20 Ways to Stand Out Using Print

Keith Barker
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This podcast is for small business owners and those who do marketing for small businesses. It explores twenty ways small businesses can use print marketing to find more customers and increase their brand awareness at a time when familiar digital channels are losing their effectiveness. This podcast is a companion to the book '20 Ways to Stand Out Using Print', available now on Amazon.

Episodes

  1. 01/18/2025

    E6: Big League Tactics – 5 High-Impact Print Strategies for Serious Results

    In this episode, I explore five advanced print marketing tactics that require a significant investment of time, money, or both – but deliver serious results when done right. We’ll discuss: Vehicle graphics that turn your car or van into a mobile billboard. Catalogues that showcase your products in style. Branded journals to create lasting value for your audience. Newsletters that keep your customers informed and engaged. Books that position you as an authority in your field. These strategies aren’t for the faint-hearted, but if you’re ready to play in the big leagues, they can make a lasting impression and set your business apart. Listen now to discover how to make these high-impact tactics work for you!

    16 min

  2. 01/18/2025

    5: The Power of Touchpoints – Mapping Your Customer Journey with Print

    In this episode, I explore the concept of touchpoints and how they shape your customers’ journey. By mapping these interactions, you can identify where print marketing tactics can have the greatest impact. I also dive into the "Rule of 7" – the idea that a customer needs to see or hear your message at least seven times before taking action – and how print can play a vital role in reinforcing your brand at key moments. If you’re ready to create a more strategic and impactful marketing plan, this episode will show you how to align print with your customer journey for maximum effect.

    11 min

  3. 01/18/2025

    E4: Stepping Up – 6 Print Marketing Tactics to Make Your Business Stand Out

    Ready to take your print marketing to the next level? In this episode, I share six impactful tactics that can help your business stand out and stay memorable. From eye-catching display graphics to practical calendars, we’ll also look at: Packaging that delights your customers. Greetings cards to add a personal touch. Point-of-sale material that drives decisions. Flyers that deliver your message clearly and effectively. While some of these strategies might need professional help, they’re all proven ways to boost your visibility and make a lasting impression. Tune in to find out how these slightly more involved tactics can work for your business!

    16 min

  4. 01/18/2025

    E3: Design Dilemmas – DIY, Done vs Perfect and Investing in Quality

    In this episode, I tackle three design topics every small business owner should consider. First, I look at the rise of DIY design tools like Canva. While they’re convenient and cost-effective, are they really the best option for professional results? Next, I dive into the popular advice that “Done is better than perfect.” Is this mindset helping or hurting your brand’s image? Finally, I explore why design should be seen as an investment in your business – not just an expense – and how professional design can set you apart from the competition. If you’ve ever wondered how to approach design for your business, this episode offers practical insights to help you make the right choices. Tune in now!

    23 min

  5. 01/18/2025

    E2: Quick Wins with Print Marketing – 9 Simple Tactics to Get Started

    In this episode, I share nine easy-to-implement print marketing ideas designed to boost your small business quickly. Whether you’re starting conversations, staying in sight, or rewarding your customers, these practical tactics can help you stand out without breaking the bank. We’ll explore: How direct mail can spark genuine customer interest. The power of promotional branded items to keep your business in people's minds. Loyalty cards and other rewarding strategies to keep your customers coming back. If you’re ready to see fast results from your marketing efforts, this episode is packed with actionable ideas you can start using today. Tune in and take the first steps towards making print marketing work for your business!

    12 min

  6. 01/18/2025

    E1: Small Business Marketing in 2025: What’s Changed and What to Do Next

    In this first episode, I set the scene for small business marketing in 2025. With brand awareness and lead generation often misunderstood, I’ll explore why focusing on leads is more effective for small businesses. I also discuss the decline of popular free digital marketing channels – think Facebook, Instagram and even Google – and unpack how we ended up here. From changing algorithms to shifts in the creative industries, you’ll gain insights into the challenges small businesses face today. Finally, I introduce a powerful solution many businesses overlook: print marketing. Discover why it’s making a comeback and how it can help your business stand out in an increasingly noisy digital world. Listen now and start rethinking your approach to visibility.

    17 min

  7. Season 1 Trailer

    Intro: 20 Ways to Stand Out Using Print

    What's this all about? If you're a small business owner or do marketing for small businesses, find out how print can help you get noticed and generate more leads.

    3 min

Trailer

About

This podcast is for small business owners and those who do marketing for small businesses. It explores twenty ways small businesses can use print marketing to find more customers and increase their brand awareness at a time when familiar digital channels are losing their effectiveness. This podcast is a companion to the book '20 Ways to Stand Out Using Print', available now on Amazon.

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