Sell Anything

JL Van Zyverden

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

  1. #56: How Braven Grant Built a $30M Business Without Sacrificing his Family

    MAY 6

    #56: How Braven Grant Built a $30M Business Without Sacrificing his Family

    As a man, if you believe you can grind now and rebuild your marriage later. This episode dismantles that story. If you have been telling yourself the family can wait until the business is built, or that your wife just needs to "deal with it" during the come up, this conversation will confront the exact pattern that destroys everything you are building for. JL Van Zyverden sits down with Braven Grant, founder of Gains and the Committed Men community, who built an eight-figure supplement brand starting at 17 and nearly lost his marriage in the process. They go deep on why hitting $1M felt empty, the moment he told his wife he did not know if he loved her, and the framework he now lives by: rules protect you, revelation prospers you, and every area of your life is either a weapon or an anchor. This one is for married men building businesses who refuse to sacrifice one for the other. Chapters: (00:00) Introduction (03:44) Making $1M and Feeling Nothing (09:33) Reframing a Traumatic Childhood (18:17) Gains Goes National Retail (25:28) The Committed Tattoo and What It Means (35:14) What Committed Men Looks Like (45:19) Why Truth Creates Trust (50:34) Internal Validation Over External Every area of your life is either a weapon or an anchor. Which area is dragging the rest down for you? Comment below. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast Connect with Braven: Website: https://www.committedmen.com/committedman2 LinkedIn: https://www.linkedin.com/in/braven-grant-135858b5/ Instagram: https://www.instagram.com/bravengrant/ YouTube: https://www.youtube.com/channel/UCXXTfarhONAAs91hpXLiY_A Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

    58 min
  2. #Rewind: Why High Performers Struggle In Relationships with Melissa Nanavati

    APR 29

    #Rewind: Why High Performers Struggle In Relationships with Melissa Nanavati

    Most high performers treat their relationship like it should run on autopilot while they optimize everything else. The result is not a bad relationship on paper, but a slow energy leak that drains performance everywhere. This episode breaks down why the same traits that drive professional success, rigidity, speed, outcome fixation, become liabilities at home and what to do about it. JL sits down with Melissa Nanavati, relationship architect and author of the first college textbook on social media marketing, who now coaches high performers on building relationships that fuel their ambition instead of competing with it. They cover the BRAVE framework for navigating hard conversations without fighting, the biology of chemistry and how to rebuild it on purpose, the couple calibration method for getting specific about needs, and why scheduling connection is the most underrated relationship habit. If you are driven, ambitious, and quietly wondering why your relationship feels harder than it should, this one is for you. Chapters: (00:00) Introduction (01:25) Relationships as Power or Energy Leak (04:12) Moving States on a Vision (08:05) Attachment Styles Breakdown (17:03) From Marketing to Relationships (20:10) Seasons of Strive and Support (29:41) How Values Reveal Themselves on Dates (39:05) Why You Should Schedule Intimacy (42:10) Five Myths About Relationships (52:27) Compatibility vs. Courage Melissa says your relationship is either a superpower or an energy leak. Which one is yours right now? Drop a comment below. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast Connect with Melissa: Website: https://www.melissananavati.com Linkedin: https://www.linkedin.com/in/melissananavati/ YouTube: https://www.youtube.com/@PeakPerformanceLove Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

    55 min
  3. #Rewind: You Have Everything But You're Still Lost: Becoming a Better Man with Sean Pollard

    APR 22

    #Rewind: You Have Everything But You're Still Lost: Becoming a Better Man with Sean Pollard

    Most men who hit rock bottom never talk about what was broken before the fall. This episode gets into the pattern of using achievement to avoid pain, how lying becomes the real addiction, and why telling the full truth is the foundation every real rebuild starts from. If you have the money, the title, and the results but something still feels off, this conversation will show you exactly why. JL sits down with Shawn Pollard, President of 7th Level and men's mindset coach known as the "Mindset Monster," for an unfiltered conversation about 21 years in automotive sales, pill and alcohol addiction, a marriage that nearly ended, and the slow rebuild that followed. Shawn breaks down why he refused the "addict" label (00:43:42), how his wife's challenge to "be the man" became his turning point (00:06:57), and why serving your partner in the small things Chapters: (00:00) Introduction (04:06) When His Son's Heart Nearly Stopped (10:40) Why Men Get Lost After Success (14:18) Lying as the Real Addiction (17:27) The Night His Best Friend Was Killed (30:06) Building a Women's Movement (37:02) Why Your Wife Is Not the Problem (48:04) What His Kids Get to See Now (52:13) What to Seek Before You Seek Purpose Shawn said if it's 99% true it's still 100% a lie. What's one truth you've been holding back from yourself? Comment below. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    55 min

  4. APR 15

    #55: Stop Listening to What Leads You Astray: Lessons on Discerning Between God's Voice and the Noise

    Everyone has access to more more influence than ever before. The problem is not a lack of direction. It is that too many directions are competing for your attention at once, and the loudest voice pulling you off course is often your own. This episode is for anyone who knows what to do but keeps hesitating, overthinking, or sitting on the fence. JL, host of Sell Anything, shares three personal stories that shaped how he filters influence and makes decisions. He breaks down how external noise gets internalized into self-doubt, why the internal naysayer is the hardest one to overcome, and what it looks like to align your attention with the voices that actually move you forward. If you have been consuming content, collecting advice, and still feeling stuck, this episode is your wake-up call to decide who you are listening to. Chapters: (00:00) Introduction (00:52) Story #1 (03:08) Story #2 (04:52) The Loudest Naysayer Is Within (06:35) Story #3 (07:45) Alignment With the Truth JL asks one question this whole episode: who are you listening to? Comment below with your honest answer. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    8 min
  5. #54: How to Stay Grounded When The World Feels Out of Control with Justin Cross

