Escape Velocity - Where Strategy Meets the Unexpected

Tracey Halvorsen

Escape Velocity is a podcast about growth at the edge—where courage, creativity, and clarity meet change. Hosted by Tracey Halvorsen, CEO of adeo, each episode explores the real stories behind reinvention, leadership, and bold decision-making. Through candid conversations with founders, creatives, and change-makers, we examine the friction before the breakthrough and the mindset shifts required to escape “business as usual.” For those ready for their next brave move.

  1. MAR 6

    Why Brand Messaging Now Matters More Than Your Website | Yianni Mathioudakis and Monica Sanchez of DEEO

    Your website isn't the thing anymore. Your brand message is. And most companies still have it backwards. Yianni Mathioudakis and Monica Sanchez run DEEO, a two-person design studio that made a gutsy call early on: turn down the wrong clients, say the quiet parts out loud about money, and bet everything on authentic connection over algorithm-chasing content. In this conversation, we get into what's actually changing right now for creative studios and the brands they serve. AI is flooding every platform with content. Google is summarizing your website before anyone clicks on it. And the old playbook of "build a nice website and they will come" is dead. We talk about why brand strategy is becoming the most important investment a company can make. How DEEO rebuilt their entire business development approach after getting ghosted. Why "content for connection, not for the algorithm" became their breakthrough philosophy. And what generative UI could mean for the future of branded web experiences. We also get into the real stuff: how to talk about money with clients without it being weird, why saying no to a big project was the scariest and smartest move they made, and why taste and curation are the irreplaceable human skills in an AI world. Plus a new Escape Velocity tradition: guests now leave a question for the next guest. Yianni and Monica's questions are worth the listen alone. If you run a creative business, work in brand strategy, or care about where design and AI are headed, this one's for you. Topics: brand strategy, creative studio growth, AI and branding, value-based pricing, client red flags, generative UI, web design future, authentic marketing, small agency business development

    1h 29m
  2. 12/23/2025

    The Infinity Within: Fear, Curiosity, and the Game of Being Human (with Kris Land)

    What if fear isn’t an obstacle—but a signal? What if doubt isn’t a flaw—but part of the design? In this episode of Escape Velocity, Tracey Halvorsen sits down with entrepreneur, technologist, and author Kris Land, whose book The Infinity Within explores a radical idea: that human life is less a problem to solve and more a game to consciously play. Drawing from near-death experiences, early childhood awakenings, decades of building and exiting companies, and a deep curiosity about consciousness, Kris offers a reframing of fear, doubt, success, and creativity. He argues that fear and doubt are not enemies—they’re mechanisms that keep us engaged in the “game of Earth,” and invitations to remember who we really are beneath the noise. Together, Tracey and Kris explore: Why success doesn’t eliminate fear—and why that matters How curiosity and creativity get trained out of us (and how to reclaim them) The difference between survival fear and illusion-based fear Why silence, presence, and attention are becoming revolutionary acts How technology, AI, and the coming “singularity” intersect with spirituality and meaning What it means to live as if the answers aren’t out there—but already within This is not a conversation about doctrine or dogma. It’s an invitation to question assumptions, loosen certainty, and approach life with more play, awareness, and courage. If you’ve ever felt there must be more beneath the surface of achievement, productivity, or distraction—this episode is for you. About the host Tracey Halvorsen is the CEO of adeo, a brand, digital, and communications agency. She is the host of Escape Velocity, a podcast exploring leadership, creativity, technology, and change through deeply human conversations with founders, creatives, and change-makers.

    1h 10m
  3. 12/09/2025

    Brain Tumors, Bigness, and Believing in Everything with Jen Dary

    What does it mean to hold space for everything—including the hardest parts? Tracey Halvorsen sits down with Jen Dary—leadership coach, founder of Plucky, and author. Jen has spent decades helping people become better leaders and managers, focusing on human-centered leadership, emotional intelligence, and creating sustainable work cultures. Her debut memoir, "I Believe in Everything," was just was released, and I can't recommend it enough - you can find out more here. In this raw, expansive conversation, Jen shares her experience with brain tumors, medical uncertainty, and what happens when you can't outwork or outthink your way through a crisis. They talk about bigness—not the performative kind, but the kind that comes from holding space for joy and grief, certainty and doubt, control and surrender. Jen and Tracey explore how leadership changes when you stop trying to fix everything; why believing in "everything" isn't naive but necessary; and what it means to build a life and career that doesn't require constant optimization. This episode is for anyone who: - Has faced a crisis that changed how they see leadership and life - Wants to explore what human-centered leadership actually requires - Is tired of productivity culture and looking for something more sustainable - Believes that holding complexity is a skill worth developing Topics explored in this conversation: Brain tumors and medical crisis, leadership through uncertainty, emotional intelligence and human-centered management, productivity culture and burnout, holding space for complexity, grief and joy as coexistent states, building sustainable work cultures, coaching and leadership development. Escape Velocity is hosted by Tracey Halvorsen—artist, strategist, CEO & President of Digital at adeo. Based in Baltimore, Maryland, adeo partners with higher education institutions, cultural organizations, nonprofits, and advocacy groups on brand strategy, digital experience design, and communications rooted in clarity, connection, and human experience. Tracey has led award-winning digital work for major universities, cultural institutions, and complex organizations for over 25 years. Before founding adeo, she co-founded and led Fastspot for two decades as Chief Visionary Officer. Through long-form conversations with designers, developers, strategists, technologists, and leaders, Escape Velocity explores how creativity, leadership, and technology intersect—and how momentum, dialogue, and connection shape work that actually lasts. Learn more about adeo at https://www.helloadeo.com Explore more episodes of Escape Velocity on YouTube, Apple Podcasts, and Spotify.

    1h 51m

Ratings & Reviews

5
out of 5
7 Ratings

About

Escape Velocity is a podcast about growth at the edge—where courage, creativity, and clarity meet change. Hosted by Tracey Halvorsen, CEO of adeo, each episode explores the real stories behind reinvention, leadership, and bold decision-making. Through candid conversations with founders, creatives, and change-makers, we examine the friction before the breakthrough and the mindset shifts required to escape “business as usual.” For those ready for their next brave move.