited to be speaking alongside an incredible lineup of women who are leading, building, and blazing trails in their businesses. This episode is a full-circle look at what happens when cowgirls support cowgirls, not just in spirit, but with time, money, and mentorship. Whether you’re building a business or cheering someone else on, this one will leave you inspired. Make sure to hit subscribe/follow so you never miss an episode! Connect with Kate: Follow on Instagram @bossmaresincVisit the websiteRegister for the 2026 Lead the Herd event Connect with Lorinda: Follow on Instagram @lovannewkirkFollow on Facebook Resources & Links: Book a free call HEREJoin my Entrepreneurial Success communityCheck out Lucky Chuck

    23 min
  4. 09/03/2025

    19. TurnBack Pony with Kelsey Johnson

    This one’s personal! I finally convinced my best friend—and founder of Turn Back Pony, Kelsey Johnson, to join me on the podcast. We’ve walked through a lot of life together, and today we’re sharing the behind-the-scenes of her journey from braiding leather and working horses to building a million-dollar business. We talk about what it really takes to build a business while raising a family, keeping faith at the center, and setting boundaries that honor your worth. Kelsey shares how choosing a God-first foundation shaped her marriage, motherhood, and business growth. We also talk about the not-so-glamorous stuff: anxiety, sacrifice, messy middle moments, and why asking for help can be the strongest move you make. This is one of those conversations that reminds you success isn’t always shiny—and the best stories come from women who aren’t afraid to be honest about the climb. Make sure to hit subscribe/follow so you never miss an episode! Connect with Kelsey: Follow Turn Back Pony on Instagram @turnbackponyVisit the Turn Back Pony website Connect with Lorinda: Follow on Instagram @lovannewkirkFollow on Facebook Resources & Links: Turn Back PonyAustin Johnson Cutting HorsesGroup/POD Kickstart Program: Building Brands, Creating FuturesBook a free call HEREJoin my Entrepreneurial Success community Check out Lucky Chuck Mentioned in this episode: Click below to work with me! I don’t just talk about building businesses; I’ve lived it—and I’m here to help you do the same. If you’re ready for real, actionable advice from someone who knows the ins and outs of growing a business—and not just theories—then let’s work together. I’m committed to guiding you through the tough times and celebrating your victories along the way. Consulting

    31 min
  5. 08/20/2025

    18. Real Investing with Tammy Rokus

    Today I get to sit down with someone who I’ve admired for a long time, not just for how she does business, but for who she is. Tammy Rokus is the kind of woman who shows up in every area of her life with grit, grace, and a whole lot of heart. She’s a powerhouse Realtor with Williams Trew Real Estate here in Parker County and Fort Worth, specializing in everything from investment properties to single-family homes, farms, ranches, and some of the most unique properties you’ll ever see. She brings over 30 years of experience in the industry, with a career that’s taken her from AVP of underwriting at PNC to closing dozens of real estate deals every month. But what really sets Tammy apart is how she lives out her faith and values in every interaction. She’s a true woman of God, deeply rooted in her family, her church, her community, and her western lifestyle. Whether she’s helping clients make one of the biggest decisions of their lives, cheering on her barrel racers, or just being the kind of friend we all need more of — Tammy is a force. So grab your coffee and settle in as we have a real conversation about business, faith, family, and what it takes to lead with integrity and heart. Make sure to hit subscribe/follow so you never miss an episode! Connect with Tammy: Follow on Instagram @tammyprokus Connect with Lorinda: Follow on Instagram @lovannewkirkFollow on Facebook Resources & Links: Group/POD Kickstart Program: Building Brands, Creating FuturesBook a free call HEREJoin my Entrepreneurial Success community Check out Lucky Chuck Mentioned in this episode: Click below to work with me! I don’t just talk about building businesses; I’ve lived it—and I’m here to help you do the same. If you’re ready for real, actionable advice from someone who knows the ins and outs of growing a business—and not just theories—then let’s work together. I’m committed to guiding you through the tough times and celebrating your victories along the way. Consulting

    43 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Here's the truth. Life and business are always going to throw fear your way. But fear doesn't have to stop you. In fact, it can be something incredible. From Fear to Focus is all about turning that fear into drive, that doubt into determination, and those big ideas into real action. Through my journey of building bold brands like Lucky Chuck and Gypsy Soul and mentoring entrepreneurs who transformed their dreams into thriving businesses, I've learned how to face challenges head on and pivot with purpose. On this podcast, I'm bringing you real talk, actionable strategies and inspiring stories to help you stop spending your wheels and start building the life and business you deserve. If you're ready to ditch fear, stay true to your values and focus on what really matters, this is your weekly dose of grit, strategy and straight talk. So grab your boots and your lucky socks, put on your armor and let's get to work.

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