What's Your Process?

Dmitry Shamis
  • 5.0 (1)
  • Marketing
  • Updated Weekly

"What's Your Process?" is a deep dive into the processes of the world's best marketers. We get straight to the point and no topic is too big or too small (Season 1 will cover everything from content to ABM to repurposing). The goal of every episode is to provide you with actionable steps to put these processes to work for you today. Dmitry Shamis is the co-founder of OhSNAP!, a brand systems agency for modern B2B in-house teams. We build the strategy, the design system, and the tech stack, so your brand is usable on day one, not stuck in a PDF.

  1. 4d ago

    Earning Marketing Buy-In with Charlie Riley

    Charlie Riley has built a career on being the first marketer in the building — and on earning the trust marketing needs to actually work. On this episode of What's Your Process?, Charlie breaks down how to tell whether a company will respect marketing before you take the job, why the listening tour and a few quick wins matter more than a big day-one plan, and how to turn internal buy-in into a strategy the whole company owns. Plus: why B2B marketers should take a second look at out-of-home advertising. Charlie is the VP, Marketing at InsurePay, a payments platform built for the insurance industry. This conversation was recorded while he led marketing at OneScreen.ai, an out-of-home advertising platform. Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/earning-marketing-buy-in

  2. Sep 29

    Product Stories that Feel Personal with Meghan Keaney Anderson

    Meghan Keaney Anderson has built her career at the intersection of product marketing and brand storytelling — first at HubSpot, and now as Head of Product Marketing & Communications at Watershed, the enterprise sustainability platform. On this episode of What's Your Process, Meghan breaks down how she finds the human story inside a product launch, why every function needs a problem statement instead of a pre-built plan, how to handle a launch that gets upended at the last minute, and why she thinks in 90-day windows instead of single launch-day moments. Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/product-stories-that-feel-personal

  3. Sep 22

    Getting People's Attention with Dave Gerhardt

    Dave Gerhardt built a career on getting people's attention. A self-proclaimed world-class copywriter, not because the writing is pretty, but because he knows how to get a point across. On this episode of What's Your Process?, Dave breaks down his actual writing process: where he starts before typing a word, why he doesn't believe in writer's block, how he decides how much a piece of writing deserves to be sweated over, and why he'd rather ship something imperfect than sit on it forever. Dave is the Founder of Exit Five, the community, content, and events company for B2B marketers. Full show notes, links, and the video version: thecreativebrand.io/whats-your-process/getting-peoples-attention

  4. 04/30/2025 ·  Bonus

    Season 1 Favorite Quotes and Advice

    Season 1 of What’s Your Process? is in the books and I wanted to share some of my favorite pieces of advice from the past 13 episodes. Check out some quick takeaways from marketing leaders like: Jess Cook, https://www.linkedin.com/in/jesscook-contentmarketingRoss Simmonds, https://www.linkedin.com/in/rosssimmondsEddie Shleyner, https://www.linkedin.com/in/eshleynerTas Bober, https://www.linkedin.com/in/tasboberKatie Penner, https://www.linkedin.com/in/kathrynpennerBill Macaitis, https://www.linkedin.com/in/bmacaitisChris Bogue, https://www.linkedin.com/in/chris-bogueMason Cosby, https://www.linkedin.com/in/masoncosbyBrandon Jeffs, https://www.linkedin.com/in/brandohiresChristina Garnett, https://www.linkedin.com/in/christinamgarnettNish Patel, https://www.linkedin.com/in/nishp/Lashay Lewis, https://www.linkedin.com/in/lashaylewisMelissa Rosenthal, https://www.linkedin.com/in/melissarosenthal5 There’s plenty of more advice and processes across all of their episodes. All of which are live now! Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next ▶️ Youtube: https://youtube.com/@thecreativebrand_io 🎧 Spotify: https://open.spotify.com/show/6XqhRqbtMSAvj8Pl7TZF2x?si=blZ96u2kTumhgbpITszL7w 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-process/id1790102195 Whose process do you want to hear about in Season 2? Let me know in the comments!

