The Dwelln Podcast — Real Estate Media. Business. Growth.

CLOUT.

The Dwelln Podcast is for real estate media entrepreneurs who want to build a better business—not just shoot more properties.Hosted by Logan Martinez and Nate Straubinger, the show goes behind the scenes of what it takes to build, operate, and scale a modern real estate media company.We break down the systems that actually move the business forward: pricing and packaging, sales, client acquisition, hiring and managing shooters, production workflows, automation, profitability, and turning one-person operations into scalable media companies.You’ll hear real strategies, lessons from the field, conversations with industry operators, and practical ideas you can put to work in your business.Less gear talk. More business.Whether you're trying to land your first consistent clients, build a team, increase average order value, or create an operation that doesn't depend on you for every shoot, The Dwelln Podcast is built to help you get there.Powered by Dwelln — the client operating system built for real estate media companies to manage clients, schedule shoots, deliver media, launch property websites, and run more of their business from one place.👉 Learn more at Dwelln.io

  1. Sep 30

    Just Do It: Making the Leap to Full-Time Real Estate Photographer | Joe Messenger

    In this episode, Logan and Nate sit down with Joe Messenger, founder of JM Real Estate Photos, to talk about making the leap from a traditional career into full-time entrepreneurship and building a real estate media company. Joe shares how he spent years working multiple jobs while building his photography business on the side—sometimes shooting seven days a week—before saving more than a year’s salary and finally going all-in.     But quitting your job is only the beginning... The conversation dives into what happens after you make the leap: hiring photographers, training a team, handing longtime clients off to new shooters, using VAs, creating quality-control systems, structuring packages, preparing for seasonal slowdowns, and removing yourself from day-to-day operations so you can actually work on the business instead of in it. Joe also shares some strong opinions on where the real estate media industry is heading—including why he still chooses human photo editors over AI and whether he believes AI will eventually replace real estate photographers. In this episode: - Making the leap from employee to entrepreneur - Why Joe saved a year’s salary before quitting - Going from solo photographer to building a team - Training photographers without sacrificing quality - Transitioning clients away from the founder - Building systems with VAs and QA - Pricing and packaging real estate media - Preparing financially for the slow season - Why competing on service beats competing on price - AI photo editing vs. human editors - Will AI replace real estate photographers? - Building a company that doesn't depend entirely on you Joe’s core message is simple: there isn’t one perfect blueprint. At some point, you have to stop waiting, make the leap, learn from your mistakes, and just do it. Guest: Joe Messenger — JM Real Estate Photos Hosts: Logan Martinez & Nate | Clout Real Estate Media If you're building a real estate photography or media company—or trying to figure out how to turn your creative side hustle into a real business—this episode is for you. Connect with: Joe Messenger | Founder of JM Real Estate Photos 🌐 JMRealEstatePhotos.com 📸 Real Estate Photography • Drone • Floor Plans • Virtual Tours • Listing Media

    Just Do It: Making the Leap to Full-Time Real Estate Photographer | Joe Messenger
  2. 03/13/2025

    Real Estate in Crisis: Tariffs, Broke Realtors & The Vanishing American Dream

    In this episode of The CLOUT. agents Podcast, we break down the latest real estate trends impacting agents and home buyers. 🔹 Are tariffs driving up home prices? 🔹 Why did 71% of real estate agents fail to sell a single home last year? 🔹 The shocking truth about today’s homeownership age. 🔹 Is the American Dream slipping away? From skyrocketing construction costs to market uncertainty, we discuss what’s really happening and how CLOUT. agents can stay ahead in 2024.  📌 Follow @cloutagents for more real estate insights! 👉 YouTube: Subscribe & turn on notifications! Timestamps: ⏳ 0:00 – Welcome to The CLOUT. agents Podcast  ⏳ 1:12 – The real estate market never sleeps: This week’s top headlines  ⏳ 3:30 – Tariffs & real estate: Are building costs skyrocketing?  ⏳ 8:45 – The future of home construction: Will lumber be replaced?  ⏳ 14:20 – Stock market drops & real estate: What’s the connection?  ⏳ 19:05 – Home affordability crisis: Why buying a house is harder than ever  ⏳ 24:15 – Why are so many real estate agents struggling? 71% didn’t sell a home  ⏳ 28:50 – The Zillow & NAR lawsuit: What’s really happening?  ⏳ 33:40 – The best strategy for CLOUT. agents in 2024: Become the local expert!  ⏳ 37:15 – Final thoughts & how to dominate real estate this year  💬 What are your thoughts on today’s market? Drop a comment below! ⬇️ 🔔 Don’t forget to like, subscribe & stay ahead with CLOUT. agents!

