Truer Business Podcast

Kara Ellery and Lauren Van Mullem
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  • Entrepreneurship
  • Updated Weekly

The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship. If you're ready to do work that fills you up with the time and resources to live a life you love, but you aren't chasing shiny pennies and overnight success, we're here to shed more light on: What it's really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too How to mindfully craft your business so it lights you up rather than drains your battery The slow living path to sustainable success Ethical online business practices, plus gray areas, and choose-your-own-adventure values Breaking all the rules and re-envisioning what online entrepreneurship means Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we're delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners. So, if you're ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let's dive in!

  1. Gentle Growth: The Antidote to the Hustle

    Jun 10

    Gentle Growth: The Antidote to the Hustle

    Welcome to Season 3 of the Truer Business Podcast! This season is all about setting yourself up for ease — no hustle, no pressure tactics, no pie-in-the-sky goals. Just gentle, sustainable growth. So far, this year has felt anything but gentle, and growth? HAH. Lauren talks about trying to find balance between business and baby. Kara shares her best AI hacks for streamlining email management. And, by the way, AI is coming for us all (and we talk a bit about how we're pivoting our service-based businesses with that in mind).  In this first episode, Kara and Lauren pull back the curtain on what "gentle growth" really looks like in their own businesses right now — including the messy, imperfect, sometimes hilarious reality of it. What we cover in this episode: The reality of building while life is happening. Lauren is navigating new motherhood with a five-month-old and just 10 hours of childcare a week, which has completely reshaped how (and when) she gets work done. Kara reflects on how inconsistent marketing can actually be the gentle approach — you can't always build the thing and market it at the same time. AI, copywriting, and the big pivot. Lauren is repositioning her 18-year copywriting business to meet clients where they are in the age of AI — moving toward a coaching model that helps people get more out of their AI drafts rather than replacing them entirely. We talk about where AI genuinely helps, where it falls short, and why the human on both ends is still everything. Our actual AI workflows. We share the tools and hacks we're using to reclaim time — from Lauren's voice-to-text newsletter method to Kara's Gemini email system that means she barely reads her own inbox anymore. Practical, real, and yes, slightly chaotic. The list that never ends. We revisit a mindset shift that's stuck with Kara since her health coaching days: as a business owner, your to-do list will never be done. And once you truly accept that, something loosens. Protecting your energy. From outsourcing house cleaning guilt-free to setting a hard 5:30 PM stop time, we talk about offloading anything that drains you — because every hour of your time has real business value. Finding the pace that honors your whole self. A mantra Lauren is sitting with this season, and the thread that ties everything together. Resources mentioned: Free AI Copy Framework Workshop: kseocreative.com Lauren's new lead magnet: an AI copy checklist covering what AI misses and how to fix it

    30 min
  2. 2.5 New Motherhood & Running a Business — With Becca Tracey of Uncage Your Business

    May 6

    2.5 New Motherhood & Running a Business — With Becca Tracey of Uncage Your Business

    In this final episode of the 'Babyproofing Your Business" min-series Lauren joins us for her 8-week postnatal update withnew  baby, Kit, and we are also joined by Rebecca Tracey — founder and business coach at Uncage Your Business, and fellow new mama — for an honest, warm, and wildly relatable conversation about what it's really like to run a business while navigating new motherhood. This is the conversation we wish someone had with us before the baby arrived (and the one we needed in the thick of it). Whether you're a new parent, planning to become one, or just want to understand what your entrepreneur friends with babies are actually going through — this one's for you. In This Episode, We Cover: Matrescence — the profound metamorphosis that happens when you become a mother. It's not just a lifestyle adjustment; it's an identity shift. Lauren and Becca share what that transformation has looked and felt like for each of them in the early weeks. Support — what support looks like in practice, what both Lauren and Becca wish they'd had, and how the people around new parent-entrepreneurs can actually show up in helpful (not just well-meaning) ways. How Does ANY Work Get Done?! — yes, this is a real and panicked question Lauren Voxered Becca, and they answer it honestly here. Spoiler: it's messy, non-linear, and that's okay. Life Balance for Lifestyle Business Owners — many of us built our businesses specifically around the freedom to live life on our own terms. So what happens when life gets bigger and more demanding than you planned for? Lauren and Becca dig into what "balance" actually means now. About Our Guest: Rebecca Tracey Rebecca Tracey is the founder of Uncage Your Business, where she helps online entrepreneurs nail their niche, clarify their messaging, and build businesses they actually want to show up for. She's an experienced business coach, a straight-talker, and — as of recently — a new mom navigating all the same things Lauren is. Resources & Links Mentioned Uncage Your Business Matrescence — look up the work of Dr. Alexandra Sacks on this concept A Note from Us We accidentally cut the outro short, so this episode ends a bit abruptly — consider it a very fitting metaphor for new motherhood. Thanks for understanding! Connect with Us Find Lauren at truerbusiness.com and Kara at guidedonline.com and narrativewebdesign.com