    APR 8

    #54: How to Stay Grounded When The World Feels Out of Control with Justin Cross

    Most men know what they should be doing for their families. The problem is not information, it is congruence. When the noise of the world creeps in and you lose your composure at the dinner table, your kids do not hear your words anymore. They watch what you do. This episode is about closing that gap between who you say you are and who you actually are when things get chaotic. JL sits down with Justin Cross, Navy veteran, former F-22/F-35 aerospace engineer, and founder of Earn It All and Earn Your Booze. They cover why information overload is designed to destabilize family leaders, how one men's retreat attendee changed his name after finally owning his past, and why telling yourself the truth is the only real foundation for self-leadership. Justin breaks down his approach to raising his daughter as a one-on-one coaching client and why he believes the coaching industry is collapsing under its own fraud. Built for fathers, leaders, and high performers who are tired of performing and ready to be congruent. Chapters: (00:00) Introduction (08:04) Information Overload by Design (10:44) What Matters The Most (17:12) The Earn Your Booze Origin Story (24:01) Health, Wealth, and Leading Your Family (35:09) Earn Your Booze Relaunch Strategy (41:17) Why the Coaching Industry Is Collapsing (55:33) Tell the Truth: Advice to a Younger You Justin said one meltdown in the kitchen undoes years of good advice. When was the last time your kids saw you lose it? Drop a comment below. Connect with Justin: Instagram: https://www.instagram.com/justin.j.cross/ Youtube: https://www.youtube.com/@EarnItAllPodcast Tiktok: https://www.tiktok.com/@justinjcross/ Facebook: https://www.facebook.com/justin.cross.969300/ Website: https://earnyourbooze.com/ Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    58 min
  6. #53: The Six Pillars of Health With Aaron Williamson

    APR 1

    #53: The Six Pillars of Health With Aaron Williamson

    You have tried the meal plans, the gym routines, the supplements. You saw progress, then lost it. The issue was never the plan. It was that nothing underneath changed. Your habits, your sleep, your stress, your sense of self-worth stayed exactly where they were. Aaron Williamson is a U.S. Marine Corps veteran, celebrity fitness trainer to Dwayne Johnson, Zac Efron, and Sylvester Stallone, and actor and stuntman in major Hollywood films. In this conversation with JL Van Zyverden on Sell Anything, Aaron covers his six pillars of health: movement as medicine, nutrition as self-respect, identity based training and more. He explains why most high performers are silently destroying their bodies, and how tying fitness to identity and purpose is the only path to long term consistency. Built for driven people who keep starting over and want to understand why. Chapters: (00:00) Introduction (04:06) Losing Everything After Service (07:32) Covid Pivot and Online Coaching (11:03) The Cost of Never Stopping (12:31) Social Media Break and Plant Medicine (15:37) Love and Self-Worth (20:48) Three Principles from the Marines (30:15) The Six Pillars of Health (40:27) Decades of Repetition (50:41) Identity Based Training (59:56) Believing in Yourself No Matter What Leave a comment: what is one food habit you know disrespects your body but you keep doing? Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    1h 1m

  7. MAR 25

    #52: Why Your Self-Talk Is Sabotaging Your Progress

    You hit your workout. You try to stay on track. But the way you talk to yourself quietly pulls you off course. In this episode of Sell Anything, JL breaks down a simple truth most people overlook: your words are not just describing your reality, they are creating it. The way you speak about your body, your habits, and your life becomes the identity you live into. He shows how phrases like “I’m just undisciplined,” or “I keep falling off” are not harmless. They are definitions. And once you define yourself that way, your behavior follows. From replacing negative self-talk to learning how to speak in a way that builds momentum, this episode reveals why progress is not just about discipline. If you have ever felt stuck, inconsistent, or frustrated with your habits, this episode will show you where it really starts. Chapters (00:00) Introduction (01:34) Why “Not” Still Reinforces the Problem (02:08) Changing Language Changes Direction (02:45) When Your Words Distort Reality (04:21) How Labels Shape Behavior (06:03) The Way You Talk About Your Body (06:22) Obligation vs Excitement (08:33) “I’ll Start Monday” vs “Now” How do you usually talk to yourself when you fall off: do you build yourself back up or tear yourself down more? Leave your answer in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    11 min

  8. MAR 18

    #51: The Missing Piece in Maintaining Fitness Progress

    Everything is finally working. Your body is changing. Your habits are dialed in. So why does it start slipping right when you gain momentum? In this episode of Sell Anything, JL breaks down what actually causes people to lose control in fitness after they start seeing results. It is not a lack of discipline. It is what happens when progress turns into pressure, emotion, and overcorrection. He explains the difference between commanding yourself from a place of calm control versus demanding change through force. Why reacting in the moment leads to regression, and why real discipline is staying regulated when it matters most. If you have ever been consistent all day, only to fall off at night, or felt like things were finally clicking before they started slipping, this episode will hit home. Chapters (00:00) Introduction (01:06) How Success Turns Into Drift (02:25) The Subtle Shift That Breaks Progress (03:20) What Real Control Looks Like (05:01) The Most Regulated Person Wins (06:20) Correcting Yourself Without Overreacting (07:21) The 3 Rules for Staying in Control When things start going well, where do you lose control first: your habits, your emotions, or your reactions? Leave your answer in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    10 min
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Trailer

Ratings & Reviews

5
out of 5
9 Ratings

About

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Information

  • Creator
    JL Van Zyverden
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Explicit
  • Copyright
    © JL Van Zyverden
  • Show Website
    Sell Anything