  3. 02/27/2025

    This CRM Strategy Will 10x Your Real Estate Sales | Podcast for Realtors

    CRM for Agents: The Ultimate Growth Tool 🎙️🏡 In this episode, Montana, Logan, and Blake dive into one of the most powerful tools for real estate success: CRMs (Client Relationship Management systems). Whether you're a solo agent or running a brokerage, mastering CRM can transform your business, streamline follow-ups, and automate growth. 💡 Why This Episode is a Must-Watch: ✅ What is a CRM & why every real estate agent needs one. ✅ How automating your business can save time & increase revenue. ✅ The #1 mistake agents make when managing client relationships. ✅ How to replace multiple costly software subscriptions with an all-in-one CRM. ✅ Why successful agents NEVER rely on memory alone to manage leads. ⏰ Timestamps  0:00 – Welcome to The Clout Agents Podcast! 1:15 – What is a CRM? Why It’s Essential for Real Estate Agents 4:45 – The Pain Points: Why Most Agents Struggle with Lead Management 9:20 – Automation vs. Manual Follow-ups: The CRM Advantage 13:05 – The High Cost of Using Too Many Tools (Mailchimp, Calendly & More) 17:30 – Meet Beatrice: The AI Assistant That Books Your Calls & Follows Up for You 22:15 – How a CRM Helps You Close More Deals with Less Effort 26:10 – CRM for Solo Agents vs. CRM for Brokerages 30:40 – The Future of Real Estate Tech: What’s Next for CRMs? 34:50 – Final Thoughts + How to Get Early Access to the Clout CRM 🚀 Key Takeaways from This Episode: 🔹 CRM is Your Business Lifeline – It’s not just a database; it’s a growth tool. 🔹 Stop Wasting Time – Automate follow-ups, emails, and appointment scheduling. 🔹 Reduce Costs & Increase Efficiency – Eliminate unnecessary software & streamline your workflow. 🔹 Solo Agents & Brokerages Both Benefit – Whether you’re a one-person team or a large office, a CRM keeps deals moving forward.

  4. 02/20/2025

    When to Pivot Your Strategy As A Real Estate Agent

    Pivot your real estate strategy before it’s too late! If your listings aren’t selling, leads are drying up, or your marketing isn’t getting results, it’s time to make a change. Successful agents know that staying ahead means adapting—and in this episode of The Clout Agents Podcast, we break down the biggest signs that it’s time to shift your strategy and how to make the right moves. 🚀 In This Episode, You’ll Learn: ✔️ When & why you should pivot your real estate strategy. ✔️ How CRM, automation & follow-ups can boost your lead pipeline. ✔️ Why your listing media & marketing approach might be outdated. ✔️ The power of social media & video content for real estate growth. ✔️ Real-life agent success stories on shifting strategies for bigger results. 🏡 At Clout, we help real estate professionals level up with: 📸 High-quality listing media that gets properties SOLD. 📲 Social media management & video marketing to attract more leads. 💻 CRM & automation tools to streamline & scale your business. 🔥 If your business isn’t growing, it’s time to pivot—NOW! Watch until the end for expert insights & actionable strategies that top agents use to stay ahead. ⏰ Timestamps: 00:00 Intro – Why Pivoting in Real Estate is Critical 02:15 The Biggest Red Flags That You Need a New Strategy 07:42 Real Estate Market Trends That Affect Your Business 12:30 How CRM & Automation Can Save You Time and Money 18:10 Why Listing Media & Social Media Are More Important Than Ever 23:45 How to Adjust Your Pricing & Target the Right Clients 30:20 Agent Success Stories: Real-Life Pivots That Led to Growth 38:55 The #1 Mistake Agents Make When Trying to Adapt 42:10 Final Thoughts – How to Make Smart, Effective Changes 44:43 Outro 📌 Don’t Forget To: ✅ Subscribe to The Clout Agents Podcast for weekly real estate insights. ✅ Turn on notifications so you never miss an episode. ✅ Leave a 5-star review on Apple Podcasts & Spotify! ✅ Follow us on Instagram (@cloutagents) for daily real estate marketing tips. #RealEstateStrategy #PivotYourBusiness #CloutAgents #RealtorMarketing #ListingMedia #CRMForRealtors #RealEstateGrowth