    46 min
  3. 2.4 Kim Kimball on Tending to Your Nervous System While Balancing Business & Baby

    Apr 15

    2.4 Kim Kimball on Tending to Your Nervous System While Balancing Business & Baby

    In this episode, we're joined by somatic leadership coach and founder of Kim Kimball Coaching, Kim Kimball. We dive into what it really looks like to build a business that works with your nervous system, especially during major life transitions like motherhood. Kim shares how becoming a parent led her to completely restructure her business, moving away from time-intensive models and toward more sustainable, leveraged offers that support both her energy and her clients. We also explore the power of asynchronous work, the realities of running a business with a new baby, and how our Human Design as Manifesting Generators influences the way we approach entrepreneurship (and motherhood). This is such a grounding, permission-giving conversation for anyone craving a business that actually feels good to run. Find Kim Kim Kimball is a Somatic Leadership Coach, Doctor of Physical Therapy, and founder of Kim Kimball Coaching, where she helps highly sensitive and neurodivergent entrepreneurs build businesses that honor their wiring and feel sustainable from the inside out. Through a blend of somatic practices, nervous system awareness, and embodied business strategy, she guides clients to partner with themselves, meet their edges, and lead with depth and integrity—so growth becomes both steady and life-giving. A Manifesting Generator with a love for creative expression and body-led leadership, Kim brings both depth and playfulness to her work, helping ambitious visionaries create success that actually supports their lives. Website: KimKimballCoaching.com Instagram: @kimkimballcoaching Podcast: Sensitive   Find Kara & Lauren Say hello: hello@truerbusinesspodcast.com Find Lauren at truerwordsbylauren.com Find Kara at guidedonline.com and narrativewebdesign.com

    49 min
  4. 2.3 Lisa Avila on Strategy, Scale and School Days

    Apr 1

    2.3 Lisa Avila on Strategy, Scale and School Days

    Today we're talking with Lisa Avila about building a business with small children, and older children. Lisa Avila is a Business Strategist, mom of 3, and helps mission-driven women scale their nonprofits through Strategy, Marketing, and Mindset. You can find her on Linkedin (LisaMAvila), Instagram @LisatheStrategist, and on her website, www.poppygrovellc.com

    41 min
  5. 2.2: Andréa Jones on Babies and Business Models and the Shifting of Everything

    Mar 18

    2.2: Andréa Jones on Babies and Business Models and the Shifting of Everything

    In this episode, Andréa Jones talks to us about having her first baby and her first business, a digital marketing agency, and how everything had to shift with her second baby—resulting in a whole new business model. We talk about the before, during and after of first and second babies (and first and second businesses!), what support she had in place on the business and personal side, how she balances childcare with her husband, and her surprising tip for truly effective marketing that we all can apply to our businesses right now. Sign up for her Free Audio Series, AI in Marketing, to see exactly how she uses ChatGPT daily in her business without losing her voice, her values, or her marbles. https://onlinedrea.com/ai-in-marketing/ Bio: Andréa Jones is a digital marketing consultant who teaches business owners how to market in ways that are simple, smart and strategic—and aligned with their values. She hosts the Mindful Marketing Podcast (which I highly recommend) and has a fabulous newsletter I never miss because it's always fun, interesting, and informative. You can find her at OnlineDrea.com and on Instagram @themindfulmarketinglab and @onlinedrea She's also the mother of two small children—the youngest just had their first day of daycare. Learn more about Truer Business at truerbusinesspodcast.com

