Becoming a Cut Flower Grower

Lydia Watson

Becoming a Cut Flower Grower is a raw and honest podcast about growing and selling cut flowers and the realities of what it really takes to build a cut flower business from the ground up. Hosted by a working cut flower grower, the podcast combines practical insight with thoughtful reflections on the decisions, trade-offs, and rhythms of the work — from production and selling, to confidence, sustainability, and shaping an off-grid business on a tight budget. Episodes will be useful whether you’re starting out with cut flowers, developing a small-scale flower business, or simply interested in the craft, economics, and rhythm of growing cut flowers for sale.  With twice-weekly episodes, this podcast is an intelligent, steady companion for anyone curious to know what growing and selling cut flowers with intention and care really looks and feels like. Follow & Connect Instagram @henhillcutflowers. Subscribe/follow the podcast to hear the latest episodes. www.henhillcutflowers.co.uk

  1. 2d ago

    How To Choose A Submersible Pump For Your Flowers, Marketing Actually Happens, Plus Plant Profile Series: Antirrhinum

    Hello, it's Friday 17 July 2026. I've been having a brilliant time this week watering the flowers with my new pump. If you've had enough of watering by hand in this never-ending UK heatwave, then tonight's episode is for you because it's all about how I chose my new submersible pump. I'll talk about all the things to consider when selecting the one I bought so if you've been considering a pump and wondering how to choose, I hope this information helps. I'm analysing power sources, flow rates, head rates, automatic shut-off, clean/dirty water, and the other myriad options. I've been doing some marketing this week and I've had a couple of positive responses so far. I tried to put it off as long as possible but then I really had to just get on with it. I'm sharing the new categories of clients I've been focusing on this week and what I've done. Finally, tonight's episode concludes with this week's Plant Profile Series, which is on Antirrhinum, aka snapdragons. I adore these gorgeous plants and despite the challenges of keeping them upright and rust-free, I encourage you to grow them. My submersible pump: VEATON 18V Cordless Submersible Water Pump Kit, 1x4.0Ah Battery and Charger Included, 2000L/H 2 Bar Portable Water Transfer Pump for Rain Barrel Water Butt Garden Pond Tank Boat Please come back and join me for the next episode - you're always very welcome! Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  2. 5d ago

    Getting Perennials On A Budget, Importing Water & My New Water Pump Has Arrived!

    Hello, it's Tuesday 14 July 2026. Happy Tuesday! It's hot but not as hot as last week, thank goodness. I hope you're well.  I've had a busy weekend: I had to import water because my IBCs finally ran empty, so all the details of this. Then my new submersible water pump arrived, which should make watering quicker and easier. If you're in the UK, I'd love to know your watering technique? In this evening's episode I have an update for you on the flowers on the field right now including news on the relay planting technique I'm trying, plus details of the new seeds I've purchased for 2027, and the perennial I've just bought on a budget. I'm also sharing Piggy's clever technique for staying cool (Piggy is one of the hens).  Finally I'm ending with a list of jobs I have to do this week including working out what I'll have looking beautiful for an early-August wedding. It's not easy working this out so far ahead of the event but it has to be done! Wish me luck! Please come back and join me for the next episode - you're always very welcome! Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  3. Jul 10

    I've Run Out Of Water, A New Florist Visits, Is It Ok To Want To Make Money? Plus Plant Profile: Agrostemma

    Hello, it's Friday 10 July 2026. Another scorcher of a week..... and never mind the plants, I've been wilting under the glare of the sun. I've been watering so much this week that I've finally run out of water on the field and I have to top the IBCs up tomorrow. I always have water ring-fenced for the chickens but not enough for the flowers at the moment. I had a visit from a new florist this week: Aly from The Garden Room came to buy some stems and have a tour of the field. It was great to meet her and we had a lot to talk about.  The bulk of tonight's episode is me reflecting on the latest episode of another podcast called Six Figure Flower Farming, hosted by Jenny Marks. The episode in question is a really passionate piece by Jenny about why it's ok to want to make money and it made me really sit up and take notice. Jenny touches on a lot of really important issues around making money in flower farming and I highly recommend you listen to it (link below). Finally, tonight's Plant Profile Series is Agrostemma, aka Corncockle. This gorgeous hardy annual is a new one for me and it's flowering its socks off right now. I'm totally in love with it. Here are the details of Jenny Marks' podcast. The one I'm talking about is episode 109 called Making Money Matters from 6 July 2026. Please listen to it and tell me what you think (drop me a DM on insta or send an email to lydia@henhillcutflowers.co.uk). https://www.trademarkfarmer.com/podcast Please come back and join me for the next episode - you're always very welcome. Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  4. Jul 7

    Who's Doing Well In The Heat (And Who Isn't), Silly Water Situation & Buying The Last Fan In The UK

