Taylor Swift: Communications Professional

Dr Rebecca Trelease

Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology. The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos. Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.

Episodes

  1. 02/27/2025

    Episode Six – Screen and Media Production

    In this episode, Victoria Blacklock shares 18 years of listening to Swift and the practice of editing fictional television characters to visually communicate the emotional nuances of Swift’s songs.

    20 min

  2. 02/20/2025

    Episode Five – Radio and Audio Media

    Former television and radio producer Dr Maureen Sinton (Ngāi Tai ki Tāmaki), explains the differences between ‘hearing’ and ‘listening’, and the role of visuals when listening to an audio piece.

    19 min

  3. 02/13/2025

    Episode Four – Journalism

    Dr Gregory Treadwell examines the cultural proximity and excessive press coverage of Swift, and asks if Swift’s political comments are only publicly accepted because of who she supports?

    19 min

  4. 02/06/2025

    Episode Three – Digital Communications

    Find out how doomscrolling #Swifttok during the pandemic led Angela Asuncion to a Master of Communication Studies thesis on the digital marketing strategies of Red (Taylor’s Version).

    19 min

  5. 01/30/2025

    Episode Two – Advertising and Brand Creativity

    Dan Fastnedge talks us through some of Swift’s memorable brand collaborations - including Diet Coke and Keds – and should we petition Wonderstruck to be stocked at Mecca Cosmetica?

    20 min

  6. 01/23/2025

    Episode One – Public Relations

    Dr Angelique Nairn discusses identity theory, the ramifications of living in the public eye, and the invisible (when doing their job correctly) practitioner who is now centre stage.

    21 min
  • 6 Episodes

About

Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology. The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos. Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.

Information