    45 min

  6. Mar 4

    When Your Business Is Your Baby - And You Also Have a Baby

    Lauren and Kara introduce Babyproofing Your Business, a limited series of the Truer Business Podcast. Lauren is about to give birth AT ANY MOMENT—but while she's waiting for baby to arrive, she and Kara are interviewing women who had established service-based businesses, or who were building their businesses, when they had a baby. There aren't a lot of conversations around growing a business you're passionate about AND balancing that with a new baby, or toddlers, or older children. The conversation tends to be more like "Oh! Are you still planning to work?" Yes, yes we are. In Episode 1, Lauren and Kara talk about: Kara's motherhood journey as a website designer and equestrian program manager How she and Lauren don't fall into the "mother" archetype (and kinda envy those who do!) The identity shifts that happen as an "older" first-time mom—and the shifts that don't happen Diversifying income streams, and focusing on what's really important plus what brings us joy Maintaining the hobbies and passions that matter, and allowing what doesn't matter to fall away Content warning: Lauren wonders if she's a "maternally divergent jerk," and is trying to be respectful of everyone's individual motherhood experience, while acknowledging that her experience feels very different from what may be more mainstream. This podcast is best suited for those who don't feel like they neatly fit into the maternal mold. Find Lauren at truerwordsbylauren.com Find Kara at guidedonline.com and narrativewebdesign.com

    38 min

  7. 05/14/2025

    Season Finale on Burnout Creep, AI and Finding Alignment in Business

    In the somewhat delayed (hey, we're running businesses, people!) final episode of the season, we share how in the midst of launching this podcast season, which turned out to be all about burnout, it became obvious to us both that we're a bit burnt out! We also discuss practicing discerment and finding more alignment across our businesses. Kara shares why she's re-doing her own website... again. Lauren discusses the challenges that AI is creating for copywriters and we do a whole lot of brainstorming around how we can more forward, better, in our businesses. Say hello: hello@truerbusinesspodcast.com Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren

    34 min

  8. 04/02/2025

    Switching to Online, Ranking on Google and Functioning in the Narcissistic Online Business World with Megan Caper

    This conversation spans SEO best practices, customer research, how to use your client's words to bring in more ideal clients—and how to do all of this when your business is… unusual. We also talk about narcissism in society, capitalism and business, ethical marketing vs. mainstream marketing, and the importance of community (plus using our businesses to build community). It's a RICH episode (and we don't mean money). About Megan: Megan Caper is a medical intuitive, energy healer, and the co-host of the podcast: How to be a Terrible Daughter. She's been in business for more than 20 years, both in person and online. She has graduate level training in anatomy, physiology, neurology, biochemistry, genetics, psychology as well as training in medical intuition and energy healing. She helps her clients get the answers or help they need when they aren't getting it from their doctors. Fun fact: She used Kara's website design template and Lauren's copywriting workbooks to build her website, which is now on page 1 of Google for Medical Intuitive. Links: How to be a Terrible Daughter podcast Megan's Website Megan's Instagram Podcast website Say hello: hello@truerbusinesspodcast.com Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren

    48 min
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About

The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship. If you're ready to do work that fills you up with the time and resources to live a life you love, but you aren't chasing shiny pennies and overnight success, we're here to shed more light on: What it's really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too How to mindfully craft your business so it lights you up rather than drains your battery The slow living path to sustainable success Ethical online business practices, plus gray areas, and choose-your-own-adventure values Breaking all the rules and re-envisioning what online entrepreneurship means Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we're delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners. So, if you're ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let's dive in!

Information

  • Creator
    Kara Ellery and Lauren Van Mullem
  • Years Active
    2025 - 2026
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2025
  • Show Website
    Truer Business Podcast