  5. 04/30/2025 ·  Bonus

    Season 1 Favorite Quotes and Advice

    Season 1 of What’s Your Process? is in the books and I wanted to share some of my favorite pieces of advice from the past 13 episodes. Check out some quick takeaways from marketing leaders like: • Jess Cook, https://www.linkedin.com/in/jesscook-contentmarketing • Ross Simmonds, https://www.linkedin.com/in/rosssimmonds • Eddie Shleyner, https://www.linkedin.com/in/eshleyner • Tas Bober, https://www.linkedin.com/in/tasbober • Katie Penner, https://www.linkedin.com/in/kathrynpenner • Bill Macaitis, https://www.linkedin.com/in/bmacaitis • Chris Bogue, https://www.linkedin.com/in/chris-bogue • Mason Cosby, https://www.linkedin.com/in/masoncosby • Brandon Jeffs, https://www.linkedin.com/in/brandohires • Christina Garnett, https://www.linkedin.com/in/christinamgarnett • Nish Patel, https://www.linkedin.com/in/nishp/ • Lashay Lewis, https://www.linkedin.com/in/lashaylewis • Melissa Rosenthal, https://www.linkedin.com/in/melissarosenthal5 There’s plenty of more advice and processes across all of their episodes. All of which are live now! Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next ▶️ Youtube: https://youtube.com/@thecreativebrand_io 🎧 Spotify: https://open.spotify.com/show/6XqhRqbtMSAvj8Pl7TZF2x?si=blZ96u2kTumhgbpITszL7w 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-process/id1790102195 Whose process do you want to hear about in Season 2? Let me know in the comments!

  6. 04/23/2025

    How to See What's Next with Melissa Rosenthal

    It's the season one finale of "What's Your Process?" and yes... we're wearing mullets! Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes. Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too.  The Process: 0:00 Intro + wait… are those mullets? 3:21 What is one thing you’re world class at? 10:00 Look around and trust your gut 17:25 Start building and do what you can 23:12 AIs effect on what’s next 29:50 What’s your moat? 36:44 What’s next? Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next ▶️ Youtube: https://youtu.be/A4iYLQsrFyM 🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2 🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369 👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/ 🌐 Outlever: https://www.outlever.com/ 👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis 🌐 The Creative Brand: https://www.thecreativebrand.io 🫰 OhSnap!: https://ohsnap.agency ✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter ▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

  7. 04/23/2025

    How to See What's Next with Melissa Rosenthal

    It's the season one finale of "What's Your Process?" and yes... we're wearing mullets! Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes. Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too. The Process: 0:00 Intro + wait… are those mullets? 3:21 What is one thing you’re world class at? 10:00 Look around and trust your gut 17:25 Start building and do what you can 23:12 AIs effect on what’s next 29:50 What’s your moat? 36:44 What’s next? Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next ▶️ Youtube: https://youtu.be/A4iYLQsrFyM 🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2 🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369 👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/ 🌐 Outlever: https://www.outlever.com/ 👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis 🌐 The Creative Brand: https://www.thecreativebrand.io 🫰 OhSnap!: https://ohsnap.agency ✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter ▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

  8. 04/16/2025

    Building a BOFU Strategy with Lashay Lewis

    When it comes to BOFU (you know, bottom of the funnel) marketing, there's no one better than Lashay Lewis (Founder of BOFU.ai). In this episode, Lashay shares her approach to building a BOFU strategy that converts and gives us a sneak peek into how she runs her business too. Discover how Lashay's innovative process—including her custom-built dashboard and dynamic frameworks—has revolutionized the way she approaches content creation and client management. We cover everything from getting everyone aligned to repurposing and even how you're still sleeping on live chat. The Process: 0:00 Intro + Gamifying your life 9:47 What is one thing you’re world class at? 10:10 Make sure your internal team is aligned 24:47 BOFU keyword research 35:37 Article creation 43:15 What’s next? Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/building-a-bofu-strategy ▶️ Youtube: https://youtu.be/jvGqdcYkMPo 🎧 Spotify: https://open.spotify.com/episode/2RpAVlly8CWKmeHaz56Fxx?si=8cb2ab1b83bd40cf 🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/building-a-bofu-strategy-with-lashay-lewis/id1790102195?i=1000703678755 👤 Lashay's Linkedin: https://www.linkedin.com/in/lashaylewis/ 🌐 BOFU.ai: https://bofu.ai/ 🌐 Content Dashboard: https://authorityplug.com/content-dashboard 👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis 🌐 The Creative Brand: https://www.thecreativebrand.io 🫰 OhSnap!: https://ohsnap.agency ✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter ▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

See All (21)

Trailers

About

"What's Your Process?" is a deep dive into the processes of the world's best marketers. We get straight to the point and no topic is too big or too small (Season 1 will cover everything from content to ABM to repurposing). The goal of every episode is to provide you with actionable steps to put these processes to work for you today. Dmitry Shamis is the co-founder of OhSNAP!, a brand systems agency for modern B2B in-house teams. We build the strategy, the design system, and the tech stack, so your brand is usable on day one, not stuck in a PDF.

Information

  • Creator
    Dmitry Shamis
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Dmitry Shamis
  • Show Website
    What's Your Process?