  5. 02/14/2025

    How to Sell Yourself as a Real Estate Agent (And Stand Out!)

    Welcome to The Clout Agents Podcast! In this episode, Montana, Logan, and Blake break down the #1 skill every real estate agent needs: selling yourself. In real estate, it’s not just about selling homes—it’s about selling who you are and building trust with clients. 💡 Why This Episode is a Must-Watch: ✅ How to attract more clients by building relationships, not just marketing. ✅ The BIGGEST mistakes realtors make when trying to stand out. ✅ Why referrals & personal branding are more powerful than buying leads. ✅ How to find your unique edge and dominate your local market. ⏰ Timestamps: 0:00 – Welcome to The Clout Agents Podcast! 1:45 – Why Selling Yourself is More Important Than Selling Homes 5:30 – The Power of Personal Branding for Realtors 9:15 – Selling to Friends vs. Selling to Strangers 13:40 – The Truth About Buying Leads (Zillow, Social Media & More) 18:25 – How to Stand Out in an Oversaturated Market 22:10 – Social Media Strategies for Real Estate Agents 26:55 – Why Most Realtors Fail & How to Fix It 30:15 – Key Takeaways: The Secret to Selling Yourself 33:10 – Final Thoughts + How to Build Long-Term Success 🚀 Key Takeaways from This Episode: 🔹 Be Different: Don’t try to fit in—stand out with your own personal brand. 🔹 Stay Consistent: Find one marketing strategy that works and go all in. 🔹 Referrals Are Gold: Selling to friends & building relationships is easier than cold leads. 🔹 Social Media Matters: Stop posting just listings—show your personality! 📲 Connect with Us: 🌎 Website: https://www.cloutrealestate.com/ 📸 Instagram: https://www.instagram.com/cloutagents/ 🔥 Your brand is your business! If you found this helpful, LIKE & SUBSCRIBE for more real estate marketing tips. #RealEstateAgent #PersonalBranding #RealtorMarketing #SellingYourself #CloutAgentsPodcast

Ratings & Reviews

5
out of 5
2 Ratings

About

The Dwelln Podcast is for real estate media entrepreneurs who want to build a better business—not just shoot more properties.Hosted by Logan Martinez and Nate Straubinger, the show goes behind the scenes of what it takes to build, operate, and scale a modern real estate media company.We break down the systems that actually move the business forward: pricing and packaging, sales, client acquisition, hiring and managing shooters, production workflows, automation, profitability, and turning one-person operations into scalable media companies.You’ll hear real strategies, lessons from the field, conversations with industry operators, and practical ideas you can put to work in your business.Less gear talk. More business.Whether you're trying to land your first consistent clients, build a team, increase average order value, or create an operation that doesn't depend on you for every shoot, The Dwelln Podcast is built to help you get there.Powered by Dwelln — the client operating system built for real estate media companies to manage clients, schedule shoots, deliver media, launch property websites, and run more of their business from one place.👉 Learn more at Dwelln.io