    Hello, it's Tuesday 7 July 2026. I've been away for a week and it has been nerve-wracking leaving the flowers in the warm temperatures that the UK is still experiencing. I landed back tonight and went straight to the field to see how everything coped and I'm sharing my findings with you in this episode, including the plants doing really well/those that are doing so-so and the ones which have had a bit of a wobble. There's an update on my water situation. I'll be spending the rest of this week re-locating water from where I have some to where I have none: it's a necessary (and time-wasting) exercise but it has to be done. This week I'm on the hunt for another IBC to transport water to the field because the plants are going to need more water than I have stored. Some exciting news - I have a new florist coming for a tour tomorrow! I'll update you on how that goes on Friday, so please come back and join me for the next episode - you're always very welcome. Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  5. Jul 3

    Epic Q&A Session: A Compilation Of Your Top Questions Answered, Plus Plant Profile: Cornflowers

    Hello, it's Friday 3 July 2026. Tonight I'm doing a Q&A session to celebrate 150 episodes of this podcast. I hit that milestone a few episodes ago but totally forgot that I planned a special themed episode - so here it is. Apologies for my persistent sniffing throughout the episode - I don't quite know what happened. I'm chatting about topics and questions I've been asked over the past 18 months including how much land do I need, what flowers should I grow, where should I sell my flowers, do I need to go on a course before I start, how do I price, is it possible to make any money growing flowers, and, finally, what are the biggest mistakes I've made so far. Please keep sending in your questions - I love answering them and sharing my experiences from my field with you.  I hope you have a great weekend: do come back and join me for the next episode. Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  6. Jun 30

    How Profit First Is Already Working For Me, New Perennials & I'm Trying 'Relay' Planting

    Hello, it's Tuesday 30 June 2026. Temperatures have finally dropped - thank goodness! That heatwave was intense. In tonight's episode I'm talking about the perennials I've just been planting on the field and how I bought them guilt-free, thanks to the new technique I've adopted, called Profit First. I've put the name of the book below in case you're interested in reading it. I'm so motivated to see that I have already made a profit this year, and I can't tell you how exciting that is! I'm also talking about another new technique I'm trying called Relay Planting. This means establishing a new crop in a bed with an existing crop, before the existing crop has completely finished. It turns on its head the idea that you have to wait for a crop to finish (and clear it away) before you can start the next crop. I'm hoping that this technique will make my planting spaces work much more efficiently for me, so that I can maximise every square metre of bed space. If you're working in a small space, you might be interested in this: check out The Living Soil Handbook for lots more information on relay planting.  I hope you have a great week - please come back and join me for the next episode. Books I talk about in tonight's episode: Profit First by Michael Michalowicz The Living Soil Handbook by Jesse Frost  Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  7. Jun 26

    Record-Breaking Temperatures, Top Tips For Protecting Plants In A Heatwave & Where Are Those Veronica Plugs?

    Hello, it's Friday 26 June 2026. Well it's pretty much the end of the current heatwave and I'm flagging a bit, unlike the plants which are doing just fine. UK temperature records have been broken (again) and there's no sign of rain for the next ten days, which is not good. The hens are doing absolutely fine and have been enjoying lots of leafy greens and watermelon.  In light of the heat, tonight I'm talking about how I look after my plants on the field during the extreme temperatures. I'd love to know if you have any useful hints or tips. In the second part of the episode you join me on a tour of the plot, where I chat about what's flowering, what's doing well, and things I can't find (those Veronica plugs). I know you can't see what I'm seeing but nevertheless I hope the chat is interesting. Please come back and join me for the next episode - you're always very welcome! Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

  8. Jun 23

    Heatwave...! Orders Going Out, Sweetpeas Are Flowering & Calculating Crop Gross Profits

    Hello, it's Tuesday 23 June 2026. Lots to tell you about tonight whilst recording from my very hot field. Even a peacock interrupted me (it's not mine!). We're in the middle of a heatwave here in the UK at the moment which is a teeny bit stressful. So far the seedlings are coping, but the water levels in the IBCs are taking a hit. Orders are starting to head off the field - more details about them and the upcoming weddings this weekend.  I also want to share some business jargon with you tonight: gross profit, gross profit margins plus direct and indirect costs. I've started to crunch some numbers to work these figures out now that the seedlings are all in the ground and although I don't have a complete set of data to work with, I'm too impatient to wait. I'll also be discussing the surprises I discovered with a couple of my crop germination rates.  Please come back and join me for the next episode - you're always very welcome! Connect with me If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.  Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk. Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.  Text The Podcast Here! Support the show

Ratings & Reviews

4
out of 5
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About

Becoming a Cut Flower Grower is a raw and honest podcast about growing and selling cut flowers and the realities of what it really takes to build a cut flower business from the ground up. Hosted by a working cut flower grower, the podcast combines practical insight with thoughtful reflections on the decisions, trade-offs, and rhythms of the work — from production and selling, to confidence, sustainability, and shaping an off-grid business on a tight budget. Episodes will be useful whether you’re starting out with cut flowers, developing a small-scale flower business, or simply interested in the craft, economics, and rhythm of growing cut flowers for sale.  With twice-weekly episodes, this podcast is an intelligent, steady companion for anyone curious to know what growing and selling cut flowers with intention and care really looks and feels like. Follow & Connect Instagram @henhillcutflowers. Subscribe/follow the podcast to hear the latest episodes. www.henhillcutflowers.co.uk